Integrated Research Framework Research Articles

Healthcare entrepreneurship: An integrative framework for future research

Healthcare entrepreneurship is of growing interest, but the area of research is not well defined and is disparate across disciplines. We take an integrative approach to examine the similarities and differences between the literature for the two parent domains (healthcare management and entrepreneurship). We present findings from an interdisciplinary four-phase Delphi study and propose a new framework to guide future research. Our proposed healthcare entrepreneurship framework not only reflects variations in key factors, such as actors, activities, processes and outcomes within the parent disciplines, but also suggests gaps, connections and future opportunities for research. Actionable summary and highlightsSince COVID-19, there has been an influx of healthcare entrepreneurial ventures, but, within a volatile market, mixed success. We find that healthcare entrepreneurship is different from work in healthcare or entrepreneurship alone. For healthcare entrepreneurs to achieve their targeted health outcomes as well as their operational and profitability outcomes, all stakeholders need to work together. For the clinician-turned-entrepreneur and the serial entrepreneur now in healthcare, we provide three actionable insights to address some of the practical challenges in healthcare entrepreneurship.1.We advise that venture teams include individuals from both entrepreneurship and healthcare backgrounds to shorten the learning curve, particularly as they develop the evidence base for the offering. Contacting entrepreneurship accelerators or university tech transfer and commercialization offices for which one may have had previous affiliations can be one approach to securing such team members.2.Healthcare entrepreneurs should consider how to include end-user or patient participation to create new healthcare solutions. Working with relevant patient advocacy groups can be one approach and may help to increase the relevance and patient-centeredness of the solution.3.Healthcare entrepreneurs may need to develop new business models and revenue streams. While healthcare is a human right, it requires financing to sustain offerings. One may strengthen one's “business and calling” mindset via joining healthcare entrepreneurship organizations for medical professionals, accelerators, and other local programs that support such entrepreneurial engagement in healthcare.In addition to these insights for healthcare entrepreneurs, we include practical insights for other key actors. Corporations may incentivize partnerships that normalize co-produced innovations. Venture capitalists might develop novel funding mechanisms linked to non-traditional outcomes. Non-profit organizations can serve as interdisciplinary conveners to raise awareness of healthcare entrepreneurship needs. Policy makers might consider ways to create business environments with competitive, yet reasonable, cost and pricing structures.

Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry

The quick response (QR) code-enabled mobile payment has gained large attention from academicians and policymakers due to its fast, convenience, and usefulness. However, acceptance of this technology among consumers is limited and rare in a few cases. Therefore, current research attempts to gain insight into factors that influence consumer behavior to adopt QR code-enabled mobile payment. This research has developed an integrated research framework that combines the technology acceptance model, theory of reasoned action, transaction speed, convenience, and innovativeness to investigate consumer behavior to adopt QR code mobile payment. In addition to that moderating effect of transaction speed is tested between consumer attitude and intention to adopt QR code-driven mobile payment. This study empirically investigates consumer attitudes and intention to adopt the QR mobile payment system with 216 responses. Findings of the statistical analysis have revealed that perceived usefulness, perceived ease of use, convenience, subjective norms, and innovativeness explained a substantial variance R2\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$${R}^{2}$$\\end{document} 52.3% in measuring user attitude to adopt QR code-enabled mobile payment. Practically, this study suggests that policymakers should pay attention to perceived convenience, transaction speed, subjective norm, and perceived usefulness to boost consumer attitude and intention to adopt QR-enabled mobile payment. This study is unique as it integrates the technology acceptance model and theory of reasoned action to investigate consumer behavior towards the adoption of QR code mobile payment. This study is also valuable as it examines the moderating effect of transaction speed between consumer attitude to accept QR code and their intention to adopt QR code-driven mobile payment and adds a new dimension to information system literature.

Imprinting and Workplace Well-Being among Generation Z Hotel Employees

This study investigated the dynamic imprinting processes that shape Generation Z hotel employees’ workplace well-being. An integrated research framework was built based on the insights of imprinting theory and positive psychology. Photo-elicitation interviews and narrative analysis were used as the key research techniques. Findings illuminate the dynamic processes of imprinting among Generation Z hotel employees, encompassing the formation, evolution, and outcomes of imprints which are originated from the employees’ childhood and adolescence. Six dimensions of workplace well-being, including self-drive, personalization, responsibility, tolerance, realization, and identification, are identified. The multi-dimensional workplace well-being emerges through the ongoing melting, regeneration, and manifestation of different kinds of imprints. This study offers theoretical contributions to imprinting theory, positive psychology, and employees’ wellbeing research. Practical implications are provided to attract and motivate young employees in the hotel industry.

Linking biases and paradoxes in the family entrepreneurship context: an integrative framework for future research

Abstract Biases and paradoxes are inherently context-dependent phenomena, as they are influenced by various contextual factors that can either magnify or diminish their prominence. In the realm of family entrepreneurship, these contextual intricacies are particularly pronounced due to the confluence of family life, family values, and family and business objectives. Nonetheless, the literature on family entrepreneurship has largely neglected exploration of whether the biases exhibited by family entrepreneurs are intricately linked to, stem from, and predict paradoxes. In this research, we gather, assess, and synthesize current literature to uncover whether and how biases of family entrepreneurs are linked with paradoxes—unique in the family entrepreneurship context—and how they affect behavior in family businesses. Our main contribution lies in the construction of an encompassing framework informed by the lens of value heterogeneity. This integrative framework aims to guide future research and hence to push research on the link between biases and paradoxes of family entrepreneurs further.

Adverse Outcome Phenomena and Toxicity Mechanisms of Micro and Nanoplastics in Human Health

The ubiquitous presence of micro and nanoplastics (MNPs) in the environment has become a pressing global concern, particularly regarding the potential impacts on human health. This review underscores the urgent need for an integrative research framework that bridges the gap between epidemiological observations and toxicological insights. Human exposure to MNPs occurs predominantly through ingestion, inhalation and dermal contact pathways. Epidemiological findings have consistently demonstrated the presence of MNPs in diverse human tissues, signaling a broad exposure and emphasizing the imperative to explore potential health risks. Population surveys have shown that the concentration of MNPs in the feces of people using disposable plastic tableware reaches 24.65 items/g. These results are associated with changes in microbiota composition and metabolite levels relevant to central nervous system disorders, energy metabolism and inflammatory responses. The detectable abundance of MNPs in the nasal mucus of individuals wearing N95 masks was measured to be 10.6 ± 2.3 items/mg. Moreover, population-based studies have linked MNP exposure to adverse health outcomes, suggesting correlation relationships between exposure levels and specific diseases such as inflammatory bowel disease (IBD) and human pulmonary ground-glass nodules (GGN). These associations underscore the necessity for in-depth toxicological investigations to elucidate the toxicity mechanisms of MNPs. Meanwhile, laboratory-based toxicological studies have the potential to reveal causative relationships and various in vitro and in vivo models have been used to explore the mechanisms of the toxicity of MNPs in the gastrointestinal tract, lungs and cardiovascular system. However, early studies failed to reflect on the complexity of the real environment. To foster interdisciplinary collaborations, this paper aims to reconcile the disparities between exposure risks and human health impacts. By critically reviewing recent advancements in understanding the exposure risks of MNPs, epidemiological observations and organ-specific toxicity, this work furnishes a comprehensive perspective on the health implications of MNPs.

Does corporate social responsibility relate to corporate social irresponsibility? Toward an integrative framework for future research

AbstractBusiness research shows the growing interest in corporate social responsibility (CSR) and, more recently, in its counterpart, corporate social irresponsibility (CSI). Yet existing literature on how these two concepts relate to each other is fragmented and sometimes contradictory, leaving an unanswered fundamental question about their dynamic relationship. We narrow this gap by systematically synthesizing and narratively analyzing 34 relevant studies. We uncover three core mechanisms underlying the connection between CSR and CSI: insurance, penance, and trade‐off. Our integrative framework on these mechanisms can benefit future studies on this emerging research topic.

Influence of website quality on online impulse buying behaviour: a systematic review of literature

PurposeOnline impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour.Design/methodology/approachThe study is a systematic literature review, which includes literature search from two prominent databases. This article consolidates the results of 60 relevant research papers, and thematic analysis is performed on various website-related aspects classified into five research topics.FindingsThe different website qualities have been classified into broad themes and their role in online impulse buying has been explored. The antecedents, moderators, mediators, and outcomes are portrayed in an integrated research framework. Possible research gaps have been identified, and a future research agenda has been proposed, representing potential research areas.Research limitations/implicationsAs we have included only studies published in the English language, this review may be limited by language bias. Relevant research published in other languages might have been excluded.Practical implicationsThis literature review may provide management insights to marketers and practitioners managing online retail websites. To sustain an online business in the long term, it is critical for online retailers to have a thorough understanding of all conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases.Originality/valueThis study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates the influence of website-related factors on online impulse buying behaviour.

WORK CONDITION FACTORS AND EMPLOYEE ENGAGEMENT: THE MEDIATING ROLE OF PSYCHOLOGICAL CAPITAL

Work conditions influenced employee engagement, but its influence was still unclear owing to its multifaceted nature and variations across professions and industries in highly dynamic environments. In addition, studies on the psychological mechanisms explaining this relationship were limited. The study examined specific work condition factors comprising leader-member exchange and role clarity as influences on employee engagement, given psychological capital as a mediating variable. Data were obtained from 231 customer-contact employees working in hotels in two major cities, Asaba and Warri, in Delta State, Nigeria, and analyzed using the partial least squares analytical procedure. The study found that leader-member exchange and role clarity relationships with employee engagement were positive and significant, and psychological capital mediated these relationships. Also, role clarity and psychological capital sequentially mediated the relationship between leader-member exchange and employee engagement. The study contributed an integrated research framework that uncovered the sequential effect of leader-member exchange on employee engagement and the simple and sequential mediation of psychological capital in this framework. The practical implications of the findings were discussed for improving employee engagement.

Towards an Integrative Framework for Robot Personality Research

Within human-robot interaction (HRI), research on robot personality has largely drawn on trait theories and models, such as the Big Five and OCEAN. We argue that reliance on trait models in HRI has led to a limited understanding of robot personality as a question of stable traits that can be designed into a robot plus how humans with certain traits respond to particular robots. However, trait-based approaches exist alongside other ways of understanding personality, including approaches focusing on more dynamic constructs such as adaptations and narratives. We suggest that a deep understanding of robot personality is only possible through a cross-disciplinary effort to integrate these different approaches. We propose an Integrative Framework for Robot Personality Research (IF), wherein robot personality is defined not as a property of the robot, nor of the human perceiving the robot, but as a complex assemblage of components at the intersection of robot design and human factors. With the IF, we aim to establish a common theoretical grounding for robot personality research that incorporates personality constructs beyond traits and treats these constructs as complementary and fundamentally interdependent.

Mapping the research landscape of vocational education and entrepreneurship: insights and future directions

PurposeVocational education and entrepreneurship are constantly increasing in research fields. However, what is the current state of vocational education and entrepreneurial research? Where will the area go next? These questions are still unanswered; thus, this study tries to map the research landscape of the study area to get insights and provide directions for future research.Design/methodology/approachThis research collected extant literature on vocational education and entrepreneurship using Scopus scientific database. Bibliometric analysis has been performed to extract insights from 175 documents published in the study area. Content analysis on the extant literature has also been committed to getting contextual information and developing an integrated research framework for future researchers.FindingsThe bibliometric analysis revealed that training, career choice, curriculum, self-employment, student psychology, better job opportunity, learning environment and innovation are the most discussed in the vocational education and entrepreneurship literature. Developed nation’s strong presence, indicated by the number of publications in the field.Originality/valueThis study significantly contributes to entrepreneurship by disclosing advances in the literature and some of the most active research fronts in this sector, delivering insights that have yet to be wholly appreciated or appraised. The study also developed an integrated framework that could benefit various vocations, education and entrepreneurship stakeholders.

An Integrated Research Framework: Advancing the Development and Validation of Decision-Making Skills Assessment Instrument in the Context of Asian Educators Abdulrahem, Linelyn/ Apostol, Elma/ Aguila, Mary Gay /Sapao, Alicia/ Vadil, Carlo

An Integrated Research Framework: Advancing the Development and Validation of Decision-Making Skills Assessment Instrument in the Context of Asian Educators Abdulrahem, Linelyn/ Apostol, Elma/ Aguila, Mary Gay /Sapao, Alicia/ Vadil, Carlo

Knowledge-Oriented Leadership, Psychological Safety, Employee Voice, and Innovation

Aim/Purpose: The truism is that leadership fosters or restricts innovation behaviours in organisations, but the extent to which it does depends on the leadership style in practice. This study focuses on one of the contemporary leadership styles, knowledge-oriented leadership [KOL], which has received scant attention in research. In doing so, the contextual factors of psychological safety [PS] and employee voice [EV] were applied to determine how KOL influences are channeled to innovation at the individual level. Methodology: Data were collected from 347 academic staff in public universities in Southern Nigeria and subjected to a partial least square [PLS] analytical procedure for data treatment and hypotheses testing using the SmartPLS 3 software for variance-based structural equation modelling. Contribution: The study formed an integrated research framework that links knowledge-oriented leadership and innovation by accounting for the contextual mechanisms of psychological safety and employee voice. Findings: The PLS results demonstrated that the knowledge-oriented leadership and innovation relationship was positive and significant, and this relationship was partially mediated by two variables, namely, PS and EV. Furthermore, the two mediating variables channeled KOL’s influence on innovation in a sequence. Recommendation for Researchers: Organisations need to consider the practical application of KOL to improve innovation outcomes considerably. By this, leadership training programs should include modules, courses, or topics on KOL to engender the formation of requisite managerial skills. More so, they should consider the criterion of demonstrable KOL abilities for leadership selection and recruitment. As a personal development initiative, managers can attend leadership development programmes as well as obtain certification in knowledge management to improve their KOL abilities. This initiative should be encouraged and supported by organisations. In all, the human resource management framework should be responsive to the dynamics of the knowledge economy regarding leadership. Given that PS and EV function as mediators, organisations should actively cultivate an environment enabling interpersonal risky behaviours founded on trust, respect, and cooperation and encourage/support employees who demonstrate such behaviour accordingly. In this line, they should create and sustain a supportive environment that positively reinforces voice decisions and behaviours. Future Research: The study only determined the links between KOL, PS, EV, and innovation in public universities in Southern Nigeria. Other studies may examine the linkages in other knowledge-intensive organisations as well as expand the geographic scope to make for better generality of findings. Future studies should look at other underlying mechanisms that can affect the KOL-innovation relationship, such as psychological capital, work engagement, work commitment, etc. The role of moderators can be identified and introduced to this integrative framework to demonstrate the conditions affecting the linkages.

A Short Literature on Linear Programming Problem

Researchers and scientists have developed various approaches and methodologies over time to model and analyze different types of linear programming problems, such as assignment problems and parametric programming problems. This paper provides a critical review and classification of existing modelling approaches and solution methods related to linear programming problems. Moreover, the simplex method is discussed in detail through a comprehensive literature review. The paper concludes by presenting an integrated research framework that is directly applicable to the present context, along with suggestions for future research directions.

Digital Technique-Enabled Container Logistics Supply Chain Sustainability Achievement

With the rapid development of digital technology, the smart sensor-based container equipment and intelligent logistics operations contribute to achieving the efficiency improvement and sustainability achievement of container supply chain under the IoT-based logistics 4.0 scenarios. This paper tries to study the state-of-the-art knowledge of the container logistics supply chain management motivated by digital techniques. Through data-driven analysis this review is performed to assist researchers and practitioners to better understand the container logistics management. The integrated research framework is designed by developing a bibliometric analysis study to address the research themes of the container logistics era. The related publications from the Web of Science database from 2003 to 2022 were indexed and 2897 reference samples are collected as the research data. In addition, the VosViewer is adopted to portray the network, co-occurrence, and co-word analysis by visualizing the collaborative relationships of collected samples. The results show that digital technology has been widely applied in container logistics supply chain management practices, contributing to resilience and sustainability improvement by intelligent operations. These research findings are also helpful for researchers by providing a deep penetrating insight into research opportunities and great potentials of container logistics supply chain by innovative digital technology-enabled practices.

Business model innovation: Integrative review, framework, and agenda for future innovation management research

AbstractThe business model innovation (BMI) concept has become a well‐established phenomenon of current academic research. While Foss and Saebi's (Journal of Management, 2017, 43, 200–227) seminal literature review on BMI revealed 349 articles on BMI published between 1972 and 2015, an additional number of 1727 articles on the topic have been published since 2016. In contrast to this overall interest in the BMI phenomenon, innovation‐focused journals include only a limited number of publications on BMI. Further, besides the valuable insights and fruitful research directions of extant literature reviews, they tend also to overlook the linkages between traditional innovation management and the majority of BMI research. Given this underrepresentation of BMI research in the innovation management literature, we conduct an integrative literature review to bring the disconnected literature closer together and offer directions for future research. Our literature review applies the review strategy of blending and merging the literature across domains. First, we blend the knowledge base of the BMI domain by applying the Product Development and Management Association (PDMA) Body of Knowledge categories. Second, we merge the literature across domains by developing an integrative framework. As recent BMI literature increasingly converged to two lines of research, our framework differentiates between the relatedness of the BMI and BMI openness. Thereby, we offer new avenues for future research that can enrich the dialogue on BMI research in the innovation management community. These results demonstrate how the BMI domain covers aspects that fit, contribute to, and extend classical innovation‐focused research, how both research domains can be merged to enrich each other, and how future research can foster the dialogue across disconnected domains.

Does artificial intelligence (AI) boost digital banking user satisfaction? Integration of expectation confirmation model and antecedents of artificial intelligence enabled digital banking

In the era disruptive technology the emergence of artificial intelligence has fundamentally improved banking operations. The execution of artificial intelligence is no longer discretionary for financial institutions and now it is considered an essential tool to meet customer expectations. Although artificial intelligence enabled digital banking is faster efficient and effective however user acceptance of digital banking driven by artificial intelligence is in its initial stages. Therefore, current study develops and integrated research framework with expectation confirmation model and examines digital banking user satisfaction and acceptance of AI enabled digital banking. Data were collected from digital banking user through structured questionnaire. Overall, 320 respondents were approached and requested to participate in digital banking survey. In return 251 valid responses were received and analyzed with structural equation modeling. Findings of the structural model indicate that satisfaction is jointly determined by expectation confirmation, perceived performance, trendiness, visual attractiveness, problem solving, customization, communication quality and revealed substantial variance R^2 51.1% in digital banking user satisfaction. Therefore, satisfaction and corporate reputation have shown considerable variance R^2 48.3 in user acceptance of AI enabled digital banking. Moreover, the research framework has revealed substantial predictive power Q^2 0.449 to predict digital banking user satisfaction and Q^2 0.493 user acceptance of artificial intelligence enabled digital banking. Concerning with hypotheses relationships exogenous factors have shown positive and significant impact user satisfaction except trendiness and customization. Practically, this research has suggested that policy makers should pay attention in improving user expectation confirmation, perceived performance, visual attractiveness, communication quality and corporate reputation which in turn enhance satisfaction and boost digital banking user's confidence to accept artificial intelligence enabled digital banking. This study is original as it integrates expectation confirmation model with the antecedents of artificial intelligence and examines user behavior towards acceptance of artificial intelligence enabled digital banking.

The institutional logics perspective in management and organizational studies

The institutional logics perspective has been increasingly applied in the field of management and organization in recent decades. Although there are extant literature reviews concerning the institutional logics perspective, none of them provides a comprehensive understanding thereof in management and organization studies. To address this limitation, we provide an integrated research framework that synthesizes and evaluates works on the institutional logics perspective in the field of management and organization from 1991 to 2022 and identify opportunities for future research. First, we employ a bibliometric approach to identify the state and knowledge structure of institutional logics research in the field of management and organization. Second, we conduct a systematic literature review of 129 articles published in top journals to determine the key questions and insights within the three themes that form this knowledge framework. Finally, an agenda for future research is proposed to advance the institutional logics perspective in management and organizational studies.

Fostering employee work engagement and sustainable employment during COVID-19 crisis through HR practices, employee psychological well-being and psychological empowerment

PurposeThis study aims to investigate employee behavior toward work engagement with an integrative research framework that combines human resource practices, employee psychological empowerment and well-being. Moreover, the moderating effect of transformational leadership is tested between employee engagement at workplace during crisis such as COVID-19 and sustainable employment.Design/methodology/approachThis study empirically investigates research framework with 353 responses retrieved from employees working in private sector organizations. The data were collected through structured, closed-ended questionnaires. For inferential analysis, structural equation modeling approach has been used. To test the predictive power of the research framework, blindfolding procedure Q2 is incorporated.FindingsStatistical findings indicate that HR compensation, HR training, opportunity enhancing, motivation enhancing, psychological well-being and empowerment have explained substantial variance (R2 = 67.5%) in employee work engagement during crisis. Concerning with sustainable employment, the transformational leadership and work engagement have shown significant variance (R2 = 20.6%) in determining sustainable employment. Moving further psychological empowerment has revealed maximum effect size (f2) to determine employee engagement behavior at work place during pandemic crisis. The blindfolding procedure Q2 has exhibited substantial power to predict employee work engagement and sustainable employment during crisis such as COVID-19 pandemic.Practical implicationsThis study has several contributions to theory and practice. Theoretically, this study develops an integrative research framework with the help of human resource practices and employee psychological factors such as employee well-being and empowerment. Therefore, practically, this research suggests that factors such as opportunity enhancing, transformational leadership and employee psychological empowerment need managerial attention to increase employee engagement at workplace and sustainable employment during pandemic crisis.Social implicationsWith the growing concerns of layoff during pandemic crisis, employees have shown lack of interest at workplace because of psychological fears. Nevertheless, this study has established that policymakers could enhance employee engagement at workplace and sustainable employment during crisis by redesigning HR practices and improving employee psychological well-being and empowerment. In addition to that, employee psychological well-being and empowerment are considered healthy factors for human beings and nurture society at large.Originality/valueThis research is original as it establishes an integrative research framework grounded in HR practices, employee psychological empowerment and employee psychological well-being to investigate employee behavior at work place during crisis such as pandemic. In addition to that, this study has enriched leadership literature by examining the moderating effect of transformational leadership between employee work engagement and sustainable employment.

A mainstreaming oncogenomics model: improving the identification of Lynch syndrome.

"Mainstreaming" is a proposed strategy to integrate genomic testing into oncology. The aim of this paper is to develop a mainstreaming oncogenomics model by identifying health system interventions and implementation strategies for mainstreaming Lynch syndrome genomic testing. A rigorous theoretical approach inclusive of conducting a systematic review and qualitative and quantitative studies was undertaken using the Consolidated Framework for Implementation Research. Theory-informed implementation data were mapped to the Genomic Medicine Integrative Research framework to generate potential strategies. The systematic review identified a lack of theory-guided health system interventions and evaluation for Lynch syndrome and other mainstreaming programs. The qualitative study phase included 22 participants from 12 health organizations. The quantitative Lynch syndrome survey included 198 responses: 26% and 66% from genetic and oncology health professionals, respectively. Studies identified the relative advantage and clinical utility of mainstreaming to improve genetic test access and to streamline care, and adaptation of current processes was recognized for results delivery and follow-up. Barriers identified included funding, infrastructure and resources, and the need for process and role delineation. The interventions to overcome barriers were as follows: embedded mainstream genetic counselors, electronic medical record genetic test ordering, results tracking, and mainstreaming education resources. Implementation evidence was connected through the Genomic Medicine Integrative Research framework resulting in a mainstreaming oncogenomics model. The proposed mainstreaming oncogenomics model acts as a complex intervention. It features an adaptable suite of implementation strategies to inform Lynch syndrome and other hereditary cancer service delivery. Implementation and evaluation of the model are required in future research.

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

PurposeThe objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR) communications in eliciting online brand engagement within the hospitality industry. Furthermore, this research aims to examine the extent to which evoked happiness and message credibility mediate the relationship between CSR message framing and online brand engagement, as these mediating factors have not been thoroughly examined in the existing academic literature.Design/methodology/approachThis study utilizes a between-subjects experimental design to test an integrative research framework, which is grounded in message framing theory and the elaboration likelihood model (ELM), in order to examine the interrelationships among the various constructs of the study within a coffee shop context on Facebook.FindingsThe findings of this study indicate that gain framing is a more powerful predictor of online brand engagement than loss framing. A mediation analysis supports the assertion that the effects of CSR framing communications on online brand engagement are mediated by evoked happiness and message credibility. Specifically, when the CSR message was framed in a positive (gain) manner, it was perceived as more credible and evoked more happiness, leading to increased online brand engagement. Additionally, the study’s results provide empirical evidence for the notion that the happiness elicited by brand messages enhances their credibility, leading to further online brand engagement.Originality/valueThis research makes a novel contribution to the literature by investigating the distinct effects of message framing on online brand advocacy and examining the complex interrelationships that modulate consumer engagement within the context of the hospitality industry.