Aim: The health seeking behavior in the treatment of childhood malaria was assessed to investigate influence of educational level and occupation of caregivers on choice of health services.
 Methodology: Between September, 2005 and January, 2008 in two Local Government Areas of Imo State, Nigeria. A total of 6259 respondents were interviewed through household survey of caregivers domiciled in the communities in the study area.
 Results: Result showed the major malaria management practices in the study area to include; use of herbs from local healers, buying of over the counter anti-malarials from pharmacies and attendance to hospitals/clinics. The result also revealed that majority (35.4%) of respondents went to pharmacies for the treatment of their children while 27.1% of respondents were self-medicating. Some (9.8%) of the caregivers used herbs, while 3.7% visited both herbalists and hospitals. The malaria management practices differed significantly (P<.05) among occupational groups and educational levels.
 Conclusion: There should therefore be intensive and sustained public health education aimed at improving attitudes of care givers towards the use of health facilities for timely treatment of childhood malaria.