Goal. The purpose of the article is to study effective innovation management to create a favorable business environment that promotes the development and commercialization of ideas. To do this, the company must carry out horizontal and vertical management. Horizontal management involves the integration of various functional areas and stakeholders in the innovation process, while vertical management involves the coordination of strategic planning, organizational structure, access to resources and cultural aspects. Through a specific innovation management mechanism and approach, the company strives to implement innovations at all levels of the organization, involving all personnel in them, providing full-fledged innovative work time and creating global innovations within the enterprise. Tasks. This article defines the expediency of creating an innovative model based on mutually beneficial partnership with consumers, research institutions, universities, suppliers, distributors and even competitors. Within the framework of such a model, enterprises exchange innovative resources and mutually beneficial conditions. Methodology. The authors used such research methods as statistical analysis, observation, generalization, description and graphical modeling. Results. The article presents a classification of innovations based on their level of openness, including closed innovations, cooperative innovations, open innovations and innovations of a network organization. It is argued that for the successful commercialization of ideas, the management of an enterprise’s innovation activities must simultaneously take into account several aspects, such as strategy, organization, resources, culture and others, based on the external innovation environment of the enterprise, and contribute to its development. Conclusions. This article presents arguments in favor of using methods of operational innovation management in enterprises. It has been proven that the process of inventing and creating new products and services is only the first stage of innovation, while commercialization is a key part of the entire innovation process. In the process of technological innovation, business enterprises use both internal and external additional innovative resources to achieve innovative development goals. Companies have the opportunity to commercialize innovative products using both internal technology channels and with the involvement of external partners.
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