Media Instagram Research Articles

Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory

Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory

The Use Of Instagram Media Is Integrated With The Inquiry Learning Model To Improve Critical Thinking Skills And Student Learning Motivation In The Matter Of Reaction Rates

The Use Of Instagram Media Is Integrated With The Inquiry Learning Model To Improve Critical Thinking Skills And Student Learning Motivation In The Matter Of Reaction Rates

Strategi Dinas Kebudayaan Dan Pariwisata Provinsi Sumatera Selatan Dalam Mempromosikan Objek Wisata Melalui Media Instagram @pesonasriwijaya

The strategy of the South Sumatra Provincial Culture and Tourism Office in promoting Tourism Objects through Instagram media @pesonasriwijaya aims to describe the way of the promotion strategy of the South Sumatra Provincial Culture and Tourism Office on Instagram social media. This type of research uses qualitative methods using AISAS Theory (Attention, Interest, Search, Action and Share). The results of this study indicate that the strategy used by the South Sumatra Provincial Culture and Tourism Office in promoting tourist attractions through the sriwijaya charm Instagram media is through the messages they convey on the sriwijaya charm Instagram, then attracting audience interest through post content, utilizing Instagram features such as highlights and hashtags to make it easier for people to find out tourist attraction information, making persuasive invitation sentences in each post caption, and making posters and sharing travel testimonials with the public.

The Effectiveness of Marketing Strategies Through Social Media (Study on Ayam Koplo by Hangry Indonesia)

With the development of technology and information, marketing can be done using social media. Ayam Koplo is a culinary business under Hangry Indonesia which also carries out marketing via social media Instagram and TikTok. This research was conducted using a qualitative approach by observing and analyzing Ayam Koplo social media. Found that marketing via social media TikTok and Instagram for the Ayam Koplo by Hangry Indonesia brand has not been effective. This is because the stage achieved in brand awareness for Ayam Koplo by Hangry Indonesia has only reached stage two, namely brand recognition. But more than that, brand awareness of Ayam Koplo by Hangry Indonesia has increased as seen from Tiktok social media followers and Instagram media impressions from January to March 2023.

Assistance with Visualization Publication on Jasdam II/Sriwijaya Instagram

Visual communication design is one application for creating a good image for Jasdam II Sriwijaya, the concept of communication and expression of creative power, which is applied in various visual communication media by processing graphic design elements consisting of images (illustrations), letters, colors, composition and layout. All of this is done to convey messages visually, audio and audio-visually to the intended targets. Instagram media is an alternative media for publishing information on activities at Jasdam II Sriwijaya. The aim of community service activities is to provide assistance. The community service method is through mentoring through 1) preparation, 2) implementation and 3) evaluation. The result of community service activities is that there is an increase in visits to Jasdam II/Sriwijaya due to seeing Jasdam II/Sriwijaya Instagram posts and Instagram story followers, likers and viewers also increase. After carrying out this community service activity, the community service team had a positive impact in introducing the Jasdam II/Sriwijaya environment to the community.

Assistance in the Publication of Activity Information Via Instagram Media at Jasdam II/Sriwijaya

Publication of activity information via Instagram media is an alternative form of improving the good image of Jasdam II Sriwijaya in the public eye with the aim of this community service activity being able to introduce Jasdam II Sriwijaya in detail with Instagram visuals packaged in an attractive way. The community service method is carried out by mentoring which is structured in three stages, namely 1) preparation, 2) implementation and 3) evaluation. The subject of service is the public relations manager of Jasdam II Sriwijaya. The results obtained were a 100% increase in the knowledge of public relations managers at Jasdam II Sriwijaya, not only in terms of visits but from followers, impressions, likes and viewers of the Jasdam II/SWJ instastory. After carrying out this community service activity, the community service team had a positive impact in introducing the community.

Islamic Law, the State, and Human Rights: The Contestation of Interfaith Marriage Discourse on Social Media in Indonesia

This study aimed at explaining the contestation of interfaith marriage discourse on social media, specifically on Instagram. The issue of interfaith marriage was quickly responded by social media users, not only by posting on their own accounts, but also by commenting on those posts of other people’s accounts. This study attempted to map Instagram media users’ comments on posts about interfaith marriage and to see the contestation of these comments in the context of the discourse on Islamic law, the state, and human rights in Indonesia. Qualitative research method was used in conducting this study. Data were collected from netizens’ comments on the issue of interfaith marriage, specifically the issue of interfaith marriage conducted by a member of Presidential Special Staff, the District Court’s decision on granting the interfaith marriage, and the Supreme Court’s circular on interfaith marriage. These comments were randomly selected and then analyzed using qualitative content analysis methods. This study found that: first, there were two response models for social media users when commenting on the issue of interfaith marriage on Instagram, they were the responses of acceptance and rejection. The narrative of the comments that accepted the idea of interfaith marriage emphasized human rights, diversity, freedom, and criticized the state’s involvement in private matters. Meanwhile, the narrative of comments that rejected the idea of interfaith marriage mostly refered to the provisions of Islamic law and state law. Second, based on these two response models, there was a contestation over the discourse of interfaith marriage in the context of Islamic law, the state, and human rights. However, this contestation was not based on a deep understanding of human rights and legal discourse. This contestation might have an impact on the public’s lack of legal understanding of interfaith marriage and had the potential to cause conflict on social media. This study confirmed that contestation of legal discourse came not only from people who had authority, but also from people who did not have in-depth legal knowledge.

Efektivitas Media Sosial Instagram Sebagai Media Promosi Pada UMKM Durian Woke

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.

Analysis of Language Strategies in the Digital Promotion of the Mulyosari Group Through Instagram Media

The research data consists of 10 Instagram content from several brands under Mulyosari Group. The analysis was conducted by paying attention to the use of language, communication style, and promotional strategies applied in Instagram content. The results of this study show that the language strategy used in digital promotion at the Mulyosari Group company through Instagram media involves the use of foreign languages, creative, simple, and interesting language. The language used tends to be informal and adopts a more relaxed communication style to attract the attention of Instagram users, the majority of whom are the younger generation

The Effectiveness of Peer Education and Instagram Nutrition Education on Changes in Knowledge and Consumption of Risky Foods in Students

Risky foods are foods that include foods high in sugar, salt, and fat that are consumed in excess. The results of Riskesdas showed excessive sugar consumption of as much as 53.1%, excess salt at 26.2%, and excess fat at 26.2%. This study aims to determine the difference in the effectiveness of nutrition education using peer education methods compared to education using Instagram media on knowledge and consumption of risky foods in University X Students in Padang City. Types of research Quasy Experiment, two group pretest-posttest design. The first group was given intervention through peer education A total of 12 samples and the second group were given intervention through media instagram, A total of 12 samples. The sampling techniques used are purposive sampling. Knowledge and consumption of risky foods were measured through interviews using questionnaires and the SQ-FFQ form. Data analyzed by test Paired sample t-test, Wilcoxon, and Mann Whitney. It was found that there was an influence of nutrition education using peer education On knowledge (p = 0.005), there is an influence peer education against food consumption (p = 0.000). As well as there is influence of media instagram On knowledge (p = 0.000), there is an influence media Instagram against food consumption (p = 0.000). There is no difference in the effectiveness of peer education with media Instagram against changes in knowledge (p = 0.311) and consumption of risky foods (p = 0.908). Method peer education and media Instagram are effective for changing knowledge and consumption of risky foods in students.

Influence of the use of Instagram Media on the Decision to Purchase Sa'dan Weavings, North Toraja District

Kain hasil tenun Toraja pada awalnya dipergunakan hanya untuk acara tradisional dan acara ritual seperti perkawinan dan acara rambu solo. Sejalan dengan perkembangan waktu kain tenun ini bisa dibuat seperti dompet, tas, pakaian seragam kerja dan sebagainya, dan kain tenun ini salah satu kearifan lokal yang perlu dilestarikan dan sekaligus menjadi objek wisata yang sangat menarik sebagai oleh – oleh bagi wisatawan baik dalam negeri maupun mancanegara. Perajin kain tenun Toraja untuk memperluas daerah pemasarannya maka para perajin harus mengikuti perkembangan pasar modern seperti instagram, untuk mempromosikan produknya kepada masyarakat baik dalam negeri maupun mancanegara dan pada akhirnya bisa menimbulkan daya tarik untuk melakukan pembelian dan sekaligus bisa meningkatkan hasil penjualannya. Penelitian ini menggunakan jenis penelitian korelasional yang bertujuan untuk menganalisis hubungan antara dua variabel atau lebih. Metode pengumpulan data yang digunakan adalah metode survei dengan menggunakan kuesioner.
 Hasil penelitian dari 100 responden rata – rata jawabannya 3, 435 yang artinya kecenderungan setuju. Kemampuan media sosial instagram berpengaruh sebesar 97 % terhadap naik turunnya nilai keputusan pembelian. Berdasarkan hasil uji t nilai signifikannya 0,000 < 0,05 yang berarti media sosial instagram (X) berpengaruh signifikan dan positif terhadap keputusan pembelian (Y).

Pemanfaatan Instagram Sebagai Media Promosi Jasa Tata Rias Pada Risa Vonda Make Up & Henna di Bukittinggi

This research uses qualitative descriptive research. The data collection method was carried out using interviews and observation. Based on the results of research conducted regarding "Use of Instagram as a Media for Promotion of Makeup Services at Risa Vonda Make Up & Henna in Bukittinggi" it can be concluded that there are several uses made by Risa Vonda, this is in accordance with the new media theory put forward by Pierre Levy. First, the social interaction view: the existence of new media that creates space between users to interact and get information quickly because Instagram is one of the social media that can provide a great opportunity to use Instagram as a promotional medium. Second, the social integration view: the social integration view related to this research is that Instagram has become a habit for Risa's clients who follow it to get all the latest information. In this case, clients can also see photos or videos uploaded by Risa after the client uses her services. From there, we got views from clients and opinions from Risa Vonda's followers. In using Instagram media, of course, there are internal and external obstacles that Risa Vonda feels. First: Internal obstacles, namely not optimizing the Instagram Business features on Instagram, and lack of time. External obstacles are internet networks when they travel to areas where it is difficult to get internet access.

Pelatihan Pengelolaan Media Sosial Sebagai Upaya Promosi Produk UMKM Desa Balongdowo

This community engagement discusses understanding in making online sales stalls through Instagram media for the two MSME actors. By going through activities in social media management training as an effort to promote the MSME products Salted Egg Pak Poh and Mama Bagas's Roasted Rice in Balongdowo village, as well as introducing the importance of managing social media that can be owned with the aim of building Brand Awareness. By going through the stages namely observation, training, lectures, practice for carrying out the training, and ending with an evaluation of the results of the activities that have been carried out. Then the results obtained by the two owners of MSME Salted Egg Pak Poh and Mama Bagas's Roasted Rice have mastered the strategy for using sales stalls through Instagram media and mastering strategies in using social media to build Brand Awareness in the long term.

Strategi Komunikasi Promosi @DesaWisataHanjeli Melalui Instagram

The presence of social media cannot be separated from Indonesian society, namely with the emergence of Instagram accounts carried out as a means of tourism promotion, promotional communication strategies. influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram social media @desawisatahanjeli as a means of promoting tourism in Sukabumi Regency. Based on the above background, the focus of the problem of this research is how the Instagram social media communication strategy @desawisatahanjeli in finding tourists through Instagram media promotion. This research is based on an innovative approach to tourism promotion communication strategies, namely Instagram social media. A qualitative approach will be used in this research using a case study research method. From the research findings, the use of Instagram social media as a means of promoting tourism in Sukabumi Regency uses various Instagram features such as: photo titles or captions, hashtags, comments, mentions. Furthermore, from the findings of observations of Instagram informants and interviews, @desawisatahanjeli is very effective in promoting tourism in Sukabumi District, as shown by the testimonials of visitors through the captions they uploaded on their personal social media.

Pengaruh Variasi Produk Terhadap Minat Beli Konsumen Erigo Store Melalui Media Instagram

This research wants to find out more about "The Effect of Product Variation on Consumer Purchase Interest" in accordance with the subject matter raised, namely the Effect of Product Variation on Consumer Purchase Interest at Erigo Store through Instagram Media. The background to this research is that in the current digital era, social media, especially Instagram, has become a popular platform for e-commerce businesses to promote and sell their products. In this context, this study tries to understand how the variety of products offered by erigo stores through the media of their Instagram accounts affect consumer buying interest. The purpose of this study was to find out how product variations in Erigo store products can influence consumer buying interest, to find out what factors most influence consumers in choosing Erigo store products through Instagram media. The method used in this research is descriptive quantitative research method based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. The population in this study are followers of Instagram Erigo store. Conclusions based on the results of the analysis and discussion of money that the researchers have explained, it can be concluded that attractive and varied product variations can increase consumer buying interest.

The Effectiveness of Instagram "Studyin.Japanese" to Improve Japanese Vocabulary Skills of Intermediate Level Japanese Language Department UMY'S Students

This study aimed to measure the effectiveness of the "studyin.japanese" Instagram account as a learning medium for improving Japanese vocabulary skills. This research uses quantitative methods with a purely experimental research design. The sample of this study was 30 students of the PBJ UMY Study Program level 2 for the 2021/2022 academic year. Data is collected through questionnaires and tests. The test results showed that the average value of the experimental control group was smaller than the average value of the control groTherehere was no significant difference between the experimental and control groups' learning outcomes. Furthermore, the results of calculating the effectiveness of learning in the experimental group with the N-gain formula were obtained at 0.116, which means that using the Instagram media "studyin.japanese" is not practical in learning Japanese Vocabulary. While the N-Gain control class is 0.512 which means the use of PowerPoint media is effective in learning Japanese Vocabulary. So it can be concluded that using conventional media is still more effective than using Instagram media "studyin.japanese" in learning Japanese Vocabulary. However, based on the results of the questionnaire, students gave a positive response. All respondents strongly agreed that "studyin.japanese" media in learning Japanese Vocabulary can be an alternative medium for learning Japanese Vocabulary. Students feel motivated and easy to memorize Japanese Vocabulary.

The Influence Of Promotion, Brand Image, And Advertising Attractiveness Through Instagram Media Social On Buying Decisions Of Namaste Resto Indonesia

This study aims to find out how much influence the variables are researched and studied by researchers, and also to prove that purchasing decisions that occur at namaste restaurants are influenced by some of the variables above, such as Advertising Attractiveness, Promotio, and Brand Image through instagram media social. The type of research used in this study is quantitative, where later there will be the use of important data that can be used as evidence or validation of data that will later be used for this thesis. This research will later use as many as 100 correspondents to be surveyed at the location of the Indonesia restaurant namaste, and the data obtained will later be processed into new data that is accurate and can be accounted for for its validity.

Instagram Sebagai Media Informasi untuk Memperkenlakan Keberadaan dan Kegiatan dalam Komunitas @Pf_Ent Palembang

PF Entertainment is a community of lovers of Korean-style modern dance or Korean Dance Cover which uses the mass media Instagram as an information medium for the public to introduce their existence and activities. However, as time goes by, this media competes with other media such as TikTok, which is currently very popular. The aim of this research is to utilize knowledge of Instagram media in introducing the existence and activities of PF Entertainment. This study uses a qualitative method. The theory used is Effective Communication Techniques. The result of this research is that by using Instagram, of course the admin always updates the activities carried out with 2 to 7 pieces of information in one month so that followers can follow and find out about developments in the PF Entertainment community.

PEMANFAATAN INSTAGRAM @MADIUNUMBULSQUARE SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN MINAT PENGUNJUNG TAMAN WISATA MADIUN UMBUL SQUARE

The use of Instagram social media is used by the community in carrying out many activities ranging from entertainment, doing business, looking for information or other activities. This study examines and discusses how Instagram is used as a promotional medium by the Madiun Umbul Square tourist park which is managed by the Marketing and Creative team through the Instagram account @maduiunumbulsquare and to find out follower responses to posts on the Instagram account @madiunumbulsquare. This research uses a descriptive qualitative method by collecting data through interviews and documentation and then analyzing it using the marketing mix theory or the marketing mix and the linkages to the use of Instagram features. Then test the validity of the data using the source triangulation method.The results of this study state that in promoting the Madiun Umbul Square tourist park using Instagram media in the form of posts, captions, comments, hashtags, tags, likes, followers, mentions, geotagging, Instagram stories, live Instagram and Reels Instagram can support the online promotion process in providing information , and influencing tourists to visit the Madiun Umbul Square tourist park. Based on the results of observations and interviews with several followers, Instagram social media is effective in increasing visitor interest. Evidenced by the statements of followers who know the Madiun Umbul Square tourist park through posts from the @maduiunumbulsquare account. The presence of Instagram social media is effective in increasing visitor interest.

The Influence of The #Pilahsampah Campaign on Instagram on The Intention of Sorting Plastic Waste in Youth

Research looks at the effect of the #pilahsampah campaign on Instagram on the intention to sort plastic waste in adolescents. The #pilahsampah campaign includes information on Instagram media about waste sorting. Experimental design study with 74 adolescent participants from DKI Jakarta with an age range of 19-23 years. Intention to sort waste was measured using a questionnaire developed by researchers based on the ATCT intention criteria theory (Action, target, context, and time) by Fishbein and Ajzen (2005). The results based on the analysis of the Independent T Test showed that in the post-test of the experimental group there were differences from the pre-test that was done previously compared to the control group (Sig.=0.00, p-value <0.05). It was concluded that the #pilahsampah campaign on Instagram had a significant influence on the intention to sort plastic waste among teenagers.