The effect of the pressure of an h.f. field (strictional nonlinearity) induced by a beam of charged particles on the character of beam-plasma interaction is investigated. It is demonstrated that allowance for h.f. pressure results in two phenomena, which are missing from a linear approximation. Firstly, the instability that arises under conditions of Čerenkov resonance resembling the instability of surface waves degenerates into that of volumetric waves under the effect of the h.f. pressure. Secondly, which is more important, to a nonlinear approximation the frequency of the excited wave turns out to be dependent on its amplitude (loss of isochronism). The resonance between the beam and the excited waves disappears, thereby reducing the growth rate and with certain parameters the instability might be totally disrupted. Another conclusion, worthy of attention, is that concerning the possibility of a parametric build-up of oscillations in the plasma. The expressions for the wave-amplification coefficients and conditions of the parametric instability are obtained; the instability mechanism is clarified.