Instagram Stories Research Articles

The Effectiveness of Promotion on Social Media Instagram Using Direct RatingMethod (A Case Study at Mini Organic Mart Surabaya)

Mini Organic Mart is a retail business that provides quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram since 2016, but the way to attract consumer attention through social media is still low. Based on a preliminary survey, the average number of “likes” on popular photo reaches around 15 likes only. For business account, this number is relatively low. The aim of this research is to analyze the effectiveness of promotion conducted by Mini Organic Mart through its Instagram account. The analysis method used in this research is the Direct Rating Method. The primary data was obtained through the distribution of questionnaires via Instagram story, the sample was taken as many as 100 respondents through follower’s @jualprodukorganik_mom. The result of the research stated that the promotion carried out was very effective and the total direct rating score was 68.16 which was included in good promotion category.

Optimization of PT Zhisheng Pacific Trading’s Digital Marketing Communication Strategy through Instagram Platform

This research aims to explore the optimization of digital marketing communication strategies at PT Zhisheng Pacific Trading (MIXUE INDONESIA) through the Instagram platform in facing the era of the 4.0 and 5.0 industrial revolutions. The background of this study is based on the need for SMEs to adapt to changing consumer behaviors that increasingly rely on social media as a means of information and transactions. The research method employed is a descriptive qualitative approach, involving interviews with managers and employees of Mixue to gain an in-depth understanding of their digital marketing practices. The results indicate that effective use of Instagram significantly enhances brand visibility, consumer engagement, and product sales. Creative and interactive content, along with features such as Instagram Stories and paid advertisements, have proven capable of attracting the target audience's attention. The conclusion emphasizes that an integrated marketing communication strategy focused on sustained interaction with consumers through social media is crucial for business success in the digital era. This research provides guidance for SMEs to leverage social media's potential to enhance their competitiveness.

Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Hasil Penjualan Angkringan Pojok Sate Taichan Jl. Letjend Suprapto Kota Bengkulu

This research aims to explore how Pojok Sate Taichan business on Jl. Letjend Suprapto, Bengkulu City utilizes Instagram social media to enhance sales performance. This qualitative study employs an inductive thinking approach to understand the reality of the subject matter. The subjects of this study are the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The object of the study is the utilization of social media by the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The findings reveal that Pojok Sate Taichan in Bengkulu effectively utilizes Instagram's Story and Reel features, resulting in a significant increase in daily sales by 39-50% and daily revenue by 15-20%. A comparison before and after using social media indicates a perceived increase in sales results by up to 133% and revenue by approximately 80% for the business operators. Therefore, the effective integration of Instagram social media by Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City has positively impacted the growth of SMEs, such as increased sales, revenue, and opportunities for investment and further expansion.

Gen Z’s Oversharing on Instagram Stories

Oversharing was initially used to explain the condition where someone excessively discloses more private information about themselves to the general public, both online and offline. Oversharing on social media by adolescents is a significant problem in the digital age. However, Gen Z is closer to this phenomenon because their lives must be connected to the existence of social media as a platform to introduce themselves to the public. Therefore, Gen Z must manage the boundaries between private and public information. This qualitative study uses a descriptive approach, using Sandra Petronio's Communication Privacy Management Theory. The research informants were Gen Z, aged 18-24, who live in Sidoarjo and Surabaya. This study found that Gen Z's oversharing behavior in Instagram Stories can be associated with uploading repetitive or repetitive content. Oversharing activities on Instagram Stories also create conditions where Gen Z is more willing to share the luxury and wealth they possess. Oversharing can also be part of personal branding and labeling for Gen Z. Oversharing not only impacts the person sharing it, but this activity can also have consequences for the audience, such as embarrassment, disturbance, and disappointment. This research shows how Gen Z could overshare on Instagram Stories and how they manage their personal life according to CPM theory.

Instagram Story Effects Usage Scale (ISEUS): A scale for user tendencies in social media

In today's technology, especially on Instagram, story effects have been used frequently by women. These effects make the face perfect by performing aesthetic procedures and make-up on the face. As a result of this perfection, the use of Instagram story effects can negatively affect women's perceptions of beauty. Additionally, the usage of beauty affects might make women have poor body image by diminishing their self-esteem and confidence and raising their social anxiety. This may lead to a rise in young girls seeking plastic surgery, particularly during adolescence. A scale related to the use of Instagram story effects and its effect on the perception of beauty has not previously been developed in order to measure this situation. Including this scale in the literature will open the door for further research that will support and raise awareness of the issue. As a result, an 8-item Instagram Story Effects Usage Scale (ISEUS) was developed in this study using data from 147 Instagram story effects users. In order to reveal the construct validity of ISEUS, exploratory and confirmatory factor analysis was applied. The results show that the developed scale's psychometric properties are satisfactory. ISEUS is intended to be used in a variety of research projects that bring together different disciplines.

Digital Storytelling in Public Health: Lessons from COVID-19- Related Instagram Stories for Future Crises

Digital Storytelling in Public Health: Lessons from COVID-19- Related Instagram Stories for Future Crises

Pemanfaatan Humas Siber pada Akun Instagram Band Musik Dangdut Guyon Waton

This research aims to find out how the band Guyon Waton's cyber public relations is used on Instagram. This research uses a qualitative method with a descriptive approach which uses the concept of Puspitasari and Purwani theory which is generally carried out through the use of Cyber Public Relations namely, Constant Internet Communication, Fast Internet Response, Internet Global Market, Interactive, Two-way Communication, and Economical . The results of this research show that the use of cyber public relations on Instagram by the Guyon Waton band is quite good in several ways based on analysis, namely, constant internet communication, fast internet response, global internet market, interactive, two-way communication, and economical. Guyon Waton has a characteristic of uploading funny content and follower content to keep his followers connected and active. The conclusion is that Guyon Waton uses Instagram as a medium for publicizing band activities. In its use, Guyon Waton carries out communication in a unique way, namely replying to DM messages which are then uploaded to Instagram stories. Apart from that, another unique way is to upload funny memes and some viral content to bring to life the meaning of Guyon Waton itself, namely outrageous jokes. In this unique way, Guyon Waton has so many fans that it has earned the title of band with the most followers in Indonesia at 1.5 million followers.

Fireside chats in the age of social media: a pentadic analysis of Alexandria Ocasio-Cortez’s Instagram stories

ABSTRACT Congresswoman Alexandria Ocasio-Cortez has received attention for utilizing the social media platform Instagram to connect with her audience. This paper applies Kenneth Burke’s pentadic analysis to Ocasio-Cortez’s Instagram stories as she communicates the transition process into Congress. I argue that there are competing ratios that frame her message: scene-agent and agent-scene. This paper attempts to extend scholarship by expanding pentadic criticism to include dueling ratios within one pentad as well as a secondary agent as crucial to Ocasio-Cortez’s agent-scene ratio.

UTILIZATION OF MSME DIGITAL MARKETING STRATEGIES ON INSTAGRAM DESCRIPTIVE QUALITATIVE ANALYSIS @DENISA_SPREI

This study aims to analyze the digital marketing strategies employed by micro, small, and medium enterprises (MSMEs) on Instagram, specifically focusing on the @denisa_sprei account. The research employs a descriptive qualitative approach, utilizing data collected through direct observations of the Instagram account, semi-structured interviews with the account owner, and analysis of Instagram features and performance metrics. The primary objectives are to identify the key strategies used for enhancing brand visibility, engaging with customers, and boosting sales through Instagram. The findings reveal that @denisa_sprei effectively employs several strategies to maximize its digital marketing efforts. The use of visually appealing content, including high-quality images and engaging videos, plays a crucial role in attracting customer attention and building brand identity. Active interaction with followers through comments and direct messages (DMs) strengthens customer relationships and improves loyalty while leveraging Instagram features such as Instagram Stories, Instagram Reels, and Instagram Shopping enhances customer convenience and facilitates the purchasing process. Additionally, Instagram Insights is utilized to track performance and adjust strategies based on follower preferences and engagement metrics. Overall, the study concludes that Instagram serves as a powerful marketing tool for MSMEs, providing significant benefits in terms of brand visibility, customer engagement, and sales growth. These insights offer valuable guidance for other MSMEs seeking to optimize their social media marketing strategies.

Bonding with followers: Chronotopes and scales in political communication on Instagram

In this study, I apply the notions of chronotopes and scales to analyze how Alexandria Ocasio-Cortez, a US politician and activist, constructs a relatable persona in her Instagram stories. I focus on two strategies that she deploys: the mixing of chronotopes associated with different scales of formality/publicness within the same story, and the use of downscaling strategies to reduce the formality of public chronotopes. More specifically, I analyze her alternation in the same story of images evoking chronotopes related to different domains of her life which can be placed on divergent scales on the public/private and formal/informal continuum. I also show how she uses downscaling strategies such as introducing her dog within chronotopes related to her role as a politician, establishing interpersonal connections, or talking about personal issues to reduce the distance between herself as a politician and her followers. This article thus contributes both to the study of the relationships between chronotopes and scales and to the analysis of communication strategies by politicians.

Strategi Promosi Melalui Media Sosial Instagram Di Langgeng Florist Bali

Langgeng Florist Bali is one of the flower businesses in the Jimbaran area which was established in 2013 and has experienced very fast development. This development is supported by promotional strategies carried out on Instagram social media to introduce the products or services they have. The aim of this research is to determine the promotional strategy for Langgeng Florist Bali which is carried out through Instagram social media. Data collection techniques were carried out using interview and documentation methods. The data obtained was then analyzed using the SWOT analysis technique by combining internal and external factors. The research results show that the Instagram social media strategy implemented is as follows: (1) participating in events or exhibitions and posting these moments via Instagram stories. (2) working with influencers or popular accounts to collaborate to create interesting content about flowers, (3) creating interesting and creative visual content by utilizing Instagram features such as reels, guides, or shopping (4) carrying out product and service diversification strategies services such as wedding decorations, (5) identifying market segments and determining the market segments that best suit Langgeng Florist Bali's products and services.

Dampak Penggunaan Instagram Terhadap Bisnis dan Sebaran Informasi

This study aims to analyze the impact of Instagram usage on business and information dissemination. Using a qualitative approach through a case study method, this study involved semi-structured interviews with 40 participants consisting of active Instagram users, business actors. The results of the study indicate that Instagram acts as an effective marketing tool, allowing businesses to increase brand visibility and reach a wider audience. Features such as Instagram Stories, IGTV, and Instagram Shopping have proven to be useful in attracting customer attention and facilitating transactions. In the context of information dissemination, Instagram allows for the rapid and wide distribution of news and educational content. User experiences vary, including social and creative benefits, but also raise concerns about potential addiction and privacy issues. This study provides valuable insights into the role of Instagram in business and information dissemination, and highlights the importance of wise use to maximize benefits and minimize risks.

Social Media Content Development for Instagram of Jabung Village Klaten to Increase Audience Engagement

Currently, most village governments use social media to share information about the village, to introduce the village's potential, and to interact with villagers and the wider community. However, the Jabung Village Government does not yet have a social media account as an information channel. Therefore, the author aims to create a social media account to achieve one of the village's missions. This study discusses the content strategy on the main social media platform, Instagram, for the Jabung Village Government, Klaten, to increase engagement. This strategy aims to make the potential of Jabung Village more widely known. The author selects a strategy that aligns with the target audience and uses effective as well as engaging communication to ensure that all information is conveyed well and interaction with the audience is established. The Instagram content strategy is also designed according to the needs of the audience, especially the residents of Jabung Village. The method used is qualitative, with data collection through observation, interviews, and literature studies. The conclusion of this strategy shows that using attractive content titles is the most effective strategy to increase engagement, and the most effective content is Playful Content on Instagram story, utilizing interactive features such as polling and question boxes.

Strategi Promosi Program Dokumenter Televisi “Doctive: Persona” Melalui Media Sosial Instagram

One of the success factors of a television program is program promotion. For this reason, a producer has a role to determine the right promotional strategy. The aim of this study is to create a promotional strategy for documentary programs via social media Instagram to attract attention and to provide information about the program being created to the wider public. The creation method used to create promotional content uses the Canva and Adobe Premiere applications which are used to edit video clips and make them into trailers as part of the program's promotional content. The promotional technique used is sharing content about the program through feeds, reels and Instagram stories. Based on the results of the insight review of the Instagram account used as promotional media, it was found that the total number of visits to all uploaded content was 449 visits in one week. The promotion strategy via Instagram social media is successful and it is used appropriately by sharing content in which the features provided by the Instagram can attract the public's attention.

PELATIHAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI PRODUK UMKM UNGGULAN DI DESA WISATA AAN, KLUNGKUNG

The current flow of digitalization needs to be studied, so that we can always adapt to developments over time, including in the era of digitalization 5.0. Until now, Aan Tourism Village has taken advantage of existing digitalization opportunities by promoting its potential attractions through Instagram social media. Aan Tourism Village which located in Klungkung district, is a tourist village that has the potential for natural, culinary and spiritual tourist attractions. It is important to maximize the use of social media, especially Instagram, to promote the various attractions of Aan Tourism Village, including MSME products produced by local communities as souvenirs for tourists when traveling. The aim of this program was to help the MSME business stake holders in Aan Tourism Village to carry out promotions on Instagram social media, by editing photos using the features offered to beautify photos. The results of this training were; (1) Instagram business social media account, (2) Upload photos of MSME products that have been edited using Instagram editing features, (3) Upload Instagram stories by adding interesting stickers, locations, captions and songs. In conclusion, these three outputs can make the products they offer attractive before uploading them to Instagram social media.

Instagram Stories and Personal Branding Among Communication Students at Mercu Buana University

This research aims to examine the influence of utilizing Instagram Stories on personal branding among students of the Faculty of Communication Sciences at Mercu Buana University in Jakarta. A quantitative approach with an explanatory survey method was employed in this study. The population consisted of active undergraduate students of the 2016 cohort in the Communication Studies program, with a sample of 171 respondents obtained through proportional stratified random sampling. Data were collected through a questionnaire using a Likert scale. Data analysis included descriptive statistics and simple linear regression analysis. The results indicate a positive and significant influence of Instagram Stories utilization on students' personal branding, with a regression coefficient of 0.900, a determination coefficient of 66.9%, and a t-value greater than the t-table value (18.334 > 1.65392). These findings confirm that Instagram Stories can potentially be utilized as a means to build effective personal branding for students through the posting of engaging content that reflects their personality and embraced values. However, it is important to note that personal branding is not solely influenced by the use of Instagram Stories but also by other factors such as consistency, audience interaction, and a profound understanding of personal branding strategies.

Canva Sebagai Media Desain Untuk Promosi Content Creator

The design of content created by influencers and entrepreneurs to enhance performance and attract customer interest includes visual graphic design for logos or content creation. This study aims to determine if Canva as a design tool can be used for promotion by content creators. The principles of Visual Communication Design from Gestalt Theory include form similarity, pattern continuation, proximity, closure of form, and imagery. The research method used is descriptive qualitative. The technique for determining informants is purposive sampling from two content creator accounts, namely Anggel Kitty Store and Traccy.id in November 2023. The research findings are firstly, form similarity with the use of color in the design, both using visual messages in the design; secondly, the continuity of patterns in pictures, colors, and fonts in the design and the presence of informative messages; thirdly, the proximity of positions grouped according to type and function in the design, both using the logo layout in the design; fourth, closure of shape using sketch classes and squares in the design; and fifth, the core images used by content creators as visual messages in promotion. The designs created through Canva are used as promotional media for skincare, accessories, and makeup to be uploaded on Instagram, updated in Instagram stories, and to determine the design of posters to be promoted. Using Canva Pro is more appealing because it has more features than the standard Canva, and the designs also look better.

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors

Social media has become a key touchpoint in contemporary customer journeys. Consequently, prior studies have investigated how social media content drives outcomes. However, much of this research has focused on the design of individual, isolated content elements, paying limited attention to how individuals respond to their holistic combinations. Drawing on multimodality, this study investigates how combinations of content elements drive social media engagement behaviors (SMEBs), a critical social media outcome. Through a fuzzy-set qualitative comparative analysis with 516 Instagram stories, the findings reveal four content element configurations that can drive high SMEBs: the loud, the informative, the affective, and the relational. These findings contribute to the literature by demonstrating that multiple configurations of content elements can simultaneously drive SMEBs, thus challenging the dominant view in the literature, which has focused on the effectiveness of isolated elements on diverse outcomes.

“It's Kind of My Job to Post Perfect Stuff, But Kind of Not “ – How Influencers with Borderline Personality Organisation Become Activists for a Salutogenic Personal Recovery in the Instagram Stories

“It's Kind of My Job to Post Perfect Stuff, But Kind of Not “ – How Influencers with Borderline Personality Organisation Become Activists for a Salutogenic Personal Recovery in the Instagram Stories

Reaching Malaysian ESL students through Instagram stories - perceived effectiveness, language exposure and learner engagement: A structural equation modelling analysis

Students often find discontinuation between classroom learning and out-of-school practice. As Generation Z and millennials are avid users of Instagram and Instagram Stories, this research aims to study the perceived effectiveness of social media on language exposure and learner engagement, with a learner’s perceived proficiency as a moderating effect. A total of 202 Malaysian Chinese Independent Secondary School Senior 2 and Senior 3 students took part in the Google Form survey. This quantitative study employed partial least squares structural equation modelling for data analysis. The results showed that Instagram Stories are perceived to be effective and useful as it contributes to language exposure and learner engagement agentically, cognitively, and emotionally. However, a learner’s perceived proficiency was not found to be a significant moderator. Future studies point towards exploring English learning outside of the classroom context using other engaging social media tools such as TikTok and more.