Personal Interaction Research Articles

MEEhubs2024: A hub-based conference on microbial ecology and evolution fostering sustainability.

Scientific conferences are essential to academic exchange. However, related air travel contributes to greenhouse gas emissions, while expensive registration and travel costs limit the participation of early-career researchers and those from low-income countries. Virtual conferences offer promising solutions for reducing emissions and enhancing accessibility and inclusivity but often limit networking and personal interaction. Hybrid multi-hub conferences, which combine virtually connected in-person venues with individual virtual participation, combine the benefits of both conference formats. Thus, we present and discuss MEEhubs2024, a multi-hub conference on microbial ecology and evolution held in January 2024. During this three-day conference, attendees participated virtually or at one of six hubs in Europe and North America. We analyzed the participants' and organizers' feedback to create a template and provide insights into the scientific community's adoption of this new conference format, which was positively evaluated by most participants. Because technical, logistical and structural challenges remain, including limited opportunities to interact and network across hubs and participation modes, we provide recommendations for improvement like hiring technical hosts and offering virtual-only social activities. Finally, we used the participants' feedback to reflect on conference expectations, highlighting research gaps and the need for organizers to define and communicate goals when organizing conferences.

Developing a Dataset of Audio Features to Classify Emotions in Speech

Emotion recognition in speech has gained increasing relevance in recent years, enabling more personalized interactions between users and automated systems. This paper presents the development of a dataset of features obtained from RAVDESS (Ryerson Audio-Visual Database of Emotional Speech and Song) to classify emotions in speech. The paper highlights audio processing techniques such as silence removal and framing to extract features from the recordings. The features are extracted from the audio signals using spectral techniques, time-domain analysis, and the discrete wavelet transform. The resulting dataset is used to train a neural network and the support vector machine learning algorithm. Cross-validation is employed for model training. The developed models were optimized using a software package that performs hyperparameter tuning to improve results. Finally, the emotional classification outcomes were compared. The results showed an emotion classification accuracy of 0.654 for the perceptron neural network and 0.724 for the support vector machine algorithm, demonstrating satisfactory performance in emotion classification.

Penerapan Metode Talaqqi dalam Program Tahfidzul Qur’an di Pondok Pesantren Riyadlus Sholihin Kota Probolinggo

This study aims to examine the implementation of the Talaqqi method in the Tahfidzul Qur'an program at Riyadlus Sholihin Islamic Boarding School, as well as to evaluate its impact on memorization proficiency. The education of Tahfidzul Qur’an within Islamic boarding schools encounters numerous challenges, particularly regarding the adoption of effective teaching methodologies and the integration of technology to enhance students' memorization capabilities. Utilizing a qualitative approach with a case study design, this research focuses on the application of the Talaqqi method at Riyadlus Sholihin Islamic Boarding School. This methodological framework allows for a comprehensive exploration of the learning processes and the dynamics of interaction between educators and students. The findings of this study support the theory of active learning in the context of Qur'anic education, positioning the Talaqqi program as a highly effective strategy for Qur'anic memorization. This method transcends being a mere instructional technique; it embodies a pedagogical process that emphasizes the importance of quality interactions between educators and students, which are often vital for achieving successful outcomes in memorization. Moreover, this research not only reinforces the theory of active learning but also highlights practical applications pertinent to Qur'anic education, addressing the contemporary challenges and needs faced by students. It provides valuable insights for educators on effective strategies, advocating for the use of technology as a complementary tool while underscoring the critical role of personal interaction intrinsic to the Talaqqi method.

Value reciprocity mechanism in hotels: testing customer participation behaviour and value co-creation as mediators and previous experience as a moderator

PurposeThis study investigates the reciprocity mechanism in value co-creation and clarifies how service providers may effectively trigger customer participation behaviour and boost value co-creation to enhance customer citizenship behaviour, which brings extra benefits for service providers.Design/methodology/approachBy combining equity theory, social exchange theory and co-creation theory, this research proposes a model for the reciprocity mechanism in value co-creation incorporating customer co-creation perception (CCCP) conducting hotel dialogue, access, risk assessment and transparency (DART) activities; customer participation behaviour (CPB – information seeking, information sharing, responsible behaviour and personal interaction); customer citizenship behaviour (CCB – feedback, advocacy, helping and tolerance) and value co-creation in hotels. It also applies script theory to explore how customers’ previous experiences with the hotel may impact the value reciprocity mechanism. The collected data from tourists are analysed using partial least squares structural equation modelling (PLS-SEM).FindingsThe results confirm that CCCP drives CPB, value co-creation and CCB. CPB also enhances value co-creation, consequently boosting CCB. Moreover, CPB and value co-creation are the reciprocity mechanisms that mediate CCCP to CCB. Findings also reveal that CPB has a greater impact on value co-creation for first-time customers. In contrast, CCCP has a higher effect on value co-creation for repeat customers.Practical implicationsThe proposed model is a managerial tool that assists practitioners in effectively driving customer participation behaviour and improving value co-creation for first-time customers and repeat customers.Originality/valueThis study uncovers the significance of the hospitality service provider’s DART actions in forming customer perceptions and leading customer behaviour towards value co-creation.

E-commerce and Consumer Behavior

This dissertation examines consumer behavior in the realm of e-commerce, exploring the factors that influence online purchasing decisions and strategies that enhance customer engagement and loyalty. The rise of e-commerce has dramatically shifted consumer behavior, necessitating a deeper understanding of digital shopping dynamics. Through a mixed-method approach combining surveys, interviews, and data analysis from e-commerce platforms, this study investigates key elements like personalization, content marketing, loyalty programs, and trust-building factors. The findings reveal that personalized interactions, quality content, efficient customer service, and transparent policies significantly impact customer loyalty and engagement. The research contributes to the evolving discourse on e-commerce consumer behavior, offering actionable insights for businesses seeking to optimize their online strategies. This study highlights the importance of adapting to digital consumer preferences and leveraging technology to foster long-term customer relationships in the ever-evolving digital marketplace. The research also reveals the impact of social media and influencer as the key drivers for consumer perception and buying behavior. Moreover, it notes that the use of both AI-driven recommendations and customer-generated content can provide even a higher level of user engagement and practically build the consumers’ trust in the brand. Finally, the research calls for the adoption of omni-channel approach, where the channel planning is much about a consistency to meet customers’ needs from online to the physical world.

Artificial intelligence Applications in education: A Technical review

The rapid advancement of artificial intelligence has brought about changes in several sectors, including the education sector, where it has a significant role in developing learning outcomes, assigning educational experiences, and alleviating administrative work for teachers. AI systems, including machine learning and virtual reality, have been employed in educational practices, helping to provide innovative alternative solutions to traditional teaching and learning challenges. Despite the great opportunities presented by AI, both teachers and learners face many challenges, such as teachers’ readiness to adopt these technologies, their need for professional development, and moral concerns. This paper examines AI in education, exploring how it can improve curricula, support teachers, and enhance student outcomes. The research also highlights key barriers, including technological limitations, privacy issues, and biases in AI algorithms. Based on extensive literature reviews, the study explores new trends and research gaps, as well as guiding prospects for future research in AI-enabled education, with a great deal of attention focused on teacher training, long-term outcomes, ethical issues, and the effects of AI on student-teacher interactions in the educational environment. The Previous studies in the literature review suggest strategies to integrate AI into education effectively, helping students benefit from this technology without negatively impacting human values and the importance of personal interaction. This paper also addresses issues related to privacy and biases in AI algorithms.

Using popular science talks to foster interest in Economics among high school students

The declining interest in Economics majors in many countries among high school students and the lack of diversity of undergraduates in this field have recently become a source of concern for the academic community. In contrast with previous research examining nterventions to increase the interest in Economics mostly involving impersonal communication, this work, using a sample of Spanish students, explores the impact of popular science talks targeted at upper-secondary education pupils. Our results suggest that this intervention involving personal interaction with students effectively draws the attention of high school learners to Economics. Although there seems to be no difference in its impact according to the students’ characteristics, the greater diversity of the pupil population in secondary education compared to higher education suggests that this intervention might enhance the diversity of the pool of young people studying Economics.

Integrating CALL and AIALL for an interactive pedagogical model of language learning

Abstract Given the great potential of integrating Computer-Assisted Language Learning (CALL) and Artificial Intelligence-Assisted Language Learning (AIALL) to enhance language learning outcomes, there is a growing interest in exploring their combined effects. In this vein, the present study aimed to develop and test an interactive pedagogical model of language learning (IPMLL) by integrating CALL and AIALL elements in a combined module. To further investigate the effects of this model, a comprehensive evaluation was conducted, considering various aspects such as learner motivation, personalized learning experiences, and feedback effectiveness. The results indicate that (1) the integration of CALL and AIALL in the IPMLL positively influenced learner motivation, leading to greater involvement and active participation in language learning activities; (2) the personal learning interactions facilitated by the IPMLL, including adaptive instruction and intelligent feedback, contributed to improved language proficiency and learner satisfaction. Theoretically, this integration aligns with established pedagogical theories and frameworks, such as cognitive theories of multimedia learning, emphasizing the significance of interactive and technology-enhanced learning environments. Pedagogically, the IPMLL offers practical implications for teachers, highlighting the benefits of incorporating CALL and AIALL elements in language teaching methodologies. This study contributes to the growing body of research on technology-enhanced language learning and provides insights for future developments in this field.

How did the Beatles impact cultural movement on different generations?

IntroductionThis study aims to identify the characteristics of the new generations of Beatles fans who are engaged in online fandoms and to explore how the Beatles continue to have an impact despite the band does no longer exist. To address these objectives, the study answers to the following research questions: Does the perception of the Beatles’ impact at a personal level differ between generations of fans? If so, in what ways does the Beatles’ influence manifest in the younger generation of fans and how does the new generation of Beatles fans define themselves?MethodsIn order to conduct the study, a mixed method design was used, specifically the preliminary quantitative input variant. In the first stage we collected data to identify whether there are differences in perceptions among generations about the impact of the Beatles through an online questionnaire, with closed and open-ended questions. The population was selected non-probabilistic and comprised 788 persons who listen to the Beatles and are members of Beatles fan communities on Facebook. In the second stage, we administered an online questionnaire with open-ended questions and analogy exercises to 23 persons from the same communities, to obtain more in-depth information about the new generation of Beatles fans (aged 18–35).ResultsQuantitative data illustrate that the new generation of fans is less influenced by the Beatles. When this happens, there are two areas where this influence is more substantial: personal development and social interactions. The main elements through the identification take place with the band are lyrics from the late period of the Beatles, with a more profound message and a philosophy of life. Through analogy exercises, qualitative data reflects elements of the social identity of Beatles’ fans. Symbols like animals, plants, and instruments indicate who they are in terms of the groups.DiscussionThe findings extended our understanding of how the Beatles impact the new generation of fans and provide new insights from their social identity, which could serve as a foundation for future research, for scholar interested in exploring the identity of band music fans.

Innovation Digital Marketing In Increase Interest Buy Martabak Terang Bulan Arum Consumer

This study aims to analyze the impact of digital marketing innovation on increasing consumer purchasing interest in Martabak Terang Bulan Arum products. In the digital era, the use of technology-based marketing strategies is one of the keys to winning competition in the culinary market. The research method used is a quantitative approach with data collection techniques through surveys, interviews, and social media analysis. The results of the study show that the application of digital marketing innovation, such as the use of social media, creative content creation, and collaboration with influencers, significantly increases consumer purchasing interest. In addition, factors of service personalization and direct interaction with consumers also contribute positively to customer loyalty. This study provides recommendations for culinary business actors to further utilize digital platforms as an effective and sustainable marketing tool.

P0912 Factors associated with adherence to the Mediterranean diet in patients with Ulcerative Colitis after pouch surgery

Abstract Background Dietary interventions are increasingly used in managing inflammatory bowel diseases (IBD). Effectiveness often depends on patient adherence. We aimed to assess the nutritional and clinical feasibility of a Mediterranean diet (MED) based nutritional education program (IBDMED) in patients with ulcerative colitis (UC) after pouch surgery. Methods Patients who underwent pouch surgery due to ulcerative colitis and who were clinically inactive were randomly assigned to either (A) Intervention group – IBDMED program including MED based dietary counseling and weekly phone calls with study dietitian, access to an application with dietary information, recipes, online chat and fitness trackers, or (B) Standard of care dietary counseling for 8 weeks. Patient adherence was assessed using a predefined IBDMED score during the intervention and at 1-year follow-up (NCT04082559) Results A total of 32 patients after pouch surgery (median age- 50 (35.7-64.7) years, median BMI- 24.9 (22.7-29.1) Kg/m2, female gender 40.6%) underwent an 8-week nutritional intervention (group A: n=18, group B: n=14). Highest satisfaction score (5/5) was rated in both groups (88.9% vs. 71.5%, p=0.21). Reduction in number of bowel movements was comparable across groups (22.2% vs. 14.3%, p=0.57), with a trend towards a greater improvement in stool consistency in the intervention group (44.4% vs. 14.3%, p=0.07). The magnitude of dietary change was higher in the intervention group with 66.6% reported significant changes in their dietary habits vs. 21.4% in the control group (p=0.01). Increased consumption of the IBDMED recommended food components was reported to be significantly higher in the intervention group for vegetables, olive oil and yogurt (p<0.05 for all, Figure 1). Notably, effect on lifestyle behaviors of patients’ family members was reported in 44.4% in the intervention group vs. 21.4% in the control group (p=0.17). Factors contributing to increase adherence to the intervention were weekly phone calls with the dietitians (100%), followed by the IBDMED daily questionnaire and fitness trackers (both 83.3%), online chat with the dietitians (50%), weekly progression reports (33.3%) and online recipes (22.2%). Finally, IBDMED adherence score at 1-year follow-up tended to be higher in the IBDMED group (11.7 + 2.1 vs. 9.8 + 2.4, p=0.07, n=22). Conclusion The IBDMED program is feasible and effective in improving diet composition and stool consistency in patients after pouch surgery and inactive disease. Improved adherence to dietary intervention is associated with personal interactions with a dietitian and the use of digital support tools.

Let´s meet: the communication dynamics of value propositions of convention bureaus

ABSTRACT This study responds to calls for more knowledge regarding the dynamics of value propositions. The study develops knowledge about the communication dynamics of VPs by exploring the marketing communication of convention bureaus in post-COVID times. The data includes 120 marketing communication items from 12 Swedish convention bureaus. The data is analysed inductively using content analysis. Subsequently, discourse theory is applied as an approach to analyse value proposition dynamics. The findings reveal three value proposition themes constructed as communicated benefits, emphasising personal interactions in a special place, hybrid meetings technology and support of sustainable development. This study highlights the performative role that discourses play in shaping VPs in times of change. Place, flexibility and ethics emerge as distinct features of contemporary discourse. The study contributes to the theorising of VP dynamics by proposing that benefits are continuously constituted in communication. It showcases how sociocultural norms permeate marketing communication and expands the concept of value proposition dynamics with a time- and place-sensitive communication approach. Further, the study provides guidance for marketing professionals' responses to adverse events, innovations, and long-term changes in society.

Neural Correlates of Social Touch Processing: An fMRI Study on Brain Functional Connectivity.

The significance of tactile stimulation in human social development and personal interaction is well documented; however, the underlying cerebral processes remain under-researched. This study employed functional magnetic resonance imaging (fMRI) to investigate the neural correlates of social touch processing, with a particular focus on the functional connectivity associated with the aftereffects of touch. A total of 27 experimental subjects were recruited for the study, all of whom underwent a 5-minute calf and foot massage prior to undergoing resting-state fMRI. Additionally, 11 healthy controls participated solely in the resting-state fMRI recording. A functional connectivity network analysis was conducted to examine the alterations in connections between different brain regions following massage. The findings indicated the involvement of discrete neural networks in the processing of social touch, with notable discrepancies in functional connectivity observed between the experimental and control groups. The study revealed that the control group exhibited a higher degree of connectivity within a subnetwork comprising 25 connections and 23 nodes than the experimental group following the massage intervention. The experimental group showed hypoactivation in this subnetwork following the massage. The left anterior pulvinar thalamus and the right pregenual anterior cingulate cortex, which serve as the key hubs within this subnetwork, exhibited higher clustering and increased node strength in the control group. Relatively small and unequal sample sizes are the limitations of the study that may affect the generalizability of the results. These findings elucidate the neural underpinnings of tactile experiences and their potential impact on behavior and emotional state. Gaining insight into these mechanisms could inform therapeutic approaches that utilize touch to mitigate stress and enhance mental health. From a practical standpoint, our results have significant implications for the development of sensory stimulation strategies for patients with prolonged disorders of consciousness, sensory loss, autism spectrum disorders, or limited access to tactile interaction in their upper extremities.

Understanding Recruiters’ Acceptance of Artificial Intelligence: Insights from the Technology Acceptance Model

The integration of new technologies in professional contexts has emerged as a critical determinant of organizational efficiency and competitiveness. In this regard, the application of Artificial Intelligence (AI) in recruitment processes facilitates faster and more accurate decision-making by processing large volumes of data, minimizing human bias, and offering personalized recommendations to enhance talent development and candidate selection. The Technology Acceptance Model (TAM) provides a valuable framework for understanding recruiters’ perceptions of innovative technologies, such as AI tools and GenAI. Drawing on the TAM, a model was developed to explain the intention to use AI tools, proposing that perceived ease of use and perceived usefulness influence attitudes toward AI, which subsequently affect the intention to use AI tools in recruitment and selection processes. Two studies were conducted in Portugal to address this research objective. The first was a qualitative exploratory study involving 100 interviews with recruiters who regularly utilize AI tools in their professional activities. The second study employed a quantitative confirmatory approach, utilizing an online questionnaire completed by 355 recruiters. The qualitative findings underscored the transformative role of AI in recruitment, emphasizing its potential to enhance efficiency and optimize resource management. However, recruiters also highlighted concerns regarding the potential loss of personal interaction and the need to adapt roles within this domain. The results also supported the indirect effect of perceived ease of use and perceived usefulness on the use of AI tools in recruitment and selection processes via positive attitudes toward the use of these tools. This suggests that AI is best positioned as a complementary tool rather than a replacement for human decision-making. The insights gathered from recruiters’ perspectives provide actionable recommendations for organizations seeking to leverage AI in recruitment processes. Specifically, the findings show the importance of ethical considerations and maintaining human involvement to ensure a balanced and effective integration of AI tools.

Visiting War: Royal Journeys to the Front in the First World War

ABSTRACT In the First World War, royal visits to the front were important events for the cohesion of warring societies and the legitimation of European monarchies. As heads of state and (nominal) supreme commanders of their armies, European kings and emperors regularly travelled to the front to visit their troops in the field and establish a connection between the soldiers at the front, the people at home and the monarchy itself. However, as this article shows, royal visits to the front were also sensitive situations with complex dynamics in which the necessity and the difficulties of European monarchies to adapt to the political, social and military developments of the war became particularly visible. While the presence of the supreme commander and head of state at the front still fascinated many soldiers, the realities and experiences of war challenged the traditional languages of legitimation of European monarchies. In the light of the diminishing influence of European monarchs on military and political decisions as well as the brutal and stagnating war, royal representations as glorious leaders and superior beings appeared increasingly outdated. Instead, images of human and accessible monarchs who shared the suffering and hardships of the front life with their soldiers and subjects better corresponded with the experiences and developments of the war. Following the example of the Belgian King Albert I, more and more rulers tried to present themselves as modest and exemplary rulers. However, these new strategies of legitimation did not come without difficulties: The touristic character of many royal visits to the front and the problems of many European monarchs in finding a common language in personal interactions with their soldiers undermined the claims that the monarchs shared the hardships and suffering of the war with their subjects. Furthermore, the unwillingness of Europe’s autocratic rulers and their courts to adapt their strategies of legitimation to the experiences of the war and their reluctance to adopt new styles of representation contributed to the destabilisation of monarchies in Germany as well as in Austria-Hungary and Russia. Therefore, the article uses an international perspective on royal visits to the war zone, including various examples from Great Britain to Romania, to show the more and less successful adaptations of different European monarchies to the challenges of the First World War and contribute to a better understanding of the political and social transformations of the war.

Strategi Promosi Wedding Organizer Di Bengkulu Melalui Instagram

Promotions can also help build brand image, communicate product advantages, and create customer loyalty. With the right promotional strategy, companies can reach target audiences effectively and improve market position. The purpose of this research is to find out promotional strategies for wedding organizers through the History Wedding Planner Instagram account. This type of research uses a qualitative descriptive approach. The theory used in this research is Integrated Marketing Communication (IMC). The conclusion of this research can be seen from the promotional strategy implemented by History Wedding Planner involving the use of advertising via Reels, giving discounts, and limiting the number of people in certain promotions. History Wedding Planner also builds good relationships with traditional stakeholders to strengthen a positive image in society. Although not currently using influencers, History Wedding Planner relies on an internal team in creating promotional videos and plans to involve influencers in the future. Apart from that, History Wedding Planner also implements direct marketing by distributing business cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers. cards to create personal interactions with customers, which is effective in strengthening the brand and attracting potential customers..

Associations of personality traits with actigraphic sleep in middle-aged and older adults

Although prior studies have examined associations of personality traits with sleep, most have investigated self-reported sleep, been cross-sectional, and focused on younger and middle-aged adults. We investigated associations of personality with actigraphic sleep parameters and changes in sleep in 398 cognitively normal adults aged 40–95 years (M ± SD = 70.1 ± 12.0) in the Baltimore Longitudinal Study of Aging. Participants completed the Revised NEO Personality Inventory (NEO-PI-R) and 6.61 days +/-1.01 nights of wrist actigraphy at the same study visit. Participants with wrist actigraphy at multiple study visits had actigraphy data at 3.11 ± 1.52 visits (follow-up = 2.35 ± 0.70 years). Adjusting for age, sex, race, education, depressive symptoms, comorbidities and interactions of these variables with time, greater extraversion was associated with higher sleep efficiency. After further adjustment for BMI, sleep medication use, and sleep apnea symptoms, greater extraversion was associated with shorter total sleep time, and greater openness was associated with shorter average wake bout length. We observed numerous interactions of personality with sex and age, with stronger personality-sleep associations generally present at younger ages (i.e., aged 50–60 vs. 70–80) and sex differences in associations. Middle-aged and older adults higher in extraversion and lower in openness may be more vulnerable to poor sleep and may benefit from screening for sleep disturbances.

Robots vs humans: an examination of emotional and cognitive responses in upselling and cross-selling

Purpose Besides the mainstream discussion around customer expectation, this study aims to review would customer surprise be influential in up- and cross-selling. Although hotel customers are becoming more used to robotic services, due to a negative impression of the robot’s lack of warmth, other customers still prefer the human-to-human services. Thus, what happens when up- and cross-selling are delivered by a robot versus human salesperson? Design/methodology/approach This study designs three experiments to investigate how guests would be surprised by a human or robot salesperson when checking in following a scenario of up- and cross-selling. This paper has three studies and data were collected through an online survey with the United States residents (n = 270). Findings This study validates that when up- and cross-selling are conducted separately, a human salesperson performs a better job in terms of achieving higher customer surprise, satisfaction, perceived value and reuse intention. When promoting both up- and cross-selling together, a robot salesperson has a more competitive performance in all examined measures. Research limitations/implications This study contributes elucidations on a theoretical conception of Appraisal Tendency Framework and extends the idiomatic impression that humans are more favorable than robots when an intensive personal interaction is involved. Practical implications This study inspires hospitality practitioners an optimal strategy in adopting human or robot employees for up- and cross-selling. Suggestions for marketing management and service operation with analytical methods are elucidated. Originality/value This study not just fills all indicated knowledge voids but proffers theoretical and practical insights.

Unlocking Patient Resistance to AI in Healthcare: A Psychological Exploration.

Artificial intelligence (AI) has transformed healthcare, yet patients' acceptance of AI-driven medical services remains constrained. Despite its significant potential, patients exhibit reluctance towards this technology. A notable lack of comprehensive research exists that examines the variables driving patients' resistance to AI. This study explores the variables influencing patients' resistance to adopt AI technology in healthcare by applying an extended Ram and Sheth Model. More specifically, this research examines the roles of the need for personal contact (NPC), perceived technological dependence (PTD), and general skepticism toward AI (GSAI) in shaping patient resistance to AI integration. For this reason, a sequential mixed-method approach was employed, beginning with semi-structured interviews to identify adaptable factors in healthcare. It then followed with a survey to validate the qualitative findings through Structural Equation Modeling (SEM) via AMOS (version 24). The findings confirm that NPC, PTD, and GSAI significantly contribute to patient resistance to AI in healthcare. Precisely, patients who prefer personal interaction, feel dependent on AI, or are skeptical of AI's promises are more likely to resist its adoption. The findings highlight the psychological factors driving patient reluctance toward AI in healthcare, offering valuable insights for healthcare administrators. Strategies to balance AI's efficiency with human interaction, mitigate technological dependence, and foster trust are recommended for successful implementation of AI. This research adds to the theoretical understanding of Innovation Resistance Theory, providing both conceptual insights and practical implications for the effective incorporation of AI in healthcare.

Physician Interactions Associated With Increased Reception of Substance Use Disorder Treatment.

Objectives According to the 2020 National Survey on Drug Use and Health (NSDUH), only 10% of the estimated 40 million individuals with substance use disorder (SUD) sought treatment. In this analysis, we aimed to examine the factors and characteristics of individuals who had received SUD treatment to gain a better understanding of why some patients attend treatment while the majority do not. Methods We performed a retrospective analysis of publicly available data from the 2020 NSDUH, accessed through the Substance Abuse and Mental Health Service Administration (SAMHSA) using IBM SPSS Statistics for Windows, Version 27.0 (Released 2020; IBM Corp., Armonk, New York, United States). We limited our analysis to individuals who self-reported having an alcohol or illicit drug use disorder in the preceding year. We examined the relationship between physician interactions and reception of SUD treatment at any facility in the preceding year (2019-2020) or in their lifetime using the chi-squared analysis and odds ratios (OR) with a 95% confidence interval (CI) and 0.05 alpha level. Results Traditional physician inquiries regarding the amount and frequency of substance use were not significantly associated with treatment receipt (p>0.05). However, more personalized interactions were significantly associated with treatment receipt (p<0.05). For example, individuals who reported an interaction where a physician asked if they had any drinking problems had a 2.52-fold increase in the odds of treatment receipt in 2020 (OR: 2.52; 95% CI: 3.7-1.7; p<0.001), and individuals who reported an interaction where a doctor advised them to cut down on drinking were 3.86 times more likely to receive treatment in 2020 (OR: 3.86; 95% CI: 5.85-2.55; p<0.001). Moreover, individuals who reported an interaction with a doctor where they were offered information on alcohol treatment had a fourfold increase in treatment receipt in 2020 (OR: 4.84; 95% CI: 7.54-3.1; p<0.001) and a threefold increase over a lifetime (OR: 3.20; 95% CI: 4.62-2.22; p<0.001); however, only 9.6% of individuals reported such an interaction. Conclusions Personalized and informative discussions offering information on SUD treatment options and cessation strategies were associated with higher rates of treatment reception compared to traditional inquiries about the amount and frequency of substance use.