The article presents the content of the product complex development in industry analyzed from the viewpoint of technological and engineering design of production systems, industry products and production organization. The integrated product development (IPD) is understood as the process of multi-dimensional adaptation interaction of all system participants (business-structure systems) in the frame of a high-technology product creation. Such an interaction presumes the early involvement of all the design participants, concordance of tasks and interests, sharing risks and rewards, balancing of the processes (business- process, technological process) when implementing mutual project targets. The complex approach allows to ensure the high level of project completion on early stages, saving thus the execution and documentation of following projects steps efforts. In contrast to traditional projects, the IPD projects distribute the project’s risks and rewards among all team members, stimulating thus the cooperation in reaching project targets. One of advantages of IPD approach is the possibility to attend and participate in the project from the early stage. Despite the advantages mentioned, the practical implementation of IPD projects is hampered due to several reasons: 1) Organizational and technical problems. It becomes necessary to unify production systems, as well as production and technology management of integration system participants, to create an integral system of resource flows redistribution among partners, to reduce “technology conflicts” on production joints , and many other problems; 2) Legal problems. It is obvious that it is essential to create the unified working documentation, documents to ensure business and technology processes, unified standards and technical conditions; 3) Domestic producers are not ready to accept “deep integration” among participants of product creation beginning from conceptual (initial) projecting.