The article suggests approaches to business evaluation by various stakeholders for crisis management purposes. For owners and managers, an identification system of business sustainability decline has been developed, including market, operational, investment, financial, managerial and organizational indicators. For creditors, a strategic map is proposed, containing market, process, resource and financial triggers identified during express diagnostics and advanced trigger analysis. For insolvency practitioners, the methodology of financial analysis has been modified, supplemented by an algorithm for debtor’s transactions analysis and identifying signs of “objective bankruptcy”. For potential investors, a scenario assessment model has been developed, which makes it possible to determine the benefits, opportunity costs, the feasibility of merger or acquisition of a distressed company, the cost of its restoration and integration, and the synergetic effect of such M&A.