BackgroundPrescribed burning is a beneficial fire management practice used by practitioners worldwide to meet multiple land management objectives, including reduction of wildfire hazard, promotion of biodiversity, and management of vegetation for wildlife and human interests. Meeting these objectives can be difficult due to the need for institutional coordination, resource and policy constraints, and community support. We examined these dynamics in the United States’ mid-Atlantic region because prescribed fire use is increasing in the region to meet a broadening set of land management objectives. Managers are at the frontlines of these challenges and hold significant experience and knowledge for enhancing wildland fire management policy and strategy. Towards better leveraging this insight, we conducted focus groups with fire managers in land management agencies in the region to identify managers’ perceived barriers and opportunities for implementing prescribed fire.ResultsWe found manager perceptions to be hierarchical, with barriers and opportunities expressed across landscape, community, and individual levels. Limited institutional coordination across landscapes was seen by managers as an opportunity for expanding prescribed fire implementation, whereas coping with shared fear or stress about burning among individual managers or individual community members was seen as a significant barrier. Yet, despite different prescribed burning histories and policies at the state level, barriers and opportunities were similar among managers in the mid-Atlantic region.ConclusionsManagers in the mid-Atlantic region confront barriers to prescribed fire use but are also uniquely positioned to recognize opportunities to enhance its implementation. This work sheds light on these barriers and opportunities, revealing that managers desire greater opportunities for landscape-level fire planning and coordination across agencies as well as greater opportunities for community engagement and interpersonal trust-building within complex social-management networks. Manager perspectives from the mid-Atlantic provide lessons for other regions across the globe grappling with new or broadened land-management strategies that include beneficial fire use.