Intentions Of Tourists Research Articles

Post-pandemic tourism: The desired wave of recovery in India

In post-pandemic India the recovery in tourism has become known as ‘revenge’ meaning revenge on the disease. It is tourism due to the desperation to travel, especially in the current scenario in which those who have been confined to their homes have grown tired of being trapped there. The restless mood caused by the ongoing pandemic reached its peak and it is possible that this will eventually help in bringing back a rapid return to tourism. To analyze the travel intentions of potential tourists after the current pandemic ends, an attempt has been made to make an analysis of tourism in India to find out how Covid-19 is impacting on people’s lives and how willing they are to participate in tourism again.

Perceived Risks, Mitigating Factors and Travel Intentions of Potential Tourists in a High-Risk Environment: Case Studies on the 2021 Tokyo Olympics and 2022 Beijing Winter Olympics

PURPOSE This research establishes a reasonable research model to investigate the relationship between the perceived risks, mitigating factors, and travel intentions of potential visitors to the Olympic Games under the COVID-19 epidemic environment. And examine the mediating role of mitigating factors between perceived risk and travel intention. METHOD This study conducted two online surveys with Chinese athletes as the survey subject, divided into two samples for the Tokyo Olympics and the Beijing Olympics. The data analysis process is divided into two stages. In the first stage, confirmatory factor analysis (CFA) is used to test the reliability and validity of the scale. In the second stage, structural equation modeling (SEM) analysis is used to test the proposed hypothesis. Finally, the data test results of the two samples are compared. RESULT After the CFA test, the data fit well with the model, and the model had good combination reliability and convergence validity. On this basis, a structural equation model was established, and the mediation validity of the model was tested. CONCLUSION The results show that risk perception has a significant effect on mitigating factors, and mitigating factors have very significant positive effects on behavioral intentions. Mitigating factors mediate between risk perception and behavioral intentions.

Faktor-Faktor yang Memengaruhi Revisit Intentiondi Daya Tarik Wisata Waduk Malahayu

This study aims to identify whether the image of the destination, tourist facilities, accessibility, and word of mouth affect the revisit intention of tourists to the Malahayu Reservoir Tourist Attraction. The sample used in this study amounted to 100 people who were taken using purposive sampling technique. Meanwhile, multiple linear regression was used to analyze the data that had been collected. The results obtained from data analysis, namely simultaneously the destination image, facilities, accessibility, and word of mouth variables have a significant effect on revisit intention. Partially, the image of the destination has a positive but not significant effect on revisit intention. Meanwhile, the accessibility variable does not partially affect revisit intention. However, the facilities and word of mouth variables partially have a positive and significant effect on the revisit intention of tourists to the Malahayu Reservoir Tourist Attraction. From the results of this study, provide recommendations to local governments and tourism managers to improve the quality of facilities in tourist areas and improve access road conditions to tourist attractions that have been damaged. In addition, to improve the image of the destination, it can be done by developing regional cultural activities and attractions in tourist areas. Including improving governance, infrastructure, and cleanliness of tourist attractions as an effort to develop the Malahayu Reservoir destination.
 Keywords: Accessibility, Destination Image, Facilities, Revisit Intention, Word of Mouth

The Relationship between Personal Traits, Travel Motivation, Perceived Value and Behavioural Intention of Tourists Participating in Adventure Activities

The Relationship between Personal Traits, Travel Motivation, Perceived Value and Behavioural Intention of Tourists Participating in Adventure Activities

Pengaruh Pandemi COVID-19 Terhadap Minat dan Niat Pariwisata Di Jawa Timur

COVID-19 is a serious pandemics that affects life survival, including in Indonesia. One of the affected areas in East Java Province, especially in the tourism sector. This study aimed to quantitatively measure the interest of the East Java people towards tourism intentions and interests based on the Theory Of Planned Behavior (TPB). The research method used is a questionnaire with 102 people who reside in East Java. The research period is one month, beginning from September 2020 (during the COVID-19 pandemic). The dependent variable used is the intention, and the independent variable is Attitude toward the behavior, Subjective norm, Perceived behavioral control, Anticipated regret. This study proves that only Attitude toward the behavior and Perceived behavioral control has a positive effect on tourism interests and intentions of the people of East Java. These results provide information that there is still severe public concern about a pandemic. However, the government can encourage tourism because, based on the research results, there is still a public interest in choosing a vacation, either on nature vacation or enjoying seaside.

Attribution Model of Travel Intention to Internet Celebrity Spots: A Systematic Exploration Based on Psychological Perspective.

Previous studies have shown that the empathy process is the main driving factor that triggers tourists’ intention to visit Internet celebrity spots. However, the academic community has not yet formed a unified understanding of the concrete mechanism. Based on this, this study combines the connotations of meme theory and empathy theory and applies Structural Equation Modeling (SEM) to empirically analyze 340 valid samples of Internet celebrity spots visitors to explore the influence mechanism of attributional factors on travel intention. The result shows that mechanism of travel intention can be presented as a psychological model in which travel attribution of tourists to visit Internet celebrity spots is the independent variable, the travel intention is the dependent variable, and the empathy process is the intermediary variable. The influence intensity of internal attribution on affective empathy is higher than that of external attribution, while the influence intensity of external attribution on cognitive empathy has a comparative advantage, and there is a significant difference between them. Empathy process has a significant mediating effect on the relationship between travel attribution and travel intention of tourists to visit Internet celebrity spots, and the mediating effect of affective empathy is significantly greater than that of cognitive empathy. Overall, this study reveals the segmentation elements with strong explanatory power in the behavior of “internet celebrity spots punch in,” examines the practical effect of empathy process in the behavioral intention of traveling, and provides a theoretical reference for the transformation and upgrading of tourist destinations and marketing planning of online communication in the future.

Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia

Madura is one of the sharia tourist attractions in Indonesia, so many local and foreign tourists come to Madura Island to carry out sharia tours by visiting Islamic places such as mosques, tombs of the great Madurese clerics, and halal culinary places. In the conditions of the COVID-19 pandemic which has been going on for one year, government policy has closed these sharia tourist spots. However, since the number of Covid 19 cases, especially on Madura Island, has decreased significantly, the government has allowed opening these sharia tourist spots with the provisions of health protocols. The purpose of this study is to examine the relationship between service quality, destination image, and customer satisfaction on the revisit intention of tourists to tour destination religious in Madura. Data were collected from a questionnaire survey and empirical studies were conducted using structural equation modeling (SEM) to test the hypotheses, as well as the structural relationships between these factors. The results of empirical studies confirm that service quality and destination image make a positive contribution to tourist satisfaction, then that the service quality contribute to the revisit intention, but the destination image does not contribute to the revisit intention, and tourist satisfaction contributes positively to the revisit intention. Furthermore, this study also contributes to the managers of sharia tourist destinations in Madura to analyze the relationship between service quality attributes and destination image to revisit intention by improving the services provided, thereby contributing to increasing the number of tourists, and implementing sustainable service quality policies.

Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions

This study analyses how Covid-19 shapes individuals' international tourism intentions in context of bounded rationality. It provides a novel analysis of risk which is disaggregated into tolerance/aversion of and competence to manage risks across three different aspects: general, domain (tourism) and situational (Covid-19). The impacts of risk are also differentiated from uncertainty and ambiguity. The empirical study is based on large samples (total = 8962) collected from the world's top five tourism source markets: China, USA, Germany, UK and France. Various risk factors show significant predictive powers of individual's intentions to defer international tourism plans amid Covid-19. Uncertainty and ambiguity intolerance is shown to lead to intentions to take holidays relatively sooner rather than delaying the holiday plans.

ANALYSIS OF DESTINATION ATTRIBUTE AND QUALITY PERCEPTION OF ACEH HALAL TOURISM INTENTION: THE MEDIASION ROLE OF VISITOR SATISFACTION

The COVID-19 pandemic is considered different from previous pandemics because of the extent and number of people infected. The impact of the COVID-19 pandemic has made almost all joints of the world economy sluggish, as a result it is estimated that the world economy will be in a recession. This also applies in Indonesia, where economic growth is not as expected. One of the sectors most impacted by this virus is the tourism industry and its derivatives, so it is very important to know and determine the right strategy in managing and seeing tourism opportunities in the midst of the pandemic and the aftermath as an effort to develop the world of sustainable tourism. The purpose of this study was to determine the impact of tourist satisfaction and perceived quality on the intention of halal tourism in the midst of a pandemic and in the future. Research on travel intentions in the midst of a pandemic, especially during the COVID-19 period, is still very limited, so that it will have an impact in the future, so further research needs to be carried out in a different context from the limitations of previous research. The research stages include; data observation, determining the main problem, the purpose of the activity, literature study, data collection, data processing, analysis of results, and evaluation of research results. This research is based on the theoretical framework of Destination Attributes and Perceived Quality. This study seeks to analyze the intentions of tourists traveling in the midst of the COVID-19 pandemic among the people of Aceh, Indonesia, and world tourists who travel to Banda Aceh City, Aceh Province. The data analysis method used a partial least squares (PLS) statistical approach with the structural equational model (SEM) method to see the direct and indirect effects (mediation). The findings of this study are expected to contribute to more effective planning for restoring the tourism business, specifically halal tourism and for the development of measures for destination attributes and visitor satisfaction and security in tourism services, now and in the future. The outputs in this study consist of research reports, articles in accredited national journals and produce HKI (copyright). The resulting TKT level of research is TKT 3.

Exploring Tourists’ Intention to Visit a Heritage Destination

Bukit Melawati is one of the few notable cultural and natural heritage assets in Selangor that significantly contribute to the tourism industry growth. As a historical site in Selangor, Bukit Melawati has several remains from the past as tourist attractions. However, the historical part has been neglected and overlooked rather than the other attractions. Thus, this study was conducted to identify the influence of destination authenticity, destination awareness, and destination image as predictors toward tourist revisit intention to Bukit Melawati. A cross-sectional survey was carried out on local and international tourists at Bukit Melawati. A total of 290 respondents were selected based on the convenience sampling technique. A technique analysis Multiple Linear Regression using SPSS version 22 was employed to test the hypothesised model. The analysis showed that destination authenticity, awareness, and image explained 49.6% of the variance on tourist revisit intention. The result found that destination image was the strongest predictor of tourist revisit intention to Bukit Melawati, followed by destination authenticity. Destination awareness was an insignificant predictor of tourist revisit intention to Bukit Melawati. It was concluded that tourists intention to revisit Bukit Melawati derived from its image and authenticity as a heritage tourism destination. As suggested, it is important to create tourist awareness to increase their interest in visiting Bukit Melawati and other heritage destinations in Malaysia

The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction

AbstractThe purpose of this study is to ascertain the effect of awe on tourist behavioral intentions for astrotourism destinations. Awe is theorized as a multi‐dimensional concept with both cognitive and affective elements. A behavioral model depicting the relationships among awe, tourist satisfaction and behavioral intentions is proposed and examined among 304 tourists to the Dark Sky Party Alqueva in Portugal. Using partial‐least squares structural equation modeling (PLS‐SEM), the results indicate that awe directly affects tourist satisfaction and indirectly affects behavioral intentions when mediated by tourist satisfaction. Theoretical and managerial implications are presented.

RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.

Examining reviews on hotels' measures about COVID-19 from a value cocreation and value codestruction perspective

PurposeIn the research, posts that tourists accommodated in the hotels during COVID-19 pandemic shared on TripAdvisor website about pandemic measures taken by establishments, have been analyzed within the context of value cocreation and codestruction. In addition, the study also aims to evaluate effects of posts by tourists on scores they give to the hotel, perceiving the hotel as safe, recommending and their intention to revisits.Design/methodology/approachIn total, 1,119 reviews over TripAdvisor about 109 hotel establishments, which have safe hotel management certificate in Alanya, were examined, and they were coded in SPSS program with binary coding for positive and negative situations separately. For the analysis of associations between reviews about pandemic measures and the scores that tourists give to the hotel and their behavioral intentions, multiple linear regression analyses with dummy variables and Chi-square tests were utilized.FindingsThe study revealed that perceptions of tourists about pandemic measures have a significant effect on the scores they give to hotels, and this effect is asymmetrical in positive and negative situations. Negative perceptions cause much greater impact in terms of value codestruction than positive ones within the context of hotel evaluation and value cocreation. It has been observed that behavioral intentions of the tourist are formed and differentiated according to the characteristics of reviews.Research limitations/implicationsApart from contributions to the theory and managerial implications, this study has some limitations. The biggest limitation of the research is that both value cocreation and codestruction are evaluated from the perspective of tourists. On the other hand, touristic service producers and suppliers are the one of the most important components in value cocreation and codestruction. Therefore, it is important to examine the value cocreation and codestruction initiatives of touristic service producers and suppliers in future research studies in order to offer a holistic perspective to the pandemic process. In this context, it is important to examine the pandemic measures implemented by food beverages, tour operators, travel agencies, car rentals, entertainment business and so on in future research. In addition, responsibilities of employees and customers, which are important components in the management of the pandemic process, should be evaluated in future research studies.Practical implicationsIn the research, it has been established that tourists perform value cocreation and codestruction through their posts. In tourism establishments, formation of attitudes and behaviors of tourists for value creation on social communicational networks is possible through detection, amelioration and/or removal of factors causing value codestruction. Therefore, it is obvious that if hotel establishments concentrate on initiations about pandemic measures and compliance to measures, value cocreation attitudes and behaviors of tourists on social communicational networks will thus improve. Value cocreation attitudes and behaviors of tourists on social communicational networks are likely to have a function as an important strategical tool for supporting competitiveness and survival of the accommodation establishments.Originality/valueThe number of studies analyzing how value cocreation and codestruction occur on social communicational networks and the effects of these processes upon behavioral intentions of tourists is limited. With this aspect, this study is considered to fill this gap in tourism literature.

The effects of host sincerity on tourists’ perceived destination image

ABSTRACT This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Motivation versus risk

The tourism industry is the one that has been hit the most by the COVID-19 outbreak. Bali is one of the most popular tourist destinations among both local and international visitors, and its economy is heavily reliant on the tourism industry. The purpose of this study is to investigate how push-pull motivation and perceived health risk affect the attitude of tourists and their impact on the intention to return to Bali. The respondents are 200 Indonesians who have visited Bali. On SMART-PLS version 3.0, structural equation model analysis was employed for data analysis. The results show that all four determinants of domestic tourist revisit intention, including push motivation (?=0.273, p < .001), pull motivation (?=0.394, p < .001), perceived health risk (?=-0.170, p < .01), and attitude (?=0.185, p < .01) significantly affect revisit intention. Recommendations are made to the government and businesses in the tourism industry to improve the revisit intention of domestic tourists.

웰니스 관광객의 관광동기, 만족도, 행동의도 간의 구조적 관계 분석

Even though wellness tourism is attracting attention as a new high value-added tourism industry in Korea, the researches in this area are still insufficient. The purpose of this study was to identify the relationship between motivation, satisfaction, and behavioral intention of wellness tourists. A survey was conducted with visitors to the Seogwipo Healing Forest in Jeju in May 2021. A total of 295 samples were used for final data analysis. Findings showed that leisure and rest motivation of wellness tourists had a significant effect on the satisfaction about the wellness tour. Moreover, it was found that nature experience motivation of wellness visitors had a significant effect on satisfaction. However, physical activity motivation and sociability motivation of wellness visitors did not have a significant effect on their satisfaction about the wellness travel. Finally, satisfaction of wellness visitors was found to have a significant effect on their revisit intention. The results of this study will serve as basic data that can be used for wellness tourism marketers when developing tourism products in the era of COVID-19.

The Mechanism and Mediating Effect of the "Perception-Emotion-Behaviour" Chain of Tourists at World Natural Heritage Sites-A Case Study from Bayanbulak, China.

The pro-environmental behaviour intentions (PEBIs) of tourists is a popular topic in tourism geography research. Visitors are important stakeholders in the development and conservation of World Natural Heritage sites (WNHs). Based on the perspective of the Mehrabian–Russell (M-R) theory, to advance our understanding of the transmission mechanism and mediation effect of the “perception–emotion–behaviour” chain of visitors at World Natural Heritage sites, we introduced two variables, namely heritage genes perception (HGP) and environmental knowledge perception (EKP), combined with place attachment (PA) and pro-environmental behaviour intentions (PEBIs), and scientifically constructed the conceptual model of the “EHPP model”, consisting of EKP, HGP, PA and PEBIs. Taking the Bayanbulak Heritage Site as an example, the EHPP model was fitted and tested using the structural equation model (SEM). The results show that: (1) the EHPP model is applied to fit the “cognitive–emotional–behaviour intentions” chain of visitors in WNHs and passed the empirical test; (2) there were positive and significant effects of EKP on HGP, and EKP indirectly affects PEBIs via HGP and PA; (3) place dependence (PD) had a significant and positive influence on place identity (PI); and (4) compliance with pro-environmental behaviour intentions (CPEBIs) had a direct positive influence on pro-environmental behaviour intentions (PPEBIs). The findings of this study provide empirical references for stimulating the pro-environmental behaviour intentions of tourists at World Natural Heritage sites.

Factors affecting the behavioral intention of tourists on the use of bike sharing in tourism areas

Bicycle tourism is an emerging and growing type of tourism that can play an essential role in the economic, cultural, and social development of recreational areas. The present study, by integrating the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), explores the determinants of the behavioral intention to use bike sharing as a new technology for the development of tourism in recreational areas. Factors derived from the heuristic factor analysis include attitude, subjective norm, perceived behavioral control, perceived usefulness, perceived ease of use, and interest in technology. This study was conducted to provide insights into users and their behavioral intention to use bike sharing systems in recreational areas of Gorgan, Iran based on a hypothetical scenario. Accordingly, 846 questionnaires were completed during the research process. The results of structural equation modeling and data analysis showed a reasonably good fit of the model. According to the findings in TPB, the two factors of perceived behavioral control and attitude have the most direct effect and the factor of interest in technology exerts the highest indirect effect on behavioral intentions. On the other hand, subjective norm has the lowest direct effect on behavioral intention which could be improved by fostering bike sharing system infrastructure and its public use. In the TAM, the two factors of perceived usefulness and perceived ease of use, besides their positive effect on attitude, exert a significant impact on the interest in technology. In light of the respondents' interest and the importance of cycling in nature, it is essential to create infrastructure and facilities. The potential of the recreational destinations of cycling and nature resorts should be considered by transportation planners and relevant officials.

Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity.

This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.

Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing.

This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.