Citrus is one of the most diversified and economically important fruit commodities grown in more than 142 countries in diversified environmental conditions. Potentially it is grown in subtropical to tropical climates between 40° North-South latitude. It has distinctive sensorial, physico-chemical and nutritional characteristics along with unique medicinal value and economic importance. After grapes it stands on 2 rank contributing over 70 million tons per annum and occupies 1 position in terms of trade revenue of fresh fruits (FAO, 2012). Citrus group is most diversified having wide range of cultivars. By inheritance it is the most challenging fruit to improve its genetics or varietal behavior because of complicated breeding and reproductive biology which frequently inhibit its sexual hybridization and zygotic segregation (Grosser et al., 2000). Citrus trees are vigorous, tall and columnar and can be characterized as ever green plants ideally grown in Mediterranean Hemisphere. These are white flowering plants having numerous long, slender, ascending and virtually thorn less shoots. Its dense foliage consists of medium, large broad lanceolate complete leaves. Citrus fruit is non-climacteric in nature and ripens on the tree. It is poorly chilling resistant and unable to tolerate cold climate (<3°C) in the field, however it gives satisfactory response in hot climate regions (Malik, 1994). The productivity and quality of citrus fruit depends upon the implementation of integrated crop management practices in which all biotic (rootstock, cultivar, insect pest and disease management) and abiotic (climate, site, soil, irrigation and nutrition management) factors are necessarily involved (Iglesias et al., 2007). Kinnow Mandarin is the most flavored and aromatic citrus member predominantly grown in Pakistan but is unable to fetch the competitive earning because of certain quality, safety and storage problems. Low quality, poor presentation, high seed number, mono-culture, squeezed supply window and zero certified nonconventional (integrated and organic) production can be the potential factors of its poor penetration and low earning in high value markets (PHDEC, 2014). Most of the intimidating factors can be addressed and resolved effectively through transitioning the conventional production system into integrated and organic (Ioannis et al., 2004). Non-conventional such as integrated and organic Kinnow production can be the easiest and shortest approach to improve fruit yield or quality, product safety and ultimately high cash stream in national revenue. In current scenario, in Pakistan very low per unit earning has compelled growers to replace the old conventional farming with some advance Pak. J. Agri. Sci., Vol. 53(1), 7-15; 2016 ISSN (Print) 0552-9034, ISSN (Online) 2076-0906 DOI: 10.21162/PAKJAS/16.4953 http://www.pakjas.com.pk