Participation Intention Research Articles

Prosumers’ intention to co-create business value and the moderating role of digital media usage

The study identifies the factors impacting prosumers’ intention for co-production and future participation. It also investigates the moderating role of digital media usage in the relationship between behavioral intention of prosumers for value co-creation and business benefit of the organization. Based on a literature review of co-creation and related theories and a survey, we developed and tested a conceptual model using the PLS-SEM technique. The study also analyzes the moderating impact of digital media by using multi group analysis. This study has also analyzed the impacts of three control variables (i.e., age, gender, and education) on the behavioral intention of the prosumers for value cocreation by means of mediation analysis. We find that the intention of prosumer for co-production as well as intention of prosumers for future participation influences behavioral intention of prosumers for value cocreation which in turn positively impacts business benefits of the organization. The study also finds that usage of digital media has significant moderating impact on the relationship between behavior intention of prosumers for value co-creation and business benefit of the organization.

The Impact of Perceived Utility of Food Tourism on Participation Intentions

The Impact of Perceived Utility of Food Tourism on Participation Intentions

Reap while you sleep: Consolidation of memories differs by how they were sown.

Newly formed memories are spontaneously reactivated during sleep, leading to their strengthening. This reactivation process can be manipulated by reinstating learning-related stimuli during sleep, a technique termed targeted memory reactivation. Numerous studies have found that delivering cues during sleep improves memory for simple associations, in which one cue reactivates one tested memory. However, real-life memories often live in rich, complex networks of associations. In this review, we will examine recent forays into investigating how targeted sleep reactivation affects memories within complex paradigms, in which one cue can reactivate multiple tested memories. A common theme across studies is that reactivation consequences do not merely depend on whether memories reside in complex arrangements, but on how memories interact with one another during acquisition. We therefore emphasize how intricate study design details that alter the nature of learning and/or participant intentions impact the outcomes of sleep reactivation. In some cases, complex networks of memories interact harmoniously to bring about mutual memory benefits; in other cases, memories interact antagonistically and produce selective impairments in retrieval. Ultimately, although this burgeoning area of research has yet to be systematically explored, results suggest that the fate of reactivated stimuli within complex arrangements depends on how they were learned.

Augmented reality and nonprofit marketing during the COVID‐19 pandemic: AR factors that influence community participation and willingness to contribute to causes

AbstractThis study used augmented reality (AR) to test the effects of perceived social presence, perceived media richness, media empathy and social capital on intentions to participate in prosocial, community‐oriented behaviors in the context of the COVID‐19 pandemic, which appeared to be rife with fear. Specifically, a structural model was employed to assess the hypothesized relationships based on questionnaire data from 476 respondents, who were divided into high and low fear groups. The findings revealed that perceived media richness and social presence both had a significant influence on media empathy, which in turn affected users' perceptions of social capital. Social capital predicted users' community participation intentions, which included intentions to donate. The paths from perceived social presence and perceived media richness to social capital were not significant, and media empathy did not directly influence prosocial, community participation intentions. There were no significant differences between the high and low COVID‐19 fear groups. Overall, this study confirmed the importance of leveraging media richness and social presence to create media content designed to prompt users to identify with those who are negatively affected by the cause, so that media empathy will be boosted. Media empathy should be increased in a manner that leads users to feel connected to a larger community, so that perceptions of social capital will be boosted and will lead to prosocial, community participation activities and donations to the cause.

The Relationships between Participation Motivation and Continuous Participation Intention: Mediating Effect of Sports Commitment among University Futsal Club Participants

Sports activities through university clubs are very important because university students need to have functional and emotional literacy through physical education classes. Therefore, the purpose of this study is to empirically verify the effect of participation motivation of university futsal club participants on sports commitment and continuous participation intention. To this end, 250 male college students who participated in a futsal club living in Seoul were used as a sample group, and a survey was conducted for about two weeks from 3 March to 18 March 2022. Of the 235 respondents, a final 221 were used for data analysis. The statistical processing of the data collected for this study was analyzed using the SPSS 26.0 program and the AMOS 26.0 program. The main results are as follows. First, participation motivation factors such as pleasure, technical development, and outward display significantly positively affected sports commitment. Second, sports commitment of university students significantly positively affected continuous participation intention. Third, among the participation motivation factors, technological development and condition factors directly and positively affected continuous participation intention, but pleasure and outward display factors did not directly affect continuous participation intention. The mediating effect of sports commitment was confirmed in the relationship between pleasure, technical development, and outward display, which are subfactors of participation motivation and continuous participation intention. As it was revealed that participation motivation and commitment to sports are important factors in the intention to continue to participate in sports, a physical education class program to increase such participation motivation and commitment is needed.

Regime-supporting or regime-challenging? Chinese secondary students’ intentions for future political participation

This study explores Chinese secondary students’ intentions for future political participation drawing on samples of students from Mainland China and Hong Kong. Political participation examined in this study includes both conventional participation (legal protest, electoral participation and informal participation) and unconventional participation (illegal protest). Previous studies of adolescents’ political participation intentions have mainly been concerned with democratic regimes while this study focuses on authoritarian and hybrid regimes, such as those in Mainland China and Hong Kong. Adopting a comparative and quantitative methodology, this study utilized secondary data analysis with large samples. This study found that students from both societies showed a weak endorsement of illegal protest but a strong endorsement of all three types of conventional participation. Mainland Chinese students demonstrated a stronger endorsement of conventional participation than their Hong Kong counterparts. To understand inner-group difference, students were clustered into four groups (Alienated-Radical Participators, Supportive-Active Participators, Loyal-Minimal Participators and Critical-Active Participators) based on their political attitudes (political trust and political efficacy) and intentions for future political participation. Results suggest that Hong Kong had more Alienated-Radical Participators while Mainland China had more Supportive-Active Participators. In general, Mainland Chinese students were more regime-supporting and Hong Kong students were more regime-challenging.

Investigating the public's willingness to participate in the construction of smart cities: evidence from China

PurposeThe aim of this paper is to investigate the factors influencing citizens' willingness to participate in the development of smart cities.Design/methodology/approachCitizens drawn from 30 second-tier cities in China were chosen as the research object for this empirical research. Based on citizenship behavior theory, research hypotheses were tested and analyzed using structural equation modeling (SEM).FindingsThe results indicated that information publicity has a direct and positive effect on residents' participation behavior. Perceived benefits, personal responsibility and subjective norms are positively associated with residents' citizenship. Additionally, citizenship was found to affect residents' participation intention positively. Finally, the moderating effect of information credibility in this context was also verified.Originality/valueAs one of the first empirical studies on this topic, this paper offers important guidance for future research regarding residents' participation in the development of smart cities. On this basis, the implications of this research with respect to policies that aim to encourage residents to participate in the construction of smart cities are discussed.

Determining Satisfaction and Behavioral Intentions of WEBCON Participants Amidst Covid-19 Pandemic in Davao City, Philippines

Determining Satisfaction and Behavioral Intentions of WEBCON Participants Amidst Covid-19 Pandemic in Davao City, Philippines

Motives for using news podcasts and political participation intention in South Korea: The mediating effect of political discussion

The purpose of this study is to examine Korean listeners’ motivations for listening to political news podcasts drawing on uses and gratifications. This study revealed five motivations: social support, convenience, ease of obtaining political information, diversion/habitual use, and alternative use/de-authoritative flow. The study also confirmed that the extent to which gratifications sought for political news podcasts differs depending on listeners’ political orientations. Liberals have stronger motivations for convenience in use, ease of obtaining political information, and diversion/habitual use compared to conservatives. Furthermore, this research found that the motivations for social support, alternative use, and diversion/habitual use tend to impact political discussions with others, both online and offline, and this process could encourage their intention of political participation as well.

Investigation of the intentions of children on the autism spectrum to participate in physical activity according to the planned behavior theory

This research aimed to investigate the intentions of children on the autism spectrum to participate in physical activity (PA) according to planned behavior theory. In the research, 16 Turkish parents of children diagnosed with Autism Spectrum Disorder (ASD) participated voluntarily. The study group for the research was chosen with the criterion sampling method. Data were collected by preparing a demographic information form and a semi-structured interview form. Face-to-face interviews were held with parents to apply the prepared demographic information form and semi-structured interview form. Data were analyzed with the thematic analysis method. According to the findings, in the behavioral belief dimension, the PA participation intentions of parents were based on the advantages of PA for children on the autism spectrum, and greater contribution to motor development. In the normative belief dimension, children on the autism spectrum were generally encouraged to participate by expert children like special education teachers and doctors. Finally, in the control belief dimension, access and financial opportunities were identified to both facilitate participation in PA and make it more difficult. In conclusion, parents of children on the autism spectrum displayed a positive attitude toward participation in PA. Though they met many obstructing factors, positive feedback from society was effective in their intentions to participate in PA. If the factors making participation in PA more difficult were resolved, it was concluded that participation would significantly increase.

Research on the Impact of Loyalty Program Information Transparency on Customer Participation Intention with Digital Information

As market competition intensifies, companies recognize the value of attracting customers to participate in activities and loyalty programs (LPs) that encourage repeat purchases and maintain customer loyalty. Literature on LP design explores the positive impact of program structure and rewards on the acquisition of customers. However, research is lacking on the role of LP information transparency on customer participation intention. This study uses 280 college students in China as the survey object to explore the influence of LP information transparency on willingness to participate in such programs. Using experimental design methods, the authors verify whether the type of merchant and channel customers select affect willingness to participate when customers redeem rewards. This study also explains the internal psychological mechanism of information transparency, merchant and channel types, and customer participation intention from the perspective of perceptual psychological distance in construal level theory (CLT) and the elaboration likelihood model (ELM). Both information visibility and accessibility have a positive impact on customer intention to participate in LPs. When a customer redeems a reward from a LP operator, information visibility has a more positive impact on willingness to participate than redeeming a reward from an alliance partner. Moreover, when a customer redeems a reward from online channels, the positive impact of information accessibility on willingness to participate is greater than redeeming from offline channels. Under the influence of multiple psychological distance effects, the synergistic effect of merchant type and channel type is not significant in the relationship between information transparency and willingness to participate in LPs. This article will provide design strategies and management suggestions for retail managers to attract customers to participate in LPs.

Classification of Motor Imagery EEG Signals Based on Data Augmentation and Convolutional Neural Networks.

In brain-computer interface (BCI) systems, motor imagery electroencephalography (MI-EEG) signals are commonly used to detect participant intent. Many factors, including low signal-to-noise ratios and few high-quality samples, make MI classification difficult. In order for BCI systems to function, MI-EEG signals must be studied. In pattern recognition and other fields, deep learning approaches have recently been successfully applied. In contrast, few effective deep learning algorithms have been applied to BCI systems, especially MI-based systems. In this paper, we address these problems from two aspects based on the characteristics of EEG signals: first, we proposed a combined time-frequency domain data enhancement method. This method guarantees that the size of the training data is effectively increased while maintaining the intrinsic composition of the data. Second, our design consists of a parallel CNN that takes both raw EEG images and images transformed through continuous wavelet transform (CWT) as inputs. We conducted classification experiments on a public data set to verify the effectiveness of the algorithm. According to experimental results based on the BCI Competition IV Dataset2a, the average classification accuracy is 97.61%. A comparison of the proposed algorithm with other algorithms shows that it performs better in classification. The algorithm can be used to improve the classification performance of MI-based BCIs and BCI systems created for people with disabilities.

How online shopping festival atmosphere promotes consumer participation in China

Despite the immense success of China’s Double Eleven online shopping festival (OSF), research on how OSFs’ unique atmosphere relates to customer behavior has been scarce. This study investigates the influence of the OSF atmosphere on consumers’ participation behavior based on the stimulus–organism–response framework. Based on the data from 239 young Chinese consumers (in their 20 s and 30 s) and using structural equation modeling, this study explores the influence of three OSF atmosphere types—promotional, entertaining, and social interaction—on consumers’ continuous participation intention. All three types are found to influence consumers’ excitement, which strengthens their continuous participation intention. Additionally, the moderating effect of perceived time pressure is the highest for the relationship between entertaining atmosphere and excitement, followed by that between social interaction atmosphere and excitement. The greater the time pressure perceived by consumers, the stronger is the relationship between entertaining/social interaction atmosphere and excitement. This study bridges the gaps in the literature on atmosphere, consumer sentiment, and festival consumption.

How do soft factors influence take-up of gamified travel demand management schemes in public transport: An investigation in Gold Coast, Australia

There are various factors that have impact on the effects of the Travel Demand Management (TDM) schemes. This paper investigates the role of soft factors (e.g., participants' perceptions and attitudes) in travellers' intentions to participate in a public transport orientated TDM scheme. A multinominal logit model is analysed giving a key result suggesting that successful implementation of gamified and incentive based TDM schemes must pay attention to satisfy a traveller's perceptions of enjoyment and usefulness. While the findings reinforce the role of ‘practical’ decision making (i.e., ease-of-use and usefulness) for the traveller in participating in a gamified TDM scheme, they also reveal that ‘fun’ or ‘exciting’ (i.e., enjoyment) also play an important role to make the scheme more attractive, particularly for public transport users. Model results also reveal that how easy the game is remains critical to the participant's intention to join and play. In particular, an easy game increases the intention to join for educational users. In concluding, the results show that participants' perceptions and attitudes are critical not only in the design of an effective gamified scheme but also in identifying the target groups (e.g., students or commuters) for the proposed schemes.

What do pupils learn from bilingual interventions of civic education in foreign language classes?

ABSTRACT What do pupils learn from bilingual interventions of civic education? This paper addresses this question by analyzing survey responses of 301 pupils who participated in a bilingual role-play about a televised debate on the 2022 French presidential election in French foreign language classes. The study shows, first, that the intervention significantly strenghtened the specific interest in the election campaign. Second, both internal efficacy and subjective knowledge increased, as did, third, pupils' actual knowledge about the election. Fourth, it appears that the pupils were able to sharpen their understanding of French political culture. However, it should also be noted that all other constructs that can be attributed to intercultural learning did not experience any changes as a result of participation in the intervention. This is also true for participants’ general interest in politics, basal and advanced participation intentions, and external efficacy. I identify subjective knowledge about the French presidential election, internal efficacy, advanced participation intentions, and pupils’ cultural self-reflexivity as key drivers for strengthening intercultural understanding about the French political culture. Our paper concludes by discussing the limitations of the study and its implications for empirical research and practice in bilingual civic education.

The Determinants of Unemployment Insurance Participation: An Application of Theory Of Planned Behaviour

Unemployment is one of the economic disorders that affect the economic growth rate. In addition, the recent pandemic outbreak has turned the medical crisis into a global financial downturn, threatening the health and employment of people around the world. Unemployment insurance is intended to assist workers with partial and momentary income replacement, access to skill training, and job placement assistance during their unemployment period. The scheme was launched in Indonesia on March 2021. This study analyzed the intention effect toward participation and the effect of attitude, subjective norms, and perceived behavioral control towards the intention to participate using the Theory of Planned Behaviour. The total number of registered companies in DKI Jakarta Regional is 111.855, while the registered workers are 5.853.717. The quantity of samples based on the minimum sample calculation findings with the minimum number of samples obtained is 170 respondents. There were 200 participants of BPJS Ketenagakerjaan in the DKI Jakarta regional office who participated as respondents during the research period. SEM analysis methods are used in this study. The result showed that attitude toward behavior, subjective norms, and perceived behavioral control positively and significantly influence the intention to participate. Subjective norm is significant as an intervening variable between attitude and perceived behavioral control toward the intention to participate. Thus, strategies focusing on these factors can increase participation in the unemployment insurance scheme. Keywords: attitude toward behavior, participation intention, perceived behavioral control, subjective norm, unemployment insurance

Assessing the role of interactivity: An evaluation of information aids to support the enrollment of precision medicine research programs

ObjectiveRecruiting diverse participants for precision medicine (PM) research programs should overcome low literacy and varied expectations. Information aids (IA) can address these barriers through patient-centered education. The purpose of this study was to evaluate the effectiveness of three information aids (IA) on participating in PM. MethodsAn experiment with 290 U.S. participants recruited from Mturk was conducted to compare the effects of three IAs on the outcomes related to participation. Three conditions included an interactive IA (i.e., providing PM-related information responding to each participant’s questions), a static IA (i.e., providing uniform PM-related information), and a control condition (i.e., providing non-interactive information irrelevant to PM). ResultsBoth interactive and non-interactive IAs increased attitudes and information-seeking intentions, but not knowledge or participation intention. Perceived control and responsiveness mediated the effects of interactive IA. ConclusionBoth interactive and static IAs supported enrollment efforts for PM through fostering attitudes and follow-up information-seeking. Increased perceived control and responsiveness are key to the effects of interactive IA. Practice implicationsIAs provide effective education and enrollment support for PM. Interactive IA can respond to individuals’ inquiries and control the learning process.

Corporate social responsibility authenticity as a determinant of repurchase intentions

PurposeThis study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement.Design/methodology/approachFor the current research purpose, a sample of 262 Indian working professionals was surveyed.FindingsData analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service.Originality/valueResearch on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

Customers’ Perceived Consciousness of Positive Behavior in the Organic Restaurant Context: The Moderating Role of Knowledge of Organic Foods

ABSTRACT After COVID-19, organic products and services have been gaining attention from customers. However, despite the growth of the organic industry, studies on customer behavior are limited in the product context. A conceptual model is constructed to examine customers’ perceived consciousness, positive emotion, and active participation intention. Data are collected from a sample of 204 organic restaurant customers in the United States. The findings show that customers’ perceived health and environmental consciousness have a significant influence on both their emotions and active participation intention toward organic restaurants. Additionally, this study finds a moderating impact of consumers’ level of knowledge of organic foods in the relationship between consumers’ cognition, affect, and conation. This study provides useful insights for organic food service providers to create positive consumer behavior by cultivating products and services in healthier and more environmentally friendly ways.

A Study on Farmers' Participation in Environmental Protection in the Context of Rural Revitalization: The Moderating Role of Policy Environment.

This study investigates the environmental protection behavior of farmers in the Guanzhong Plain region and the factors influencing their participation, in order to improve the enthusiasm of farmers' participation and promote the formation of "good governance" in rural ecological environments. Based on interviews with 295 farmers, the influence of psychological cognitive factors on farmers' intention and behavior to participate in environmental protection was analyzed using partial least squares structural equation modeling under the extended theory of planned behavior, and the moderating effect of policy environment in the relationship between farmers' intention to participate and participation behavior was revealed. The research results show that: (1) The current situation of farmers' participation in environmental protection is generally characterized by "strong intentions and weak actions". (2) Participation consciousness and benefit perception have a greater impact on farmers' intention to participate in environmental protection, perceived behavioral control has a smaller impact, and subjective norms do not have a significant impact. (3) Perceived behavioral control and participation intention have a greater influence on farmers' participation in environmental protection behavior, subjective norms have less influence, and there is no direct influence of perceived benefits and participation awareness on farmers' participation behavior, i.e., farmers' participation intention has indirect influence on participation behavior. (4) The moderating effect of policy environment indicates that policy environment has a significant positive effect on the relationship between farmers' participation intention and participation behavior.