Customer Interest Research Articles

Analysis Of The Influence Of Digital Service Quality and Online Promotions on Customers Intention To Use Digital Wallet Application Gopay

The purpose of this study is to ascertain how consumer interest is impacted by service quality and promotion. Quantitative research methodologies are employed in this study. Questionnaires are a tool used in this survey-style research study. Probability sampling combined with the proportionate stratified random sample method was the sampling strategy employed in this study. There is one hundred in the research sample. Descriptive statistics are used in the data analysis technique. The study's findings indicate that promotion has a big impact on consumers' levels of interest. Customer interest is significantly influenced by the quality of the services provided. Promotion and service excellence have an impact on customer interest. The findings of descriptive statistics, which show an average score of 72.5, a minimum score of 32, a maximum score of 90, the highest percentage value of affirmative responses to questionnaire statements at 70%, and a R square value of 0.53, or 53%, for the quality variable service to consumer interest, all support this. These findings indicate that the variable of service quality has a stronger effect on affecting customer interest. This research focuses on service quality variables because there is a gap with previous research where service quality has no effect on interest. Apart from that, consumer interest variables have not been widely used, so this can differentiate previous research that refers to interest in using e-wallets.

Evaluasi Stategi Penerapan Harga dalam Menghadapi Kompetisi (Studi Kasus pada RSIA ABC)

Mother and child hospitals must have a competitive strategy in pricing to face competition because of the limited acceptance of patient services that are outside their specialty patients. On the basis of this competitive strategy, RSIA can create a pricing strategy to be able to take the existing market share. This study aims to evaluate pricing strategies with criteria for factors in setting prices, namely management strategies in dealing with competitors, customer interest, and costs. This research was conducted with an evaluation-based case study method and descriptive qualitative to describe the understanding related to the situation of the object of research carried out with the natural conditions of the object of research. The research was conducted by collecting data by interview, questionnaire and document. The object of this research is RSIA ABC with a pricing strategy for inpatient delivery in 2022. The results of this study are the inaccuracy of the pricing strategy by RSIA ABC where RSIA ABC uses the best cost provider in facing competitors but the prices offered tend to be expensive in normal labor services and competitive in SC / Caesarean delivery. The service features offered by RSIA ABC are also less in quantity than competitors. Patient opinions also corroborate the existence of errors in the strategy of applying prices and the mismatch of understanding the value of service features set by management as a competitive advantage by customers is considered not so important. In terms of cost calculation, RSIA ABC also does not calculate costs accurately and some costs are based on market analysis only. Therefore RSIA ABC must increase service features that are unique to RSIA ABC in quantity and customer assessment, as well as more accurate cost calculations based on an understanding of cost accounting.

СОБСТВЕННЫЕ КАНАЛЫ КОММУНИКАЦИИ КАК СПОСОБ ПРОДВИЖЕНИЯ ТОРГОВОЙ ОРГАНИЗАЦИИ

The article discusses one of the important areas of marketing work within a trade organization – communication with the consumer. It is emphasized that interaction with the target audience through its own communication channels helps to achieve many management goals facing a modern trade organization. The Russian retail sector is growing rapidly, new forms are emerging, and various sales channels are developing. The high level of market competition encourages trade organizations to actively use marketing promotion tools that generate customer interest and loyalty. The transformational processes of the business environment are closely related to the intensive development of e-commerce. Accordingly, communication channels in the Internet space have recently become the most extensive in terms of coverage, while the website of the trade organization and its presence on social networks play a special role. The main goals that a trade organization usually sets when communicating with consumers or the entire target audience are to provide information about the brand, form customer loyalty, inform about a product, service, promotion, special project, etc., effectively “rebuild” from competitors, stimulate customer demand, process objections, collect data for analytical work, etc. In order to effectively interact with customers through their own communication channels, it is necessary to think through a content strategy. Content strategy is the most important element of a trade organization’s competitive presence on social networks, which means that the quality of its development directly affects the results that communication in this channel brings. An effective content strategy provides for the following mandatory elements: a communication message (an idea that should remain in the audience’s memory after interaction), an archetype (a visual image reflecting the style of communication), a rubricator (defines the types of content used), as well as key performance indicators. A well-built mechanism of interaction with the customer audience through its own communication channels contributes to the active promotion of a trade organization in the modern commodity market.

Customer retention in commercial banking as a classification task in machine learning

Introduction. Customer churn is a common problem for many industries, particularly the banking sector. To thrive, banks need to attract new customers, as each lost customer leads to a decrease in profit and requires time and effort to acquire a new one. Customer churn occurs when a client ceases to use a bank's product or service. Retaining customer interest is more beneficial and cost-effective than attempting to attract new ones. Therefore, reducing customer churn becomes one of the key tasks for businesses. Banks that can retain and attract new customers have significantly higher chances of success. Hence, the use of machine learning methods becomes one of the key tools for addressing the task of reducing customer churn. These methods have the potential to help banking institutions optimize their processes and increase profitability. Purpose. The aim of the study is to assess the effectiveness of using machine learning methods for customer retention in a bank, including their construction, testing, and evaluation of the economic impact. Method (methodology). This article investigates the issue of retaining customers of a commercial bank by determining the probability of customer churn using classification methods of machine learning. Logistic regression models (GLM), decision trees (Decision Trees), random forests (Random Forest), as well as support vector machines (SVM), k-nearest neighbors (k-NN), and naive Bayes algorithm will be constructed for this purpose. The quality of the constructed models will be evaluated using a confusion matrix. Results. The obtained results revealed high accuracy of the constructed models and their ability to effectively identify bank customers prone to churn. The conclusions of this article may be valuable for developing customer retention strategies not only for commercial banks but also for various business sectors where customer attrition is a relevant issue.

Customer Interest Classification Method of E-commerce Trading Platform Based on Decision Tree Algorithm

Customer Interest Classification Method of E-commerce Trading Platform Based on Decision Tree Algorithm

PERBANDINGAN ALGORITMA C4.5 DAN NAIVE BAYES UNTUK MEGUKUR MINAT PENJUALAN SEPATU

The Second Gangbrand shoe shop is one that sells second-hand shoes or what you could also call quality and original second-hand shoes that have certain brands at affordable prices that are cheaper than the original price. This research aims to measure the level of customer interest by comparing the C4.5 algorithm method and the Naive Bayes algorithm. The data source was obtained from second gangbrand stores which were taken based on customer interest. So it is necessary to carry out data analysis to classify customer interest data using the C4.5 and Naive Bayes algorithms to compare accuracy and precision which are the benchmarks in this research. Calculations in this research were carried out manually using Microsoft Excel according to the C4.5 and Naive Bayes algorithm calculation models and then evaluated using the Rapidminer 10.3 tool which was used to help determine accurate values. After conducting research testing, the C4.5 algorithm received an accuracy value of 60.00% and a precision of 50.00%, while the Naive Bayes algorithm received an accuracy value of 60% and a precision of 33.33%. So it can be concluded that the two algorithms have the same accurate accuracy value, but in terms of precision value the C4.5 algorithm is superior in determining customer interest recommendations. It is hoped that the results of this research can provide input and information for future researchers.

Digital Storytelling on Marketing Communication of a Tourism Product: A Trend or a Necessary for Indonesian Buyer?

The implementation of storytelling in current marketing communication has become a global trend, and the need for companies to create engagement with their consumers can be achieved through storytelling techniques. This research examines how Kito Scarf Bengkulu, a unique tourism product of Bengkulu, implements marketing communication techniques through storytelling on its Instagram account. The qualitative research method employed is a case study approach to examine the implementation of digital storytelling on Instagram of Kito Scarf Bengkulu to engage with customers. The findings indicate that in the case of Kito Scarf Bengkulu, the storytelling technique cannot be considered efficient in creating engagement with followers and customers of Kito Scarf. The utilization of Instagram's feed feature in the form of photos and storytelling captions by Kito Scarf does not align with the characteristics of its followers and customers. Several factors contribute to this condition, including the relatively low interest of customers in reading, as well as the content of the photos and captions not being able to capture the interest of the intended target audience. Further investigation into this matter is still necessary.

Studi Pemilihan Moda Transportasi Antara Angkutan Umum Dalam Trayek dan Angkutan Sewa Khusus di Kota Tarakan

The development of technology, there are now various modes of transportation that serve the community such as public transportation on routes and special rental transportation (online). The operation of online-based special rental transportation in Tarakan City lately has had the impact of decreasing customer interest in using public transportation to support their movements. This phenomenon is interesting to do research to find out the best type of public transport and variables that are very influential in the selection of public transport by travelers in Tarakan City. This public transport selection research was analyzed using the Analytical Hierarchy Process method, with research attributes including: cost, safety, comfort, ease of getting the mode, travel time, and service. Primary data was obtained through interviews/questionnaires to respondents selected by simple random sampling method, with a total of 100 people as a representation of the population of Tarakan city in 2021. The results of the analysis show that the public transport mode chosen by customers based on the specified criteria is Special Rental Transport with an average value of 5.965 compared to Public Transport in Tracks (5.711). The influential criteria for customers in choosing public transportation is the cost criteria with a weight value of 36.479, followed by the criteria for ease of getting the mode (14.591), security (12.906), service (12.706), comfort (12.177), and service time criteria with a value of 11.16.

The Influence of Trust, Perceived Usefulness, and Pleasure on Repurchase Interest (Study on Online Shop Customers JD.id in Yogyakarta City)

In Indonesia, the growth of the E-commerce industry is one of the industries that has experienced very significant development. E-commerce is all buying and selling activities carried out through electronic media. The purpose of this study is to find out: (1) the effect of trust on repurchase intention on JD.id online store customers in Yogyakarta City, (2) the effect of usability perception on repurchase intention on JD.id online store customers in Yogyakarta City, (2) the effect of benefit perception on repeat purchase intention in JD.id online store customers in Yogyakarta City. City, (3) the effect of satisfaction on repurchase interest in JD online store customers. id in Yogyakarta City, and (4) the influence of trust, perception of benefits, and pleasure on the repurchase intention of JD.id online shop customers in Yogyakarta City. This study used quantitative methods. The population in this study is all customers who have purchased products/goods through JD.id online store in the city of Yogyakarta. The sampling technique with purposive sampling obtained a total sample of 125 people. Data collection using questionnaires that have been tested for validity and reliability. Classical assumption tests include: normality test, multicollinearity test, and heteroscedasticity test. The data analysis technique uses multiple linear regression. The results showed that: (1) trust has a positive effect on the repurchase intention of JD.id online store customers in Yogyakarta City, (2) benefit perception has a positive effect on the repurchase intention of JD.id online store customers in Yogyakarta City, (3) pleasure has a positive effect on the repurchase intention of JD online store customers. id in the city of Yogyakarta, and (4) trust, perceived benefits, and enjoyment affect repurchase intentions in JD online store customers. en in Yogyakarta City.

Exploring the Humorous Dynamics of Brand Communication: A Verbal -Visual Analysis of Memes in Facebook Marketing Strategies

Internet memes function as a humorous commentary on social, political, or emotional aspects of life, accompanied by static or animated graphics. Online marketing recognizes the potential of Internet memes, utilizing them to achieve business goals, reach a large user base, and build positive associations with a brand. This article analyzes the phenomenon of Internet memes in the context of brand promotion and creation. It delves into the humorous dimension of Internet memes and the role humor plays in the extracted research material. The article discusses events from 2021 that brands leveraged to build customer relationships and solidify their position in the broader social context. The research material consists of Internet memes published on the Facebook accounts of well-known brands in 2021. To capture the multi-layered, ambiguous content encapsulated in a concise visual message and to conduct a thorough exploration of Internet memes, both quantitative and qualitative analyses of the research material were employed. The results indicate that brands use memes to build a positive image, increase customer loyalty, and gain a competitive edge. Memes in marketing employ irony, sarcasm, or linguistic play to generate customer interest and enhance brand awareness.

Analisis Faktor-Faktor yang Mempengaruhi Literasi Keuangan Syariah pada UMKM di Kota Medan

This study aims to analyze financial literacy and determine the factors that influence the financial literacy of micro, small, and medium enterprises (MSMEs) in Medan City. This research uses a quantitative approach with a verification type of research. Primary data was obtained by distributing questionnaires to MSMEs in Medan City. The sampling technique uses proportional random sampling with a sample size of 100 respondents. Other data was obtained through observation and a literature study. The analysis technique used is multiple linear regression. The research results show that the financial literacy of MSME actors in Medan City is in the medium category. There are several factors that simultaneously influence financial literacy, namely age, level of formal education, and business income. Meanwhile, only the level of formal education and business income partially affect the level of financial literacy. Meanwhile, age has no effect on financial literacy. The authors recommend that future researchers study the influence of Sharia terms in UMKM to attract customer interest using more comprehensive methods, objects, and samples.

Prediction of Health Insurance Cross-Selling Through Binary Logical Regression and Decision Tree Model

Cross-selling is typically a marketing strategy used to identify a customer's various wants and then sell a range of related services or products by attending to those demands. Cross-marketing refers to a variety of tactics and procedures used to encourage cross-selling. The most crucial role in conventional banking and insurance is played by cross-selling. In most nations, auto insurance has traditionally played a significant role in the insurance market. This paper is based on information from all of a medical insurance company's clients and their automobiles throughout the course of a certain year. The binary logistic regression model and decision tree model are used to examine the customer's interest in purchasing auto insurance in the dichotomy, and the two techniques are compared to identify the most accurate prediction method. Through reasonable analysis of independent variables and dependent variables, the prediction accuracy of the binary logical regression model is 87.7% and that of the decision tree model is 87.6%. The accuracy of the two is similar.

Tinjauan Yuridis Pengawasan Perbankan Dan Perlindungan Nasabah Oleh Otoritas Jasa Keuangan (OJK)

The function of a bank is as a financial intermediary institution, namely as a bridge between fund owners and parties who need funds, both as depositors and borrowers. Bank-customer relationships often involve banking practices that have a negative impact on customers, but legal protection is often less than optimal. Because if you look at the relationship between banks and customers, banks have enormous control over banking transactions, and in some cases they control banking transactions. So that sometimes it is detrimental to customers. Based on the above facts, Law Number 21 of 2011 concerning the Financial Services Authority (UU OJK) has been promulgated. As a bank supervisory institution and as an institution that protects customer interests.

Pengaruh Teknologi Informasi, Risiko, Dan Handling Complaint Terhadap Minat Nasabah BSI Kota Palangka Raya Dalam Menggunakan Internet Banking

This research responds to the development of Internet Banking technology in the banking sector. Internet banking has become an integral part of financial institutions; however, risks and handling complaints about services can influence customer interest. The research aims to analyze the influence of information technology, risk, and complaint handling on the interest of BSI customers in Palangka Raya City in using Internet Banking, both partially and simultaneously. The research method is quantitative with a survey type, involving 96 respondents determined by the lemeshow formula. Data were collected through a questionnaire, and the analysis was conducted with prerequisite tests (normality, multicollinearity, and heteroskedasticity) and using multiple linear regression analysis, T-test, F-test, and coefficient of determination in SPSS 26. The research results show that information technology and risk partially have a positive and significant effect on customer interest in using internet banking, while handling complaints do not have a significant partial effect. The F-test indicates that simultaneously information technology, risk, and complaint handling are significant for customer interest. The coefficient of determination of 0.514 shows how well these three variables explain the variation in customer interest in using internet banking.

Strategi Pemasaran Jemput Bola dalam Meningkatkan Minat Nasabah Terhadap Tabungan

The sharia financial system is a financial system that bridges parties who need funds and parties who have excess funds through financial products and services that comply with sharia principles. To increase market share, the products offered must have a marketing strategy so that they can be seen. The bank marketing concept is actually not much different from the marketing concept for other business sectors, such as the manufacturing industry sector, service business sector and others. Therefore, we want to conduct research with the title Pick-up Marketing Strategy to Increase Customer Interest in Savings (BMT Maslahah Gondangwetan). With the aim of finding out the strategy used by BMT to increase customers using descriptive qualitative research methodology. The results of the research are that customers and agencies are targeted in carrying out a pick-up strategy, because most of the Gondangwetan area work as traders who need funds to develop their business.

Eye Tracking-based Analysis of Customer Interest on The Effectiveness of Eco-friendly Product Advertising Content

Amid the escalating environmental crisis that has prompted consumers to adopt eco-friendly lifestyles, the popularity of eco-friendly personal care products is increasing significantly. Nevertheless, marketing these products presents challenges that include inadequate product information, perceived unaffordable prices, and relatively low consumer trust. These challenges present an opportunity for the marketing field to increase consumer interest, particularly through advertising, an important medium for disseminating product information. Recognizing the importance of advertising components in influencing consumer preferences, this study uses eye-tracking to identify critical elements in promoting eco-friendly personal care products. The components examined include information on environmental and personal benefits, the presence or absence of price information, and the presentation of an environmental label (logo and text) in advertising. Each of the 43 participants is confronted with eight carefully crafted advertising stimuli. The results of the study highlight the significant influence of clear benefits and price information on consumer preferences, while indicating that eco-label display does not have a significant impact on consumer preference. This research is intended to serve as a source of actionable marketing strategies and is intended to help promote eco-friendly products and increase consumer interest through targeted and effective advertising.

Strategi Pelayanan Pembukaan Rekening Online Pada Produk Tabungan BSI Easy Mudharabah dalam Menarik Minat Masyarakat di Bank Syariah Indonesia (BSI) KCP Medan Aksara

Service Strategy is a way of responding to a situation and reality by providing solutions to be able to get out of that situation. One way to get the attention of customers and form a good perception of the product among consumers is by implementing a customer service strategy. Carrying out online account opening procedures properly and providing excellent service quality is a good step in attracting the interest of customers or the public in using sharia banking products. The purpose of this research is to find out, what are the service strategies for opening online accounts for the BSI Easy Mudharabah savings product in attracting public interest at BSI KCP Medan Aksara and what obstacles are experienced by banks and customers in opening accounts online. To find out this problem, this research uses qualitative research with a descriptive approach. The data collection techniques use observation, interviews and documentation. The results of this research show that the service strategy carried out at BSI KCP. Medan Aksara in order to attract the interest of its customers, namely: Carrying out a referral program, being friendly, polite and courteous, carrying out promotions, being able to handle all complaints, facilities and infrastructure. The obstacles faced are: unsupportive signals, full cellphone storage space, customers who do not understand the procedures for opening an online account, many people who do not understand Android applications.

Pengaruh Sikap, Norma Subjektif Dan Kontrol Perilaku Terhadap Minat Deposito Nasabah Prioritas Pada PT. Bank Tabungan Negara (Persero) TBK Kantor Cabang Padang

This research aims to examine and determine the influence of attitude, subjective norms, and behavioral control on the interest of priority customers' deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office. This research is quantitative in nature. The primary data for this research were obtained through the distribution of questionnaires to priority customers at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office. The population of this study consisted of 272 individuals. The sampling technique used in this research was total sampling, resulting in a sample size of 272 respondents. The data analysis technique used was multiple linear regression and t-Statistical test. The research results indicate that attitude has a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as reflected by the significance value (Sig.) of 0.035, which is lower than < 0.05 (α). Subjective norms have a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as evidenced by a very low significance value, which is 0.000 < 0.05 (α). Behavioral control has a significant influence on the interest of customer deposits at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office, as reflected in the very low significance value of 0.000 < 0.05 (α). The variables Attitude (X1), Subjective Norms (X2), and Behavioral Control (X3) are able to explain or influence the variable of customer deposit interest at PT. Bank Tabungan Negara (Persero) Tbk Padang Branch Office by 74.1%.

Analisis SWOT Terhadap Tabungan IB Hijrah Haji Studi Kasus Bank Muamalat Kcp Stabat

The large costs that must be incurred to perform the Hajj pilgrimage are an obstacle for residents of Langkat. IB Hijrah Haji Savings is one of the savings that will simplify the process of traveling to Hajj. Who would have thought that there are still many people who don't know and don't know about Hajj savings, so the number of customers at Bank KCP Stabat is not needed. The problem formulation in this research was strengthened using SWOT analysis of IB Hijrah Haji Muamalat KCP Stabat Savings Bank. The original aim of this research was to find out how the number of IB Hijrah Haji Savings customers at Bank Muamalat KCP Stabat has developed and increased. The research method used in this research is theoretical and qualitative. Data collection uses interview methods and personal observation of the objects studied. The results of the SWOT matrix study show that Bank KCP Stabat loans have advantages consisting of good and quite fast service, free management fees, daily or monthly savings options and life premiums. The weakness of IB Hijrah Haji Savings is the lack of promotion due to inadequate human resources. The facilities offered by Hijrah Haji IB Savings are located in an environment that is generally dominated by Muslim residents so that it attracts the interest of other customers, as well as a strategic location that is easy to reach. The threat to the ib Hijrah Haji savings product is intense competition due to gaps between neighboring banks and crucial customer patterns when the same product is compared between banks..

Pengaruh Kualitas Pelayanan Dan Minat Beli Terhadap Kepuasan Pelanggan Warung Kaki Lima di Batam

The culinary business is a business that is growing rapidly and rapidly, as evidenced by culinary business actors emerging with the latest innovations aimed at attracting customer interest. Likewise with business actors in the Riau archipelago, especially in the city of Batam, the culinary business is experiencing quite good development. It can be seen that there are many culinary delights using concepts that are no less interesting to be the choice of consumers, such as: street food stalls, restaurants, coffee shops, and taverns. So that business actors must improve the quality of service so that consumer buying interest increases as well as customer satisfaction. Service quality is very closely related to customer satisfaction and is an important factor that must be considered by every business actor who aims to attract customers. Likewise with consumer buying interest in addition to good service quality, an ordering system that makes it easier for consumers is also able to attract customer buying interest. So that in this case customer satisfaction is very effective in retaining its customers in a long period of time. The purpose of this study was to determine whether service quality and purchase intention affect customer satisfaction in street food stalls in Batam. Methods of data collection through the distribution of questionnaires with a sample of 383 respondents. The type of research used is quantitative research with multiple regression analysis methods. The results showed that the variable of service quality on customer satisfaction, t value 13.738 > t table 1.966, and Sig 0.000 <0.05, so it can be concluded that the variable service quality has a positive and significant effect on customer satisfaction. The variable of buying interest on customer satisfaction has a t count of 3.245 > t table of 1.966, and a significant 0.001 <0.05 so it can be concluded that the variable of buying interest has a positive and significant effect on customer satisfaction. While simultaneously it can be obtained f count value of 193.790 > f table 3.02 and Sig 0.000 <0.05. Thus it can be concluded that Ho is rejected and Ha is accepted.