Recommendation Intention Research Articles

Applying the Hornik & Woolf Approach to Identify Messaging Themes and Improve COVID-19 Vaccine Confidence Among Federally Qualified Health Centers’ Workforce in Wisconsin

The Federally Qualified Health Centers (FQHCs) in Wisconsin serve the most under-resourced communities in the state and are trusted sources in local communities. Although healthcare workers can be leveraged to champion COVID-19 vaccines, existing vaccine hesitancy among the FQHC workforce itself calls for research to identify promising messaging themes that can boost their vaccine confidence. In spring 2021, through a partnership with the Wisconsin Primary Health Association, we took a community-engaged approach to develop and field a survey including 46 beliefs (Ms = 1.36–4.25, SDs = 0.81–1.46, all on 5-point Likert scales) among employees of 10 out of the 17 FQHCs in Wisconsin. In total, 347 clinical team members and 349 non-clinical staff members (a) indicated their levels of (dis)agreement with all 46 belief items and (b) reported vaccine acceptance (dichotomized, acceptance = 77.6%) as well as recommendation intentions (dichotomized, yes = 73.9%). We carried out the Hornik & Woolf analyses in a multilevel logistic regression framework with bootstrapping to rank order all beliefs, segmented by subgroup and behavioral outcome. Our results suggest that communication-based interventions should promote beliefs such as those related to perceived safety and efficacy, rather than normative pressure from peers, while aiming to reduce doubts about information withholding and manipulation, the safety of the mRNA technology, the approval process, and “unnatural” ingredients in the vaccines. Subgroup-specific belief rankings are also provided. This study demonstrates the usefulness of incorporating the H&W approach into community-engaged research with local healthcare systems to improve health messaging for vaccine promotion.

HPV vaccine information, knowledge, attitude, and recommendation intention among male college students in China

ABSTRACT This study aimed to describe the status quo of human papilloma virus (HPV)-related knowledge and attitude among Chinese male college students and explore the factors influencing HPV vaccination intention. A national, cross-sectional online survey was conducted among male college students in China to investigate their HPV-related information, knowledge, attitudes, and vaccine recommendation intentions. Path analysis based on the information, knowledge, attitude, and intention model was used to assess the relationships between predictors. In total, 823 male college students participated in the survey. More than 80% of the respondents believed that the HPV vaccine was necessary for their female partners, whereas 136 (16.52%) respondents knew nothing about HPV or HPV vaccines. Information exposure was a positive predictor of HPV-related knowledge. Knowledge subsequently had a positive impact on trust in HPV vaccines, and sufficient knowledge and a positive attitude increased the intention to recommend HPV vaccination (p < .001). Among the demographic characteristics, age and a major in medicine were positively associated with the information score (p < .05). The male college students’ HPV-related knowledge was inadequate and negatively influenced their vaccine recommendation intentions. If we take advantage of the Internet and individual sources to increase students’ exposure to information, we will improve their HPV-related knowledge and attitudes; thus, the intention to recommend HPV vaccination will ultimately be stronger.

Effect of patient-related factors on hospitalization service satisfaction and recommendation intention of medical institutions in Korea

ObjectiveThis study examined the factors that influence the 'Overall Satisfaction' and 'Intention to Recommend' of medical institutions used using the Korea Medical Service Experience Survey (2019–2021).Data sourcesThis study used the data of Medical Service Experience Survey in Korea. The data collected for data analysis were from 2019 to 2021 (Medical service period: 2018.07.01. ~ 2021.06.30).Study designThe 2019 Medical Service Experience Survey was conducted from July 8 to September 20, 2019, and a total of 12,507 people (Medical service period: 2018.07.01. ~ 2019.06.30) were collected. The 2020 survey was conducted from July 13 to October 9, 2020, and a total of 12,133 people (Medical service period: 2019.07.01 ~ 2020.06.30.) were collected. The 2021 survey was conducted from July 19 to September 17, 2021), and a total of 13,547 people were collected (Medical service period: 2020.07.01. ~ 2021.06.30). Overall satisfaction and recommendation intentions for medical institutions consist of a Likert 5-point scale. At this time, the Top-box rating model used in the United States was applied.Data collections/extraction methodsIn this study, only those who used inpatient services (15 years of age or older) were included because they spent a long time in a medical institution and had an intensive experience, and a total of 1,105 subjects were included in the analysis.Principal findingsSelf-rated health and the type of bed influenced overall satisfaction with medical institutions. In addition, the type of economic activity, living area, self-rated health, the type of bed, and the type of nursing service affected the intention to recommend. And it was confirmed that overall satisfaction with medical institutions and intention to recommend them were higher in the 2021 survey than in 2019.ConclusionsThese results suggest that government policy on resources and systems is important. Through the case of Korea, it was found that the policy of reducing multi-person beds and expansion of integrated nursing service had a significant impact on patients' experience of using medical institutions and improving the quality of care.

반영구 화장 행동특성이 재이용의도 및 추천의도에 미치는 영향

This study aimed to find out the effect of semi-permanent makeup behavioral characteristics on reuse intention and recommendation intention for adult women aged 30-50 or older who have experienced semi-permanent makeup. To this end, a survey was conducted from June 1 to 21, 2022, and the results are as follows. First, the higher the technology, performance, and physical factors, the higher it was. Among each sub-factor of semi-permanent makeup behavioral characteristics, the higher the intention to reuse, the higher it was. Second, it was found that the technical factors, performance factors, and physical factors by sub-factors of the semi-permanent makeup behavioral characteristics had a statistically significant effect on the recommendation intention. Third, it was found that the intention to reuse had a statistical effect on the intention to recommend. Therefore, the higher the intention to reuse semi-permanent makeup, the higher the recommendation intention. The results of this study are expected to be used as basic data for presenting positive aspects of semi-permanent makeup and promoting effective marketing.

The effect of anthropomorphic competence-warmth congruence of service robots on recommendation intention

Service robots are becoming more popular as artificial intelligence technology advances. Based on the theory of mind perception, this study divides the anthropomorphism of service robots into two dimensions (competence and warmth) and discusses its impact on consumer psychology from the perspective of dual matching. First, anthropomorphism of service robots has positive effect on consumers’ attachment to robots. Second, consumer attachment to service robots increased when anthropomorphic competence and warmth were congruent. Third, consumer attachment to service robots mediated the relationship between anthropomorphic competence and warmth (in)congruence of service robots and consumer recommendation intention. Fourth, consumer paradox mindset moderated the effect of anthropomorphic competence and warmth (in)congruence of service robots on consumer attachment to service robots. These research conclusions have made important theoretical contributions and practical guidance for the research of anthropomorphic service robots and consumer attitudes.

Tourist co-creation and tourism marketing outcomes: An inverted U-shaped relationship

Extant literature typically advocates a positive linear relationship between a myriad of tourist co-creation behaviors and tourism business performance. This study challenges this conventional wisdom by probing the potential curvilinear effects of tourist co-creation on tourism marketing outcomes. The findings across three experiments manifest an inverted U-shaped relationship between the degree of tourist co-creation and an array of tourism marketing performance indicators comprising liking, participation, and recommendation intention. Furthermore, the results reveal that tourist experiential fluency may positively moderate this relationship, thereby offering measures to mitigate the negative impacts of excessive tourist co-creation on the ultimate tourism marketing outputs. This research makes theoretical contributions by cautioning against the possibility of value co-destruction and puts forward practical suggestions for tourism marketers to better manage the tourist co-creation process.

Differences in the Perceptions, Attitudes, and Intentions of Consumers according to Eco-Friendly Labels on Household Chemical Products: With a Focus on Detergents and Fabric Softeners

This study examines the differences in the perceptions, attitudes, and intentions of consumers according to “eco-friendly” labels on products and explores the relationship factors in the current situation where “eco-friendly” has emerged as a topic in society. The findings were summarized as follows: The study analyzed the effects of product perceptions and attitudes on their purchase, recommendation, and behavioral intentions and found that product performance and preference had significant effects on their purchase and recommendation intentions. When there was an eco-friendly mark on products, it had impacts on the intentions of consumers to check usage amounts and their behavioral intentions regarding these amounts. These findings offer data to support the argument that an eco-friendly mark can bring clear differences to the product perceptions and attitudes of consumers and may serve as materials to figure out their propensity to consume in an eco-friendly manner.

Citra Destinasi terhadap Kepuasan Pengunjung dan Niat Rekomendasi

This study focuses on studying how the image of a destination from tourists that appears is related to tourist satisfaction and subsequently has the intention to recommend the place to others. Destination imagery is studied through three components – cognitive, affective, and unique. Findings from 170 samples through surveys and distributing questionnaires both online and offline to visitors to Batu City tourism objects which are then processed using the SEM-pls 3.0 method. The results reveal that affective image affects tourist satisfaction and post-visit behavior; the cognitive component had a significant effect on all constructs, except recommendation intentions, while unique image also affected tourist satisfaction and post-visit behavior.

푸드테크 기반 로봇바리스타 카페 경험적가치가 고객만족과 재방문의도에 미치는 영향 -추천의도 조절효과 중심-

푸드테크 기반 로봇바리스타 카페 경험적가치가 고객만족과 재방문의도에 미치는 영향 -추천의도 조절효과 중심-

Reprint of: The effect of hospitableness on positive emotions, experience, and well-being of hospital patients

The role of hospitableness in hedonic service settings has been subject to considerable theoretical and empirical investigation; however, its role in utilitarian service settings (e.g., hospitals) has received notably scant attention. Drawing on the stimulus-organism-response (S-O-R) model, this study proposes and tests a conceptual model linking hospitableness, patient experience, positive emotions, overall satisfaction, subjective well-being, and recommendation intention. Drawing on quantitative data (n = 204) collected from inpatients in hospitals, the findings largely support the proposed theoretical model and confirm that hospitableness can positively influence patient experience and positive emotions, but not overall satisfaction. Interestingly, while hospitableness does not seem to directly influence overall satisfaction, this effect is indirectly achieved via patient experience. The findings also reveal that patients’ subjective well-being may be enhanced by positive emotions but not overall satisfaction. Both positive emotions and overall satisfaction have a positive effect on recommendation intention. The study makes several theoretical implications and proposes significant practical implications both for the hospitality and healthcare sectors.

Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity

Referral reward programs (RRPs) are a cost-effective means for companies to acquire new customers, and they have therefore been adopted by diverse businesses. This research investigates how the reward–product congruity of nonmonetary rewards influences consumers' recommendation intention in online RRPs. Specifically, drawing on the theories of congruity fit and schema congruity, we propose that nonmonetary rewards with moderate congruity trigger consumers' recommendation intention in RRPs more than those with high and low congruity. Moreover, this inverted U-shaped relationship is moderated by factors that influence the individual cognitive state (i.e., need for cognition and utilitarian versus hedonic products). An experiment with a 3 (reward–product congruity: high/moderate/low) × 2 (product type: utilitarian app/hedonic app) mixed factorial design was conducted to test our hypotheses. The results largely support our propositions. First, we find an inverted U-shaped relationship between reward–product congruity and recommendation intention and a mediated effect of reward attractiveness. Furthermore, need for cognition moderates the effects of reward–product congruity on recommendation intention, and there is a three-way interaction effect among product type, need for cognition, and reward–product congruity. We also discuss the important theoretical and practical implications of our findings.

What Are Differences in Perceptions about Climate Technologies between Experts and the Public?

The Korean government announced it was carbon-neutral in October 2021. In addition, as a follow-up, the government maintains related laws and systems and invests in facilitating research and technology development extensively. Government investment is ultimately the people’s taxes, and for laws and systems, the people’s support and interest are of importance. This study investigated carbon-neutral technologies of an expert group and the public, technology acceptance, and recommendation intention. The results of the study are as follows. First, the goodness-of-fit of the proposed model and its structure had a positive impact on technology acceptance (recommendation) intention. Second, the result of a multi-group comparative analysis of the impacts on the acceptance of carbon-neutral technologies by the public and experts was overall at an acceptable level. Third, as for perceptions about climate technologies among experts and the public, it was found that there were differences in effort expectancy, facilitating conditions, and network effects between the expert group and the public.

Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes

Perceived authenticity of publicly owned natural parks is an important yet often overlooked driver of consumer experience, enjoyment, and well-being. Given the U.S. National Park Service's charge to operate parks for the enjoyment of the public while conserving them for the future, it is important for park agencies to understand how visitors perceive the authenticity of parks and how they can increase perceived authenticity of the spaces they manage. The authors use the construct of brand authenticity as the foundation of a natural space authenticity framework and draw on attention restoration theory to highlight the importance of viewing the marketing of natural spaces as a form of brand management. In a survey of 2,646 visitors to state parks and a series of three experiments, the authors examine the impact of natural space authenticity (perceived continuity, credibility, and symbolism) on consumer outcomes. Findings indicate that these three dimensions of natural space authenticity improve outcomes of return visit intentions, recommendation intentions, decreased stress, and perceived health for prior and potential visitors of state parks. The authors present managerial and policy implications to assist park managers and guide future research.

A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context

Purpose: In this study, we provided an integrated framework to assess the determinants of intention to adopt and recommend mobile learning apps (MLA) in an emerging economy context. Methodology: We integrated diffusion of innovation (DOI) &amp; DeLone and McLean’s information systems success model (D&amp;M ISS Model). Four independent measures, compatibility, complexity, system quality, and information quality, were taken from the mentioned theories. Intention to adopt and intention to recommend are the dependent constructs. Intention to adopt also plays the role of mediator. Three hundred seventy-two participants from Saudi Arabia and India were included in the survey. Partial least squares (PLS) structural equation modeling (SEM) was used for the analysis. Findings: The results suggested that all the antecedents influenced the intention to adopt and recommend except for compatibility. Compatibility affected adoption intention only. The intention to adopt had a substantial impact on the recommendation intention. It also successfully mediated all the proposed relationships. In addition, a multi-group analysis (MGA) was also conducted to have country-specific results. Originality: We provided a new, comprehensive, and integrated model to assist learning app companies in implementing new technology. Two significant theories were integrated to provide a holistic and futuristic framework.

소셜미디어를 통한 e스포츠 마케팅이 참여도, 긍정적 감정 및 추천의도에 미치는 영향

The purpose of this study is to investigate the effect of e-sports marketing through social media on participation, positive emotion, and recommendation intention. A total of 420 questionnaires were collected through the Google questionnaire for 10 days from February 10 to February 20, 2023, and a total of 402 copies of the data were used for the analysis of the results, excluding 18 insincere responses. The research results obtained using the SPSS 27.0 program and the AMOS 26.0 program for data processing are as follows. First, it was found that e-sports marketing through social media had a significant effect on participation. Second, it was found that e-sports marketing through social media had a significant effect on positive emotions. Third, it was found that e-sports marketing through social media had a significant effect on recommendation intention. Fourth, participation and positive emotions in e-sports marketing were found to have a significant effect on recommendation intention.

1인 미디어 패션채널 속성이 소비자 관계 형성, 팬쉽, 행동의도에 미치는 영향

The aim of this study was to examine the influence of the personal fashion media channel attributes, the content attribute and the creator attribute, on behavioral immersion, emotional bond, and social presence, which are the key factors in building consumer relationships. In addition, their relationship with behavioral intention was examined. The results of this study were as follows. First, analysis of the influence of personal fashion media channel content attributes and creator attributes on consumer relationship formation showed that the factors that affect behavioral immersion are reliability and Playfulness, Reliability and playfulness also had a significant effect on emotional bonds. Second, analysis of the relationship between building consumer relationships and behavioral intention showed that behavioral immersion, emotional bond, and social presence have a significant effect on continuous use intention, recommendation intention, and purchase intention. Third, to find out the moderating effect of fanship, a moderating regression analysis was conducted between the personal fashion media channel creator attribute and the consumer relationship, and it was found that fanship was a moderating factor.

Research on the High-quality Development Path of Tourism in the Guangdong-Hong Kong-Macao Greater Bay Area under the Background of Cultural and Tourism Integration: The Mediating Effect of Tourist Satisfaction

This paper aims to study how the tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area can achieve high-quality development under the background of cultural and tourism integration. As one of the regions with the highest degree of openness and the strongest economic vitality in China, the development of the cultural tourism industry in the Guangdong-Hong Kong-Macao Greater Bay Area has always been favored by national policies and markets. Guangdong, Hong Kong, and Macao have a long history and culture, intensive tourism resources, superior geographical location, and excellent infrastructure. However, they still need help with problems such as insufficient integration of cultural and tourism industries, serious homogenization of tourism products, and backward digital talent training models. Therefore, this paper analyzes the correlation between tourism experience, tourist satisfaction, and recommendation intention, and the mediating effect of tourist satisfaction through empirical research, and concludes that the quality of tourism experience can significantly affect tourists' post-trip recommendation intention and can also indirectly affect recommendation intention through tourist satisfaction. Finally, this paper proposes establishing a cultural community, strengthening collaborative exchanges among the three places, breaking the homogenization of tourism products, innovating the tourism digital talent training model, and paying attention to the changes in tourists' needs. By improving the quality of the tourism experience and enhancing tourist satisfaction, we will achieve high-quality and healthy tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area.

The five influencing factors of tourist loyalty: A meta-analysis.

The factors influencing tourist loyalty are widely highlighted in the literature. However, we find that the relationship between some influencing factors and loyalty is still inconsistent, and we don't yet know the strength and magnitude of the relationships. To address this issue, this study examined a meta-analysis of the five factors (satisfaction, motivation, perceived value, perceived quality, and experience quality) influencing tourist loyalty and its sub-dimensions. The samples included articles from major academic databases, including Web of Science, Wiley Online, EBSCO, SAGE, Taylor and Francis, and Elsevier. Studies written in Chinese were retrieved from CNKI.com. We used the following keywords for retrieval: loyalty, behavioral intention, recommendation intention, word-of-mouth, revisit intentions, intention to revisit, willingness to recommend, and similar related terms. Conceptual and empirical studies published between January 1989 and September 2021 were extracted. To test whether there was publication bias, we used Fail-Safe-Number (FSN) to verify the stability of the results. The homogeneity test of the selected statistical model was based on the Q test and I2. The results were obtained by combining multiple single effect values into the combined effect value. We developed 21 hypotheses and proposed a theoretical framework and analyzed 114650 accumulated sample sizes from 242 independent empirical studies. Among the 21 hypotheses proposed in this paper, the remaining 20 hypotheses have been proved except for hypothesis H6. The findings showed that the five factors had varying degrees of positive and significant relationships with tourist loyalty and its sub-dimensions. In the descending order of effects, the five factors are degree of satisfaction, quality of experience, perceived value, perceived quality and motivation. We discussed the significance of the meta-analysis, theoretical and practical implications for destination marketing.

Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students

This study examined the factors determining social commerce purchase and recommendation intentions within the context of swift guanxi. The data analysis was conducted with Smart PLS 3.0 using the structural equation modeling technique. The results have illustrated that perceived usefulness and perceived ease of use were significant in determining both the recommendation and social commerce purchase intentions. In addition, eWOM was also a significant predictor of both social commerce purchase and recommendation intentions. Interestingly the results showed that trust in social network sites was not significant in influencing social commerce purchase and recommendation intentions. Also, mutual understanding and relationship harmony were found to predict the social commerce purchase and recommendation intentions. The implications of these and other results findings of the study are discussed.

Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys

Factors affecting survey quality, such as questionnaire length, screen design, incentives for respondents, and answering devices have been extensively researched before. This study introduces a new dimension to the factors of response bias’ factors and focuses on the possibility that Like habits and motives in social networking services (SNS) may lower the psychological barrier to favorable reactions for brand loyalty (e.g., recommendation intention). Propensity score was applied to the results of Japanese smartphone users’ online survey, and the effect of Like habits on response tendencies was verified. Results show that compared to the group that did not use SNS, there were no differences with those who used true Likes, and a group of inertia Like has a high score—becoming clear that the psychological barriers differ depending on Like motive. If the SNS usage status of survey respondents fluctuates, the results may be biased and mistakes could occur in decision-making.