Intensive Use Of Technology Research Articles

The Roles and Responsibilities of School Administrators during the Emergency Remote Teaching Process in Covid-19 Pandemic

When Covid 19 pandemic started, schools in Turkey, as in many parts of the World, were closed and then emergency remote teaching started. The purpose of this study is to explain the roles and responsibilities of school administrators related to emergency remote teaching after schools were closed. In order to reveal the purpose above, this research was carried out in qualitative research design. 105 school administrators from different regions of Turkey and different school levels participated the study. The data were collected through a Google Drive form with open-ended questions. The collected data were analyzed with content and descriptive analyses. The findings showed that the roles and responsibilities of the school administrators regarding emergency remote teaching included planning the process, starting online classes, opening different social media accounts, managing the online program, solving the adaptation problems of students and teachers, monitoring the actions taken and motivating teachers, students, parents; communication and finally it has been seen that they are in the act of transition to and maintaining digital management. During the Covid 19 pandemic, school administrators have mostly done “communication”. There were also changes in the communication styles of school administrators and social media tools were used effectively. The intensive use of technology in this period has caused changes in management processes and managers have mostly talked about digital management. The exhausting aspects of digital management are expressed as well as the facilitating ones. Since emergency remote teaching is not a common case in the K-12 Turkish education system, the roles and responsibilities of school administrators during such emergency periods have not been studied in national context yet. Therefore, what school administrators did in relation to remote teaching during this Covid 19 period was explored.

The Paradox and Dynamic Betweem Sustainable Development and Corporate Performance

This article discusses the false antagonism between sustainable development and corporate performance amalgamated with the search for innovation, intensive use of technologies, and global awareness, during the COVID-19 pandemic scenario and the transformations imposed on society, together with the effects of the necessary insertion of new technologies such as Artificial Intelligence. The study highlights the interaction between elements of a technological revolution that imposes profound changes in society, organizations, and, at the same time, unprecedented health and environmental crisis that put at risk the capacity of human resilience to build the future, and opportunities to reconcile socio-economic advances and sustainability practices.

What do people want in a smart city? Exploring the stakeholders’ opinions, priorities and perceived barriers in a medium-sized city in the United States

ABSTRACT Many cities in the United States are pursuing agendas to implement ICT-based solutions to tackle urban challenges, thus achieving the ‘smart city’ label. While the discussion on this urban development paradigm has revolved around the intensive use of technologies, the academic literature increasingly calls for shifting the focus to the people living in the cities. This paper argues that to achieve a people-centred smart city, cities should include the perspectives of all the local stakeholders. Under this assumption, this paper provides the views of the local stakeholders in a medium-sized city in Tennessee, Chattanooga. Particularly, this study explores their perceived smart city concept, the ethical standards that should guide smart city projects, the desired future projects in their community, and the barriers to implementing them. The data was collected using a combination of participatory budgeting, five focus groups, and twenty-eight interviews with city dwellers, entrepreneurs, university faculty, non-profit members, and government officials. The results suggest that, far from the image of a highly technological city, the stakeholders envision a city dedicated to improving the quality of life and environmental sustainability. Furthermore, to achieve this smart city, the projects need to be based on full transparency and the promotion of social inclusion. In contrast to the dominant trend towards the privatization of urban space, this study finds that the stakeholders prefer public based smart city projects such as ICT-based public transport services. However, its successful implementation will have to overcome the barriers caused by funding constraints, public acceptance, and political interests. Cities may use the results of this study to design more responsible smart city projects that strike an optimal point between citizen engagement and technological applications and innovations while supporting all stakeholders’ needs. Highlights Stakeholders’ opinions on smart city projects in Chattanooga were examined Chattanooga can be considered an example of a medium-sized smart city Public-based, transparent and socially inclusive projects are preferred Preferences on smart city projects varied across groups of stakeholders Including all city stakeholders’ visions can reduce social cleavages

Digital sustainability: how information and communication technologies (ICTs) support sustainable development goals (SDGs) assessment in municipalities

PurposeThis paper aims to discuss the role of information and communication technologies (ICTs) in the effective assessment of the sustainable development goals (SDGs) related to smart and sustainable city initiatives.Design/methodology/approachThe study is based on a systematic review of the literature within the Web of Science and Scopus databases, comprising the studies about ICTs related to smart and sustainable city initiatives and sustainable assessment.FindingsThe main results point out that there are several different ways of assessing SDGs performance related to ICTs use in smart and sustainable city initiatives. However, the effectiveness of these assessments can be questioned. The intensive use of technology understood as the core of smart and sustainable cities does not imply an improvement in sustainability unless these technologies are strategically addressed to underpin those objectives. Moreover, not all SDGs have considered the use of ICTs in their targets.Research limitations/implicationsThe scope of the study is limited to “how” the information is used and managed, rather than analysing the sustainable performance itself. As a limitation, the findings and conclusions do not consider other sources of studies, such as grey literature.Practical implicationsThis study suggests some requirements for providing better and more reliable sustainable assessment, making smart and sustainable city initiatives more correlated with the SDGs.Social implicationsBy acknowledging the difficulties associated with SDGs assessment, concerning the municipal level, the study offers valuable insights into the effectiveness of public policies and public management. Besides, the findings shed some light on if and how the use of ICTs can effectively enhance sustainable development issues.Originality/valueThis study offers valuable contributions to the literature by providing a collection of insights regarding how the ICTs may genuinely lead to a sound assessment of sustainable development, especially regarding the SDGs.

Analysis of the efficiency of agricultural production

The scientific article presents the results of the analysis of the state of functioning of agricultural enterprises. The natural and economic situation in the region makes it possible to intensively develop the production of marketable products in all sectors of the agro-industrial complex, including fruit and vegetable growing in terms of profitability. Fruit and vegetable products are one of the most important types that are in high demand among the population and consumers outside the region. The Kabardino-Balkarian Republic is the largest producer of fruits and vegetables in the North Caucasus Federal District. Studies have shown that the main factors determining the growth of the gross production of vegetables and berries is the expansion of areas for fruit and berry crops by half by 2010. Based on the research carried out, it is confirmed that the use of intensive technologies in the production of fruits and berries provides a fairly high increase in yield. Due to the fact that fruit and berry crops are perishable food products, it is necessary to bring them to the end consumer in a presentable form as soon as possible. One of the problems often encountered for the further development of fruit and berry production is the incompletely established links between producers and various services that perform the functions of storage, transportation, processing and delivery of products to end consumers. Therefore, farms of all categories should take into account first and foremost when developing policies for managing production activities and forecasting. Increasing the efficiency of production of fruit and berry products and continuous saturation of the consumer market with high-quality fruit and berry products is possible in the context of the introduction of the introduction of intensive methods of agricultural technology, strengthening of state support measures in the context of the application of the results of analysis of the effectiveness of the activities of farms of all categories. An increase in the gross yield of fruits and berries can be achieved as a result of planting orchards using adapted varieties that are resistant to current climatic conditions.

Influence of COVID on the educational use of Social Media by students of Teaching Degrees

The situation caused by SARS-CoV-2 has resulted in the intensive use of technology in all fields, including education and interactions between students. This research seeks to identify changes in the way social media have been used for educational purposes by students of teaching degrees both before and after lockdown. Based on an online survey administered to a sample of 424 students from different Spanish universities in which it has been observed how their use has generally been very similar, although significant differences have been detected according to the kind of university. In this capacity, the use of social media for academic purposes has increased in universities offering traditional classroom-based courses, while it has remained the same in virtual universities which, due to their particular idiosyncrasies, have not been directly affected.

Технологічні аспекти використання інтенсивних технологій при товарному вирощуванні коропа (Cyprinus carpio (Linnaeus, 1758))

Purpose. To study the effect of the feed factor on the functional state of the carp body (Cyprinus carpio L.) under the conditions of growing in a model recirculation system of complex purpose with the use of intensive technologies. Methodology. The experimental part of the study was performed at the laboratory of the Scientific and Research Lab “Aquaculture Perspectives”, Scientific and Research Laboratory of “Physiological and Biochemical Studies named after S. Pentelyuk”, Scientific and Research Laboratory of Ecological and Chemical Analysis and Water Monitoring of the State Education Institution “Kherson State Agrarian and Economical University” and at the laboratory of the “Kherson Production and Experimental Hatchery of Ordinary Fish Breeding”. Carp growing was carried out in the model installation of tanks recirculation type with using intensive technologies, alternative energy sources, method of gas-discharge visualization. During the experiment following was performed: clinical examination of fish, control of growth rate and weight gain, survival rate, physiological state and morpho-functional parameters of blood in accordance with conventional methods. Findings. The general functional state of the organism of the common carp Cyprinus carpio L. in ontogenesis was investigated against the background of activation of adaptive-compensatory mechanisms, metabolic processes under the influence of the food factor under rearing conditions in a model system for complex purposes in aquaculture. Positive results of analysis of morpho-functional, biochemical parameters of carp blood were obtained when feeding with a feed mixture from natural fodder and biologically active substances. The degree of influence of the fodder factor as a corrector of metabolic processes in the carp organism when growing the marketable mass has been studied. Originality. The conducted analysis of gas-discharge visualization of static GDV-gram parameters of optoelectronic emission of young-of-the-year carp showed differences in functional activity in the organism of fish from the experimental group in relation to the control group, which was also substantiated and argumentative by the parameters of carp blood and development rate. Practical value. The proposed method of feeding carp in the recirculation system contributes to the correction of metabolic processes in their body, which makes it possible to reduce the cost through the use of natural feed, the cultivation of which is introduced into the recirculation system, the formation of a mixture of our own production, using the GDV-method diagnostics of objects and energy-saving elements in technological map. Key words: carp, vitality, feeding factor, fish stocking, modular system, intensive technology.

Intensification Of The Drying Process With Vibration Method

This article describes the use of intensive technologies in the drying of fruits in the project, including the use of vibration boiling to reduce the duration of the drying process and save raw material consumption for 1 ton of dried products by 0.5-2%. Also shows the organoleptic properties of dried plums in vibrating dryers proved to be superior to products obtained from tape-type dryers.

COVID-19, comercio exterior peruano y lecciones por aprender

La pandemia del COVID-19 puso en evidencia falencias en la logística operativa del comercio exterior peruano relacionadas con el uso no articulado de instrumentos tecnológicos, situación que no permitía la interacción transversal y eficiente de los distintos eslabones de dicha cadena. Ello, a pesar que, desde hace algo más una década, en el Perú se venían experimentando importantes cambios normativos relacionados con el uso intensivo de tecnología, transmisiones electrónicas y plataformas digitales orientadas a evitar el contacto físico entre personas y a propender el no uso de papeles. Las necesidades globales derivadas de la pandemia en cuanto a minimizar los impactos negativos en los flujos comerciales internacionales, motivaron la preocupación de organismos como la Organización Mundial de Aduanas (OMA), quien, en base a mejores prácticas, expidió una serie de recomendaciones para hacer frente a esta coyuntura. En el Perú se adoptaron diversas disposiciones de restablecimiento y fortalecimiento de la cadena logística internacional que implicaban el necesario trabajo en conjunto del sector público con el privado. Esta experiencia, que se vio reflejada con esfuerzos similares en países de la región, está llamada no sólo a permitir levantar las falencias detectadas a nivel de la cadena logística internacional sino, además, a generar un profundo aprendizaje en torno a lo que se deberá o no hacer ante situaciones similares.

FACTORS INFLUENCING THE INTERNATIONALIZATION PROCESS OF BRAZILIAN BORN GLOBAL COMPANIES

This study aimed to identify factors that influence the internationalization of Brazilian born global companies (BGs). The studies on the theme of internationalization have been developed in a specific area and have continuously refined themselves as a theoretical field of high relevance and prominence. These researches seek to follow the speed and changes of international business, especially the studies that focus on the phenomenon of accelerated internationalization or as called, Born Global. A search was carried out – in the annals of events (EnAnpad and Semead), Brazilian international business journals, and at Google ScholarTM – to identify empirical studies on the theme "internationalization of Brazilian born global companies." The results found point to a diversity of factors that can influence BG companies' internationalization process, such as networks, geographic location, product differentiation, intensive use of technologies, and product innovation. However, the most relevant issue (and that demands new specific studies) is the "profile of the entrepreneur" as a factor of significant influence in the internationalization of the Brazilian BGs.

Principles of differentiation of the system of machines for harvesting fiber flax, taking into account the level of technology intensity

Relevance and methods . The main problem of the flax industry is its insufficient technical support. This does not allow performing technological operations for the cultivation and harvesting of flax in the established agrotechnical terms, which leads to significant losses and damage to the crop. One of the ways to ensure the growth of production efficiency and the competitiveness of flax products is to increase the level of technical equipment of the industry through the use of high-performance energy-rich machines, progressive and intensive technologies. Results. The article proposes innovative technical solutions for harvesting flax and processing flax, a promising system of machines for the use of intensive technologies is presented. It is established that the use of new technical means increases productivity by up to 50% or more for individual machines, reduces the cost of performing technological operations by 30–35% and the cost of production of seeds and flax.

Public Libraries Engaging Communities through Technology and Innovation: Insights from the Library Living Lab

ABSTRACT Public libraries have proven for centuries to be infrastructures both stable enough as reference centers for access to knowledge yet plastic enough to respond to the social changes of the communities they serve. In these present times of transformation, during which digitalization and the intensive use of technologies are modifying the way in which knowledge is produced, public libraries are facing new and disruptive challenges. The emergence of certain innovation ecosystems within libraries, which place the community at the center of cocreation and codesign processes between different agents, has transformed some public libraries into encountering spaces. The Library Living Lab, in the Miquel Batllori Public Library of Sant Cugat del Vallès (Barcelona, Spain), is an expression of this systemic change. The following paper is a case study based on that sociotechnical infrastructure and analyzes, through two singular examples, how digital technologies can be drivers of social transformation when citizen engagement is placed at the center of innovation processes. The case study also provides insights into how public libraries may become key agents in fostering and strengthening social cohesion through situated, collective, and technology-based innovation practices.

Agriculture of Novosibirsk Oblast in the 1980s and Early 1990s: Development and Reform Problems

The research reveals the peculiarities of agricultural development in the Novosibirsk region at the late Soviet stage in order to find out concrete and reliable ideas about the causes, progress and consequences of agrarian reform of the early 1990s. We analyzed the changes in the organizational, economic and sectoral structure of the industry, the problems of the functioning of the collective farm and state farm system and the implementation of measures in the region to resolve them, factors that contributed to the growth and decline of agricultural production are analyzed. The content, directions and some economic consequences of the implementation of the agrarian reform of 1990 in the Novosibirsk region. In the 1980s the agro-industrial complex of the region developed due to the specialization and concentration of production, inter-farm cooperation of collective and state farms, their integration with industrial and trade organizations. The production of pork, poultry, eggs grew, and the gross grain harvest increased. The factors in the development of agriculture were the use of intensive technologies and favorable weather conditions. For agriculture in the Novosibirsk Region, the eleventh five-year plan (1981-1985) began with two consecutive lean years. The years of the twelfth five-year plan (1986-1990) were generally more productive. Agriculture did not meet the growing demand of the population for food. The material and technical resources of the industry have been largely wasted. Collective and state farm workers did not see any sense in increasing production productivity and sought to move to cities that attracted them with a higher standard of living. Attempts to improve the situation by democratizing management system in collective and state farms and by means of incentives for personal subsidiary plots did not produced desired results. The development of contractor relations in collective and state farms, rural settlements and the production base of farms looked like a more promising direction in the evolution of the agrarian sector of the economy. In 1990, due to the low growth rates of agricultural production, the government launched an agrarian reform, which opened the way for further development of the socio-economic infrastructure of the village, multi-structure and market. However, radical reformers insisted on forced transition to market relations and cut of state aid to producers. The implementation of these policies has led to negative consequences.

ТЕХНОЛОГІЧНІ ПРИЙОМИ ОРГАНІЧНОГО ЗЕМЛЕРОБСТВА ЯК ОСНОВА РЕГУЛЮВАННЯ РОЗВИТКУ ШКІДЛИВИХ ОРГАНІЗМІВ

Концепцією гармонійного розвитку у сфері сільськогосподарського виробництва є органічне зем-леробство, яке забезпечує збереження родючості ґрунту, його захист від забруднення ксенобіоти-ками та виробництво екологічно безпечних продуктів харчування. Одним із головних принципів орга-нічного землеробства є чітке дотримання вимог, що висуваються до кожного етапу виробництвасільськогосподарської продукції. Саме тому важливим є пошук ефективних технологій. Дослідженовплив технологічних прийомів органічного землеробства на регулювання розвитку шкідливих організ-мів на основі багаторічного досвіду роботи ПП «Агроекологія» Шишацького району Полтавськоїобласті. З’ясовано, що оптимізація фітосанітарного стану посівів сільськогосподарських культурза умови органічного землеробства базується на формуванні гетерогенної видової та сортовоїструктури агроекосистем, урахуванні економічних порогів шкідливості шкідників, збудників хвороб ібур’янів, особливостях технологій, притаманних цій системі. Доведено, що за умови внесення до-статніх норм органічних добрив, вирощування багаторічних бобових трав та сидеральних культур уПП «Агроекологія» забезпечується оптимальний режим живлення сільськогосподарських культур,що сприяє підвищенню їхньої конкурентоспроможності з бур’янами та стійкості до пошкодженнядеякими шкідниками і ураження хворобами. Встановлено підвищену на 28,4–31,6 % мікробіологічнуактивність ґрунту за умови органічного землеробства порівняно з інтенсивним веденням сільського-сподарського виробництва. Крім того, відзначено зміни у видовому складі ентомофауни. Спостері-гається збільшення кількості видів хижих турунів на полях господарства на 20 % порівняно з посі-вами зернових колосових культур у разі застосування інтенсивних технологій. Динамічна щільністьхижих карабід за роки досліджень (2012–2019 рр.) залежно від видового складу і погодних умов заумови органічного землеробства перевищувала цей показник на полях з інтенсивною технологією на32,6–51,2 %. Визначено, що зменшення забур’яненості посівів пов’язане з дотриманням регламентівтехнологічних заходів, передбачених органічним землеробством (багаторічний мілкий обробіток ґру-нту, застосування сидератів, збирання деяких культур на зелений корм, силос, сінаж або сіно у фазіукісної стиглості). Широке використання принципів агрофітоценології, що базуються на розширеннівидового та сортового складу культурних рослин, відсутність використання пестицидів та дотри-мання принципів полікультури сприяють підвищенню ефективності природних ентомофагів та фун-гістазису біоценозу, що своєю чергою дає змогу контролювати чисельність шкідливих організмів угосподарстві.

Productivity and economic efficiency of protection products on spring rape hybrids in the conditions of the Krasnoyarsk forest-steppe

The paper considers the issues of the effectiveness of the integrated use of pesticides on crops of spring rape hybrids and their impact on crop productivity in the conditions of the Krasnoyarsk forest-steppe. The increase in the production of oilseed rape is primarily due to the use of intensive technologies in agriculture due to the limited sown area. The biological characteristics of spring rape require special attention to the means used to protect the culture from harmful organisms. The effect of insecticides, herbicides and fungicides of the “August” Company on the crop structure of 12 rapeseed hybrids was studied, and the biological and economic efficiency of their use was evaluated. The natural and climatic conditions of 2019 contributed to an increase in the number and variety of harmful organisms such as pests and weeds, so the role of the use of “August” Company drugs in the integrated protection of spring rape hybrids has increased. During the study, it was found that the combination of the use of Break, ME and Borey Neo, SK insecticides in pest control reduced their spread and harmfulness in all variants of the experiment to almost zero. The use of the fungicide Kolosal Pro, KME, led to the cleanliness of rapeseed plants from diseases. The highest level of profitability for KL hybrids was in the variant of the combined use of the Paradox, VRK + Grader VGR herbicides, respectively, in hybrids of the Halion and Estock herbicides that are unstable to imidazolinones.

ВПЛИВ АГРОТЕХНІЧНИХ ЗАХОДІВ НА РОЗВИТОК КОРЕНЕЇДУ ЦУКРОВИХ БУРЯКІВ

Дослідження присвячене аналізу впливу сільськогосподарських культур на формування ґрунтової біоти, її складу, до якого входять як патогенні, так і токсичні види міксоміцетів та регулюванню їх чисельності при чергуванні культур та насичення ними сівозміни. Дослідження спирається на оцінку доцільності вирощування цукрових буряків у сівозміні з додержанням оптимального строку повернення їх на попереднє місце. Експериментальні дослідження проводились протягом 2016-2019 років на науково-дослідному полі ПДАТУ, і передбачали визначення складу збудників коренеїду, грибків Fusarium i Aphanomyces та ступінь ураженості сходів хворобою у фазі першої пари листочків. Дослідженнями встановлено, що обмеженню розповсюдження коренеїду коренеплодів під час вегетації цукрових буряків буде сприяти оптимальний строк повернення буряків на попереднє місце вирощування і боротьба з хворобою шляхом застосування інтегрованих систем захисних агротехнічних заходів. Виходячи з одержаних результатів можна стверджувати, що збільшення концентрації цукрових буряків у сівозміні приводить до збільшення розповсюдження коренеїду.

Modern Methods of Ensuring Sustainable Development of Rural Territories at the Regional Level

The concept of sustainable development was widely adopted at the global level of development of society in the world. At the same time transition to sustainable development and giving of irreversible character to it are impossible without complex development of rural territories. In national economy it is necessary to begin development with rise in agriculture. In modern operating conditions of the majority of regions of Russia and its rural territories, development of the methods providing their sustainable development is impossible without active state position on an institutional basis and also on the basis of social and innovative development of territories taking into account their features, the developed specialization and infrastructure. In this research four interconnected methods on ensuring sustainable development of rural territories on the example of the Saratov region are developed. The differential and production method is based on growth of efficiency of agrarian production at use of intensive technologies, increase in a share of crops of perspective highly profitable cultures depending on climatic and economic features of various microzones of the region, on technological re-equipment of branches of crop production. All this will allow to create internal funds of development of production and the social sphere of the village. The innovative and investment method is based on accumulation of means from different sources in regional fund and definition of the directions of the projects focused on development of infrastructure and increase in investment attractiveness and innovative activity. At initiation of projects by authorities, business structures, the population and granting means from Fund, various innovative and investment directions for rural territories taking into account branch specialization of areas and assessment of their requirements will develop. The method of improvement of social infrastructure of the village leans on the tools leading to improvement of infrastructure of municipal units depending on their territorial and branch accessory, level of financing of the social sphere and providing social and engineering infrastructure with objects. The structural and institutional method assumes improvement of management of sustainable development of rural territories and ensuring optimization of decision-making at all levels.

A new model for analysis of customer interaction activities of city tours providing organizations: Implementation to selective tours of Sofia, Bulgaria

The aim of the article is to present a model of the activities of the city tour provider organizations, involving relations with customers (tourists). The activities involving customer interactions include relations before, during and after the city tours. The model has been implemented to analyze the city tours of Sofa, Bulgaria. The results revealed that tours in Sofia are characterized by a high degree of interactivity between personnel and customers, and customers themselves, involvement of partners and intensive use of technologies.

Knowledge extraction on international markets from patent bases: a study on green patents

Goal: This article aims to propose a model for stratifying technological information from meta-data contained in international patent bases, capable of supporting the strategic decision making that potentiates actions directed to foreign trade.
 Design / Methodology / Approach: This applied research was based on the KDD - Knowledge Discovery in Databases methodology and carried out a study focused on green patents. Patent bibliographic data published in the Patent Cooperation Treaty (PCT) from 2003 to 2012, focusing on alternative energies, more precisely on biofuels, were obtained from the Derwent database, with the search string based on the Green Patents IPC Inventory, published by the World Intellectual Property Organization (WIPO). After treatment and sanitization, more than 36,000 resulting records were performed under C4.5 algorithm, denominated J-48 from the software Weka, resulting in Brazil as the destination country.
 Results: A decision tree was established, in which Mexico was highlighted as the main discretionary country. It was also verified the adhesion of the other emerging countries, which, along with Brazil, compose the BRICS.
 Limitations of the investigation: The proposed model is limited to areas that show intensive use of technology in products and processes.
 Practical implications: It could be inferred that the proposed method can help companies to identify international markets more sensitive to a certain technology, from a free database, reliable and capable of being used by micro and small companies.
 Originality / Value: In scientific communication, it is not easy to find Data mining applied to Patent database, and in this study, BRICS cluster were identified in Green patents WIPO deposit.

Assessing Consumer Behavior in the Wine Industry and Its Consequences for Wineries: A Case Study of a Spanish Company.

The widening gap between production and domestic consumption has led Spain to become the country with the largest volume of wine exports, of which it has a global market share of 20.5%. Wineries in Spain have, in recent years, undergone important transformation and modernization processes, while their customers have simultaneously acquired more power than ever before owing to both the availability of information and the technological means required to access that information. The objectives of this paper are the following. We first wish to analyze current wine consumer behavior in an attempt to discover indicators associated with exploratory behavior, i.e., the willingness to try new and innovative products for the first time. We also attempt to understand the extent of wine consumers’ demands in this new digital and technological world. The second goal is to analyze the changes that have taken place in the wine industry, which have come about as a result of the evolution of consumers’ expectations and demands. The customer accordingly now plays a new role in this new quick change scenario, which involves aspects such as the intensive use of technology, advances in communication, digital transformation, etc. We consider that this could affect some aspects of business and have, therefore, chosen to analyze one of the most advanced Spanish wineries in order to examine its entrepreneurial orientation, strategy and level of technological and digital transformation when linked to adaptation to this new consumer behavior. The results and conclusions obtained will allow us to apply our findings in future research, during which we intend to expand our studies to wineries from other regions and countries.