Interest In E-commerce Research Articles

Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.

Factors Influencing Consumer Purchase Interest in Shopee and Tokopedia

The phenomena of internet usage, which is anticipated to grow over time, presents a new economic potential for e-commerce. One of the businesses owned by Pondok Modern Gontor, situated in Ponorogo City, East Java, is La Tansa Gontor Book & Stationery Store which currently also using e-commerce. This study aims to investigate the factors that influence consumer purchase interest in e-commerce used by La Tansa. The Theory of Planned Behavior, popularized by Icek Ajzen, is the theory applied in this study. This hypothesis is predicated on three different variables: behavioral attitude, subjective norms, and perceived behavioral control. In this study, a descriptive survey method is combined with a quantitative approach. With a sample size of 358 participants, the population in this study consisted of the 3,416 followers in marketplace platform. Several linear regression tests were employed in this investigation. A total score of 31,038 indicated that the aspects of product price and quality were thought to be very influential. The product pricing component, one of the two variables included in the study, had the most significant impact on consumer purchasing interest. With a 66.3% percentage. Product quality, on the other hand, has a 11.48% influence on consumer purchasing interest. Overall, the factors of product price and product quality jointly affect consumer purchasing interest with a significance of 0.05 and a F computed value of 293,715 F table 3.021, indicating that both factors have an impact.

Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce

Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce

Research on Criminal Law Evaluation and Countermeasures for Infringement of Identity Interests in E-Commerce

Research on Criminal Law Evaluation and Countermeasures for Infringement of Identity Interests in E-Commerce

Multi-Criteria Decision Analysis on the Preference of Courier Service Providers with Analytic Hierarchy Process Model

The rising interest in E-commerce has increased the reliance on courier service providers in Malaysia. However, the logistical performances of the courier service providers in Malaysia still require improvement especially in the enhancement of information system adoption as the providers are suffering from bottlenecks in some hubs and centres which affect the satisfaction of clients and the reputation of the online retailers. Online retailers place high concern in the performances of the courier service providers as their services affect the sales and revenues of the online retailers. Therefore, the goal of this study is to propose a framework to determine and rank the factors that affect the selection of courier service providers among online retailers in Malaysia with Analytic Hierarchy Process (AHP) model. This study found that real time notification, cost and timeliness are the three most important factors of consideration while GDEX is the highly preferred courier service provider among the online retailers. This study can serve as a guide to the courier service providers to improve based on the top factors that influence the selection of their services.

A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce

In e-commerce, product photos are a major component of product presentations that aid consumers' understanding of products. In this study, we investigate the impact of the background of product photos on consumers' interest. Drawing upon the attention theories of visual perception, we propose a contrast-composition-distraction framework to understand the product photo background's impact. We conduct an empirical study using a clothing dataset collected from a major fashion product website in China. After differentiating photos' foreground and background and generating features using machine learning, we apply a hierarchical Bayesian model and find that consumers prefer clothing products to be shown on a darker and simpler background. The product should be located in the center of the photo with a slight horizontal offset. It is preferable to use a blurred background and reduce the use of human model faces. These findings are of substantial theoretical and practical value to e-commerce.

PENGARUH DIGITAL INFLUENCER DAN DISKON TERHADAP MINAT BELI ULANG DALAM E-COMMERCE

In the digital era, there is a new view of business life, namely with online trading sites or platforms (e-commerce). This requires business people to transform conventional trading systems into modern systems, this modern trading system allows businesses to cover a wider market than conventional trading systems. This study aims to analyse the effect of Digital Influencers and Discounts on Repurchase Interest in E-commerce in Surakarta city with Brand Image as an intervening variable. The population in this study was conducted on students in the city of Surakarta who had bought in e-commerce. The sample in this study consisted of 100 respondents taken from the Partial Least Square (PLS) based Purposive Model Technique (SEM) with the help of SmartPLS software. The results of the study found that: (1) Digital Influencers have a positive and significant effect on Repurchase Intention in E-commerce. (2) Discount has a positive and significant effect on Repurchase Interest in E-commerce. (3) Brand Image has a positive and significant effect on Repurchase Intention in E-commerce. (4) Brand Image plays a role in mediating the influence of Digital Influencers on Repurchase Intention in E-commerce. (5) Brand Image plays a role in mediating the effect of Discount on Repurchase Intention in E-commerce.
 Keywords: Discount, E-Commerce, Influencer, Repurchase Intention

The Influence Factors Interest in Buying on E-commerce

Technology in Indonesia is currently experiencing rapid advances in informationtechnology and communication, especially internet advancements. In Indonesiaalone, people who use the Internet have increased very rapidly. With the largenumber of people using the internet in Indonesia, there is a trend of onlineshopping through websites or online shop applications. Based on these thoughts, itis interesting to examine whether the perception of ease of transaction and trustaffect buying interest in e-commerce. The population in this study are consumerswho use e-commerce. While the samples taken were 60 respondents. The analysistechnique used is Partial Least Square (PLS). From this research it can be seen thatthe perception of ease of transaction and trust can contribute to e-commercebuying interest.

Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda

The application of augmented reality (AR) is receiving great interest in e-commerce, m-commerce, and brick-and-mortar-retailing. A growing body of literature has explored several different facets of how consumers react to the upcoming augmented shopping reality. This systematic literature review summarizes the findings of 56 empirical papers that analyzed consumers’ experience with AR, acceptance of AR, and behavioral reactions to AR in various online and offline environments. The review synthesizes current knowledge and critically discusses the empirical studies conceptually and methodologically. Finally, the review outlines the theoretical basis as well as the independent, mediating, moderating, and dependent variables analyzed in previous AR research. Based on this synthesis, the paper develops an integrative framework model, which helps derive directives for future research on augmented shopping reality.

Bibliometric Analysis: Consumers Interest in E-Commerce using VOSviewer

Purpose: The focus of this research is to evaluate the trend of consumer interest in e-commerce in the last 10 years using data accessed from the Scopus online database. Design/methodology/approach: This study measures bibliometric analysis of 17,988 articles from 366 journals during 2013-2022. Findings: The findings show that the trend of publications about consumer interest continues to increase. The most cited article is Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com with 150 citations. The country with the highest number of publications is China with 90 publications with 732 citations. Research limitations/implications: This study has limitations on the database which is only sourced from the Scopus database. Originality/value: This study makes the most influential contribution and impacts to research on emerging consumer interests in various fields, including leading researchers and their country of origin.

On the Legal Issues of the Protection of Consumer Rights and Interests in E-commerce

With the rapid development of e-commerce, consumers are becoming more and more used to online shopping. In transactions, consumers are easy to be deceived by false publicity, and personal information is easy to divulge, so we should further explore the protection of consumer rights and interests in the legislative field of e-commerce law.

ANALISIS METODE PEMBAYARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA E-COMMERCE: TINJAUAN PERSPEKTIF EKONOMI ISLAM

In the world of e-commerce can not be separated from the name of the payment method. Currently, payment methods have been improved to make it easier for consumers. There are various payment methods, so consumers can choose which method to use. Broadly speaking, the payment methods are divided into two, namely cash and non-cash payments. Islam is also here to provide guidance for all aspects of our lives. One of them is buying and selling transactions which are included in the field of muamalah. The research method used is the Library Study Method. The author tries to collect information and data that are in accordance with the topic. The author collects and studies theoretical data sourced from reference books, scientific works, theses, and the internet and other sources. The purpose of this study was to find out the role of payment methods in increasing consumer interest in e-commerce in terms of Islamic economics

Electric vehicle routing problem with flexible deliveries

Growing concerns about the climate change have forced governments to initiate tighter environmental regulations and tougher emission reduction targets, increasing the interest on electromobility. Logistics operators started employing electric vehicles (EVs) and must face new operational planning challenges. Moreover, with an ever-growing interest in e-commerce, parcel delivery is taking new shapes by offering flexible delivery options to the customers. To mitigate these issues, we introduce the Electric Vehicle Routing Problem with Flexible Deliveries (EVRP-FD), where the customers are served using a fleet of EVs that can recharge their batteries along their routes. In this problem, a customer may specify different delivery locations for different time windows. Our objective is to serve the customers while minimising the total travelled distance using minimum number of vehicles. We first give the mathematical model and then develop a hybrid Variable Neighbourhood Search coupled with Tabu Search by proposing new mechanisms to solve the problem effectively. Then, we verify the performance of our algorithm on instances from the literature. We also introduce new instances for the EVRP-FD and perform an extensive computational study to investigate the trade-offs associated with different operational factors. Finally, we present a case study in Nottingham, UK to provide further insights.

PENGARUH RISIKO PADA E-COMMERCE

This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesia who are majoring in information systems. The variables of this study were the consumer's confidence (X1) and risk (X2), which are independent, as well as the purchase interest variable (Y) as the dependent variable. The results showed that risk and consumer confidence significantly influenced buying interest in E-Commerce. An e-commerce website needs to provide helpful information and the right strategy in building a consumer's trust. The company can also display innovations on its website so that buyers can easily understand the flow of payments and guarantee personal data security. Besides, companies also need to provide security and assurance to consumers while making transactions in e-commerce.

Evaluation of software development suppliers in banking sector using neutrosophic fuzzy EDAS

Payment is an important part of people’s daily lives, and although both online and offline transactions made by credit cards increase every day with the growing interest in e-commerce, 85–90% of worldwide payment transactions are still made by cash. However, the banks, giant payment institutions like Visa and MasterCard, and Payment Service Provider companies aim to increase the number of card transactions and enhance their platforms by supporting a wide range of channels with digital solutions, enhancing the security and providing value-added services. Having the user-friendly and secure payment platforms, and easy and quick integration opportunities with the merchants are quite critical for the banks; which shift them to outsource Virtual Point of Sale platform and focus on their core business. In this article, the vendor selection process of a bank is researched and Evaluation based on Distance to Average Solution (EDAS) method is used for vendor selection.

CONSUMER TRUST ON BUYING INTEREST IN ONLINE SHOPPING: E-COMMERCE SHOPEE

Abstract. This study aimed to determine the effect of consumer trust on buying interest in online shopping on e-commerce shopee. Low consumer confidence is a barrier to increasing buying interest in e-commerce. This causes low buying interest and the emergence of fear to make online transactions. This study is qualitative research. The participants were 97 students from the faculties of psychology, teacher training, and economics Universitas Muhammadiyah Gresik which were obtained by incidental sampling. Collecting data to measure buying interest using the adoption of a buying interest scale from Kotler, while to measure consumer confidence adopting a consumer trust scale from Daqin Lu 2017 and Dulipovici 2015. Both of these scales use a Likert scale. Test the validity of the scale using content validity. Scale reliability test using Alpha Cronbach technique. The results showed the Spearman rank test with a sig value. (2-tailed) of 0.000 <0.05, indicating Ha is accepted, it is concluded that consumer trust has a significant effect on buying interest. The correlation coefficient value is positive at 0.728, so it can be concluded that the direction of the two variables is unidirectional, which means that if consumer confidence increases, buying interest will also increase. The correlation coefficient value of 0.728 indicates the influence of the two variables has a strong influence.

E-Commerce During COVID-19 Lockdown 2020: Challenges and Opportunities For Consumer Rights In Uganda

Both the government of Uganda and Jumia Uganda effectively used the Covid-19 pandemic lockdown measures of 2020 to promote e-commerce services. This study adopted a qualitative research methodology. The researcher elicited random responses over a Facebook page regarding consumer experience using Jumia Uganda during the lockdown. The study engaged a population size of about 5,000 persons and a target sample size of 100 participants on Facebook of which 50 persons responded. The study found that 66% of the respondents had a bad experience using the Jumia Uganda platform compared to 34% who had a good experience. Although e-commerce was widely promoted and used, e-commerce service consumers had a bitter-sweet cocktail of experiences. Critical challenges of the business include: poor quality and counterfeit products, delivery challenges, high cost of shipping and pricing of products, cancellation, return, refund, repurchase challenges, and lack of an effective dispute resolution mechanism. The study recommends the improvement of the delivery mechanisms, quality verification, and certification process, and the creation of an online dispute resolution mechanism to boost consumer confidence and interest in e-commerce. Key words: E-commerce/ Covid-19/ Consumer Rights/ Trade/ Online Trade/ Online Dispute Resolution. DOI: 10.7176/JMCR/82-06 Publication date: November 30 th 2021

Impacts of Health and Safety Concerns on E-Commerce and Service Reconfiguration During the COVID-19 Pandemic: Insights from an Emerging Economy

The COVID-19 pandemic has brought unprecedented growth to the e-commerce industry, triggering widespread digital service transformation across various business segments in Vietnam. A pressing concern for both businesses and policymakers is whether the sudden peak in customer interest in e-commerce can be sustained in the future. This research seeks to address this concern by considering whether and how customers’ motivations to participate in e-commerce activities have changed. We collected primary data from a self-administered survey to empirically examine how health and safety concerns influence customers’ online shopping behavior during the pandemic, alongside other known determinants for e-commerce participation, namely technology readiness and connectedness. The results confirm that health and safety concerns have a positive influence on customers’ usage of e-commerce after controlling for technology readiness and connectedness. Furthermore, customers in age groups with higher risks of severe COVID-19 symptoms and mortality are more likely to increase e-commerce usage during the social distancing and isolation period. Our results support the idea that the customer base for e-commerce and digital services have expanded beyond the typical tech-savvy and young customers in their twenties. These are promising signs for postpandemic recovery and even expansion, as firms may leverage the momentum of change in customers’ motivations and start tailoring their public relation campaigns to address a wider age range of potential consumers.

Changing Trends of Shopping Habits and Tourism During the Second Wave of COVID-19 – International Comparison

Over the last year, many things have changed in every field as a consequence of the COVID-19 pandemic. Given the rapid spread of the coronavirus, the heads of states and governments had to respond to the virus forthwith. As government restrictions have been introduced, people started to reconsider their decisions in terms of consumption and saving. The closures affected many areas that changed people's daily lives. As a result, new trends have appeared, for instance, in the tourism field and people's shopping habits. The data were collected among Slovak and Hungarian citizens through surveys as a quantitative method. Nonparametric Pearson's chi-square test, Spearman's rho correlation test, and Mann-Whitney U tests were performed to analyze six formulated hypotheses. For the latter, it was necessary to carry out normality tests. The main purpose of this article is to give an international comparison in questions whether people will prefer domestic tourism over foreign one if people prefer domestic traders' products or foreign traders' products, whether the respondents buy online more frequently due to the pandemic, if they spend less on leisure travel and whether they think that the interest in e-commerce continues to grow. As a result of the research, it can be declared that both Slovak and Hungarian people traders prefer buying domestic traders' products instead of foreign traders' ones, while the Hungarian respondents shop online more frequently. The results pointed out that Slovak respondents will prefer domestic tourism over foreign tourism.

The Effect Of Customer Trust, Satisfaction And Easy On Buying Interest In E-Commerce

research entitled The Effect of Trust, Satisfaction and Ease of Consumers on Purchase Intention in E-commerce was written by Ananda Anjani Alam, NIM 1709618039 majoring in Office Administration Education, Faculty of Economics, Jakarta State University. This researcher uses a quantitative approach with the type of associative research. data collection technique used a questionnaire, the sampling technique used simple random sampling, the number of samples used in this study was 100 respondents. measurement scale used is the Likert scale. data analysis used included: instrument test, namely validity test, reliability test, homogeneity test and linearity test; classical assumption test includes normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination. The results of this study indicate that, (1) Trust in use has a positive and significant effect on purchase intention in e-commerce, (2) Satisfaction has a positive and significant effect on purchase intention in e-commerce, (3) Ease has a positive and significant effect on purchase intention in e-commerce and (4) simultaneously (together) the variables of trust, satisfaction and convenience of consumers have a significant and significant effect on buying interest in ecommerce. Adjusted R Square figure of 0.478. It shows that 47.8% of the variation in purchase interest can be explained by variations in consumer trust, satisfaction and convenience. While the remaining 52.2% is explained by other causes examined in this study.