The Influence Factors Interest in Buying on E-commerce

Ignathia Martha Hendrati,Nuruni Ika Kusuma Wardani,Sishadiyati Sishadiyati

doi:10.33005/ebgc.v3i1.89

Abstract

   Technology in Indonesia is currently experiencing rapid advances in information technology and communication, especially internet advancements. In Indonesia alone, people who use the Internet have increased very rapidly. With the large number of people using the internet in Indonesia, there is a trend of online shopping through websites or online shop applications. Based on these thoughts, it is interesting to examine whether the perception of ease of transaction and trust affect buying interest in e-commerce. The population in this study are consumers who use e-commerce. While the samples taken were 60 respondents. The analysis technique used is Partial Least Square (PLS). From this research it can be seen that the perception of ease of transaction and trust can contribute to e-commerce buying interest.  

Highlights

Internet usage in Indonesia is currently experiencing additional amount to very much
With the large number of internet users in Indonesia, there is a trend of online shopping through websites or online shop applications
Perceived Ease of Transaction has a positive effect on Purchase Interest in E-Commerce

Summary

INTRODUCTION

Internet usage in Indonesia is currently experiencing additional amount to very much. With the large number of internet users in Indonesia, there is a trend of online shopping through websites or online shop applications. This trend can be seen with data from Bank Indonesia that mention Online Store transaction in Indoneia throughout 2018 reached 77,766 trillion. The current trend is that e-commerce provides digital wallets for consumers so that payments do not need to go to an ATM anymore, making it easier for consumers. The information provided must be as it is and complete so that consumers feel trustworthy and are not afraid to do shopping transactions through the internet so that e-commerce buying interest is high. From the background above the objectives are as follows: 1. How does the perceived ease of transactions against interest Buy in e-commerce

LITERATURE REVIEW Perceived Ease Transaction

AND DISCUSSION PLS analysis

CONCLUSION