Social Media Instagram Research Articles

Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav.ery

Krav.ery is a custom cake business that was founded in June 2020, during the Covid-19 pandemic. Krav.ery uses Instagram social media in marketing their products and services, by uploading interesting and consistent content. The increased use of Instagram as a marketing medium can also be seen from the creativity of businesses in producing interesting content that is relevant to the pandemic situation. Because of that, many do s of Krav.ery's products and services through the content they upload. This has made Krav.ery experience an increase in sales during the pandemic until now, because the Content Marketing and s found on Krav.ery have increased customer purchasing decisions.Theories used to support this research are content marketing theory, online customer review theory, and purchasing decision theory. In this study, content marketing and online customer review as independent variables and purchasing decisions as the dependent variable. The objects of this research are content marketing, online customer review, and purchasing decisions on purchasing decisions at Krav.ery. The data collection technique used in this study is a communication technique by distributing questionnaires electronically via Google Forms to 105 respondents. The sampling technique used is a non-probability sampling technique with a judgment sampling approach. The procedure used for model testing and data processing is using the SBM SPSS Statistic 20 software. The results obtained from the data analysis test in this study indicate that variables X1 (content marketing) and X2 (s) affect variable Y (purchasing decisions), namely that there is a positive influence between content marketing and online customer review on consumer purchasing decisions at Krav.ery This is shown by the results of research on visual communication variables influencing purchase intention variables. The conclusion of this study is to test 105 respondents who have purchased and consumed products from Krav.ery, stating that there is a positive influence of content marketing and online customer review on Krav.ery on purchasing decisions at Krav.ery

Pengaruh Media Sosial Instagram dan Harga Tiket terhadap Keputusan Berkunjung Event Deliland Festival 2023

This research aims to determine the influence of Instagram social media and ticket prices on the decision to visit the Deliland Festival 2023 event partially and simultaneously. This research uses quantitative methods. The object of this research is the Deliland Festival 2023 with data collected through questionnaires and observations. This research was analyzed using data quality tests, classic assumption tests consisting of normality and reliability, multiple linear regression analysis, hypothesis testing and coefficient of determination tests. The results of this research show that partially the social media Instagram has a positive and significant influence on the decision to visit the Deliland Festival 2023 event. The ticket price partially has a positive and significant influence on the decision to visit the Deliland Festival 2023 event. Simultaneously the social media variables Instagram and the ticket price have an influence positive and significant towards the decision to visit the Deliland Festival 2023. Then based on the determination value it lies in R Square. It is known that the coefficient of determination value is R2 = 0.527, which means that all independent variables, namely social media Instagram and ticket prices, influence the decision to visit by 52.70% and the remaining 47.30% can be explained by other variables not examined in this research. Keywords: Instagram, Price, Visiting Decision.

Integrasi Media Sosial Instagram Terhadap UMKM “Mie Ayam Jakarta dan Solo Pak To” Kelurahan Ngagel di Kota Surabaya

MSMEs or commonly called Micro, Small and Medium Enterprises are one of the businesses that have weaknesses in the marketing sector. This task discusses the Marketing of Chicken Noodle MSMEs using Instagram social media. Marketing of this chicken noodle business is only carried out in the area around Ngagel in the city of Surabaya, so the marketing of the chicken noodle business using Instagram social media is expected to be better known by many people and can attract new customers considering the number of Instagram social media users who are quite a lot ranging from small children, teenagers to adults. After carrying out this project task, our hope is that the chicken noodle business can be better known by many people and can attract new customers

Pelatihan Pemasaran Digital Bagi Pelaku UMKM Desa Dukuhmojo-Mojoagung Menggunakan Media Sosial WhatsApp dan Instagram

Advances in information technology have had a significant impact on various aspects of life, one of which is the economic sector. Buying and selling activities are one of the main components of economic activity. Initially buying and selling activities depended on conventional markets which were carried out directly. However, with the development and advancement of technology, buying and selling activities have become more common and efficient. One sector that carries out buying and selling is Micro, Small and Medium Enterprises (UMKM). Along with advances in technology, MSME players should also adapt the form of marketing and sales they carry out, namely by making optimal use of digital marketing. As an effort to help UMKM carry out digital marketing, community service activities are carried out in the form of digital marketing training. Partners in this activity are MSMEs in Dukuhmojo Village, Mojoagung District, Jombang Regency, East Java. This community service activity is carried out using the Asset Based Community-Driven Development (ABCD) method. Adopting this method, community service activities are carried out in the form of training for partners, with a focus on digital marketing using social media Instagram and WhatsApp media. The results of the activity show that the training is effective in increasing partners' knowledge about digital marketing. Apart from that, MSME players stated that they were helped by the assistance from the service team, especially in terms of technical marketing using Instagram social media.

The Influence of Instagram Social Media and Product Innovation on Consumer Purchasing Decisions at Double Egg Coffee Medan

This study aims to determine whether there is an influence of Instagram social media and product innovation on consumer purchasing decisions at double egg coffee Medan. This study uses quantitative methods with sample collection techniques using purposive sampling techniques, with a total sample of 116 people who have visited double egg coffee. The data collection technique in this study was carried out by distributing questionnaires whose measurements were on a Likert scale and statistically processed using multiple linear regression analysis which tested the hypothesis with the F test, T test, and the coefficient of determination, before which the data had been tested using validity tests, reliability tests and classical assumption tests. Data management using the SPSS 26 for windows programme. Partially, Instagram social media and product innovation have a positive and significant effect on consumer purchasing decisions at double egg coffee jln. Selamat ketaren no 49-51 mmtc complex (unimed intersection), medan, indonesia 20223.Based on the results of the study, it shows that the social media variables Instagram and product innovation simultaneously influence purchasing decisions. This can be seen from the results of the hypothesis test carried out with the results of the fcount> ftabel value 163.893> 3.07 and the significance value is 0.000 <0.05. The determination coefficient test shows a value of 0.744, which means that social media instagram and product innovation affect purchasing decisions by 74.4% while the rest is influenced by other variables.

ANALYSIS OF ADVERTISING INFLUENCE, BRAND TRUST, AND INSTAGRAM PRODUCT REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE

Objective – This research aims to analyze how much influence the use of Instagram by Skintific on consumer purchase decisions. Design/Methodology/Approach – The research method used is quantitative with a survey design. The sample was taken randomly from as many as 101 respondents from various regions in Tasikmalaya. The analysis was performed using SPSS software version 27.0. Findings – The study's findings indicate that advertising, brand trust, and product reviews have a significant positive impact on the decision to purchase Skintific skincare products through Instagram in the Tasikmalaya region. Conclusion and Implications – The strategy of using social media Instagram was able to bring Skintific to be known very widely. Once consumers get to know a brand, then direct them to explore and observe product reviews from other consumers. Then consumers will judge the products they buy to create brand trust in Skintific skincare products.

Influence of Big Five Personality Traits on Self-Disclosure in Early Adulthood Instagram Social Media Users

Self-disclosure is the ability of individuals to voluntarily disclose information about themselves to others that is personal. This will affect both him and others, if done excessively. From the influence of self-disclosure factors based on personality type can be seen and focus on the personality of the big five personality in Makassar State University students. This study involved students of Makassar State University (N=381). The sampling technique used is cluster random sampling. The measuring instruments used are the Big Five Inventory scale (BFI) adaptation scale from Ramdhani (2012) and the self-disclosure scale from Tamaraya research (2020). Data analysis used in this study is a multiple linear regression technique. The results showed that there is not significant influence with the four big five personality, namely, Openess to experience, conscientiousness, extraversion, and agreeableness to self-disclosure. While personality neuroticism has a significant effect on self-disclosure. This research has implications in the field of Social Psychology and is useful for students to be able to determine the value of attitudes, emotions, and values that affect individuals on personality that are carried out towards self-disclosure.

Digital Marketing dalam Meningkatkan Keunggulan Kompetitif Kerupuk Singkong Desa Petung Kabupaten Gresik

The rapid development of technology has an impact on changes in behavior and people’s lives in all sectors. Technological progress cannot be avoided. Therefore, we must be able to use it wisely to support productivity in life, both in the sectors of Government, Culture, Education, and the Economy. The method used in the implementation of community service is ( socialization is carried out by exposing digital marketing materials; (2) education, namely providing an understanding of the importance of labeling on product packaging; (3) training and practice of making labels and Instagram social media for promotion and market product so that the marketing reach os its product is more comprehensive. This community service activity concludes that the socialization, education, training, and practice participants went well and succeeded; the cassava cracker business owner has put a unique name label (Krusava Ma’Yah) on the cracker packaging and has an Instagram @_krusava ma’yah, which was created and made by the trainees. It is hoped that the improvement in the condition of business actors after assistance will be able to increase the competitive advantage of cassava cracker product.

The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta)

The aim of this research is to analyze more deeply the relationship and influence of content quality, price on purchase decisions mediated by celebrity endorsers on purchase decisions via Instagram. The method used in this research is a quantitative method. In this research the variables used are independent variables, mediating variables and dependent variables. The independent variables used are price and content quality. The mediating variable used is Celebrity endorser. The Dependent variable used is Purchase decision. The population in this study are Instagram social media account users who live in Jakarta with a sample size of 150. Data analysis techniques using SEM with AMOS tools. The conclusions are Price influences Celebrity Endorser, Celebrity Endorser influences Purchase decisions, Price influences purchase decisions, and Price influences purchase decisions through celebrity endorsers with a CR value of 2.06 > 1.96

Personalize Consumer Needs in Digital Marketing to Attract Medical Technology Awareness

As an information technology company for health facilities, in building information and expanding reach to the target market through Instagram social media, this medical technology company carries out social media activities that can be seen through content posts that have been designed with variety and as attractive as possible according to the predetermined brand image. Instagram content is certainly tailored to the company's target market, and according to the marketing carried out by B2B companies. Here medical technology companies for their target market are health facility owners, or health facility managers. By using the concept of four pillars of social media strategy proposed by Lon Safko and David K. Brake in their book entitled The Social Media Bible: Tactics, Tools & Strategies For Business Success, where the four pillars of content contain entertainment, collaboration content, educational content, and information content. This study aims to test the position of customer needs and content suitability whether it has an effect on increasing brand awareness. This was done by surveying 65 respondents who had experience receiving digital advertisements. With the urgency to change the approach to ensure that the content presented is more in line with customer needs and can increase brand awareness.

Naive Bayes Classification of Bullying and Non-Bullying Comments in Instagram Social Media Posts

Machine learning is a type of artificial intelligence that provides computers with the ability to learn from data. There are three main branches of machine learning, namely supervised machine learning, unsupervised learning, and reinforcement learning. One of the categories in supervised machine learning is classification. Classification is the process of assessing a data object where the object is put into a certain class from the number of classes available. An example of a classification algorithm is Naive Bayes with classification using probability and statistical methods. This algorithm is used to classify Bullying and Non-bullying with a division of training data and testing data, namely 60:40, 70:30, and 80:20 resulting in the best accuracy value for training data and testing data 60:40 of 66%.

Proses Produksi Konten Edukasi Praktek Pencegahan Pungutan Liar (PUNGLI) Komite Di Sekolah Menggunakan Media Sosial Ombudsman Republik Indonesia Perwakilan Provinsi Sumatera Barat

The production of this educational content is motivated by the committee collecting money associated with students' academic affairs. Meanwhile, based on Article 10 Regulation of the Minister of Culture, that committees in fundraising only in the form of assistance and donations. Therefore, the author and his team did this the committee's process of producing educational content on illegal levies so that in practice they do not maladministration occurred. This educational content production is aimed at parents students can understand the context of the committee in accordance with the agreed rules, and be able to differentiate between things that fall into the category of illegal levies school environment. This educational content is disseminated to the public via The official social media of the Indonesian Ombudsman Representative of West Sumatra Province, namely Instagram. The process of content production activities begins with a discussion of ideas and cases which will be included in educational content, including taking videos at three predetermined locations. After completing the educational content The editing process was then uploaded to the Indonesian Ombudsman's Instagram social media Representatives of West Sumatra Province, an evaluation was carried out on use subtitles (dubbing) which should be in Indonesian.

Personal Branding Strategies Of The Deputy Mayor Of Surabaya Through The Instagram Account @Cakj1

Competition is becoming tougher, and the easy and fast use of social media has made people more dependent on it. The ease of accessing Instagram social media has made Cak Ji, the Deputy Mayor of Surabaya. He routinely documents his daily activities through photos and videos and uploads them to his personal Instagram account. Researchers seek to analyze the video and photo content uploaded by the individual on their Instagram account, from February 26, 2021, to February 26, 2022. The aim is to determine whether the image displayed is in line with the actual personality or merely a portrayal done to meet content needs on the platform. This study uses the concept of personal branding, particularly through the application of The Eight Laws Of Personal Branding developed. The research method used is qualitative research with a descriptive qualitative approach. In collecting data, the method used is documentation. Data analysis uses the model of data reduction, data presentation stage, and conclusion drawing or verification stage, by interpreting and analyzing the existing data based on the theory used by researchers to draw conclusions. From the research conducted on the Instagram account @Cakj1, it can be shown that Cak Ji's personal branding fulfills the eight main concepts of personal branding by Peter Montonya, namely: 1. (The Law of Specialization), 2.(The Law of Leadership), 3. (The Law of Personality), 4. (The Law of Distinctiveness), 5.(The Law of Visibility), 6. (The Law of Unity), 7. (The Law of Persistence), 8. (The Law of Goodwill).

Factors Influencing Adoption of The Diffusion of Instagram Social Media Innovations among Selected Football Clubs in Tanzania

The study aimed to determine the adoption of the diffusion of Instagram social media innovations among selected football clubs in Tanzania. The diffusion of innovation theory guided this study to answer the studied objectives. There needs to be more studies that assess the factors influencing the adoption of the diffusion of social media innovations in the Tanzanian context, which are guided by the diffusion of innovation theory, particularly on the relative advantage, compatibility, and trialability. A survey strategy was utilized in data collection by administering the questionnaires. A sample of 90 respondents was drawn from the study population. Quantitative data was analyzed based on descriptive statistical analysis and multiple linear regression Analysis. The variables under the study were Relative advantage, compatibility, and trialability. In contrast, the dependent variable was the adoption of the diffusion of Instagram social media innovations among selected football clubs in Tanzania. The findings showed that Relative advantage and compatibility affect the adoption of the diffusion of Instagram social media innovations among selected football clubs in Tanzania, while trialability has no effect. This study has unveiled the knowledge contribution by validating the Diffusion of Innovation Theory (DOI), specifically on the Instagram social media platform, by suggesting the relationship between variables under the study by approving or disapproving the theory. The findings will have practical implications that can be applied in real-world contexts to technology adoption.

ANONIMITAS VISUAL DAN PENEKANAN VERBAL: Tinjauan Semiotika Konten Instagram BNN Cegah Narkoba

The success of the Badan Narkotika Nasional (BNN) in protecting and saving the Indonesian people from stopping illegal drug trafficking in 2021 has exceeded the target set. This can be realized thanks to preventive campaigns, including Instagram social media. This research aims to present the results of a semiotic analysis of visual content uploaded by BNN via the BNN Cegah Narkoba Instagram account (@bnn_cegahnarkoba) from January to June 2022 based on their success in reducing the rate of triggering and illicit circulation of drugs in Indonesia throughout 2021. The method used in this study is the triadic semiotic analysis by Charles Sanders Peirce, who interprets the relationship between objects through DKV elements, DKV principles, and typography in contents with a representamen that produces an interpretant. The results of this research show that the meaning of the BNN Cegah Narkoba’s campaign content tends to display anonymous visual representations of its audience and places more emphasis on preventive verbal messages. Additionally, visual associations to symbols of popular fictional characters are also used so that the range of impact can be even wider. This tendency is carried out based on compliance with media ethics and consideration of the target audience dominated by young people. Keywords: anti-drug campaign, BNN, Peirce’s semiotics

Influencer Credibility And Instagram Users' Purchase Interest

<p>This research aims to determine the level of relationship between beauty influencer Tasya Farasya’s credibility, as well as its three indicators: trustworthiness, expertiseness, and attractiveness, with her follower’s purchase interest on the Instagram social media account @tasyafarasya for Somethinc’s skincare products. The population in this study is 6.3 million followers of the @tasyafarasya account, from which a sample of 135 respondents was then taken using slovin formula. The data in this research was obtained through a survey method by distributing questionnaires via Google Form, then the data was analyzed using the Pearson’s Correlation Product Moment test<em>. </em>The research results show that there is a significant and strong level of the correlation between Beauty Influencer Tasya Farasya’s credibility and her follower’s purchase interest on the Instagram account @tasyafarasya for Somethinc skincare products, which is proven by the Sig. value is 0,000 (p < 0,05) and the correlation coefficient is 0,73 (0,60 – 0,79: Strong correlation; high). This research contributes to proving that the use of influencers is a significant strategy in marketing products in digital media, as is true in conventional media</p>

Transformasi Digital Humas Bandara Internasional Jenderal Ahmad Yani Semarang Melalui Instagram

Company public relations has a strategic role, especially in the context of communication and information distribution. This research will explore PT Angkasa Pura I's public relations strategy in utilizing Instagram as a digital transformation medium, with the hope of providing a deeper understanding of the company's efforts to communicate and disseminate information through social media. The purpose of this research is to describe PR strategies PT Angkasa Pura I General Ahmad Yani International Airport in disseminating information and communication in the era of digital transformation, especially through social media Instagram @semarangairport. This research uses a qualitative method with a descriptive approach. The theories used are Public Relations, Digital Transformation, Social Media and PESO. The results of this research show that the Public Relations of PT Angkasa Pura I General Ahmad Yani International Airport Semarang has implemented a digital transformation strategy through Instagram by applying the PESO theory (Paid, earned, shared, owned) in disseminating information and communicating with the public.

Strategi Experiental Marketing Akal Production Pada Event Loal Museum Melalui Media Sosial TikTok

This Final Project Report is an application of project-based curriculum or other forms compiled based on the author's experience while making projects at Akal Production company as an event organizer located in Padang City. While in the company, the author created a unique event project that has never existed in Padang City, namely an interactive museum that emphasizes visual creativity. Loal Museum is a project idea created so that the citizens of Padang have a new place of art, entertainment and recreation. The event was held for 1 full month located in Fabriec Block, Parupuk Tabing. This event carries the theme Galaxy Pop Art by using the #MagicExperienceOfLoal campaign. Loal Museum has several rides whose purpose is to provide direct experience to visitors. In addition, the author who is part of Akal Production as Chief Of Admin and Social Media to manage the promotion of this event so that it has many enthusiasts and visitors who come every day of the month. This Experiental Marketing strategy is carried out through TikTok and Instagram social media. This strategy is used to create an interesting experience to make this event viral and known by many people is through TikTok social media. Through the experiental marketing strategy, many visitors come through their curiosity and experience firsthand the experiences that many other visitors have felt. The obstacle that the author faced when running thisLoal Musem project was the many communication errors that occurred.

Upaya Komunikasi Angel Perias Wajah Dalam Promosi Melalui Media Sosial

This final report was written to find out the communication efforts of makeup artists in Instagram social media promotions. In business, communication usually requires effective communication, one of which is promotion to face competition in selling products/services in order to create success in achieving business goals. Angel Makeup is a business operating in the field of make-up services which is domiciled in the city of Padang. Angel makeup artist provides women's makeup services, with various types of makeup looks to suit consumer needs. Therefore, in writing this final assignment, the researcher describes how Angel makes up her efforts in using Instagram social media as a means of promotion for the community, especially in the city of Padang. Makeup is one way to beautify yourself. Makeup is a market that has a high level of competition, this can be seen from the many types of makeup products that are produced domestically and imported from abroad. The high public interest in makeup has become a reference for other people to become a business field, and not just a product business, but makeup can also be a service business, one of which is a makeup artist. In 2016, a survey proved that there were 6000 MUA (Makeup Artists), and in 2021 there were more than 10,000 beauty service providers including makeup services in 35 cities in Indonesia.

Program Innovation in the National Amil Zakat Management System: A Step Towards Enhancing the Welfare of Mustahik

The continued development of the ZIS management system which gave birth to new programs which are the result of the program innovations of each amil zakat institution is expected to be able to improve the welfare of mustahik in various fields. This study aims to find out the collection, distribution, utilization and reporting of zakat, infaq, alms (ZIS) funds at BAZNAS Tulungagung and NU Care-LAZISNU Tulungagung. This research method is qualitative with descriptive research type, data collection techniques with in-depth interviews, moderate participation observation and documentation, data analysis model of Miles and Huberman. Checking the validity of the data by extending observations, increasing persistence, triangulation and member checks. The results of this study are 1) collection at BAZNAS Tulungagung through UPZ, Bank Transfers, Counters/counters, by conducting outreach to agencies and social media Instagram Facebook and YouTube while NU Care- LAZISNU Tulungagung through the MWC, Twigs and congregation, bank transfers, zakat car, with socialization to congregations, and social media Instagram Facebook and WhatsApp groups. 2) Distribution of BAZNAS Tulungagung through education compensation programs, medicine for Islamic boarding schools, mass circumcision, house renovations, and Zakat Community Development (ZCD) for tourist villages while NU Care- LAZISNU Tulungagung through education care programs, free medical treatment, disaster response, mosque construction, programs wholesale. 3) Utilization of BAZNAS Tulungagung through a basic food distribution program for orphans totaling 1500 pcs each year, One Family One Bachelor scholarship (SKSS) at 4 universities in Tulungagung for underprivileged families, "fertile goat" farms of 50 goats in the area village of Besole, business capital for etek traders is 1 million rupiah, while NU Care-LAZISNU Tulungagung through the staple rice program for the poor, 550 free eyeglasses for mustahik in the education sector, 140 "integrated goat" farms in the village area pakisaji, business capital for small businesses or wholesalers of 2 million rupiah. 4) BAZNAS Tulungagung reporting through the BAZNAS Information Management System (SIMBA) and Instagram social media and the official website while NU Care-LAZISNU Tulungagung submits reports to BAZNAS Tulungagung, People's Welfare, Ministry of Religion and social media Instagram and Facebook and WhatsApp groups.