AbstractForest canopies provide important resources for insect communities via flowers. Yet, pollination systems of tall forest trees are poorly studied, resulting from the difficulties in observing pollinator activity at the canopy level and great temporal variation in flower production. In temperate forest canopies of the southern hemisphere, small, whitish and generalist flowers seem to dominate. Here, we observed insect flower visitors, at the canopy level, to four southern Afrotemperate forest tree species bearing small, white to green flowers in a large, indigenous forest. Additionally, we quantified flower traits and collected pollen from representative insect visitors. A total of 105 insect species, from 48 families and 7 orders, were observed visiting flowers. In terms of total flower visits, the generalist Cape honey bee (Apis mellifera capensis) made up ca. 57% of all flower visits. A third of the total observation time covered crepuscular to nocturnal flower visits; yet only 12.68% of total visits took place during this time. Interestingly, despite both trees and insects being largely generalist in their interactions with one another (supported by the presence of conspecific and heterospecific pollen on most flower visitors), some insect species showed strong preferences for specific species of tree, driving dissimilar, interspecific assemblages of flower visitors. The pollinator community disparity may be explained through the unique and dissimilar floral traits for each tree species, both in flower size and in petal reflectance. We conclude that within generalist pollination systems, distinct and non‐random mutualisms can develop between different species of plants and a diverse suite of pollinators, and that floral traits could partially predict such interactions.