In this paper, we demonstrate an immersive and interactive broadcasting production system with a new haptically enhanced multimedia broadcasting chain. The system adapts Augmented Reality (AR) techniques, which merges captured videos and virtual 3D media seamlessly through multimedia streaming technology, and haptic interaction technology in near real-time. In this system, viewers at the haptic multimedia client can interact with AR broadcasting production transmitted via communication network. We demonstrate two test applications, which show that the addition of AR- and haptic-interaction to the conventional audio-visual contents can improve immersiveness and interactivity of viewers with rich contents service.