Instagram Followers Research Articles

Adoption and Use of Social Media Platforms by Ophthalmology Programs during the COVID-19 Pandemic.

Purpose The aim of this study was to determine whether the coronavirus disease 2019 (COVID-19) pandemic influenced the presence of ophthalmology residency programs on social media platforms. Methods The presence of all accredited ophthalmology residency programs on Twitter and Instagram was assessed for January 2020 and August through March 2021 through an online search. The number of followers and posts per month during these periods was collected for each program. The presence of programs on social media was compared between the two time periods. Results The percentage of programs on Instagram rose from 18% in January of 2020 to 57% in March of 2021 ( p < 0.001). On Twitter, the percentage of programs rose from 24 to 37% ( p < 0.001). From January 2020 to March 2021, the mean number of Instagram followers increased from 265 to 649 ( p < 0.0001), while the mean number of Twitter followers increased from 421 to 532 ( p < 0.0001). The top ten ophthalmology residency programs in 2021 according to Doximity all had Instagram pages, while 57 (53%) of remaining programs had pages ( p = 0.005). Meanwhile, 7 top ten programs (70%) were on Twitter compared with 36 (34%) of the remaining programs ( p = 0.036). Conclusions The presence of ophthalmology residency programs on Instagram and Twitter increased significantly after the onset of the COVID-19 pandemic. Social media represents an evolving platform through which programs can connect with prospective residents.

INSTAGRAM FOLLOWERS AS DIGITAL ASSETS FOR MSMEs ACTORS IN PALU CITY

This study aims to find out MSMEs actors in Palu City in understanding Instagram followers as digital assets. The qualitative research method was carried out through a phenomenological approach, used to examine more closely and in detail understanding and explanation of individuals based on their experiences. Sources of data applied in this study are primary data and secondary data. Through the study of phenomenological awareness, the researcher has explored the awareness of informants regarding the meaning of Instagram followers. Based on the results of data analysis that has been carried out and synergize the meanings found in several meanings through reflection. How do the informants understand the meaning of Instagram followers as an asset starting with making it a necessity that can bring profits, posting freely, sacrifices, digital assets, and a sense of loss. It means that the informant has reached the point of awareness in interpreting Instagram followers as digital assets.&#x0D; &#x0D; Keywords: Followers, Instagram, Digital Assets, and UMKM

Efektivitas Komunikasi Pemasaran Melalui Media Sosial untuk Menumbuhkan Kesadaran Merek Ladang Lima

The purpose of this study is to analyze the marketing communications that have been carried out by PT ABA through social media to raise awareness of the Ladang Lima brand. The object of this research is Ladang Lima Instagram, with the sample being Ladang Lima Instagram followers. The research method used is descryptive quantitative with the Customer Response Index (CRI). The result of this research is the marketing communication carried out by the company through social media Instagram has been effective in growing brand awareness, with a CRI value of 43.25%, this is also supported through analysis of brand awareness at the top of the mind level, the first healthy food brand mentioned by the respondent with the most answers was Ladang Lima. PT ABA lost the most consumer responses in the intention to action stage on the CRI hierarchy of 20.67%, meaning that after seeing marketing communications through Ladang Lima's Instagram, many respondents had the intention to buy Ladang Lima products, but did not actually take the purchase action.

Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.

The Influence of Advertising Value towards the Purchase Intention of MORA.id’s Products

MORA.id, a start-up beverage business, has been struggling to improve their advertisements and advertising value. Advertising value is considered to be an important factor to determine the consumers’ willingness to purchase advertised products or services. Hence, this research was conducted to analyze the influence of entertainment, informativeness, and irritation of advertising value towards the purchase intention of MORA.id’s products. To collect data for this research, the researcher used a census technique, and distributed questionnaires to all of MORA.id’s Instagram followers as the population. The distribution resulted a 69.51% return or 57 repondents, who were between the ages of 17 – 50 years old, followers of MORA.id’s Instagram profile, and are living in Indonesia.&#x0D; This research utilized SPSS 22 to process the collected data, and used multiple linear regression analysis to describe the influence of the 3 main independent variables towards the purchase intention. Based on the results of the multiple linear regression analysis, entertainment and informativeness were found to have significant influences towards the purchase intention. However, irritation was found to not have a significant influence towards the purchase intention. The data analysis also showed that entertainment, informativeness, and irritation were found to have a positive correlation with the purchase intention.

New Normal Digital Marketing (Instagram) Effect on Purchase Intention (Case Study in Wingstop Restaurant)

Digital marketing is the activity of marketing or promoting a brand or product using digital media or the internet. The influence of digital marketing strategies is certainly not far from the use of the internet and social media. Because this one application is often used by people during this new normal era. The increasing number of people who use social media is also being used by business owners, because by using social media as a means to provide information on the latest promos or simply creating content to increase engagement rates. The number of existing social media such as Instagram, Facebook, Twitter etc. One example of a social media platform that is often used by business people is Instagram. The purpose of this study was to determine whether there is any influence from social media marketing Instagram Restaurant Wingstop on purchase intentions at a Wingstop restaurant. This study uses a quantitative mode using premier and secondary data. The data collection technique consisted of observation and questionnaires. The population in this study was 114,000 people who were taken from the number of Instagram followers of the restaurant wingstop, and the sample used in this study was 100 people. For the data analysis process using simple regression analysis, the coefficient of determination with social media marketing as variable x (independent) and purchase intention as variable y (dependent). Social media marketing has a significant influence on purchase intention. With a result of 0.187 which implies that the influence of the independent variable (social media marketing) on ​​the dependent variable (purchase intention) is 18.7%, while the remaining 81.3% is influenced by other factors not examined in this study. Keywords: social media marketing, purchase intention, Instagram DOI: 10.7176/EJBM/13-21-06 Publication date: November 30 th 2021

Tourism in Digital Era: The Influence of Digital Marketing on the Intention to Visit Museum

The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum. Keywords: Instagram, electronic word of mouth, visit intention, media exposure, museum.

Contents and quality of travel tips on malaria in English and Spanish travel blogs

BackgroundEurope has about 10,000 imported cases of malaria each year, or around 80 cases per 100,000 trips to endemic areas. Non-use of chemoprophylaxis in travellers remains the main reason for this. The proliferation of online travel blogs as a source of advice (sometimes the only one used) for preparing a trip to an endemic area may play a role in the decision to use chemoprophylaxis. The aim of this study was to analyse the information offered on malaria in the main travel blogs in English and Spanish.MethodsFive hundred travel blogs in English and 100 in Spanish, considered highly relevant were analysed. The relevance were according to different metrics: (1) Alexa Rank; (2) social networks (RRSS) measuring the total followers of Facebook, Twitter, Instagram and YouTube; (3) number of monthly visits using the SEMrush tool; (4) domain authority; and (5) number of backlinks or incoming links using the SEMrush tool.ResultsOf the included travel blogs, 57% of those in English and 64% of those in Spanish offered information on malaria, and 79 and 75%, respectively, featured a discussion on malaria written as a blog post or in forum comments. Information on chemoprophylaxis was available in 56.1% of English-language blogs and 10.7% of Spanish-speaking blogs, while its side effects were discussed in 38.6 and 68.8%, respectively (p < 0.001). Content analysis revealed that the information was usually insufficient, incomplete or, more seriously, inaccurate. In many cases, this could discourage users from taking appropriate preventive measures.ConclusionsTravel blogs in English and Spanish provide low-quality information on malaria. The so-called “travel influencers” must communicate reliable, verified and quality information on malaria on their channels in a way that could contribute to reducing the burden of the disease in travellers.

The Influence of Lifestyle, Destination and Ewom's Image on the Decision to Visit Instagram Followers Explore Indonesia

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.

Persepsi Pada Jingle Shopee Versi Baby Shark (Studi Deskriptif Followers Instagram @Shopee_id)

The more and more trade and service companies causes ever-tougher promotion competition. Therefore, advertising in media becomes indispensable needed. The increased competition in trade spurs the emergence of commercial messages in the form of advertisements. One of the well-known e-commerce companies, Shopee, uses the famous Baby Shark song to be used as the company's jingle ad. Jingle is one of the audio stimuli used in advertising as a support for media activation of a product. The Baby Shark version of Shopee ads must have made a message that will be stored in the minds of the people, but each perception will emerge based on its own reasons. Therefore, this study uses the theory of perception by DeVito. The method used in this study is qualitative, where research will conduct data collection in the form of semi-structured interviews where researchers can more freely conduct interviews with ten informants from Instagram followers on @Shopee_id's account. This study aims to determine the public perception on the Shopee ad version of the Baby Shark version and to find out how perceptions are formed. The results of this study are that the community is more aware of Baby Shark songs compared to Shopee Baby Shark songs and the formation of public perceptions because the song is famous before being made a jingle by Shopee and the ad is broadcast on various media.

Faktor-faktor yang Mempengaruhi Minat Beli Ulang Green Product Starbucks

The growth of coffee consumption in the community has a negative impact on the increase in the amount of plastic waste from coffee drinks. This condition is the focus of Starbuck's attention to produce green product reusable Color changing cups. Therefore, this study aims to determine the factors that influence buying interest in green product reusable color changing cups. The research method used is survey and the data analysis technique used is path analysis. Primary data was obtained through a questionnaire distributed to 80 respondents who are Instagram followers @starbucksindonesia who use reusable color changing cups at the Sahid Sudirman Center. The results showed that Green Product had a positive effect on repurchase intention through green advertising. This research also shows that the innovation of reusable color changing cups as a green product launched by Starbucks, was received positively and in accordance with the needs of people who have started to care about environmentally friendly products. Starbucks consumers will reuse reusable color changing cups as containers or glasses when purchasing drinks.&#x0D;

Going public on social media: The effects of thousands of Instagram followers on users with a high need for social approval

Going public on social media: The effects of thousands of Instagram followers on users with a high need for social approval

Marketing Communication Program Design of Online Travel Agent Kliktrip Using Benchmarking and Analytical Hierarchy Process Methods

Kliktrip is an Online Travel Agent (OTA) that has trip &amp; activities facilities and was established in 2018 in Bandung. Kliktrip sales are still experiencing a decline due to low public awareness of Kliktrip which is seen through the number of downloads on mobile apps and Instagram followers. Kliktrip sales are still experiencing a decline and public awareness of Kliktrip is still low because Kliktrip has not implemented 7 out of 8 marketing communication mix optimally. Therefore, research was conducted to design an effective marketing communication program for Kliktrip by using benchmarking and Analytical Hierarchy Process (AHP) methods. Based on the results of AHP data processing, it can be seen that the selected benchmark partner is Explorer.id with a total priority vector value of 0.44 and benchmark results with Explorer.id concluded that Kliktrip needs to increases the value of SEO, page views, and unique visitors on the website, creates a Tiktok’s account, webisode, and video podcasting, collaborates with cross-promotion, makes contests (giveaways), increase the number of downloads and reviewers on mobile apps, implementing mobile billboards and cause-related marketing, increasing customer service operational time, participating in exhibitions, and collaborating with influencers.

ANALISIS TREN PENCARIAN INFORMASI: KASUS KEDAI KOPI RAMU

The Ramu Coffee Shop is thought to have experienced a shift in function, now the coffee shop has become a place for socialization and information-seeking media. The sales of Ramu Coffee Shops are still fluctuating and even tend to decline, even though coffee consumption in Indonesia has continued to increase in the last five years. In order to increase sales, Kopi Ramu advertises on Instagram social media using the Instagram Ads feature, but it is not yet known to what extent its effectiveness. The study aims to describe the characteristics and information-seeking behavior of Kopi Ramu's followers, as well as the effectiveness of Kopi Ramu product advertisements on Instagram social media. The research method used is descriptive analysis and average score. The results showed that the followers of Kopi Ramu Instagram were dominated by students aged 20-25 years, not limited to a certain gender, and the latest education was a high school graduate or equivalent with an income of less than Rp. 1,000,000. Kopi Ramu advertisements displayed on instagram social media are in the "Effective" category with an average score of 4.05. Information seeking behavior at the Ramu Coffee Shop is "Positive" with an average score of 3.697.

Analisis Persepsi Followers Instagram Akun @marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar

This research study is conducted with the objective to learn about the analysis of public's perception from Mario Teguh's personal branding that was taken from the Instagram followers of @marioteguh after the case of Kiswinar who claimed to be his biological son came to the public's attention on 2016. The main theory used is Personal Branding Concept and the method that's used is qualitative method. Data collective is through whatsapp interview. Based on this research study, Mario Teguh has two from three elements of personal branding which are clarity and specialization but failed to obtain the consistency element because of the difference between his personal branding and the reality after the case of Kiswinar.

Pengaruh Instagram @Pesenkopi_id terhadap Minat Beli Konsumen

Pesen Kopi promote their products using Instagram, which has thousands of Followers and Likes, not only on Instagram, in fact, almost all stalls of Pesen Kopi are always crowded with consumers. The purpose of this study was to determine the effect and effectiveness of marketing communication on Instagram @pesenkopi_id on consumer buying interest. The research approach used is quantitative with descriptive statistical analysis test and SEM WarpPLS analysis test. Samples were taken as many as 100 from Instagram followers @pesenkopi_id. The results showed the most influential variable is Connection to Attention, when Pesen Kopi pay attention to the Connection variable by providing information and promotion through Instagram @pesenkopi_id it can cause attention to Pesen Kopi products. Whereas the least influential variable is Context to Interest which means that the language and content of the message delivered by Instagram @pesenkopi_id does not make consumers interested in the products offered by Pesen kopi. Of the 14 variables, there are 6 not significant variables, namely Context to Interst, Communication to Attention, Attention to Desire and Action, Interest to Desire, and Desire to Action, so marketing communication (4Cs) is less effective and less influential on buying interest (AIDA) in Instagram @pesenkopi_id.

Consumer Brand Engagement and Brand Communications on Destination Brand Equity Maritine Tourism in Indonesia

This study aimed to understand the influence of consumer-brand engagement and brand communication on destination brand equity, survey to maritime tourism of Ujung Kulon and Anak Krakatau, Banten. The population chosen in this study is the Instagram followers of Ujung Kulon and Krakatau Banten.The total of the samples are 96 respondents chosen using purposive sampling. This study used inferential statistic tests, which were divided into two: The correlation Test and Linear Regression Test. This study used a correlational survey method Approach. This research used a quantitative approach and a positivist paradigm. The results showed that the use of Instagram is successful in creating destination brand equity because the entertainment and interaction dimension provided a strong effect on the loyalty dimension of the destination brand equity variable. People who are online and following the Instagram account became loyal because the pictures posted gave entertainment value, joy, and relaxation effect. The interaction between the followers and admin of the account of Maritime Tourism of Ujung Kulon and Anak Krakatau, Banten also added the entertainment value. This study provides new contributions regarding the promotion of maritime tourism destinations through theories about brand engagement, brand equity, and brand communication.

Discordant storytelling, ‘honest fakery’, identity peddling: How uncanny CGI characters are jamming public relations and influencer practices

This article critically explores whether and how computer-generated imagery (CGI) characters are jamming public relations and influencer practices. We use Miquela, a virtual character with 3 million Instagram followers as a case study. We examine Miquela’s (and her creators’) communication strategies to identify what makes her so appealing to postmillennial audiences, luxury and indie brands, and civil rights activists alike. Valued at USD125 million, Miquela is algorithmically moulded as a fashionista, singer and civil rights warrior to maximise visibility, influence and emotional release. ‘Her’ discordant, uncanny human/nonhuman ethos simultaneously attracts, intrigues and defies. To study Miquela’s case we built a four-tiered theoretical framework (parasocial relations, identity influence, culture jamming, and algorithmic branding) using the Freudian concept of ‘the uncanny’ as connecting thread; and a mixed method that includes digital ethnography, textual and sentiment analysis. We aim to make a contribution to studies on the use of digital media in PR.

Az Instagram közösségének vásárlásra tett hatása és a szociogramban elfoglalt hely összefüggésének vizsgálata

THE AIMS OF THE PAPER Opinion leaders can be considered as one of the most important target groups in network marketing, as they facilitate the dissemination of product information and the adoption of products. However, the question may arise as to whether influencing the purchase behaviour of opinion leaders requires more resources compared to the average user. To explore this, the primary goal of the research is to assess the impact of Instagram’s community upon the purchases of opinion leaders in school communities. The secondary research question’s goal was to achieve deeper understanding of opinion leaders. METHODOLOGY Analysing the relationship between the impact of the Instagram community on shopping and the position in the sociogram. The study examined a group belonging to the 13-20 age group in high school students. The final sample size is 228 people. The questionnaire was completed by participants using Google Forms. Due to the sampling method and the number of sample items, the results are not representative. A semi-structured interview and pilot questionnaire were conducted to explore the research topic in more depth and develop the set of questions. MOST IMPORTANT RESULT In this regard, the results show that opinion leaders' purchases are not more (or less) influenced by the Instagram community than the rest of their class. This may suggest that sponsored advertising campaigns should be specifically targeted at opinion leaders, as they are more effective in supporting the distribution of products with the same incentive to buy. In doing so, a significant correlation was revealed between the role of opinion leadership and the number of Instagram followers. It was demonstrated that individuals who were nominated as influential, generally had more Instagram followers. However, in relation to the network indicators (degree centrality, degree prestige, betweenness centrality) the mentioned correlation was not significant. Thus, it can be concluded that there is a correlation between online and offline influence of individuals, but their online influence is not directly related to their observed network position.

Pengaruh Social Media Marketing terhadap Minat Berkunjung Wisatawan di Kota Bandung Melalui Nilai yang Dipersepsikan

Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit intention towards tourist attractions in Bandung, mediated by their perceived value. Research methodology: The research approach used a quantitative method using a questionnaire that involved 90 followers of Instagram account related to Bandung tourist destinations posts. Results: Using SPSS Ver.22, the findings claimed that the SMM has a positive effect on perceived value simultaneously. However, only one dimension of SMM, which is communication, has a partial effect on visit intention. Furthermore, the followers’ perceived value successfully mediates SMM on the visit intention. Limitations: This research is limited merely to utilizing one social media platform (Instagram account) related to Bandung's tourist attraction. Hence, further research covering the utilization of other social media platforms related to tourist attraction in various locations in Indonesia is needed to obtain comprehensive findings. Contribution: This research contributes to the advancement of marketing management to help stakeholders in the tourism industry determine SMM strategy using the Instagram account that can be utilized as a platform to shape positive perceived value and drive tourist visit intention.