Instagram Stories Research Articles

The Use of Instagram as Learning Media

The purpose of this literature review is to find out theoretical descriptions of the research methods used and find out the components in Instagram that can be made interesting for students to learn. Current technological developments such as Instagram over time can help the learning process outside and inside the classroom. The method used is looking for similarities, differences and providing views on the literature review. The results obtained from each study have different research methods based on the problems encountered. All teachers involve Instagram media as learning collaboration in achieving learning goals. The components in Instagram media that are of interest to students in learning are Instagram filters, feeds, Instagram stories and story highlights. The conclusion of this research is that journals (J1-J20) adopt various research methods to collect data and formulate conclusions related to certain problems. Some of them use the ADDIE development model as a basis.

Auditory Learner

Auditory Learner

Use of Instagram Stories Feature as Self Disclosure Media on @Azkhategar Account

This study explores the use of Instagram Stories features as a self – disclosure media on @Azkhategar account. Self – disclosure is a form of communication in which individuals disclosure information to others. Through her Instagram account, Azkha actively self – disclosure with an average of 8 to 15 posts per day, showcasing aspects of herself such a lifestyle, fashion, and make – up. In its stories content, Azkha also collaborates with local brands to expand its audience reach. This study uses descriptive qualitative approach with non – participant observation and data analysis of Miles & Huberman model and the main theory used in this study is the theory of self – disclosure. The results showed that the use of Instagram Stories provides a platform for Azkha to strengthen her existence, build closeness with her followers and express herself creatively. In today’s digital context, social media such as Instagram plays an important role in facilatating self – disclosure and expanding individual social interactions. The findings provide valuable insights into how individuals utilize social media as a tool for sharing personal information and building self – image online. This research also contributes to the understanding of the use Instagram Stories in the context of self – disclosure.

(Re)sharing feminisms: Re-sharing Instagram Stories as everyday feminist practices

Contemporary experiences of everyday feminisms often include the use of social media platforms like Instagram. The introduction of Instagram Stories created a space for emerging feminist engagements, allowing for practices of re-sharing content that serve as small acts of political engagement, accommodating the participation of otherwise reluctant users. This article explores the feminist potential of these re-sharing practices, grounding it on the analysis of 2282 Instagram Stories, produced by 52 Instagram users in Portugal. This analysis combines qualitative textual analysis, close readings, and the use of digital methods to explore overarching patterns. The article foregrounds the multiple meanings of re-sharing, its social character, its ability to engage in intertextual conversations with the original context, while simultaneously recognising some of the limitations of the Stories’ format for feminist action. In this way, this article reflects on the tensions and possibilities of these small acts of political engagement.

The Implications of Instagram Platform for Arabic Vocabulary Acquisition

Social media is a digital platform connected to the internet network. Social media also plays an important role in facilitating community communication and access to information. Of the various social media that are popular among millennials now, Instagram is an application that can increase Arabic vocabulary. The purpose of this study is to analyze and describe the implications of the Instagram platform for acquiring Arabic vocabulary. This research uses qualitative research, and the type is descriptive-qualitative. The data collection techniques used are documentation and interviews. Based on the results of the research analysis, it can be concluded that Instagram is the most popular account for acquiring Arabic vocabulary, supported by three features: feeds, Instagram stories, and reels, which can have significant implications because Instagram has provided a lot of Arabic content that can be used as material for learning Arabic, especially vocabulary. The availability of Arabic content can make it easier for Arabic learners to add relatively new vocabulary, and it can be accessed anytime and anywhere. This research implies that it can provide information to the public, especially educational practitioners. This research can provide information that, in the activity of obtaining vocabulary, can be easily found anywhere and anytime, especially through Instagram social media. Instagram can provide benefits by providing information in the form of vocabulary, which can make it easier for Arabic language learners to acquire new vocabulary

PERANCANGAN DIGITAL MARKETING SEBAGAI STRATEGI PENGEMBANGAN USAHA SONGKET CEK ONAH PALEMBANG

Cek Onah songket business is one of the Palembang songket weaving craftsmen. So far, the products have only been marketed through word of mouth marketing and participating in exhibition activities as a promotional medium, so that the market share has not reached the expected target, and it is necessary to do online marketing as a promotional medium in order to introduce Cek Onah's songket products to the wider community. Instagram is a platform that can be used as a business development through digital marketing. This service aims to design digital marketing through Instagram and publish the results of Instagram content design as a promotional media for Cek Onah's songket business owned by Mrs.Hj.Cek Onah. The target achieved is to produce online promotional media in the form of Instagram post content such as feeds, video reels, and instagram stories to develop and reach a wider business market and can use it as an effort to increase digital marketing of songket woven fabric products so that sales turnover increases and maximum profits are achieved.

Instagram Features as Media for Learning English Listening Comprehension

This study aimed to investigate what Instagram features that help students in learning English listening comprehension, and to find out the students’ perceptions towards Instagram as a media to learn the subject. Mixed method was used for this study, specifically in the form of a case study in one secondary school in Cimahi, West Java, Indonesia. Ten secondary school students aged between 15 and 18 years were chosen as participants of this study. The researchers tried to create Instagram content that would help the students learn the subject, combined with the use of questionnaires, classroom observation, and students’ interview to obtain data. Data from questionnaires were analyzed using percentage calculation, data from classroom observation were analyzed based on the activities in the classroom and displayed in the form of table, while students’ interview were analyzed based on deductive thematic data analysis. The result shows that the students are familiar with Instagram Story, Post, Reel, and Live. These Instagram features were used as tools for learning English Listening comprehension. The students perceived that the use of Instagram features for listening English comprehension could help them develop their potencies, make the learning materials more interested, assist them to learn and be more creative.

Instagram Stories Unveiled: Exploring Links with Psychological Distress, Personality, and Gender.

Instagram is one of the most used platforms, and ephemeral stories are proving to be the most used medium for users to share content on the platform. However, there have been few studies examining this type of content in relation to emotional well-being. This study examined the association between the number of published Instagram stories, psychological well-being, personality traits, and gender in a sample of 734 Instagram users from Italy, including 281 men and 453 women, with a mean age of 25.19 years (SD = 7.08). Participants were recruited online and asked to complete an online questionnaire. Differences were found between genders in terms of time spent on Instagram, but not in terms of the number of stories posted in the past week. In the overall sample, a small positive correlation was found between the number of Instagram stories posted and extraversion. When considering gender differences, small effect sizes were observed for emotional dysregulation, agreeableness, and neuroticism, indicating a stronger association with Instagram stories in the female group, and for openness, indicating a stronger association in the male group. Results of multiple regression analyses suggest that among females, psychological variables, including personality and emotional distress, may have a stronger association with Instagram stories. To our knowledge, this is the first study to report these differences. The findings help to clarify how certain characteristics of social media platforms relate to psychological well-being and personality differently in men and women in their journey to using social media.

Time to ‘Wine’: A Content Analysis Investigating How Social Media Influencers Refer to Alcohol Use in Instagram’s Feed Posts and Stories

ABSTRACT This exploratory content analysis examines how well-known social media influencers (SMIs) refer to alcohol in their Instagram stories and feed messages. Guided by the attention, retention, and motivation processes of social cognitive theory, we explore the occurrence and frequency of alcohol depictions, product centrality (background vs. foreground), the type of use (implicit vs. explicit), and behavioral incentives (positive vs. negative outcomes). Stories and feed messages from 120 SMIs were coded over a four-week period. Four conclusions were drawn. (1) The majority of SMIs share alcohol in their feed messages, and even more do so in stories. (2) SMIs depict a larger number of alcohol references in stories than in feed posts. This, however, reflects a general trend whereby SMIs use ephemeral messages more often to share any type of content. (3) SMIs showcase alcohol use in an attention-grabbing way, independent of the message type under consideration. They emphasize the positive outcomes related to alcohol use and foreground the beverages in half of their alcohol depictions. (4) Some alcohol depictions from SMIs contain a clear brand name or logo, potentially indicating that these references are commercially driven. However, these depictions oftentimes do not explicitly reveal a partnership with the alcohol industry. Based on the findings, practical guidelines for media literacy interventions and future research are formulated.

Tell Me an Instagram Story: Ephemeral Communication and the 2018 Gubernatorial Elections

Political campaigns are embracing the visual social media platform Instagram. One digital feature, the Story, has taken over feed sharing across social media. A Story is a sequence of images or videos uploaded to a profile that disappear after 24 hours. The Story is a novel feature relatively unexamined in political communications and marketing research. Specifically, it is unclear how Gubernatorial candidates employ the Instagram Story feature in campaigning. To address this gap, we content analyze 730 Instagram Stories drawn from 20 Gubernatorial candidate accounts one week before and after Election Day 2018. Results reveal that over half of the candidates employed the Story feature over the two-week period. The Story content primarily included indoor rallies and speeches rather than outdoor canvassing. Campaigns featured more static images than video in Stories and rarely used interactive features, such as animation, location tags, and emojis. Stories were also geared toward mobilization messages rather than voter support, behind-the-scenes looks, and attack ads. Last, some gender and political party differences were evident, as women and Democratic candidates utilized Instagram more.

The Childfree Phenomenon in Indonesia: An Analysis of Sentiments on YouTube Video Comments

Childfree is a condition in which a person or couple decides not to have children in marriage. Childfree became popular in Indonesia when YouTuber and influencer Gita Savitri uploaded an Instagram story about it. This brought many pros and cons among the people towards the freedom to have children. Many TV broadcasts and YouTube videos cover this phenomenon. Several YouTube channels that broadcast this phenomenon are Menjadi Manusia and Analisa Channel. We collect YouTube comment data using web scraping techniques. From September 2021 to September 2022, 674 sample data points were obtained from two YouTube videos. Data is labelled (positive, negative, and neutral) using the Indonesian language lexicon approach as well as the Support Vector Machine (SVM) and Random Forest algorithms to determine the best model for classifying YouTube comments. The purpose of this research is to understand the public's perception of childfree and to compare the accuracy and AUC values of the two methods. Based on the results of the analysis, 128 comments are classified as positive, the remaining 39 comments are classified as neutral, and 503 comments are classified as negative. This shows that that the commentators on YouTube do not support or give a negative stigma to people who adhere to childfree. The solution to the balanced data problem for each sentiment class uses the random oversampling (ROS) approach. The RBF kernel SVM classification algorithm is a suitable method for classifying commentary data with an accuracy of 98.01% and an AUC of 98.58%, while the Random Forest algorithm only obtains an accuracy of 94.37% and an AUC of 95.87%.

Penggunaan Media Sosial sebagai Sarana Promosi Wisata Kota Pagar Alam (Studi Kasus pada Akun Instagram @greenparadise_pga16)

The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness.
 

Learning Creative Economy Empowerment through Optimizing Media Digital and Utilizing Inorganic Waste to Become Batik Patterned Chairs

The aim of this assistance is to provide learning of training and assistance in optimizing digital marketing media through social media, such as Instagram, websites and Facebook. The second is to provide training and assistance in utilizing inorganic waste to make chairs with local batik motifs in Indonesia, training and assistance in introducing local batik in Indonesia as a brand in promoting batik patterned chair products. The method used Asset Based Community Development (ABCD) by maximizing asset potential. The results of this mitigation have achieved the target, that refers to low and medium hanging fruit, the subject of mitigation is the Waste Bank Community and Members of Pagar Nusa Metro City, the Waste Bank Community and the surrounding community have understood the condition of Smapah in Metro City and the risks or impacts arising from the pile up. Garbage is increasingly piling up in Metro City. The second is the reducing subject to understand theoretically and practically how to use inorganic waste such as aqua bottles, cloth, plastic into sofas or chairs with batik motifs. The third target is that Instagram business account owners can optimize and utilize digital media, such as Instagram as a one of the platforms for online digital marketing. At this stage, business Instagram users or marketing subjects understand how to optimize various features on Instagram and strategies for using those features, such as optimizing business Instagram profiles, determining posting schedules, optimizing hashtags, creating interesting content, creating contact and email buttons, or website, Optimizing Insights and Instagram stories, Optimizing Ads or Advertisements on Instagram.
 Keywords: Optimizing Media Digital, Utilizing Inorganic Waste, Learning Creative Economy

Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z

Instagram is a popular social media platform and is used by many people, including generation Z. This platform offers various features that support users in spreading content, interacting with friends, and building social networks. In recent years, Instagram has become a very popular platform among generation Z. This platform offers various interesting features, such as short video displays (IGTV), various content formats (carousel, album, and hybrid video), and interactive features such as stories and interactions with friends (likes, comments and shares). Therefore, Instagram is an ideal place for young people to interact socially and promises interesting content. This platform allows users to display their content creatively and interact with friends, either directly directing friends through comments and likes, or through the interactive feature Instagram Stories. In this context, we will discuss how Instagram's features influence the way generation Z interacts socially, as well as how this platform has become an important tool in their daily lives. Additionally, we'll discuss how users can optimize their Instagram experience to increase social interactions and build a strong network. In the results of this research, we will discuss the use of Instagram by generation Z in various aspects, from the features used to successful marketing strategies. By understanding the role of social media Instagram in social interaction in generation Z, we can conclude that Instagram has the potential to become a very important tool in the life and rise of generation Z in the digital world.

Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories

Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories

The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories

The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories

THE USE OF VISUAL CONTENT AND AUGMENTED REALITY FOR PUBLIC RELATIONS CAMPAIGN ON SOCIAL MEDIA IN ANAMBRA STATE

Social Media and Public Relations have been intertwined for a number of years. Social Media is a significant part of any PR strategy, it has a much faster response time and a wider audience engagement than PR techniques of old. Social Media affords individuals an opportunity to show a different side of themselves and allows a brand to show more of its personality. With this shift, PR- enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. The rising trend of visual content in Social Media means that PR will not only have to adapt to a new type of content but also a new format for successfully delivering brand messages. The study examined the Use of Visual Content and Augmented Reality for Public Relations Campaigns on Social Media in Anambra State. The study anchored on Grunig and Hunt's Public Relations Model and Technological Determinism Theory. The population comprises Public Relations professionals in Anambra State. Survey Research Method was used to solicit information. The purposive sampling method was used to gather data for the study. The study revealed that social media has already adapted visual content with the successes of Facebook Live and Instagram stories. The study revealed that by utilising visual content on social media, brands can engage in a more direct way with the audience. The study recommends that organizations, businesses and parastatals should adapt visual content and augmented reality format for successfully delivering brand messages and that there is a need for PR professionals to have new skill sets, to be able to effectively film and edit visual content.

Who’s Viewing My Post? Extending the Imagined Audience Process Model Toward Affordances and Self-Disclosure Goals on Social Media

This study investigates how individuals use the imagined audience to navigate context collapse and self-presentational concerns on Instagram. Drawing on the imagined audience process model, we analyze how structural (i.e., social media affordances) and individual factors (i.e., self-disclosure goals) impact the imagined audience composition along four dimensions: size, diversity, specificity, and perceived closeness. In a retrospective diary study of U.S. Instagram users, we compared the imagined audiences on Instagram posts versus Stories ( n = 1,270). Results suggested that channel ephemerality predicted a less diverse and less close imagined audience; however, channel ephemerality interacted with self-disclosure goals to predict imagined audience composition. Imagined audience closeness was positively related to disclosure intimacy, but size, diversity, and specificity were unassociated. This study advances communication theory by describing how affordances and disclosure goals intersect to predict the imagined audience construction and online self-presentation.

The Effect of Teacher-Made Vocabulary Exercises in Instagram Stories on Students' Vocabulary Achievement

This research aimed to test whether or not teacher-made vocabulary exercises in Instagram stories have a significant positive effect on students’ vocabulary achievement. Therefore, a quasi-experimental research design was applied. The researcher conducted this study during the Ramadhan period with 48 students as the sample participants. They were divided into two groups, experimental and control groups. The researcher taught each group in about two meetings, and most of the time was dedicated to the students to learn vocabulary. They learned vocabulary by doing an exercise provided by the researcher. However, one thing that made them different was the treatment. In learning vocabulary, teacher-made Instagram stories were used as the treatment for the experimental group, while the control group only used the regular tests. After that, all groups did a post-test in the form of multiple-choice. Based on the post-test result, the experimental group gained a mean score of 61.25 and 76.87 for the control group. Then, the researcher used SPSS to analyze the data by employing an independent sample t-test to make a valid conclusion. The result showed that the value of Sig. 2-tailed was lower than 0.05 (0.001<0.05), indicating a significant difference in mean score between the experimental and control group. However, the t value was negative (-3.476). It means that there is no significant positive effect of using teacher-made vocabulary exercises in Instagram stories on students’ vocabulary achievement. Keywords: Instagram stories, vocabulary achievement, TELL

*EXPLORING NIGERIA`S ENDSARS MOVEMENT THROUGH THE NEXUS OF MEMORY*

On 3 October 2020, a 22 years young man, Joshua Ambrose, was shot dead by a team of the Nigerian Police Special Anti-Robbery Squad (SARS) in Delta State, Nigeria, on the allegation that he was an Internet fraudster (Dambo et al., 2021). The SARS was established in 1992 to curb crimes. However, the SARS has been accused of gross humanrights violations (Wada, 2021). Joshua's shooting was captured in a video. The audio in the video states that the Police just shot and killed the owner of a Lexus SUV and zoomed off with his car (Agbo, 2021). In a few days, the viral video generated outrage that transformed into vast decentralised street protests in major cities in Nigeria, mainly organised through social media. EndSARS Movement continues to construct memories across time, an area dominated by Western studies (Daphi & Zamponi, 2019). Researchers (Nwakanma, 2022; Dambo et al., 2021; Nwabunnia, 2021; Ajaegbu et al., 2022) have explored the EndSARS Movement from diverse perspectives. Nonetheless, the literature is devoid of studies from the memory study perspective, a critical area in social movement studies (Smit, 2020; Merill & Lindgren, 2020). Besides, considering the online feature of the Movement, the current literature on EndSARS needs to include the novelty and methodological rigour of virtual ethnography. Consequently, this study attempts to understand how protesters use Facebook, WhatsApp, and Instagram Stories (Ephemeral; 24 hours $2 ) to construct a memory of the EndSARS Movement in Nigeria from 2020 until its Anniversaries in 2021, 2022, and 2023.