Integration Of Digital Technologies Research Articles

EXPLORING INNOVATIONS IN SPORTS VENUE MANAGEMENT IN CHINA: BALANCING UTILIZATION AND SUSTAINABILITY

This paper explores innovative strategies for enhancing the utilization, financial sustainability, and community engagement of sports venues in China. As the industry faces challenges related to underutilization and economic viability, the study emphasizes the importance of multifunctional transformation and community-based operations. By reconfiguring sports venues to host a variety of events beyond traditional sports, operators can significantly increase utilization rates and revenue streams. The integration of digital and smart management technologies is identified as crucial for optimizing operational efficiency and enhancing the user experience. Additionally, the paper highlights the need for diversified revenue models, including retail services, corporate sponsorships, and digital content monetization, combined with sustainable development practices such as energy efficiency and waste reduction. These strategies not only secure the long-term financial health of sports venues but also align with broader environmental and social goals. The study concludes that sports venues adopting these innovative approaches will be better positioned to thrive in a competitive and evolving market landscape. KEYWORDS：Sports Venue Management，Multifunctional Transformation，Community-Based Operations，Digital and Smart Technologies，Diversified Revenue Models，Sustainable Development

An Evolutionary Game Study of Collaborative Innovation across the Whole Industry Chain of Rural E-Commerce under Digital Empowerment

With the profound integration of digital technology and traditional agriculture, the whole industry chain of rural e-commerce, as an advanced system, is reshaping the production, sales, and management models of agriculture and is emerging as a new catalyst for the advancement of digital agriculture through significant innovation. This paper focuses on the digital empowerment attributes and strategic attributes of the whole industrial chain of rural e-commerce, and evolutionary game models under market mechanisms and regulations are constructed. It examines the influence of various elements, such as the digital technology empowerment coefficient, on collaborative innovation within the whole industry chain of rural e-commerce. Using case simulations, this paper discusses the role of government regulation and intervention when market mechanisms are inadequate. The study reveals that factors such as the digital technology empowerment coefficient, technology absorptive capacity, and the amount of technology and information stored in collaborative innovation positively influence the whole industry chain. Potential risk losses and free-rider gains have negative effects on the evolution of the system toward collaborative innovation. When market mechanisms are inadequate, a combination of operational cost subsidies and incentive measures can yield more effective policy synergy, with the incentive impact of cost subsidies being particularly notable. The strategic application of enterprise-liquidated damage and government penalties will aid in regulating and directing corporate behavior. The findings of this research not only offer a new microlevel explanation for understanding the decision-making mechanism behind collaborative innovation in the whole industrial chain of rural e-commerce but also serve as a reference for government policy formulation to ensure the stability of the whole rural e-commerce industry chain.

Innovative Approaches in Therapeutic Clinical Nutrition: Enhancing Quality of Care through Technology

Background: This systematic review explores a diverse range of international and indigenous healthcare research studies, spanning topics from diabetes management to cardiovascular care. The synthesis aims to identify overarching themes, sub-themes, and emerging trends in healthcare practices, emphasizing the integration of digital technologies and advancements in nutrition therapy. Aim: The primary objective is to provide a comprehensive overview of healthcare literature, combining international and indigenous perspectives, to uncover commonalities and distinctions in approaches to patient care, treatment modalities, and research methodologies. Method: A systematic and thorough review of 20 selected studies, encompassing international and Saudi Arabian research, was conducted. The studies, published between 2020 and 2024, were analyzed for their key themes, sub-themes, and trends, creating a detailed understanding of the current landscape of healthcare practices. Results: The synthesis revealed recurring themes, including the integration of digital technologies in diabetes care, advancements in medical nutrition therapy for obesity management, dynamic risk assessment in atrial fibrillation, and the potential of genetically modified food for nutritional security in Saudi Arabia. Sub-themes elucidated nuanced aspects of these overarching themes, offering a holistic perspective on contemporary healthcare strategies. Conclusion: International and indigenous research studies collectively underscore the importance of collaborative and context-specific approaches to healthcare. While global insights contribute to a broader understanding, indigenous studies emphasize the necessity of tailoring interventions to local needs. The synthesis not only highlights current achievements in healthcare but also identifies areas for further exploration and improvement.

The Effects of Using Digital Technologies on High School Geography Learning

In recent years, the integration of digital technologies into educational practices has become a focal point for enhancing student learning experiences across various subjects, including Geography. Following this trend, the present study investigates the effects of digital technology use on high school Geography education by comparing traditional teaching methods with modern, digitally enhanced approaches. Thus, the main aim of the paper was to evaluate whether digital tools such as interactive maps, 3D simulations, and augmented reality can improve student engagement and academic performance in geography classes. A quasi-experimental research design was employed, involving quantitative analyses of student performance data before and after the intervention. The study sample consisted of 50 high school students divided into two groups: one taught using traditional methods and another exposed to digital learning environments. Curricular Geography tests were administered to the two groups, along with surveys and interviews, to assess differences in academic outcomes and engagement levels between the two groups. The findings indicate that students in the digital learning group outperformed their peers in the traditional setting, achieving higher test scores. This may be attributed to the use of interactive digital tools, which facilitated a deeper understanding of geographical concepts and promoted active participation in the learning process. However, the study also highlights challenges such as unequal access to technology and the necessity for ongoing teacher training to effectively implement digital resources. These conclusions and insights have led to several important implications for education. The positive impact of digital learning tools suggests that educational systems should consider integrating more technology into the curriculum to enhance learning outcomes.

Digital technology adoption and school leadership in the post-pandemic era: Insights from high school leaders

Integrating digital technologies into the educational landscape seems to be a defining factor for learning and leading in the pandemic and post-pandemic era. Hence, this study examines the impact of digital technology adoption on school leadership and management in the post-pan­demic era, focusing on high school leaders' experiences in Oyo State, Nigeria. The theoretical framework is anchored on the Technology Acceptance Model (TAM), which elucidates factors influencing technology adoption through perceived usefulness, perceived ease of use, and attitude toward usage. The study used a descriptive research design and sampled 227 high school leaders across three senatorial districts, collecting data via a validated questionnaire. The reliability index of the instruments is as follows: school leaders' digital technology adoption (? =0.85), digital media tools' usage (? =0.95), and professional development opportunities (? =0.84). Results indicate a positive influence of digital technology on school leadership and management, enhancing communication, virtual administration, performance monitoring, and breaking spatial-temporal barriers. WhatsApp, Email, Google Forms, and Zoom were identified as the most frequently used digital media tools, while professional development in digital technologies was provided to a moderate extent for 58.2% of high leaders. The findings demonstrate the need for more extensive professional development programs by indicating a considerable investment in school leaders' digital competency development, but not all-encompassing. Recommendations include enhancing the quality and frequency of training, promoting diverse digital tools, tailoring professional development to specific needs, and implementing regular assessment and feedback systems to improve digital technology integration in schools.

The Effects of Digital Transformation on Healthcare Business Models in Zimbabwe: Perceptions and Implications

Purpose: This study explores the effects of digital transformation on healthcare business models in Zimbabwe, focusing on the perceptions and implications among healthcare professionals. The purpose of this research is to understand how digital technologies influence healthcare service delivery, patient outcomes, and organizational sustainability within the Zimbabwean context. Methodology: Utilizing a mixed-methods approach, the study involved a population of 100 healthcare professionals from which a sample of 80 participants was selected through both probability and non-probability sampling techniques. Probability sampling provided a representative sample, while non-probability sampling offered targeted insights. Findings: The findings indicate that digital transformation significantly enhances efficiency, accessibility, and the quality of healthcare services. Specifically, the integration of digital technologies has led to improved patient engagement, streamlined processes, and enhanced decision-making within healthcare organizations. Unique Contribution to Theory, Practice and Policy: This study's unique contribution lies in its comprehensive empirical analysis of digital transformation's impact on healthcare business models in Zimbabwe, filling a notable gap in existing literature. The research provides valuable insights into how digital tools can reshape healthcare practices and business strategies. Based on these findings, the study recommends several actions for stakeholders in Zimbabwe's healthcare sector: policymakers should prioritize investments in digital infrastructure to ensure equitable access to technology across all healthcare facilities; healthcare organizations should foster a culture of innovation and implement training programs to enhance digital skills among professionals; and promoting collaborations between the public and private sectors is crucial to maximize resources and expertise in adopting digital solutions. These recommendations are designed to guide policy and practice in leveraging digital transformation to improve healthcare outcomes in Zimbabwe.

Application of Industry 4.0 and digital twin in the field of smart healthcare

There is an increasing need for preventive health care as well as precise diagnosis and tailored treatment of different diseases in recent years. Providing customized treatment for each patient and maximizing accuracy and efficiency are main goals of a good healthcare system. This thesis explores the integration of digital twin technology with Industry 4.0 in healthcare. Digital twins create virtual representations of physical systems, enabling real-time monitoring and tailored treatments. Key elements include the living human body, IoT, digital twin, cloud computing, and simulation. The architecture comprises data acquisition, data munging, data storage, data simulation with analytics, and user access layers. Creating a digital twin involves precise 3D modeling, representing the entire body or specific organs. A case study demonstrates real-time monitoring using wearable sensors for blood pressure, blood sugar, and heart rate. Data is transmitted, integrated with the digital twin, and accessible via a website with alarms for abnormal readings. While Industry 4.0 and digital twin adoption in healthcare is evolving, the architecture serves as a reference. It offers real-time data for diagnosis and treatment, with potential for advanced simulations. Challenges include automated data systems and privacy concerns. Despite limitations, this integration holds promise for precision medicine and personalized healthcare.

ICT and the impact of digital textbooks in foreign language teaching and learning

Abstract As part of the effort to find more effective methods for teaching foreign languages, this study focuses on the role and impact of digital books within the Albanian educational context, with particular emphasis on pedagogical practices related to the teaching of foreign languages in general and French language in particular. Using a mixed methodological approach, both quantitative and qualitative, including surveys of teachers, interviews, and analysis of data collected during classroom observations, this study assesses how the use of digital technologies, including digital books, influences student engagement and their achievements in language learning. The data analysis shows a positive correlation between the use of digital books and the improvement of students’ performance in various language skills. The integration of digital technologies not only increases engagement and performance but also contributes to the development of a more personalized and autonomous approach to teaching.

DIGITAL RESTORATIVE PROCEDURES IN DENTISTRY

ABSTRACT The integration of digital technologies in restorative dentistry has significantly transformed clinical workflows, enhancing precision, efficiency, and patient outcomes. This article explores the pivotal role of various digital procedures in modern dental practices. Digital imaging techniques have revolutionized diagnostic capabilities, providing high-resolution, detailed visualizations essential for accurate treatment planning. Digital cone beam computed tomography (CBCT) has further refined diagnostic accuracy, enabling three-dimensional assessment of dental structures, which is crucial for implantology and complex restorative cases. Digital caries detection methods offer enhanced early detection of carious lesions, improving preventative care and treatment outcomes. The advent of digital impression systems has streamlined the process of capturing accurate dental impressions, reducing patient discomfort and enhancing the precision of prosthetic restorations. Additionally, digital design-manufacturing (CAD/CAM) systems have facilitated the rapid production of high-quality dental restorations, allowing for same-day procedures and greater customization. Collectively, these digital advancements are reshaping the landscape of restorative dentistry, offering unprecedented opportunities for improving the accuracy, efficiency, and overall success of dental restorations. This review aims to provide an in-depth understanding of the current state of digital restorative procedures in dentistry, with a focus on the latest technological advancements and their clinical implications. Keywords: Dentistry, digital technology, CAD/CAM, CBCT.

RESEARCH OF MODERN DIGITAL MARKETING TRENDS

Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artificial intelligence. The article pays special attention to the challenges and opportunities that companies face in the process of adapting to the digital environment. The article analyzes modern digital marketing tools. Today's digital marketing tools are essential for any business because they allow you to reach your target audience through a variety of digital channels. They provide effective interaction with customers, including personalization of communications and offers. During the study, the practical aspects of the integration of digital technologies into marketing activity with the aim of increasing its efficiency and effectiveness were determined. Modern digital marketing trends play a primary role in the development of a company's digital marketing strategy. A digital marketing strategy allows you to respond more quickly to changes in the market and adapt to new conditions, which ensures the sustainable development of the company in the conditions of the digital economy. In today's world, where digital transformation is transforming business processes and consumer habits, digital marketing is becoming a necessity for businesses in all sectors of the digital economy. An analysis of modern digital marketing trends demonstrates that automation strategies, the use of big data, personalization of content and the introduction of the latest technologies are critical for successful competition and attracting the modern consumer. Modern digital marketing tools are analyzed, the advantages of the development of digital tools in the context of digital marketing are determined and substantiated, practical aspects of the integration of the latest technologies in marketing activities are proposed to increase their effectiveness and efficiency. The integration of digital technologies and tools allows companies to quickly adapt to changing market conditions and remain competitive. This contributes to the creation of more flexible, adaptive and personalized marketing strategies that meet the modern needs of consumers. The results of the conducted studies emphasize the importance of constant improvement of marketing strategies and adaptation to rapidly changing market conditions to effectively use the potential of digital tools in marketing activities.

Digital Health Applications (DiGAs) on a Fast Track: Insights From a Data-Driven Analysis of Prescribable Digital Therapeutics in Germany From 2020 to Mid-2024.

This study aimed to analyze the rapidly evolving ecosystem of digital health applications (Digitale Gesundheitsanwendung; DiGAs) in Germany, spurred by the 2019 Digital Healthcare Act. With over 73 million people in Germany now having access to DiGAs, these prescribable digital health apps and web-based applications represent a substantial stride in health care modernization, supporting both patients and health care providers with digital solutions for disease management and care improvement. Through a data-driven approach, this research aimed to unpack the complexities of DiGA market dynamics, economic factors, and clinical evidence, offering insights into their impact over the past years. The analysis draws from a range of public data sources, including the DiGA directory, statutory health insurance reports, app store feedback, and clinical study results. As of July 1, 2024, there are 56 DiGAs listed by the Federal Institute for Drugs and Medical Devices (Bundesinstitut für Arzneimittel und Medizinprodukte), divided into 35 permanently and 21 preliminarily listed applications. Our findings reveal that a majority of DiGAs extend beyond the intended 1-year period to achieve permanent listing, reflecting the extensive effort required to demonstrate clinical efficacy. Economic analysis uncovered a dynamic pricing landscape, with initial prices ranging from approximately €200 to €700 (€1=US $1.07), averaging at a median of €514 for a 3-month DiGA prescription. Following negotiations or arbitration board decisions, prices typically see a 50% reduction, settling at a median of €221. Prescription data offer valuable insights into DiGA acceptance, with total prescriptions jumping from around 41,000 in the first period to 209,000 in the latest reporting period. The analysis of the top 15 DiGAs, representing 82% of the total prescriptions, shows that these best-performing apps receive from a minimum of 8 to a maximum of 77 daily prescriptions, with native apps and early market entrants achieving higher rates. Clinical evidence from all 35 permanently listed DiGAs indicates a uniform preference for randomized controlled trials to validate primary end points, with no noteworthy use of alternative study designs encouraged in the Digital Healthcare Act and related regulations. Moreover, all evaluated DiGAs focused on medical benefits, with health status improvement as a key end point, suggesting an underuse of patient-relevant structural and procedural improvement in demonstrating health care impact. This study highlights the growth and challenges within the DiGA sector, suggesting areas for future research, such as the exploration of new study designs and the potential impact of patient-relevant structural and procedural improvements. For DiGA manufacturers, the strategic advantage of early market entry is emphasized. Overall, this paper underscores the evolving landscape of digital health, advocating for a nuanced understanding of digital health technology integration in Germany and beyond.

Teacher Educators’ Experiences of Integrating Digital Technologies in English Language Teaching

Incorporating digital technologies into English Language Teaching (ELT) has become an essential aspect for enhancing teaching and learning experiences. This hermeneutic phenomenological study explores the experiences of four university-level English language teacher educators in Darchula regarding integrating digital technologies into ELT. Utilising semi-structured interviews and thematic analysis guided by the DigCompEdu Framework, the research reveals the educators’ lived experiences with digital technology integration. The findings highlight how digital tools are employed to improve teaching and learning experiences, boost student engagement, enhance access to educational materials, and create dynamic and interactive learning environments. Despite these benefits, the study also underscores the need to address technical challenges and adopt a balanced approach to using online resources to maximize advantages while mitigating potential drawbacks. By providing teacher educators and policymakers in Nepal with insights into the significance of digital technologies and the potential of the DigCompEdu framework, this article aims to promote more effective integration of digital technologies in ELT classrooms.

XDTEncoder: A Deep Explainable Arrhythmia Classification Framework for Smart Healthcare

In the context of smart healthcare, the integration of multimedia and digital twin technologies has driven significant advances in telemedicine. Electrocardiogram (ECG) signals, as a part of multimedia healthcare data, provide crucial digital information about the electrical activity of the heart, which is essential for diagnosing arrhythmias and ensuring a healthy life. Arrhythmia classification is a fundamental step in analyzing ECG signals and a critical problem for diagnosing heart diseases. One key challenge in arrhythmia classification is the lack of high accuracy for classifying arrhythmia heartbeats, and another key challenge is the lack of interpretability of decision-making models. This study aims to develop a novel approach to improve the performance of arrhythmia classification while providing explainable diagnostic decision paths. We propose XDTEncoder, an explainable arrhythmia classification framework that leverages multi-level features to classify arrhythmia heartbeats while offering an explainable diagnostic decision path. XDTEncoder is novel in three aspects. (1) It constructs a human-machine collaborative knowledge representation based on the Encoder-Decoder paradigm, which allows our model to classify arrhythmias while producing decision paths for cardiologists. (2) XDTEncoder compares two encoding methods (the binary tree encoding method and the Huffman encoding method) to embed the diagnostic decision tree into the arrhythmia classification framework. (3) XDTEncoder fuses multi-level features to improve the performance of arrhythmias classification. Evaluation on 5 types of arrhythmias in the MIT-BIH database demonstrates that our new approach outperforms state-of-the-art classifiers while providing interpretability.

Enhanced Medical Education for Physically Disabled People through Integration of IoT and Digital Twin Technologies

This research presents an innovative approach to revolutionize IoT service development in medical education, specifically designed to empower individuals with physical disabilities. By integrating digital twin technology, we offer dynamic virtual representations of tangible assets, facilitating real-time simulation, monitoring, and feedback. A unique visual response algorithm has been developed to enhance the processing of visual vector data, resulting in a more efficient IoT service development process. Our method demonstrates superior performance over traditional techniques, particularly in achieving higher intrinsic variable merging values, which is critical for accurate and accessible visualization. The practical applications of this technology are highlighted through case studies that demonstrate how physically disabled students can benefit from interactive and immersive educational experiences. For instance, students can engage with the digital twins of medical equipment, allowing them to practice procedures and gain hands-on experience in a virtual environment without physical barriers. This approach not only improves accessibility but also personalizes learning experiences, adapting to the unique needs of each student. The research underscores the importance of inclusive design in developing IoT services, ensuring higher inclusivity rates and addressing diverse learning patterns. The findings suggest that the integration of IoT and digital twin technologies can significantly enhance medical education, making it more accessible, effective, and inclusive for physically disabled individuals. This study lays the groundwork for future advancements in this field, highlighting the potential for ongoing technological innovations to further transform medical education.

EFL instructors’ perceptions of integration digital transformation in EFL learning context in Higher Education

This paper explores the integration of digital technologies and tools in English as a Foreign Language (EFL) learning in Jordanian Higher Education through a qualitative open-ended online survey. It highlights the perceptions of 100 Jordanian EFL instructors, each with a minimum of five years of experience, on the digital transformation in the EFL learning process. The survey, consisting of ten open-ended questions, gathered in-depth insights on the benefits, challenges, and implications of this transformation. Thematic analysis was employed to analyze the qualitative data, revealing varied levels of experience, the use of diverse digital tools, and both technical and pedagogical challenges. Key findings include the positive impact of digital tools on teaching and learning experiences, enhanced student engagement, and opportunities for personalized learning and collaboration. The study concludes that leveraging digital resources can enhance EFL learner engagement and learning outcomes, inform future pedagogical practices, and shape the landscape of digital transformation in EFL Higher Education for years to come.

Examining Accounting Educators’ Intentions and Usage of Digital Technology: An Empirical Study Using the UTAUT Model

Research Aim: This study aims to provide empirical evidence on the determinants of accounting educators’ behavioural intention and use behaviour of digital technology, addressing a critical gap in the application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model within the accounting education context. Design/ Methodology/ Approach: This study used a quantitative approach, distributing online questionnaire survey to accounting educators. Research Finding: The results suggest a positive relationship of performance expectancy, effort expectancy and social influence on the intention of accounting educators to use digital technology. Besides, behavioural intention also shows a positive relationship on the actual use of digital technology. Theoretical contribution/ Originality: This study used the UTAUT model in the context of accounting education to help explain the critical elements of the integration of digital technology for accounting educators. It also delivers insights into how the UTAUT model can be employed in the accounting education setting and offers ideas for the usage of digital technology. Practitioner/ Policy Implication: Digital technology has strong benefits on the operational efficiency of the teaching process, as such adequate training and support from the faculty and government are needed, so that the accounting educators’ competency could be upgraded, and digital technologies’ utilisation could increase. Research limitation: This study analysed accounting educators’ behavioural intention and use behaviour at a single point in time, using the UTAUT model. It is suggested that a similar longitudinal study be carried out as individual perceptions change over time. In addition, forthcoming research should analyse this model for different types of digital technology.

To Push Forward the Integrated Reform in An All-Round Way and Focus on Building A Strong Province in The Digital Economy

This paper, taking Dalian as a case study, delves into the strategic pathways and practical strategies for comprehensively advancing integrated reform and jointly striving to build a digital economy powerhouse province. It first analyzes the significance of the digital economy as a new engine for global economic growth, along with Dalian's foundational advantages and potential challenges in its digital transformation journey. Subsequently, from various dimensions such as policy guidance, technological innovation, industrial upgrading, and business environment optimization, the paper elaborates on how Dalian is leveraging integrated reform measures, including enhancing cross-departmental collaboration, promoting open sharing of data resources, and constructing a digital economy ecosystem, to accelerate the deep integration of digital technologies with the real economy, thereby promoting industrial structural optimization and upgrading, and enhancing regional competitiveness. The paper also emphasizes Dalian's key initiatives in nurturing and attracting talents, strengthening infrastructure support, and advancing smart city and digital government construction during its pursuit of becoming a digital economy powerhouse, and how these initiatives provide strong momentum for the high-quality development of Dalian's, and by extension, its province's, digital economy. Through case studies and practical summaries, this paper offers a series of replicable and scalable experiences and models, providing valuable insights for other regions to advance their own digital economy integration reforms.

THE IMPACT OF DIGITALIZATION ON THE IMPLEMENTATION OF CARBON-FREE ECONOMY PRINCIPLES IN UKRAINE

This study explores the role of digitalization in implementing carbon-free economy principles in Ukraine, with a particular focus on how digital technologies contribute to enhancing energy efficiency and reducing CO2 emissions. Digitalization serves as a critical enabler of sustainable development by providing tools for optimizing energy consumption, improving resource management, and minimizing the environmental footprint of economic activities. Through correlation and regression analyses, the research investigates the relationship between investments in digital technologies, environmental protection measures, and CO2 emissions for the period from 2007 to 2020. The results reveal that while digitalization has the potential to improve energy efficiency, its current impact on reducing CO2 emissions remains limited. The findings indicate that increased investments in renewable energy sources and more comprehensive integration of digital technologies into the energy sector are essential to achieve significant reductions in emissions. Additionally, the study highlights the positive effect of innovation-driven activities on energy efficiency but points to the need for further development and deployment of environmentally friendly digital solutions. The research also underscores the importance of continued financial support for green technologies and emphasizes the necessity of improving greenhouse gas monitoring systems. Practical recommendations include increasing investment in renewable energy, expanding the use of smart technologies across industries, and promoting long-term innovation strategies aimed at achieving carbon neutrality. Overall, the research concludes that digital innovation plays a supporting role in achieving energy efficiency but requires stronger policy frameworks, investment, and coordination to realize its full potential in contributing to environmental sustainability.

ANALYZING COMPANY’S COMPETITIVENESS: DEFINITIONS AND INFLUENCING FACTORS

The article is devoted to the study of the competitiveness of the enterprise as an economic concept and an object of assessment. Issues that remain unresolved, despite the significant level of development of this issue, are considered. In particular, the problems of the integration of digital technologies as one of the main factors of competitiveness are highlighted, the importance of the adaptability of cross-industry innovations is shown, and the relationship between the concepts of sustainable development and the competitiveness of the enterprise is explained. It was determined that today enterprises, forming competitive advantages, face new challenges in the context of globalization. Much of the existing research focuses on static models of competitiveness, while prospective studies should pay more attention to how corporations can maintain competitiveness in a dynamic global marketplace. The article identifies the main factors in the formation of sustainable competitive advantages of enterprises in the conditions of the digital economy and the intensive spread of technologies. The authors proposed a schematic visualization of the multifaceted meaningful interrelationship of competitiveness and the main business competencies of innovative enterprises. Based on the analysis of scientific sources and previous empirical studies of the authors, the list of competitiveness factors is summarized, which is based on a synthetic approach and includes external, internal, macroeconomic, environmental, social, technological, innovative and other factors. It is emphasized that one of the key levers of the mechanism of formation of sustainable competitive advantages of enterprises in modern conditions of uncertainty is market adaptability, which is subject to economic analysis and forecasting. Thus, the authors note that innovation potential has become a key element for maintaining competitiveness, especially in technology-driven industries, while corporate social responsibility and sustainable development are increasingly seen as integral components of long-term competitiveness; moreover, with the deepening of globalization, companies must possess the ability to adapt to the conditions of international markets in order to remain competitive in the long term. The priority direction of further research is the development of a model for evaluating the market adaptability of innovatively active enterprises operating in growing markets.

Art curation in virtual spaces: The influence of digital technology in redefining the aesthetics and interpretation of art

The advent of the digital revolution and the ubiquitous integration of digital technology in art curation, have led to unprecedented transformations in reshaping the accessibility and engagement of art and heritage. This study delves into the intersection of digital technology and art curation, and attempts to explore the multifaceted and transformative influences of digital technology in curatorial practices in the contemporary art world. The research used a case study approach and investigated Google Arts & Culture and the Rijksmuseum’s Rijksstudio as prominent examples of large-scale digitalisation and digital art curation. The study aims to establish a nuanced and comprehensive understanding of art digitalisation, and how digital practices are redefining curatorial methods in the art world. Drawing from the critical perspectives concerning digitalisation, the study deliberates on the shifting paradigms of authenticity, the digital divide and the diminishing materiality of artworks in virtual environments. The findings from the study suggest that digital transformations in curatorial practices have ushered in an era of increased accessibility, and immersive user interactions with art and heritage. However, the digital curation of art manifests the emergence of a post-custodial paradigm, which is characterised by commodification of art, and decontextualisation of art and heritage.