Interest To Audience Research Articles

Veterinary medical care in rodent models of stroke: Pitfalls and refinements to balance quality of science and animal welfare.

Rodent models of cerebral ischemia provide a valuable contribution to a better understanding of stroke pathophysiology, to validate diagnostic methods, and to enable testing of new treatments for ischemia-reperfusion damage and comorbidities. However, ethical concerns have led to increased attention to the welfare aspects of such models. Supportive therapies are an essential part of the overall animal care and use program and should be tailored to the experimental model being studied, the regulatory requirements, and research objectives to achieve high-quality preclinical studies and ethical research practices. On the other hand, the use of veterinary medical treatments in preclinical models of stroke must balance the needs of animal care and potential sources of bias in experimental results. This report provides a systematic review of the scientific literature covering the relevant period from years 1988 to September 2024, with the aim to investigating veterinary medical interventions useful to minimize suffering in rodent models of stroke without producing experimental bias. The research findings, consolidated from 181 selected studies, published from 1991 to 2023, indicate the feasibility of implementing personalized protocols of anesthesia, analgesics, antibiotics, and other supportive therapies in rodent models of stroke, while avoiding scientific interferences. These data fill a gap in current knowledge and could be of interest for an interdisciplinary audience working with rodent models of stroke, stimulating further refinements to safeguard both animal welfare and the validity of experimental findings, and may promote the culture of ethical conduct in various research fields and disciplines.

Advertainment na Twitch.tv e seus (possíveis) impactos na Geração Z

Considering that advertising integration in entertainment content can be used to advertise with lower rejection and higher engagement, this study analyzesan advertainment action on Twitch as a way to advertise to Generation Z, observing its structure and audience interest. In this context, the advertainment action carried out by Amazon Prime Video with four Twitch streamers (Mestre Pedrok, Nayu, Kalera andCellbit) to announce the release of the series The Wheel of Time in 2021 was discussed. At the end of the study, it was understood that the action not only integrated advertising into entertainment content butalso boosted it. The brand brought together relevant creators and provided a unique and valuable experience for viewers –who were mostly young people from Generation Z.

PECULIARITIES OF ADVERTISING TEXT ON THE SPORTS.RU MEDIA RESOURCE

In this article the author turns to the analysis of advertising texts presented on the electronic resource sports.ru during the European Football Championship 2024. The analysis of the selected materials results in the classification of genre, stylistic, lexical, morphological and syntactic resources of the advertising text. The author concludes that the advertising texts placed on this resource demonstrate a high degree of adaptation to current events and interests of the target audience. The use of a variety of genre formats, such as announcements, interviews and analyses, allows to effectively attract the attention of readers. Stylistic techniques including metaphors, epithets, hyperboles and others that create an emotional connection with the audience, while lexical and morphological features emphasise the dynamism of the sports context. The syntactic structure of the texts ranges from simple to complex constructions, which contributes to the diversity of information perception by individual target audiences. Thus, the study shows that on the information portal ‘Sports.ru’ advertising texts attract readers’ attention, through various types of information materials about sports events natively inform the audience about the advertised brands, thus contributing to the creation of a positive emotional connection of the target audience from the interaction both with this resource and with the brands integrated in the advertising messages.

China’s digital diplomacy agenda and public engagement: an analysis in Africa on twitter (X)

ABSTRACT This study explores China’s digital diplomacy strategies directed toward African countries through content and public engagement analysis of 1,681 tweets from the Twitter account of the Chinese Foreign Ministry’s Africa Department. Utilizing a mixed-methods approach, tweets are categorized into key themes revealing China’s public diplomacy agenda. Referring to the agenda-setting theory in public diplomacy, the analysis focuses on international relations, economic partnerships, and COVID-19 aid, all the while respecting African sovereignty while critiquing Western approaches. The findings highlight that China strategically employs digital diplomacy to position itself as a benevolent partner upholding the noninterference principle. An average interaction rate of 78.73 is observed, with the security theme attracting the highest engagement despite a limited messaging focus from Chinese diplomacy. The level and variability of interaction across themes expose nuanced engagement dynamics. Examining the highest tweet engagement patterns finds that highly interactive topics are related to trade/investment, education/technology, and state visits, signaling audience interest. Highly engaging tweets predominantly accumulate likes, suggesting passive endorsement, which is reflective of diplomatic social media. This study contributes to understanding China’s evolving digital diplomacy, which is tailored to foreign policy priorities and the effectiveness of strategic communication approaches in engaging African audiences.

Podcast as Disaster Mitigation Information Media on BNPB’s Youtube Account

BNPB podcasts still face challenges in attracting the interest of the wider community, such as the low number of enthusiasts in BNPB podcasts resulting in a lack of public awareness of environmental issues. This study aims to analyze the effectiveness of disaster mitigation messages delivered through the BNPB podcast and identify the obstacles faced by BNPB in disaster mitigation counseling through the BNPB Podcast. This research uses a qualitative method with content analysis based on Everett Rogers' innovation diffusion theory, which includes innovation, social system, information dissemination, and timeframe. The data analyzed is podcast content from the BNPB_Indonesia YouTube account throughout. The aim was to identify the types, messages conveyed and BNPB's communication strategy. Public participation was evaluated through observational data, such as the number of likes and comments. Based on the results of the study, it can be concluded that BNPB podcasts include innovating mitigation messages, strengthening social systems, disseminating information, community response, follow-up to BNPB podcasts and obstacles faced in these podcasts. BNPB through the podcast innovated disaster preparedness and handling messages, and introduced Inarisk web technology to support it. Despite the potential for wide reach, the podcast content lacks audience interest, resulting in a minimal number of listeners. to be more effective, BNPB needs to strengthen promotion and interaction with listeners.

Between commerce and mission: the case of TRUSO.TV, a local television station

Topics covered by local media will always have their own audience. One of the advantages of local media is the ability to create content specifically formatted for Internet users (e.g., live broadcasts or video content). It can be assumed that both the value and quality of the presented information depend on the journalistic skill level of the local editorial team. The way new media are handled reflects the state of traditional media. Those with an established reputation that has been built over years of fulfilling a social mission do not need to fear new technologies but should instead view them as an addition and a way to build credibility and trust among new viewers.New media allow local stations to engage audiences in local community affairs, providing diverse content (cultural, educational, sports and entertainment programmes) that responds to a wide range of audience interests. This is evident in the case of TRUSO.TV, which produces a variety of content formats. Local television stations require constant funding, typically supported by advertisements from local businesses. However, the current media consumption trends may affect the effectiveness of these advertisements.This article has attempted to demonstrate that a local television station with a long-standing tradition does not need to fear losing its audience. Despite the growing importance of new media, local broadcasters play a crucial role in local communication. It should be noted, however, that the conclusions regarding TRUSO.TV cannot be extrapolated to cable television stations in other cities. Elbląg is where television has existed for 30 years, giving it a brand and recognition among its residents, which may facilitate fulfilling its mission.

Вербализация картины мира ислама в современном российском медиапространстве: лингвокогнитивный потенциал

The purpose of the study is to substantiate the linguistic and cognitive status of the Islamic worldview in the media space of modern Russia. Based on the material of Internet sites focused on the coverage of Islamic issues, it is determined that the foundation of the confessional picture of the world is a set of meanings that interact in a complex way with the national picture of the world expressed through the national language. The Russian Muslim community actively uses Russian along with Arabic, the language of the Holy Quran, which naturally complicates the characteristics of the Islamic worldview in Russia. The scientific novelty of the research lies in understanding the Islamic media discourse as a representative of the subcode of the Russian cultural code due to the use of the resources of the Russian language by the Islamic media along with Islamic terms – Arabisms, as well as lexical units borrowed from Farsi, Turkish and the national languages of the ethnic groups of the Russian Federation, traditionally professing Islam. As a result, it is proved that the Islamic media discourse effectively uses various formats and genres of modern media in order to provide an interested audience with relevant content. The picture of the world of Islam is verbalized in the Russian Islamic media discourse using various linguistic methods that allow us to reveal various aspects of all aspects of life – both religious and secular, including issues of law, ethics, commerce, finance. In the Russian media space, a new image of a modern Muslim is being formed – a Russian patriot and representative of the interests of the Russian Muslim community in accordance with the value and ethical dominants of the confessional worldview.

A Social-Network-Based Crowd Selection Approach for Crowdsourcing Mobile Apps Requirements Engineering Tasks

Mobile apps have revolutionized almost every aspect of our daily lives, shaping the way we shop, learn and work. The transformative and unprecedented impact they have made on our lifestyle and the convenience they have offered have increased their adoption in diverse domains. Therefore, it is of paramount importance to hear from the interested audience about their desires and requirements in mobile apps. This has stressed the need to employ crowdsourcing in requirements engineering (RE) activities to harness the scattered talent in the crowd. RE tasks require certain software domain knowledge, hence, selecting a suitable subset of the crowd is crucial to obtain high-quality contributions. For that, we propose a crowd selection approach for crowdsourcing mobile app requirements engineering tasks which leverages the untapped crowd available on the social network Twitter (recently changed to X). This article is an extension of our previous work, where we present the proposed social-network-based crowd selection approach design, continue to work on the remaining component of the approach and evaluate the approach through a controlled experiment. For evaluation, the approach was utilized to select a real crowd that were invited to contribute to crowdsourcing requirements elicitation tasks for a fitness mobile app. The quality of the crowdsourced requirements was assessed by experts and the results have provided encouraging and compelling insights about the effectiveness of the proposed approach. The obtained assessment scores for the five quality factors clarity, creativity, relatedness, feasibility and diversity were respectively 4.36, 4.01, 4.29, 4.45 and 4.43 out of 5. Overall, we believe that the proposed social-network-based crowd selection approach could help in eliciting mobile app requirements and features that could cater to the needs of a large audience.

Smm-стратегія, як дієвий інструмент прискорення бізнесу

Social media has become an indispensable tool for business development, accelerating its growth and generating demand, going beyond a simple platform for communication. Today, most successful entrepreneurs realize the importance of a social media presence. In order to achieve maximum effect, it is necessary to actively and purposefully work on creating an SMM strategy that will help not only generate demand but also develop leadership skills among employees. The purpose of the article is to find ways to improve the efficiency of enterprises, options for successful implementation of their business strategies, and opportunities to accelerate their development with the help of such a modern communication tool as social media. The article discusses the features, advantages and disadvantages of applying an enterprise's SMM strategy in certain conditions and situations. The review and analysis of modern SMM strategies of enterprises allowed to formulate the main criteria for their evaluation, comparison and selection: development of unique and high-quality content, work with the target audience, use of advertising campaigns, interaction with subscribers. The probability of realization by an enterprise of its capabilities with different types of SMM strategy is investigated. Criteria for evaluating and selecting SMM strategies that are appropriate to use in conditions of uncertainty and rapid change of the external environment are proposed. A methodology for evaluating the effectiveness of SMM strategies of enterprises by the parameters of efficiency, feasibility, reliability and dynamism, adaptability and cost, competitiveness and uniqueness, etc. has been developed. The application of the proposed methodology will allow to establish sustainable, mutually beneficial and reliable relationships between enterprises and consumers in today's difficult conditions. It is important to note that high-quality SMM requires careful planning and regular performance analysis. Using analytics, understanding changes in audience interests, and adapting to platform algorithms help to constantly improve strategies and increase the effectiveness of marketing campaigns. Creating unique content that can meet the needs of users and bring them real benefits remains the key to successful SMM. Social media has become a powerful platform for leadership development. Leaders who use social media effectively acquire the skills necessary to overcome the challenges of the digital world: the ability to make quick decisions, think strategically, be flexible and communicate effectively. This allows them to adapt to change, follow trends, and develop critical thinking, which is crucial in the business world.

THE IMPACT OF STREAMING SERVICES ON FILM DISTRIBUTION STRATEGY

This article examines the changes brought by streaming services to the film industry, becoming a crucial component of the media economy. With the onset of digitalization and the growth of streaming, cinema has moved beyond traditional distribution channels. Platforms such as Netflix, Disney+, and HBO Max have transformed the content distribution model, offering users access to extensive libraries of movies and series through subscription-based or ad-supported models. The interdisciplinary approach of this article allows for an exploration of the economic, sociocultural, and technological aspects of this transformation. The study discusses innovations in recommendation algorithms, personalized content offerings, and original productions that have become defining features of successful streaming services. Examples of adaptive strategies include the creation of exclusive content and the incorporation of ads into subscription models, attracting new audiences and driving revenue growth. The research findings confirm that despite the audience's continued interest in traditional cinemas, streaming services retain significant potential for expanding their customer base, particularly in the context of globalization and shifting consumer habits. The article concludes that streaming has become an integral part of the modern film industry and a key driver of its future growth.

Means of attracting and holding attention in personalized video blogs of the demonstration type

INTRODUCTION. The active development of the audiovisual sector of new media in a highly competitive environment suggests that content authors are actively working on developing means of attracting and retaining the audience’s attention to a specific work. This process is especially vividly realized in personalized video blogs of the demonstration type, where the author, as a rule, remains one-on-one with the audience. Therefore, it seems appropriate to analyze the means that video bloggers use in their works in order to ensure their popularity.MATERIALS AND METHODS. The empirical basis of the study was formed by publications on the channels “The Kate Clapp” and “Sasha Spilberg” on the YouTube platform from September 1, 2023 to September 1, 2024. The study was carried out based on textual, comparative-typological methods and the method of content analysis.RESULTS AND DISCUSSION. In the course of the study, we came to the conclusion that bloggers work extremely actively with both visual and auditory submodalities. Frequently used visual submodalities include location, size, playing with color, and the use of graphic elements. Auditory submodalities include volume and alternation of speech, music, and noise. We also managed to establish a relationship between the frequency of using visual and auditory submodalities: as a rule, a blogger who actively works with one more often turns to the other. The most popular submodalities are those common to online video content and traditional television. However, in the field of video blogging, their concentration in a work is, on average, higher than on a television screen.CONCLUSION. Submodalities allow the blogger to attract and hold the audience’s attention to the work. The study managed to establish a correlation between the frequency of submodalities and the degree of audience interest in a video fragment: in episodes where the concentration of submodalities is higher, a surge in user interest in media content is noted.

The Synergy of Search Engine Optimization and Public Relations in the Digital Age (An Analysis of Best Practices In Sri Lanka)

In the contemporary digital landscape, the integration of Search Engine Optimisation (SEO) and Public Relations (PR) has become essential for organisations seeking to enhance their online visibility. This research investigates best practices for optimising the collaborative efforts of SEO and PR within this context. Given the rapid advancements in technology and communication, it is crucial to develop a nuanced understanding of how these two domains intersect to achieve mutual goals. Recognising the existing gaps in the literature concerning practical applications of SEO-PR strategies, this study employs a qualitative research methodology. Insights were gathered through in-depth interviews with ten experienced PR professionals, illuminating their experiences, strategies, and challenges related to SEO-PR integration. The findings indicate that a multifaceted approach to SEO and PR collaboration is vital in the digital era. A primary theme that emerged is the importance of content quality, which must be informative, engaging, and relevant to align with the objectives of both disciplines. The study also highlights the role of authentic storytelling, which resonates with the values and interests of target audiences, as a critical component of effective communication. Ethical considerations are emphasised as integral to SEO-PR integration, particularly regarding transparency, accuracy, and trustworthiness in content creation and dissemination. This research thus provides valuable insights for PR professionals and SEO experts navigating the complexities of the digital landscape.

Human Communication Elements of the Continuity of Midwife Carer Newsletter: A Descriptive Case Report.

Background: The Continuity of Midwife Care (CMC) model is an evidence-based care model that positively influences the health and well-being of women, their families, and midwives. Although effective communication strategies have not been determined, online resources are known to reach a wider audience and make CMC research more visible. The All-you-need-to-know-about-continuity-of-carer newsletter, distributed by the authors, is a strategy to communicate valuable and credible CMC content from knowledge producers to users. Purpose: To explore the newsletter's functional elements and the connection between it as a communication strategy and the individuals interacting with it and to present a case demonstration of a newsletter example. Methods: A descriptive case report with a theory-driven approach using 10 elements of human communication theories. Conclusions: The following elements of human communication contribute to understanding the functioning of the newsletter: Grounded Theoretical Theory, the Practical-Action Theory and goal-oriented communication (communication theory), the Syntactic Theory of Visual Communication and the rhetorical tradition of communication (tradition of communication), Elaboration Likelihood and the socio-cultural model of communication (communicator), implied compliance-gaining, parole, semiosis, narrative paradigm and rhetoric logic (message), social organisation communication, co-cultural communication and invitational rhetoric (conversation), the orientation and exploratory affective exchange stages of social exchange (relationship), Structuration Theory (group), the Theory of Bureaucracy (organisation), the Cultivation Theory (media), and the Diffusion of Innovation and Ethnography of Communication (culture and society). Implications: The newsletter succeeds in managing CMC information and reaching an interested audience. Further evaluation is required to explore if or how the newsletter affects information use.

Stakeholder communication in academic libraries: An exploration of annual reports and Instagram

Annual reports are an opportunity to demonstrate transparency and communicate with stakeholders. This article presents an exploratory content analysis of library annual reports and Instagram accounts in a state university system. The researchers synthesized common themes in content and structure developing archetypal formats of annual reports. These archetypes clarify the interplay between audience, purpose, content and design in developing a cohesive product. Findings indicate that libraries are neglecting opportunities to repurpose content between Instagram and annual reports. Information collected for the annual report provides content that can be tailored for Instagram posts, which in turn directs interested audience members to the full annual report. Finally, the best practices and strategies to improve communication and engagement with stakeholders identified by the researchers will be shared.

Collaboration of Artificial Intelligence and Journalists in Online Media from the Perspective of Human-Machine Communication

This study aims to analyze the collaboration between Artificial Intelligence (AI) and journalists in online media using the Human-Machine Communication (HMC) approach. The research method used is a literature study. Data is processed using Miles and Huberman data analysis techniques. The results of this study indicate that AI is used in three primary stages of journalism: news gathering, news production, and news distribution. At the news gathering stage, AI assists journalists in collecting news materials from various sources and analyzing audience interest in specific topics. AI is used in news script creation, editing, and proofreading at the news production stage. AI chatbots and NLP programs help with automatic news writing and factual verification. Meanwhile, at the news distribution stage, AI is used for content personalization, news recommendations, and SEO optimization in online media. From the HMC perspective, collaboration between AI and journalists can be conceptualized as a unidirectional and two-way process. Collaboration between AI and journalists in a social context also occurs at the micro, meso, and macro levels, where interactions between humans and machines affect the social situation, the immediate reality of individuals, and the structure of society as a whole.

Reality TV, Nigerian Idol, and cultural preferences for Afrobeats music

ABSTRACT Reality TV, particularly Music Reality Shows (MRSs) like Nigerian Idol, has emerged as a significant dimension of television programming, providing a platform for cultural representation and interactivity. Afrobeats, a music genre that originated in West Africa, has gained global acceptance and recognition in recent years with great influence on the global cultural landscape. This study examined the cultural preferences of viewers towards the use of Afrobeats music in the Nigerian Idol reality TV show. Cultivation theory was adopted as the theoretical framework to investigate the level of viewership of Nigerian Idol among residents of Lagos, Nigeria, and explore their cultural preferences for Afrobeats music. Through a mixed methods approach involving a quantitative survey and focus group discussions (FGD), the study gathered data from residents of Lagos, Nigeria. The results reveal a reduction in viewership of Nigerian Idol compared to previous seasons, indicating shifting audience interests. However, there is a significant cultural preference for Afrobeats music compared to other genres of music, particularly those of foreign origin, among viewers who have encountered the Nigerian Idol. This also confirms the growing influence and acceptance of the fast-rising Afrobeats genre. The findings underscore the role of media, particularly television programmes such as Reality TV Shows, in shaping cultural identity and preferences. The correlation analysis confirms a strong relationship between viewership levels and cultural preferences for Afrobeats music in Nigerian Idol, highlighting the impact of television programming on audience perceptions and tastes for cultural artifacts like music. The study contributes to understanding cultural dynamics in the context of Reality TV Shows, music, and cultural entertainment, emphasizing the need for producers to adapt to evolving audience preferences and embrace digital innovations to sustain viewer interest.

The place of strategic ecological communications in change management (based on the national project “Ecological Well-Being”)

Comprehensive improvement of the state of the environment is currently the subject of government decisions, programs and projects in Russia. This affects the interests of various audiences: business, the public, federal and regional influence groups, and hence requires strategic communications aimed at explaining, expanding the number of supporters, uniting efforts, legitimizing the governmental decisions, and changing the behavior of the audiences. The purpose of the study is to analyze the place of strategic environmental communications in the action program for the implementation of state environmental strategies. The author relies on theoretical studies of Russian and foreign authors on this issue. In the practical part, she analyzes communications in the process of forming the national project “Ecological Well-Being”. The results of the conducted study of the media and official resources of state authorities allow to consider several communicative models of behavior: public and non-public. The stage of formation of the national project is accompanied by non-public communication, which creates certain risks when information is released into the public space, since criticism and disagreement with the adoption of relevant decisions may arise from various groups. The author offers a list of possible conflict topics and examines the features of the formation of strategic environmental communications, based on M. Harvell’s matrix.

The Infl uence of Trickster Behavior in the Media Space on the Dynamics of Cultural Industries

The trend of media consumption in recent years has been the sharp interest of the mass audience in communication and entertainment. This practice can also be traced in the dynamics of the development of cultural industries, where the emergence of new words (“blog”, “podcast”, “hashtag”, etc.) is noted. This indicates that the media continues to play a huge role in the production and preferences of certain cultural products. Under the infl uence of mediatization, there is a steady demand for behavioral models that, based on humor, irony or deception, contribute to changing the existing order. One of these models is trickster behavior. Such actions in the society of impressions are perceived as a form of entertainment. The purpose of this article is to attempt a philosophical understanding of such transformations in public consciousness and media consumption in the context of cultural and economic dynamics. My thesis is that the trickster, who is a universal archetypal fi gure immersed in a socio-cultural context, plays an important role both in mythology and in religion, culture, media, economics, and politics. It serves as a unifying principle in the process of forming the social memory of peoples, exposing the negative qualities of man and society, showing the level of existing values and morality. Sociocultural, semiotic, historiosophical, communicative and psychoanalytic approaches have been applied to the study of trickster behavior. As a result of the research, manipulative tactics used by tricksters in the media space have been identifi ed, which make it possible to implement a strategy of theatricality: in behavior and speech on the verge of “norm – outrageousness”, an unconventional vision of the situation, a reaction to the challenges of social reality, the introduction of new cultural mythologies into public consciousness. The infl uence of their actions on the formation of sociocultural stereotypes is noted. The study expands the understanding of trickster behavior through the prism of established trends in media consumption and reproduction of cultural products (movies, games, blogs, performances by media personalities, etc.). The relevance of the trickster model of behavior is justifi ed by the digitalization and mediatization of the space of human existence. Keywords: trickster, trickster behavior, cultural industries, archetype, cultural mythologies

Kajian Komposisi, Transisi, dan Camera Movement dalam Trailer Film KKN di Desa Penari

Study Of Composition, Transition And Camera Motion On The Film Trailer Of KKN In Desa Penari. Indonesia has been rocked by many quality horror films in the last five years, where there have been many horror films made by original Indonesian filmmakers that have caught the attention of the audience, one of which is the film called KKN DI DESA PENARI which has become the second highest-grossing film in Indonesia by successfully attracting nine million viewers in Indonesia. the big screen and has aired in the United States, and this is the second largest achievement after the Avengers-End Game film ever to be released in 2019 with 11 million viewers. Of course, the success of this film promotion cannot be separated from the activity of showing the KKN film trailer IN THE DANIER VILLAGE. The role of the trailer in a film's main work is very important, because the process and presentation of the film trailer must be able to briefly represent the overall essence of the film. The trailer must be packaged in an interesting and serious manner in its production, because of this the author aims to conduct a visual analysis of the trailer for this best-selling film in Indonesia entitled KKN DI DESA PENARI in terms of composition, transition, and camera movement studies. With qualitative descriptive research methods, it will enrich the writing analysis references more broadly and in depth. This research produces variations of visual creativity to be more colorful and interesting to increase audience interest in the visuals of film trailers. In horror movie trailers, this will be a special trick, how the composition, transition, and camera movement must accommodate interesting visuals for the audience, especially in movie trailers.

A Paradigm Shift in the Malaysian Animation Industry: Inclusive Transmedia Storytelling and Cultural Preservation Contrary to Global Trends

This study critically examines the evolving consumption culture within the Malaysian animation industry, focusing on the shift from child-specific to familial viewership. Over the past two decades, the industry has experienced substantial growth in viewership and box office revenues, largely driven by local producers’ strategic adoption of transmedia storytelling. Through qualitative analysis of two prominent Malaysian animation franchises, BoBoiBoy and Ejen Ali, this study explores how interconnected narratives and cross-generational references across multiple platforms attract a wider audience while preserving cultural integrity. The methodology involves content analysis and audience reception studies to assess the impact of transmedia strategies on viewership patterns. Results indicate that a pan-family perspective in storytelling, which integrates diverse audience interests, contributes significantly to broadening the viewership base without compromising Malaysian cultural values. The findings demonstrate that adherence to local cultural aspirations remains a critical factor in distinguishing Malaysian animation from the global trend of adult-oriented content. The study concludes that transmedia storytelling offers a powerful framework for developing family-oriented animation that appeals to both children and adults while safeguarding local traditions. Implications suggest that this model may serve as a blueprint for future productions aiming to balance market competitiveness with cultural preservation. Keywords: Transmedia storytelling, Malaysia, animation industry, consumption culture, cultural preservation.