Intention Relationship Research Articles

Assessing the Effects of Customer-perceived Values Toward Organic Food: The Moderating Role of Media Exposure to Food Safety Issues

Despite a plentiful supply of organic food in emerging economies, consumers are slow to adopt sustainable organic food behaviors. India is one of the top five nations in the world in terms of the total amount of agricultural land that is certified as organic, but the domestic organic consumption in the country itself is really sparse. Using the framework of the theory of reasoned action, this investigation explores how customers’ perceived values (health and hedonic values) influence their attitude toward purchasing organic food. Also, it elaborates on the moderating effect of media exposure to food safety issues to know its strength in the attitude–intention relationship. This research utilized PLS-SEM to analyze the structural relationships among the constructs, with 202 responses from consumers in India. The study found the strongest influence of hedonic value over health value and subjective norms on the green purchase attitude of consumers. To the best of our knowledge, this is the first study that investigated the moderating effect of media exposure on food safety issues on consumers’ attitude–intention relationship in a developing nation context. The study highlighted that people who have regularly been exposed to food safety related issues around them are more willing to buy organic food. Thus, it contributes to a more robust attitude–intention relationship among customers toward the purchase of organic food.

Product Scarcity Strategy And Price Promotion To Purchase Intention: An Inverted U-Shaped Relationship

The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there is a possible inverted U-shaped relationship between scarcity and purchase intention. Moreover, this study examines the role of price promotion as a boundary condition. This study aims to shed light on the scarcity signal–online purchase intention relationship in a sample of students in Jakarta. The results show an inverted U-shaped relationship between scarcity and purchase intention. In addition, the interaction of price promotion and scarcity signals appears to be particularly important for yielding higher purchase intention. The implications of these findings contribute to the literature on online purchase decisions and allow online marketers to evaluate marketing strategies, especially in online markets.

Factors Influencing of Social Media on Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper

Purpose: The objective of this study was to investigate the factors of Social Media on Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical framework: A recent trend of Social media has affected customers in various way. This was a conceptual paper to explore that there is relationship of consumer perception and purchase intention as mediating variable towards brand loyally. A comprehensive literature survey was carried out to evaluate various factors relating to Social media and its effectiveness to Brand Loyalty mediating effect with consumer perception and purchase intention. Method: There were 102 research papers were analysis critically to find out the connection of factors of social media on consumer perception and purchase intention towards brand loyalty Results and Conclusion: entertainment, interaction, trust, e-word of mouth and online engagement as important factors influence mostly towards brand loyalty. Search implications: The study has made contribution to the marketing and promotion and offered useful research gap for their further research on the field. Originality/value: There was a positive effect of Trust, interaction, e-word of mouth, trendiness, entertainment and online customer engagement as factors of Social media marketing influence on Brand Loyalty mediating with consumer perception and purchase intention.

Intensity as the Perceivable Dimension of Density in the Urban Environment: The Case of Housing Blocks by MBM Arquitectes in Barcelona, Spain

The concept of intensity is a concentration of spatial, social, and environmental experiences in the urban environment. It is an extension of density, beyond the quantitative measure of the urban environment toward its qualitative and perceivable aspects. Drawing on urban studies with a human-centered approach by Michael Sorkin, Jane Jacobs, Jan Gehl and William T. Whyte, and proxemics studies by Edward T. Hall, this paper explores the spatial implications of intensity to identify the qualities of the built environment that positively influence the relationship between people and space. With this purpose, case studies were selected from the housing complexes designed, from the 1960s to the 1990s, by the architectural office MBM Arquitectes in Barcelona (Spain). The observational, spatial and visual analysis focused on the public spaces of those housing complexes as well as on the use and appropriation of them by inhabitants. Public spaces are the ground for studying urban intensity: they are the set where urban life can be performed and the main vehicle for promoting intentional relationships between people and space. A series of five spatial qualities were identified as categories of perceived urban intensity and are discussed in detail: Connection, Articulation, Differentiation, Extension and Concentration. Such categories can help orient the analysis and interpretation of the physical and perceptual materials of urban intensity, to better understand the design of our public space, our cities and their futures.

Analyzing The Co-branding Marketing Strategy of UNIQLO

Co-branding is an alliance in which businesses join up with other brand names to form joint brands in order to improve brand image and increase product quality signals. Co-branding is a common marketing strategy. As a long-term market strategy, UNIQLO prioritizes co-branding. The goal of this research is to examine the relationship and influence of co-branding, brand image, and purchase intent. This study analyzed and summarized the relationship between co-branding and brand image, the relationship between co-branding and buy intention, and the relationship between brand image and purchase intention using literary analysis. Using UNIQLO as an example, this study did a SWOT analysis. This study suggested that co-branding influences brand image, which leads to customer purchase intentions, and that diverse brand images influence purchase intentions. Furthermore, UNIQLO's business approach ensures co-branding. The plasticity of UNIQLO apparel creates the groundwork for co-branding and establishes a positive brand image for the brand with comfort and simplicity as the brand concept. At the same time, UNIQLO's actual apparel quality issues and market joint involution have jeopardized the company's co-branding plan. As a result, it is vital to make proper use of the co-branding strategy, connect and build a high-quality brand image, make proper use of brand advantages, prevent risks, and encourage the improvement of consumers' purchase intents.

Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

This study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts of FOMO, consumer attitudes, and subjective norms on visit intentions were examined within a conceptual research model that combines the theory of reasoned action (TRA) and self-determination theory (SDT). Survey data obtained from 385 potential tourists were analyzed by PLS-SEM. Findings revealed that the desire for continuous learning positively influences FOMO, and involvement positively affects attitudes toward museum visits, which, in turn, increases visit intentions. Enjoyment from the VTE moderates the attitude–visit intentions relationship. This study has extended previous findings by proposing and empirically testing an original framework for examining behavioral intentions. It has shown the significant impact of the desire for continuous learning on FOMO, which operates as a self-regulatory feeling and increases museum visit intentions.

Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context

Recently, social media marketing has become an effective tool for restaurants to gain visibility, increase customer engagement, and boost sales. Through social media marketing activities (SMMAs) including customization (CUST), entertainment (ENTR), trendiness (TRND), and interaction (INTR), restaurants can connect with their customers in a dynamic way that may affect their satisfaction and purchasing behavioral intention. Hence, this study primarily aims to empirically explore the individual influence of SMMAs namely CUST, ENTR, TRND, and INTR on social media followers’ satisfaction and purchase intention in a sample of casual-dining restaurants in Saudi Arabia. Furthermore, drawing on the Stimulus-Organism-Response (S-O-R) model, we also seek to investigate the influence of customer satisfaction as a mediating variable in the relationship between CUST-PI, ENTR-PI, TRND-PI, and INTR-PI. Furthermore, to examine the direct influence of CS on PI. In order to meet these objectives, an online survey was created to collect data from a convenience sample of restaurant social media followers. Data from 415 followers were analyzed using the PLS-SEM with a bootstrapping technique to confirm the research hypotheses. The findings of the study illustrated the significant positive effect of CUST, ENTR, and INTR on followers’ purchase intention, respectively. Trendy social media marketing activities did not significantly affect purchase intention. Additionally, CS partially mediated the relationships between CUST, ENTR, INTR, and PI but fully mediated the trendiness-purchase intention relationship. The results from this research can assist restaurant operators to leverage the benefits of social media more effectively by understanding how SMMAs influence customers’ purchase intentions and enhancing their understanding of how customer satisfaction can be used to capitalize on the benefits of social media.

White Counselor Education Faculty on the Topics of Racism and Privileges in the Classroom: A Personal Journey

Engaging in critical conversations about race and racism requires counselor educators to be courageous and fearless. The current study explored how White counselor educators engage in honest discussions regarding race and racism. Using semi-structured interviews, three White counselor educators from CACREP Accredited programs were interviewed to explore their experiences of fearlessly leading courageous conversations on race and racism. A thematic analysis yielded three consistent themes, including a pattern centered around creating a safe space for discussions, being okay with being imperfect, and encounters that transform. The last theme also had two sub-themes: constructing intentional relationships with truth-tellers and world-changing experiences. These findings offer insight for White counselor educators to traverse challenges associated with having provocative conversations about race and racism, both inside and outside of the classroom.

How do teleworkers escape burnout? A moderated-mediation model of the job demands and turnover intention

PurposeWorking remotely in a COVID-19-induced lockdown has been challenging for both organisations and their employees; studies report that job demands changed, and teleworkers experienced increased burnout. This paper explores the negative employee outcomes that this work arrangement brings along and offers possible solutions to counter such negative outcomes since they could be detrimental to the much-touted future of work.Design/methodology/approachThe study adopted a time-lagged longitudinal design and collected two-waved data from 403 quaternary sector employees. The data were analysed using structural equation modelling and model-21 in PROCESS macro for SPSS.FindingsFindings affirm that employees experienced increased job demands during this crisis. Employees reported an increase in turnover intention because of burnout caused by increased job demands. However, increased task interdependence alone did not have any effect on turnover intention. The perceived organisational task support (POTS) was found to forestall the negative effect of job demands on burnout, and employee resilience (ER) buffered the burnout and turnover intention relationship.Practical implicationsProviding remote work task support and boosting resilience among employees will help in doing away with the negative effects of teleworking. However, managers shall prioritise reducing job demands for teleworkers.Originality/valueThe linkage between work factors and turnover intention is well established. Drawing on the event system theory and using the COVID-19 context, the present study added to the existing knowledge by studying the role of job demands (workload pressure and task interdependence) on turnover intention through the mediation of burnout. The study goes beyond the existing literature by accounting for POTS as a first-level moderator between job demands and burnout relationship, and ER as a second-level moderator between burnout and turnover intention relationship.

Antecedents and mediators of the association between adolescents’ intention and physical activity: a cross-sectional study in seven European countries

ABSTRACT About 80% of adolescents report insufficient physical activity (PA) worldwide. Beyond the association of attitudes, family and friends’ support, and perceived behavioural control (PBC) with intention, self-regulation strategies are expected to underlie the association between intention and action. Particularly, action planning and self-monitoring, as well as the perceived energy needed to develop these strategies, may explain the relationship between intention and PA. However, existing evidence remains scarce and contrasted among adolescents. In a large sample of 13,136 adolescents from seven European countries, we examined the antecedents of intention. We further investigated whether action planning and self-monitoring mediated the association of intention with self-reported PA, as well as whether perceived energy predicted PA through these self-regulation strategies. Structural equation modeling showed that attitudes, PBC, family and friends’ support were all associated with intention (b > 0.08, p < .001). Intention (direct effect, b = 0.23, p < .001) and PBC were associated with PA (b = 0.22, p < .001). Action planning (indirect effect, b = 0.06, p < .001) and self-monitoring (indirect effect, b = 0.10, p < .001) partly mediated the relationship of intention with PA. Perceived energy was associated with PA through the partial mediating effect of action planning (indirect effect, b = 0.05, p < .001) and self-monitoring (indirect effect, b = 0.11, p < .001). Our results suggest that both action planning and self-monitoring underlie the association between intention and PA among European adolescents and that perceived energy could be an antecedent of these self-regulation strategies.

Chesapeake Regional Healthcare: Support from the Top for Impactful Relationships.

When governing boards of healthcare organizations resolve to support their executive teams' commitments of time and money to create strategic action plans that meet their communities' environmental and social criteria-and when those healthcare organizations work with others that share their passion to measurably improve health-their communities can realize remarkable benefits. For example, this case study describes Chesapeake Regional Healthcare's collaborative approach to a community health need that began with data from the hospital's emergency department. The approach included the development of intentional relationships with local health departments and nonprofits. The possibilities of such evidence-based collaborations are endless, but the support of a solid organizational structure is required as data collection identifies additional needs.

Price Sensitivity, Perceived Food Quality, and Intention to Purchase Fast Food in the Context of Health-Consciousness of University Students

This study aims to investigate the moderating effect of university students' health consciousness on the relationship between price sensitivity and their intention to purchase, as well as the relationship between perceived food quality and their intention to purchase in the fast-food industry. Data were collected from 147 and 144 university students in Canada and Turkey, respectively, and analyzed using PROCESS analysis. The results of the analyses revealed that the moderating role of health consciousness is significant in the food quality-purchase intention and price sensitivity-purchase intention relationships in both samples. Understanding these mechanisms is of substantive importance for managers and policymakers considering the growing prevalence of fast-food products in most developed and developing countries and their consumption by university students.

Relationship of Teachers' Commitment and Turnover Intentions at the Secondary Level

The aim of this study was to investigate the relationship between teacher's commitment and turnover intentions among the teachers working in secondary schools in the district of Lahore. The data was collected through a self-design questionnaire from 235 male and female teachers of Lahore who were selected by simple random method of sampling. Graphs correlations t-test and one-way ANOVA were used through the SPSS software package for the data analysis. Findings indicate no significant relationship exists between teachers' commitment and turnover intentions. However, it is found that the teachers’ Commitment among the females is higher than that of the male teachers and the teachers’ turnover intention among the male and female teachers is the same. It is recommended to increase teachers' commitment and decrease turnover intentions in Lahore by providing incentives and rewards.For turnover intention, it is recommended that teachers' jobs should be permanent.

Impacts of household norms and trust on organic food purchase behavior under adapted theory of planned behavior

PurposeThis paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected the influence of household activities and family pressure on individuals to perform organic food purchase behaviors. The role of trust in organic food as a direct and a moderating factor was examined in the proposed framework as well.Design/methodology/approachThe study proposed a model with 10 hypotheses from the literature review. The hypotheses were tested using data collected from 407 organic food customers in Hanoi, Vietnam. The partial least squares structural equation modeling (PLS-SEM) approach was used for analysis.FindingsThe results indicated that household norms played an important role influencing purchase intention and behavior. This research also showed that trust in organic food directly affected purchase intention and played a moderating role on the attitude towards organic food and purchase intention relationship. However, trust in organic food did not show moderating effects on other relationships in the model.Research limitations/implicationsMore context-specific reasons may be incorporated into the research model to better explain consumer purchase behaviors.Originality/valueThe role of household norms and its impact under TPB has not been investigated for organic food purchase behaviors, particularly in emerging markets.

Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions

PurposeUsing a hierarchical component model conceptualization, this study aims to investigate the moderating role of perceived corporate social responsibility (CSR) dimensions (i.e., economic, environmental and social) on the impact of brand awareness towards consumer relationship intention.Design/methodology/approachThis study used a two-stage disjoint approach of partial least squares structural equation modeling using data from 325 respondents based in a Southeast Asian region. The case of ecolabel brands was chosen as the context of the investigation.FindingsThe results suggest that brand awareness and perceived CSR dimensions positively impact consumer relationship intention. It was also observed that perceived CSR dimensions moderate the relationship between brand awareness and relationship intention. Consumers with more favorable sentiments of economic, environmental and social dimensions as reflected by the firms' CSR programs exhibit a higher degree of relationship intention.Research limitations/implicationsUsing the stakeholder theory as well as the brand value chain framework, this study adds to the literature regarding the significance of perceived CSR dimensions to better build and maintain relationships with the targeted customers of an environmentally friendly product. CSR strategies should be emphasized for relevant companies in terms of the economic, environmental and social aspects. According to this research, customer views about the three CSR initiative characteristics may act as a moderator in the interactions between consumer awareness and relationship intention.Practical implicationsCSR may be utilized in addition to traditional marketing communication to represent the firm's unique value proposition in the market. It is vital to create a CSR program that combines economic, environmental and social factors. Firms may collaborate with various stakeholders to ensure that their CSR initiatives include three elements.Originality/valueThis study adds to the literature on the moderating role of perceived CSR dimensions on the relationship of consumer brand awareness and relationship intention using the theoretical lens of the stakeholder theory and the brand value chain.

성인 여성의 웰니스가 미용소비 행동의도에 미치는 영향 연구

This study attempted to confirm the moderating effect of customer trust and price fairness with the aim of providing basic data necessary for the development of scalability in the wellness industry beauty field. For this, A survey of 323 Korean adult women in their 20s to 60s who are sensitive to trends was conducted, and the results of analysis using SPSS.26 are as follows: First, wellness had an influence on beauty consumption behavior intention with statistical significance. Second, concerning the moderating effects of customer trust in wellness-beauty consumption behavior intention relationships, when the independent variable ‘wellness’ was controlled, customer trust had a statistically significant influence on beauty consumption behavior intention. When wellness was involved, however, such moderating effects were not found. Third, when wellness was controlled in wellness-beauty consumption behavior intention relationships, the moderating effects of price fairness had a significant effect on beauty consumption behavior intention. However, when wellness was involved, such moderating effects were not observed. Therefore, since customer trust and price fairness are already reflected on wellness-oriented consumption behavior, the intervention of moderating variables could be deemed unnecessary. In other words, those with a high perception of wellness might choose wellness products and services as long as they are good regardless of which company has manufactured and provided them.

The effect of unstable job on employee's turnover intention: The importance of coaching leadership.

Swift social and economic environmental changes such as COVID-19 pandemic have led to increased job insecurity. The current study examines the intermediating mechanism (i.e., mediator) and its contingent factor (i.e., moderator) in the association between job insecurity and employee's turnover intention, especially from the perspective of positive psychology. By establishing a moderated mediation model, this research hypothesizes that the degree of employee meaningfulness in work may mediate the relationship between job insecurity and turnover intention. In addition, coaching leadership may play a buffering role to positively moderate the harmful impact of job insecurity on meaningfulness of work. With three-wave time-lagged data that was collected from 372 employees in South Korean organizations, the current study not only demonstrated that meaningfulness of work mediates the job insecurity-turnover intention relationship, but also that coaching leadership functions as a buffering factor in reducing the harmful influence of job insecurity on meaningfulness of work. The results of this research suggest that the level of meaningfulness of work (as a mediator) as well as coaching leadership (as a moderator) are the underlying processes and the contingent factor in the job insecurity-turnover intention link.

Can Blockchain Payment Services Influence Customers’ Loyalty Intention in the Hospitality Industry? A Mediation Assessment

This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionnaire from 326 respondents who stayed in 4- and 5-star hotels in Chattogram and Cox’s Bazar. Respondents’ (N = 326) opinions were analyzed employing Smart PLS software. The results ensure that privacy and security and customer satisfaction mediate the blockchain-based mobile payment services and loyalty intention relationship. However, service quality does not mediate that relationship. The findings of the mediation effect of privacy and security and customer satisfaction are a unique contribution to the blockchain literature in the field of the hospitality industry. Hoteliers are encouraged to employ appropriate blockchain mobile payment services for better quality customer service and ensured safety and security, and in turn, loyalty intention.

School Nurse Perspectives on Collaboration With Primary Care Providers.

School nurses are rarely integrated into primary care teams to their full potential. We aimed to characterize school nurses' perceptions related to current and optimal collaboration with primary care providers (PCPs) and identify actionable solutions to improve efficiency, quality, and coordination of pediatric care. We conducted and qualitatively analyzed interviews with school nurses to characterize structures, processes, and perceived benefits of optimized school nurse-PCP collaboration. School nurse interviewees (n=23) identified factors important to school nurse-PCP collaboration within 2 domains: information sharing and relationship building. Information sharing themes included health information sharing laws, data sharing systems, and technology-based communication systems. Relationship building themes included health care sector understanding of the school nurse role, PCP knowledge of school health requirements, shared professional development opportunities, and time and personnel. Perceived benefits of optimized PCP-school nurse collaboration were identified for children, PCPs, school nurses, and parents. Needs assessments and action plans guided by the domains of information sharing and relationship building can inform local improvements to optimize school nurse-PCP collaboration. School nurses highlighted cross-sector solutions to enhance school nurse-PCP collaboration including integrated information sharing systems and intentional relationship building.

Customer perception and acceptance of autonomous delivery vehicles in the State of Kuwait during COVID-19

COVID-19 is one of the most important dilemmas that took place during the last few years. Logisticians worked hard to present a new mechanism called Autonomous Delivery Vehicles (ADVs) by which they afford help making life easier for people during pandemic while trying to reduce pollution on road as well. This work mainly aimed to explore Unified Theory of Acceptance and Use of Technology (UTAUT2) and the convenience of users – according to gender – to the idea of using Autonomous Delivery Vehicles (ADVs). A survey-based method was applied and presented. It was distributed online where a total of 450 participants had taken part to express their ideas. Structural Equation Modeling (SEM) was used to analyze the data and the results were discussed thoroughly. The model was conducted according to nine hypotheses. Results showed that all of them were supported except hypothesis 7, which is the trust in technology that negatively influenced the perceived risk leading to rejecting the hypothesis that supposes the validity of H7. It was concluded that the perceived risk and behavioral intention relationship were only significant for males while the perceived risk and trust in technology relationship were only significant for females.