Interactive Social Media Research Articles

Quasi-experimental design for using an interactive social media intervention program to improve truck drivers’ health beliefs and eating behaviors

BackgroundTruck drivers have difficulties participating in health education programs delivered at a fixed time and place due to the mobility of their workplace. Interventions conducted via social media can overcome these limitations of time and place. This study aimed to investigate the effect of a nutrition education intervention program delivered via a social media platform on the healthy eating behaviors of truck drivers.MethodsThis study adopted a quasi-experimental design. A 12-week intervention program was conducted for a social-media group (n = 125) and a conventional-teaching group (n = 117) from February to May 2020. The social-media group participated in a social-media-based health intervention on the LINE application. The intervention involved the provision of online messages, online instant responses, a picture-based food log, an audio e-book, and a loyalty e-card. The conventional-teaching group participated in a healthy diet course and a hygiene education manual. The generalized estimation equation (GEE) was applied to evaluate the intervention effects on the outcome measures derived from the Health Belief Model.ResultsThe results of the GEE showed the social-media-based intervention strategies significantly decreased perceived barriers of consuming a healthy diet (p = < 0.001), increased willingness to follow cues of action (p = 0.036), improved the self-efficacy of healthy eating behaviors (p = 0.001), and increased the score of healthy eating behaviors (p < 0.001) compared with the conventional teaching strategies. For the social-media and conventional-teaching groups, no significant changes occurred in self-perceived health status, self-perceived susceptibility, or self-perceived severity after the intervention. More than 90% of the participants in the social-media group believed the social-media-based intervention strategies could help implement and maintain healthy eating behaviors.ConclusionsThe results indicate social-media-based intervention strategies can facilitate approaching a population without a fixed workplace, such as truck drivers. Health promoters and planners focusing on occupational health can consider developing social-media-based intervention strategies for improving truck drivers' health status.

Consuming Health Information and Vulnerable Populations: Factors of Engagement and Ongoing Usage.

To summarise the state of the art during the year 2021 in consumer health informatics and education, with a special emphasis on "Inclusive Digital Health: Addressing Equity, Literacy, and Bias for Resilient Health Systems". We conducted a systematic search of articles published in PubMed using a predefined set of queries. In order to build queries, we have used a common understanding of digital inclusion. Leaving no one behind in the digital age requires not only reaching the most vulnerable populations, but also those people and population groups that are not digitally literate. It implies appropriate access, digital skills, and usability and navigability aspects in the development of technological solutions. Thus, we identified 126 potential articles for review. These articles were screened according to topic relevance and 13 were selected for consideration of best paper candidates, which were then presented to a panel of international experts for full paper review and scoring. The top five papers were discussed in a consensus meeting. Four papers received the highest score from the expert panel, and these papers were selected to be representative papers on consumer informatics for exploring inclusive digital health in the year 2021. Bibliometrics analysis conducted on words found in abstracts of the candidate papers revealed five clusters of articles, where the clustering outcomes explained 93.58% of the dispersion. The first cluster analysed the use of mobile apps to improve quality of communications between racial subgroups (e.g., Black patients and their family members) and healthcare professionals, and reduce racial disparities in core palliative care outcomes. The second cluster revealed studies reporting health literacy and experience of patients with specific diseases or impairments (e.g., type 2 diabetes, asthma and deaf people). The third focused assessing the effectiveness of interactive social media interventions on changing health behaviors, health outcomes and health equity in the adult population. The fourth targeted people with limited health literacy, as well as potentially disadvantaged or marginalized groups (people with cerebrovascular or cancer problems, students with mental problems, African American Young adults), and explored how social media may help reduce health disparities and improve health outcomes. The last explored health literacy levels among groups who experience difficulties with health service engagement and retention (patients with cancer or lay consumers of online disease information). Although the query was built to address consumer inclusiveness and digital health, without specifying any health status or disease, COVID-19 was the topic in a lot of retrieved papers. Beyond the classic health issues targeted by social media (e.g., influencing health behaviors, from smoking and diet adherence to preventative screening and exercise habits), the pandemic has exposed many situations of vulnerability and health inequality. There is universal agreement on the necessity of a healthcare policy that addresses issues of gender, age, sexual orientation, and different cultures to ensure health equity for all, regardless of age or resources available. The place of digital health is studied both as a solution and a possible factor of accentuating healthcare disparities, inequalities, and exclusions. Healthcare providers should implement a digital health literacy plan to make sure health information technology is an option for everyone. Public health policies and health promotion strategies must focus on strengthening and adapting the digital health literacy in known vulnerable subgroups (ethnic and racial minorities, sexual and gender minorities, children and adolescents, elderly people, students population, impaired people, patients with cancer and chronic diseases) increasing citizen technology engagement and guaranteeing equity in access to information and in the skills to manage, discriminate, and apply information to health.

Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods

PurposeThe existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide understanding how the issues of usability such as interactivity, compatibility and credibility can influence the mobile banking (MB) adoption of commercial and Islamic banks. This study has offered two theoretical models which may be helpful to understand the importance of social proof of credibility during MB adoption.Design/methodology/approachIt is exploratory study therefore the researcher used triangulation of qualitative methods such as online banking app reviews, focused group and semi structured interviews are used to understand the behavior of customers toward MB adoption.FindingsConsumers are actively involved to take recommendations from close sources, experts, customers and crowd opinion using interactive social media platforms (SMPs). The purpose to gather information is to save from usability, risk, security and privacy issues, especially when customers share their personal and financial information with the purpose to use MB. Results reveal that people with disabilities require MB app that has adjustable size, color, text and functions. The usability issues such as system design, response time, aesthetics, personalization, installation and service quality influenced the use of MB in Islamic banks.Originality/valuePresent study has offered social proof as TAM which highlights usefulness and credibility as important factors that can create social proof on SMPs. This study provides rich insights regarding what initiatives are required to resolve the issues of usability such as interactivity, compatibility and credibility that can influence the MB adoption of commercial and Islamic banks. Another major contribution of this study is to explore the issues of MB for people with disabilities and suggest how they can improve the service quality of MB for people with disabilities.

How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages

Highly interactive social media brand pages depend on knowledge sharing (KS) within the virtual brand community (VBC). Relationship quality (RQ) is important for fostering KS, but research on how this works in the rapidly evolving context of VBC is still somewhat limited. Much RQ research aggregates RQ components into a reflective second order factor, but disaggregating them allows for better assessment of how RQ works. An online survey among Thai users of Facebook brand pages confirms four components of RQ, including trust in providers and users, conflict, satisfaction, and commitment. Trust positively affects satisfaction and commitment. Conflict reduces satisfaction but does not have a direct impact on commitment, likely because the overall level of conflict was not very high. Satisfaction and commitment both have direct effects on KS, but both trust and conflict are fully mediated by these two RQ sub-dimensions.

Social media in the learning ecologies of communications students: Identifying profiles from students’ perspective

Social media can be a support during the initial training of communication professionals, although most studies on social media and learning have mainly focused on other professional groups. The purpose of this article is to explore how communication students learn and their use of social media platforms, in order to identify the role of social media in supporting communication students’ learning. Data was collected using a questionnaire sent to communication students of the UOC and analyzed using a clustering technique, to identify student profiles based on how they organize their learning and their use of social media platforms. Our results suggest that there are 5 main student profiles: (i) students that learn through many contexts with strong support of Wikipedia, Blogs and YouTube; (ii) students with preference for academically guided learning resources; (iii) students with preference for informal and digital learning contexts, supported by social networks; (iv) students with preference for physical and formal contexts with a slight support of interactive social media platforms and (v) students detached academically with low use of learning resources and occasional use of social media platforms. Findings show that in the formative stage, there is a different degree of utility of social media among communication students, with a division between platforms that we could designate as more static and sources of information (Wikipedia, blogs or YouTube) and more interactive and dynamic (Twitter, Facebook or LinkedIn). The findings of this article can help to inform and make communication studies more flexible, collaborative and personalized oriented. In follow up studies, it would be interesting to delve further into how COVID-19 has affected the role of social media platforms.

Impact of the Covid-19 pandemic on perceptions and behaviors of university students in Tunisia

This research investigates student’s perceptions around their online learning experience during the sanitary confinement period. It tests the impact of social presence on the performance of learners through an integrator model that includes direct, mediating and moderating relationships. This research uses the method of structural equations (AMOS 21) and the macro Spss for the test of mediating and moderating effects. The model is tested on a sample of 234 students interviewed through a self-administered questionnaire. The results of this study showed that social presence influences positively collaborative learning, learner satisfaction and engagement. Satisfaction and engagement play a mediating role between collaborative learning and academic performance. Finally, the results proved the moderating role of selfefficacy on the relationship between satisfaction-performance and engagement-performance has been invalidated. From where, it is recommended that teachers design their learning modules based on collaborative activities and using interactive social media tools to enhance the e-learning experience.

ALTHUSSER VE GRAMSCİ AÇISINDAN İDEOLOJİ VE İDEOLOJİNİN BİR TAŞIYICISI OLARAK YENİ MEDYA

By using the concepts of Althusser "Ideological Devices of the State" and Gramsci "Hegemony", they discussed ideology with different dimensions in their own time. On the other hand, after the 21st century, the rapid development of technology in the world and the emergence of the internet and interactive social media tools necessitated a re-discussion of ideology. In this context, in this study, new media are discussed as "Ideological Devices of the State" and a tool of "Hegemony". The new media has spread around the world very quickly and has begun to be used by many people. Realizing the power of the new media, the power holders also monitor the communication and sharing there and intervene when necessary. In addition, since the new media is an interactive environment, surveillance and hegemony continue not only outside, but also among users inside. This makes the hegemonic environment permanent. Today, ideologies have become movable thanks to the new media. Therefore, it is inevitable to consider and research the ideology of traditional mass media for new media. It is quite appropriate to adapt and re-evaluate the concepts used by Gramsci and Althusser in dealing with ideology and mass media today. The general method of the research is the literature study. After first discussing the ideological perspectives of Gramsci and Althusser, the study deals with both the concept of hegemony and the ideological apparatus of the state within the scope of new media with examples. As a result, it has been concluded that the new media is ideologically no different from traditional mass media, and even more advanced.

Accuracy of online medical information: the case of social media in sickle cell disease

The medical needs of individuals with sickle cell disease (SCD) are complex. Patients with SCD experience complications such as recurrent pain episodes and increased hospitalizations. Over 70% of AYA and their parents seek medical information from the Internet; 83% inquire on sites that have interactive/social features, such as Facebook or Twitter, yet accuracy remains unclear. Our objective was to assess the accuracy of the SCD-information posted on social media. We hypothesized that most of the posted information is inaccurate. We coded one month of threads from two common SCD Facebook groups (Sickle Cell Warriors Unity and Sickle Cell Anemia) to identify the purpose of each post and the accuracy of medical information posted. Amongst both social media sites, there were 487 posts. Most of the posts were directed toward socializations (n = 311, 63.8%), while other posts mainly focused mainly on SCD and its management (n = 173, 35.5%). When looking at the medical posts, 44.9% were accurate, whereas 55.1% of the posts included inaccurate information. We found that less than half of the medical information posted on interactive social media is inaccurate. Our findings raise potentially serious implications for individuals with SCD and/or their caregivers who may rely on social media to gather more information about their or their child’s disease. Our data highlight the importance of health care providers encouraging patients and parents to ask any questions they may have about SCD, given they may consult social media and Internet site that provide inaccurate information.

Defiant Worship: Religious Liberty Talk and Rights in COVID-19 Pandemic Times

This article draws on interactive social media content collected from Facebook and Twitter during the first six months of the COVID-19 pandemic in order to examine responses to the public health measures that restricted indoor forms of religious assembly. Restrictions on indoor religious gatherings were challenged in courts and their constitutionality was addressed by the Supreme Court over the summer of 2020. This historic period, with lockdowns, testing, contact tracing, and vaccines—not to mention its prohibition on public gatherings—provides a unique opportunity to assess religious liberty claims during a nationwide public health emergency. Taking advantage of this rare opportunity, the article offers a critical analysis of religious freedom discourse engendered by the coronavirus pandemic. We adopt a fairly unconventional approach to explore social media content for the meanings given to religious freedom in this historic moment. Our core focus is discourse related to what we describe as “defiant worship”—actions taken...

A PowerPack of SuperScientists: An innovative concept by African scientists to address gender bias and inequity in science

Underrepresentation of women in scientific leadership is a global problem. To understand and counter narratives that limit gender equity in African science, we conducted a public engagement campaign. Scientists representing six sub-Saharan African countries and multiple career stages used superhero imagery to create a diverse and unified team fighting for gender equity in science. In contrast to many traditional scientific environments and global campaigns, this “PowerPack of SuperScientists” was led by early-career Black female scientists whose perspectives are often under-represented in discussions about gender equity in science. The superhero imagery served as a powerful and fun antidote to imposter syndrome and helped to subvert traditional power structures based on age, race and sex. In an interactive social media campaign, the PowerPack developed insights into three themes: a) cultural stereotypes that limit women’s scientific careers, b) the perception of a “conflict” between family and career responsibilities for women scientists, and c) solutions that can be adopted by key stakeholders to promote gender equity in African science. The PowerPack proposed solutions that could be undertaken by women working internally or collectively and interventions that require allyship from men, commitment from scientific institutions, and wider societal change. Further work is required to fully engage African scientists and institutions in these solutions and to enhance commitment to achieving gender equity in science. Our experience suggests that creative tools should be used to subvert power dynamics and bring fresh perspectives and urgency to this topic.

Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects

PurposeThis study aims to determine the effect of halal brand awareness (HBA), halal brand image (HBI), halal brand loyalty (HBL) on halal brand equity (HBE) and purchase decision-making (PDM). This study will also discuss the mediating role of HBE and the moderating role of interactive social media (ISM).Design/methodology/approachA total of 700 questionnaires were distributed with an effective rate of 94% to customers in large supermarkets in 3 major cities in Indonesia by using convenience sampling. The hypothesis was tested using structural equation modeling processed using AMOS. The Sobel test was used to test the significance of mediating variables.FindingsThe results of the study reveal that there was a positive and significant influence between variables. Other results reveal that HBE acts as a partial mediator and ISM as a moderator.Originality/valueThis study builds a new construct, namely, ISM and is the first to build and test a comprehensive direct and indirect relationship between HBA, HBI, HBL, HBE, ISM and PDM on halal cosmetics in Indonesia.

What is the RCT evidence for effects of interactive social media interventions on health behaviors and quality of life among adults?

What is the RCT evidence for effects of interactive social media interventions on health behaviors and quality of life among adults?

Luxury brands join hands: building interactive alliances on social media

PurposeThis study, which is based on the extended hierarchy of effects (HOE) model, aims to examine whether social media interactions with one or more luxury brands can affect consumers' knowledge of, affection for and purchases of as well as loyalty to luxury fashion brands as a category.Design/methodology/approachSoJump (a leading data collection company in China) launched an online survey to collect data from Chinese luxury fashion brand consumers. Structural equation modeling (SEM) was conducted to analyze data from the random sample of 308 Chinese luxury fashion brand consumers.FindingsThe findings of this study demonstrated that social media interaction had direct positive influences on three stages of the luxury fashion brand decision-making process – knowledge, affection and loyalty – but not purchases. The results also empirically confirmed that consumers' response to social media interaction follows the cognition-affect-conation sequential process presented in the HOE model.Practical implicationsThis study not only provides a new perspective for researchers to investigate the impacts of interactive social media marketing on purchase decision-making in the luxury fashion brand category but also underpins the importance of building interactive alliances for luxury brands to increase consumers' knowledge of, affection for, purchases in and loyalty to the luxury fashion brand category.Originality/valueThis study is among the first to investigate whether social media interactions with luxury fashion brands as a category influence consumers' knowledge of, affection for and loyalty to that category. In addition, this study is the first attempt to explore whether social media interactions can directly influence consumers' luxury fashion brand purchases.

Empowering the public during the COVID pandemic through interactive social media platform

During the COVID-19 pandemic, healthcare professionals and academic facilities are called to provide leadership in disseminating accurate and timely information through approaches that meet the needs of the public. Graduate students from a university in Taiwan collaborated with experts to provide interactive live broadcasting sessions on the COVID-related topics to the public through the Facebook platform. The broadcasting sessions also trained the students to communicate COVID-related information through succinct and interactive presentations. Twelve broadcasting sessions were conducted twice a week for three weeks in May 2020. Upon completion of the broadcasting sessions, students demonstrated growth in professional confidence, assessment of the public's knowledge gaps and needs, and preparation and delivery of professional live broadcasts. We recommend creating a live broadcast training application through an artificial intelligence (AI) expert system. Multidisciplinary academic-practice collaboration in preparing for the broadcasting and engaging in dialogues with the public is recommended.

Behavioural interventions delivered through interactive social media for health behaviour change, health outcomes, and health equity in the adult population.

Behavioural interventions delivered through interactive social media for health behaviour change, health outcomes, and health equity in the adult population.

Content and Method of Information for Participants in Clinical Studies With Induced Pluripotent Stem Cells (iPSCs).

Research with induced pluripotent stem cells (iPSCs) involves specific ethical challenges, which should be addressed in the informed consent process. Up to now, little concern has been paid to the practice of information in iPSC-clinical studies. In order to fill this research gap, we have searched the documentation of the Research Ethics Committee at Ulm University from the years 2007 to 2019. In our previous research, we have identified 11 items for evaluation of the process of information in iPSC research. We used these items to analyze content and form of information provided for participants in the iPSC studies conducted at Ulm University and Ulm University Hospital in Germany. All analyzed studies provide general information regarding the study’s aim, method, and collection of donor’s personal data and specimen. The information for participants in these studies adheres to general guidelines for research involving human subjects; however, in several areas fails to take into account the specific nature of research with iPSCs. The majority of analyzed studies fail to provide information about possible individual consequences connected with genetic research, such as the possibility of re-identification of the donor or incidental findings acquired during research. Missing is also information about the possibility of future studies involving reproductive research or transplantation of cells and organs. The donor information process in all analyzed studies is conducted in form of the information sheet and oral information. The results of our research show that the process of informed consent in iPSC research should be updated as new developments emerge in this area. However, comprehension of information should not be jeopardized through information overload. Effective communication of essential information requires improved information methods tailored to the needs of participants, such as video animations, interactive consent modules or social media instruments.

Marketing Strategy of Local Products through Social Media in Segara Jaya Village

To introduce local products made by the community, it is necessary to conduct training on effective and efficient strategies in marketing products through social media. The purpose of this training is to motivate and educate the community in managing their businesses by using social media marketing. This training uses demo and counseling method which is participated by 30 participants. Participants are given motivation and introduction to social media marketing (i.e. Facebook, Twitter, Instagram, and e-commerce like Shopee, Tokopedia, and Bukalapak) that could facilitate them in promoting their local products with several marketing strategies. The target of this training is the participants able to market and to sell their local products online with social media. Also, the existence of interactive social media training is expected that the community to create greater and more developed business opportunities toward their local products. These conditions will certainly have a positive impact on increasing their business revenues in the future.

Leveraging social media for knowledge management healthcare capability

PurposeThis study aims to understand how healthcare social media offer nonmedical psycho-social support for pediatric oncology patients and their care community and how social media can be exploited for healthcare knowledge management.Design/methodology/approachSocial media capabilities were identified and categorized based on psycho-social support services for pediatric oncology patients, caregivers and their community of care. Data were collected from 187 service sites representing more than 100 organizations. These broadly defined capabilities in trusted care organizations were analyzed to understand use of social media in providing psycho-social support.FindingsAnalysis revealed resource guides, stories and in-person support at clinics as the most prevalent forms of technology-guided psycho-social support. Privacy, security and information integrity rose as technical challenges for interactive social media platforms. Medical community trust is inconsistent, leading to immature adoption of critical psycho-social support as a knowledge management source. Findings further indicate the not-for-profit support sector provides robust social media capabilities compared to the healthcare sector.Research limitations/implicationsFuture research may extend to maturing healthcare and not-for-profit sector services and to private sector products such as mobile applications and other technologies.Practical implicationsSurvivor and caregiver quality of life depend on psycho-social support communities and services delivered via social media.Social implicationsChild protection social implications require significant attention due to sensitivity of security, privacy concerns and longevity of digital footprints for pediatric patients.Originality/valueResearch demonstrates opportunity for medical provider, healthcare organization, not-for-profit sector, patient and caregiver cooperation using social media. Data indicate healthcare technology systems leveraging social media can extend knowledge management capability beyond organization boundaries.

Hybrid Content Analysis: Toward a Strategy for the Theory-driven, Computer-assisted Classification of Large Text Corpora

ABSTRACT Given the scale of digital communication, researchers face a painful trade-off between powerful, scalable computational strategies, and the theoretical sensitivity offered by small-scale manual analyses. Especially in the study of natural discourse on digital media, the interactive, ever-evolving stream of conversations across multiple platforms regularly defies efforts to obtain well-defined samples of manageable size, while their linguistic variability imposes major limitations upon the accuracy of automated tools. In this paper, we draw upon recent advances in computational text analysis to develop a hybrid approach to the deductive analysis of large-scale digital discourse, which combines the algorithmic extraction of coherent, recurrent patterns with a manual coding of identified patterns. The approach scales up to treat millions of texts at minimal added human effort, while affording researchers close control over the process of theory-guided classification. We demonstrate the power of Hybrid Content Analysis by studying polarization in a quarter of a million contributions from cross-platform interactive social media discourse about a controversial incident.

Cyberbullying Campaign Review for New Implementation and Prevention

Today, it is important to realize that cyberbullying cases is growing fast among young people, and the situation may occur due to the availability of many interactive social media. Cyberbullying tends to refer to technology bullying who use internet combination with laptop, smartphone or tablet by using multiple platform such as email, social chat, personal blogging, publishing or sending embarrassing picture and video. The cybersecurity statistic from Malaysia shows the increase in cases from 250 to 389 in 2012 and 2013. In 2014, there were only 291 reported cases, and the number still remains high. Cyberbullying`s effect on its victims could never be clearly be seen because it involves psychological and emotional effect: meanwhile traditional bullying can observe physical injury. This research aims at findings the factor, effect and looking at the method of prevention for cyberbullying issues around the world. This issue has recently attracted attention from many parties and has become a major issue on social media and society. Public service announcement (PSA) has a highly persuasive emotional effect, educating a person`s value and lifestyle system and ultimately changing it; reforming ideals and loyalties. Digital media plays an important role in informing and helping to raise awareness`s in today digital worlds. In addition, the use of interactive elements in PSA is one of the creative prevention tools to address the issues. it shows from literature study that nearly all young people are very keen to use gadget and love social media. Social media empowerment should be beneficial by developing knowledge of cyberbullying as an educational tool to deliver a cyberbullying message.