Integrated Enterprise Management Research Articles

MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM

The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as well as performing the marketing influence on them. An effective marketing policy is designed not only to provide the consumer with the necessary knowledge about the characteristics and quality of goods and services, the terms of concluding agreements, the features of a competitive offer, but also to arouse the affection of buyers, to create an atmosphere of emotional mutual understanding, goodwill and trust between the manufacturer and consumers, society. This problem becomes especially important in the conditions of the modern socio-economic situation. The necessity of using marketing in the activity of an enterprise is substantiated in the paper. The content of marketing in the enterprise management system is investigated. Directions for implementing the concept of marketing management through the practical implementation of an integrated enterprise management system based on marketing are proposed.

Digitalization Of The Agro-Industrial Complex: Promising Areas Of Innovative Development

The development of information technologies has a significant impact on almost all sectors of the agro-industrial complex: production, trade, finance, etc. Currently, the term “e-agriculture” is being actively introduced in the field of agriculture, which is interpreted as “digital (electronic) agriculture” (D( E)SH). The term was introduced by the Food and Agriculture Organization of the United Nations (FAO) and is seen as a new area of activity focused on improving the development of agriculture and rural areas through the improvement of information and communication processes. In Russia, such agricultural information technologies as “programs for calculating and optimizing feed rations and feed mixtures for various animals, software products for diagnosing diseases of animals and crops, information systems for automating operational accounting, programs for animal breeding are already successfully used in Russia today, geographic information systems, accounting information systems that take into account industry specifics, integrated enterprise management systems.

Integrated enterprise management: essence and stages of its implementation

Integrated enterprise management: essence and stages of its implementation

FORMULATION OF A MULTICRITERIA PARTIALLY INTEGER DYNAMIC OPTIMIZATION PROBLEM

The problem of building of an integrated model of an enterprise, taking into account the main types of its activities, are prezented in the article. The key objective of the study is the formation of an integrated enterprise management system. The enterprise management system should be supported by mathematical models. The approach to the similar description of qualitatively different processes of enterprise functioning (production, innovation-investment and financial ones) are explained. The list of external and internal input and output parameters which characterize the state of the enterprise at each time moment is given. The author suggests establishment of input-output dependence for a given economic object, using a set of technological time-varying coefficients. For this, control variables are foreseen in the model. Control variables will regulate the distribution of resources and fixed assets between all possible production technologies. This makes it possible to unambiguously determine both the costs of all factors of production for each technology at each time moment, and the volume of production. It’s also possible to associate investment and innovation activities with production processes and with assets dynamics. Techniques for integrating technological modes within a complex dynamic partial-integer optimization model make it possible to generalize the tasks of distributing all factors of production and assets between production technologies and assets recovery and between all the stages of investment projects. Financial activity is considered as the activity of an enterprise, ensuring all the payments that are necessary for a given management strategy and operation mode. To determine the modes of the enterprise financial activity at each time moment, it is also proposed to enter control parameters into the model. The article also describes appropriate model constraints related to the implementation of all the types of activities. The choice of effective vectors of control variables values should be done by means of synchronization of the main types of economic and innovation-investment activities. The purpose of such a task is to find an effective management strategy for the enterprise. As goal functions in the multicriteria optimizing problem it is proposed to use time-integrated values of profit, costs and payback period.

ПІДХОДИ ДО СТВОРЕННЯ ТА ДОСЛІДЖЕННЯ ЕФЕКТИВНИХ СИСТЕМ УПРАВЛІННЯ ПІДПРИЄМСТВА

The article covers the issues of modern construction of enterprise management systems. It is established that the last negative changes in the activity of enterprises are caused by post-transmission transformations. This gives grounds for business leaders to review and diagnose and monitor the enterprise management system. The search for new ways out of the crisis and stabilization of its activities depends on an effective management system of the enterprise. Thus, it is proved that all participants in market relations must independently and purposefully form and implement scientific and technical policy, promptly make new management decisions in the field of economics, technology and technology. And it is these changes that must be reflected in the transformed and improved enterprise management systems. The analysis of semantic understanding of the conceptual apparatus of the control system is carried out. This made it possible to form the structure of a modern management system. The main elements and subsystems of the modern enterprise management system are identified. The structural scheme of elements of modern system of management of the enterprise is given and constructed. The analysis of approaches is carried out. That is, an effective management system should cover all business processes of the enterprise and for their management it is necessary to use an integrated approach. A comprehensive approach to creating an effective management system in the enterprise must take into account and combine multifaceted aspects (technical, technological, economic, social, environmental, organizational, political, psychological and others), ie to ensure the unity of all components that be realized. The approach requires the internal unity of the entire system and process management to achieve maximum effect with minimum cost. There are three main ones that will enable the transformation, improvement and control of all subsystems and allow the integrated enterprise management system. That is, to create a modern effective management system requires constant diagnosis and improvement of its subsystems.

ІНТЕГРОВАНЕ УПРАВЛІННЯ ПІДПРИЄМСТВОМ: ВИЗНАЧЕННЯ ТА ЕТАПИ ЙОГО РЕАЛІЗАЦІЇ

The article is devoted to the exploration of the features of integrated enterprise management. The study presents an analysis of recent research and publications on different approaches to enterprise management, highlights various aspects of this activity, as well as: results management, goal management, deviation management, case management, program-target management, etc. The definition of the concept of “integrated enterprise management” as a process of combining any approach to business management into a single approach that is specific to each level of business management is contained in the article. The suitability of different methods in management is determined depending on the situation. Since there are so many factors both inside the enterprise and in the environment, but no one best way to manage enterprise so the most effective method in this situation that best matches the situation that has developed in the article. The work within an integrated enterprise management proposed six stages of implementation, namely: goal setting; establishing specific results for each structural unit and employee; development of action plans to achieve goals and relevant results; realization of goals and achievement of results on the basis of situation management; systematic control, evaluation of results on the basis of deviation management; corrective measures to achieve the goals and planned results. It is suggested in the case of a rapid increase in dangerous situations, lack of sufficient time to comprehend them and draw up appropriate plans to use an anti-crisis program, which should always be prepared and anticipated: unverified storage (monitoring) to expand events for limited enterprises, analysis of results, informing management about everything that deserves his attention; release of operational management tasks on the service group, which should be the necessary resources and savings that can be implemented in their need; create specialized analytical services that promptly prepare responses to decisions and recommendations, applying decisions on the use of emergency communications.

ENTERPRISE AS AN OBJECT OF MANAGEMENT: CURRENT PROBLEMS, EVOLUTION OF A HARMONIOUS APPROACH, HARMONY OF INTERESTS

A synthetic understanding of the essence of the enterprise as an object of management has been formed based on the historical method and determinism between the evolution of the paradigms of economic theory and the evolution of the theory of the company. It has been proved that the subject of the theory of the company should be based on economic interests. The nature, boundaries and development factors of the company should be analysed and explained on the basis of the manifestation and interaction of interests and, as a consequence, emerging economic relations. The evolution of a harmonious approach to management the essence of which is the formation of an integrated enterprise management system, consolidated by common interests, universal values, integration of strategies, functions and processes, – has been presented.

Training Software Complex "Automated Control System of Enterprise"

This paper describes the integrated enterprise management system implemented on the basis of the training laboratory “Automation and Process Control Systems” in the Kazan National Research Technological University. It is designed to teach bachelors and masters the principles and standards of design and development of MES class systems.

An integrated model as a tool for implementing an enterprise management method

An integrated enterprise management model based on information about enterprise activities was developed. The integrated model formalizes enterprise management methods, including information systems caused by digitization of production and the economy as a whole and involves implementation and consolidation of effective management methods which can be adapted to changing conditions at the information systems level. The problem of labor-intensive implementation and development of information systems which requires phase implementation (phasing involves decomposition) is solved by constructing a model structure divided into levels and sub-models. This approach to the model structure can be used for phased implementation based on the analysis of the KPI system, business processes and the organizational structure of the enterprise. The complex model is a tool for implementing the management method and analysis of structural functional description of enterprise’s activities. The analysis results indicate the need for reorganization, changes in business processes or modification of key indicators.

Methodological tools to ensure economic security in the personnel management system of enterprises

Economic security of the enterprise is designed to ensure stable and continuous functioning of the economic entity. The study of the state of economic security is one of the key factors for enterprises, as the level of its security depends on the financial condition. The purpose of personnel management in the system of economic security of the enterprise is to find ways to minimize risks and threats to employees. Ensuring economic security is one of the most important problems faced by enterprises. The overall system of integrated enterprise management is closely related to security and personnel management. The article examines the main threats and factors affecting economic security, as well as measures to improve the system of protection of the organization, the factors affecting the external and internal environment, measures for the organization of economic security in the enterprise, developed a methodology for assessing the personnel management system to make effective management decisions.

USE OF THE URBAN LOGIC THEORY WITH DEVELOPMENT PROJECTS MANAGEMENT

Urgency of the research. The study of the methods of economic and financial evaluation of the effectiveness of development projects is an underdeveloped area of economic knowledge, due to the impossibility of predicting the obstacles associated with investments in the future, and the implementation of such projects is most often associated with risk and uncertainty. Target setting. Therefore, in this case, it is proposed to use fuzzy logic theory, which defines a modern approach to describe business processes that present uncertainty and inaccuracy of the source information. Actual scientific researches and issues analysis. The question of using the theory of fuzzy logic in the management of development projects is highlighted in the scholarly works of Ukrainian and foreign scholars such as Asai K, Borisov A. N., Gordienko I. V., Semenenko M. V., Mityushkin Yu. I., Mokin B. I. and others. Uninvestigated parts of general matters defining. Known studies have shown that classical control methods work quite effectively at fully deterministic control objects and environments, and for systems with incomplete information and high complexity, fuzzy analysis methods that are optimal to be adapted to a modern project management system for constructing an integrated neural network are optimal. The research objective. The task is to use the fuzzy models to move on to the development of modern management technology with the use of artificial neural networks to integrate the enterprise management system and development projects. The statement of basic materials. The transition from traditional control systems to systems with fuzzy logic occurs using fuzzy variables. Let's consider the process of neural network modeling in the integration of enterprise management systems and development projects for the construction of a single integrated enterprise management system. Conclusion. In this paper we propose a methodology for the implementation of investment projects for the implementation of information systems based on fuzzy-plural approach, which allows to take into account qualitative aspects that do not have an exact numerical evaluation.

Exploration and Study on Reducing Regional Distribution Network Losses

Network loss rate is an important technical power system economic indicators used to measure power integrated enterprise management level, but also an important symbol of the development of the electric power industry is one of great significance to control them. Strengthen the network loss management, implementation of loss reduction measures, has become an important power supply enterprise content management one. The regional distribution network loss reduction and feasibility of specific measures are given in this paper, to ensure the safe and reliable operation of the grid under the premise of reducing losses from management and technical measures two aspects in detail, in a bid to obtain the actual operation of the grid better social and economic benefits.

Integrated Enterprise Management System for Higher Education Institutions based on Strategic and Process Management: The Case Study of Sakarya University

Todays, the higher education institutions should consider multiple concepts to manage in an integrated manner such as strategy, quality, process etc. to confront the challenges. Especially, strategic and process management in the higher education have recently been considered in many universities over the world. Strategic management serves as a mechanism to provide long-term direction of the higher education institutions and at the same time to allocation of resources in line with this direction. Furthermore, the process management provides the necessary mechanisms to achieve the vision of the higher education institutions and disseminate the approaches through the whole enterprise. The main purpose of this study is to develop the model which integrates the strategic management and process management to administrate the higher education institutions. Also, the institutional management system which is designed as the information support system to manage the higher education institutions is presented with the case study of Sakarya University.