Role Of Innovation Research Articles

Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model

The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, which includes the propensity to save energy, this research seeks to understand the determinants of STS adoption. The primary research was conducted using Computer-Assisted Web Interviewing (CAWI). The sample was controlled for gender and place of residence. A sample of 471 individuals meeting the criteria of living in a city with over 200,000 residents and using smart transportation solutions in Poland were selected from the research panel. SmartPLS 4 software was used to analyze the collected data. The findings reveal that the propensity to save energy significantly influences perceived usefulness, ease of use, social influence, and hedonic motivation toward STSs. Perceived usefulness and ease of use were found to be strong predictors of the intention to use STSs, while perceived costs had a negative impact on it. This study also identified the moderating role of personal innovativeness in mitigating cost concerns. These insights underscore the importance of emphasizing energy conservation benefits and user-friendly features in promoting the use of STSs. This study concludes that aligning technological innovations with user motivations for energy conservation can enhance the adoption of sustainable transportation solutions, contributing to smarter and more sustainable urban environments.

Technological Innovation for Sustainable Supply Chain Management in the Food Industry

This study explores the critical role of technological innovations—specifically blockchain, Internet of Things (IoT), and artificial intelligence (AI)—in enhancing sustainable supply chain management within Malaysia's food industry. As the industry faces increasing pressure to adopt sustainable practices due to environmental concerns, regulatory demands, and consumer expectations, these technologies offer significant potential for improving traceability, reducing waste, and optimizing operational efficiency. The research highlights how blockchain enhances transparency and ethical sourcing, IoT enables real-time monitoring to minimize waste, and AI optimizes demand forecasting and inventory management, reducing overproduction and resource waste. However, the study also identifies substantial barriers to the adoption of these technologies, particularly for small and medium-sized enterprises (SMEs). These challenges include high implementation costs, a shortage of skilled labor, and concerns over data security and privacy. To address these issues, the study recommends starting with pilot projects to mitigate risks, investing in continuous workforce training, enhancing data security measures, and leveraging government support and industry collaborations. By overcoming these challenges, Malaysia's food industry can effectively integrate these innovations, leading to more sustainable, efficient, and resilient supply chains. This research underscores the importance of strategic planning and continuous improvement in fully realizing the benefits of technological advancements, thereby positioning Malaysia’s food industry as a leader in sustainable practices within the global market.

The role of Green Transformational Leadership and Green Product Innovation in Emerging Economies: Green Employee Behaviour and Green Human Resource Management as Intervening Variables

Purpose: This study is to offer a critical re-evaluation of the Green Transformational Leadership (GTL)–Green Product Innovation (GPI) relationship within SMEs in emerging economies, challenging the direct causality assumed in prior research. Theoretically, GTL, as a conceptual construct, lacks the mechanisms to produce a direct impact on GPI, a misconception widely propagated in earlier literature. As such, our study is to redirect such topical issues. In doing so, we also analysed green employee behavior (GEB) and green human resource management (GHRM) as intervening variables. Method: We distributed questionnaires into several SMEs operated in East Java, Indonesia. Result: Our empirical evidence strongly supports the proposed framework, suggesting no significant direct relationship between GTL and GPI and even showing a negative coefficient. However, when mediated by GHRM and GEB, the relationship becomes both positive and significant, indicating that these intervening variables are essential for realising the innovation potential of GTL. Furthermore, GTL partially fosters GHRM and GEB, while both GHRM and GEB positively influence GPI. These findings carry profound theoretical implications by refining the understanding of leadership’s role in sustainability practices and offering actionable insights for managers aiming to enhance green innovation through strategic HR and behavioural interventions.

A Study on the Impact of Digital Transformation on Enterprise Performance: The Mediating Role of Dual Innovation and the Moderating Role of Management Power

Digital transformation and technological innovation have an essential impact on enterprise performance, and clarifying the relationship between the two has become a real problem that enterprise management needs to solve. This study utilizes data from China’s listed enterprises between 2012 and 2022 to comprehensively analyze the influence and mechanism of digital transformation on enterprise performance. The findings indicate the following: (1) Digital transformation can effectively promote improving enterprise performance and dual innovation levels. (2) Digital transformation positively impacts enterprise performance primarily through enhanced exploitative innovation, exploratory innovation, dual innovation balance, and complementarity. (3) Managerial power positively moderates the promotion effect of digital transformation on enterprise performance. (4) The impact of digital transformation on enterprise performance is more significant in the eastern and central regions, high-tech industries, and enterprises with good profitability. Based on these results, enterprises are suggested to accelerate digital transformation, fully tap the synergistic driving effect of dual innovation, strengthen the management’s cognition and leadership of digital transformation, and implement dynamic and differentiated digital transformation strategy based on region, industry, and their own characteristics.

Technological shocks and stock market volatility over a century

This paper provides a novel perspective on the innovation-stock market nexus by examining the predictive relationship between technological shocks and stock market volatility using data over a period of more than 140 years. Utilizing annual patent data for the U.S. and a large set of economies to create proxies for local and global technological shocks and a mixed-sampling data (MIDAS) framework, we present robust evidence that technological shocks capture significant predictive information regarding future realizations of stock market volatility, both in- and out-of-sample and at both the short and long forecast horizons. Further economic analysis shows that investment portfolios created by the volatility forecasts obtained from the forecasting models that incorporate technological shocks as predictors in volatility models experience significantly lower return volatility in the out-of-sample horizons, which in turn helps to improve the risk-return profile of those portfolios. Our findings present a novel take on the nexus between technological innovations and stock market dynamics and pave the way for several interesting avenues for future research regarding the role of technological innovations on asset pricing tests and portfolio models.

Has the Policy of National Agricultural Green Development Pilot Zones Enhanced the Agricultural Eco-Efficiency? Observation Based on the County-Level Data from Hubei Province of China

China’s agricultural green development is of great significance to protecting the ecological environment, ensuring food security, and promoting rural revitalization. This study considers China’s agricultural green development pilot zones policy as a natural experiment to examine its impact on regional agricultural eco-efficiency. Based on county-level data in Hubei Province from 2013 to 2021, the EBM-Undesirable model was employed to measure regional agricultural eco-efficiency. Then, the staggered DID model was conducted to estimate the policy impact. The results indicate that the pilot zones policy significantly enhances the agricultural eco-efficiency in the designated areas. The results from heterogeneity and mechanism analysis indicate that the pilot zones policy has a more substantial effect on the western region and less-affluent counties, and rural innovation serves as an intermediary variable for the policy to exert the “green” effect. Therefore, it is crucial for the government to consider regional disparities and the role of rural innovation when advancing policy implementation. Tailoring measures to suit specific local circumstances and consistently enhancing agricultural eco-efficiency in different regions is essential.

Relationship Between ESG and Corporate Innovation Investment - Based by A-share Listed Companies

Abstract: ESG criteria are pivotal factors in assessing corporate performance, influencing not only a company's social reputation and investor trust but also its innovation investment decisions. Recognizing the crucial role of innovation in enterprise growth and its linkage to ESG factors, This essay examines the association between company innovation investments and ESG levels objectively. Utilizing China's A-shares as the research sample, an empirical analysis is conducted through a linear regression model. The findings conclusively reveal a notable correlation between ESG performance and the level of enterprise innovation investments. Specifically, companies with stronger ESG performance tend to invest more heavily in R&D and innovation. Conversely, enterprises with higher levels of R&D and innovation often exhibit superior ESG standards. This study underscores the mutual reinforcement between ESG practices and corporate innovation, emphasizing the importance of integrating ESG considerations into business strategies for sustainable growth and innovation.

Examining the role of national governance capacity in building the global low-carbon agricultural supply chains

The majority of related research has traditionally focused on examining the individual influences of national governance capacity and technological innovation on carbon emissions and economic performance, neglecting the effects and influence mechanisms on carbon efficiency within agricultural supply chains, which is not conducive to advancing a low-carbon transition that includes agricultural concerns. This study addresses these gaps by investigating the correlation between national governance capacity (considering voice and accountability, political stability and absence of violence/terrorism, government effectiveness, regulatory quality, rule of law and corruption control) and agricultural supply chain carbon efficiency and investigating the influence mechanism and mediating role of technological innovation. The relevant findings are twofold. 1) The impact of national governance capacity and its components on agricultural carbon efficiency follows an inverted U-shaped curve. 2) Technological innovation can act as a mediator between national governance capacity and select factors of voice and accountability, government effectiveness and regulatory quality to enhance agricultural supply chain carbon efficiency. The findings offer valuable insights for policymakers and managers in agricultural supply chain enterprises seeking to transition towards low-carbon agriculture.

THE ROLE OF PROMOTIONAL INNOVATION IN ACHIEVING THE COMPANY’S COMPETITIVE ADVANTAGE – CASE STUDY OF “BRANDT” COMPANY

Purpose: The study aimed to highlight the role of promotional innovation and its relation to competitive advantage by identifying the contribution of the elements of an innovative promotional mix in achieving competitive advantage. Methodology: A questionnaire was used to collect data from the study sample, with 34 responses recovered and analyzed using the “SPSS” statistical software. Various statistical methods were employed to test the hypotheses and draw conclusions. Results: The study concluded that promotional innovation plays a significant role in enhancing the competitiveness of the company in question. Among the elements of the promotional mix, innovation in personal sales contributed the most to achieving competitive advantage, followed by innovation in public relations, innovative advertising, and, to a lesser extent, sales promotion. Practical Implications: The findings suggest that businesses aiming to enhance their competitive position should focus on fostering innovation in personal sales and public relations. Attention to these areas can yield a stronger competitive advantage. Originality/Value: This study contributes to the understanding of how different elements of promotional innovation affect competitive advantage, providing a nuanced view of the impact of personal sales, public relations, and other promotional activities in the business context.

Creating a Sustainable Competitive Advantage: The Roles of Technological Innovation, Knowledge Management, and Organizational Agility

Creating a Sustainable Competitive Advantage: The Roles of Technological Innovation, Knowledge Management, and Organizational Agility

Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations

AbstractExtant research proposes that consumer goal orientation‐message frame fit (consumer–message fit) leads to favorable product evaluations. However, there is evidence that consumer goal orientation‐message frame misfit (consumer–message misfit) at times also result in favorable evaluations of new products. This study develops and tests a novel prediction that shows how consumer–message misfit results in consumers having more favorable responses toward new products when the type of innovation (incremental vs. radical) is perceived as instrumental to achieving the consumer's goals with the product (innovation–consumer fit), creating a kind of fit–misfit effect. Results from four experiments encompassing multiple new product categories support this fit–misfit prediction. We further show that surprise mediates the effect of fit–misfit. This research builds on current theory involving goal orientations and schema‐incongruity, recommends several areas for future research, and presents practical implications for managing new product communication messages.

Corporate Entrepreneurship at Toserba Yogya as A Driver of Innovation in the Face of Digitalization

This study investigates the impact of Corporate Entrepreneurship on driving innovation and facilitating digital adaptation at PT Akur Pratama (Toserba Yogya), a leading player in Indonesia's retail industry. Using a descriptive qualitative method, the research draws on secondary data sources such as academic books, scientific journals, media articles, and company reports. This approach provides an in-depth understanding of how Corporate Entrepreneurship has been employed to enhance Toserba Yogya's operational efficiency, customer-oriented innovation, and market competitiveness through digital initiatives like e-commerce and mobile applications. The findings reveal that Corporate Entrepreneurship has significantly bolstered the company's ability to navigate the digital transformation, resulting in improved performance, higher customer satisfaction, and industry recognition with Superbrand Indonesia and Top Brand Award awards. The study underscores the role of continuous innovation and adaptation in maintaining competitiveness and achieving sustainable growth in the evolving retail landscape.

Relationship Between Organisational Innovation and Organisation Performance: A Study of Nigeria Bottling Company

In an increasingly competitive business environment, the role of organisational innovation as a driver of performance is more crucial than ever. This study investigates the relationship between organisational innovation and organisational performance with a specific focus on Nigeria Bottling Company. Using a mixed-methods approach, the study explores how innovations in product development, processes, and management systems contribute to enhanced operational efficiency, market share, and financial outcomes. The study adopts a descriptive cross-sectional survey. The target population for this study consisted of two hundred and forty-five (245) staff members from Nigeria Bottling Company. Data was collected through structured questionnaires with key personnel across various departments within the organisation and analysed using descriptive statistics and regression analysis for the hypotheses. The study revealed that film size innovation is vital for a company's success in today's highly competitive business environment and leads to higher productivity, meaning that the same input generates a greater output. Innovatiocontributeste to firms’ success in terms of better performance in the form of higher profits, lower production costs, more efficient working procedures, and better relationships with customers. Furthermore, finding shows that creativity and innovation helps and improves the work of employees together with improving organisational performance. The study concludes that fostering a culture of continuous innovation is essential for sustaining competitive advantage in the beverage industry. It is therefore recommended that technological innovation be incorporated at all levels. The management of the organisation has to design an effective and timely market innovation strategy and communicate it to all staff members to enhance organisational performance and productivity. Organisations should consider innovation that is either market, product or organisation-based to improve and increase the organisational performance as innovation is significant to new product development, product modification and creation of a new market as experienced in new product lines like increase in online marketing, online purchase of different products and global connection of markets into one.

The Personal Faculty Mentor (PFM) Role: Advanced Support for Individualized Student Care

Background - Given the complexity of student responsibilities and backgrounds, the need for additional support during graduate education is evident for overall success. An innovative role that addresses these complexities and mitigates issues facing today’s nursing student was developed. Purpose - The Personal Faculty Mentor (PFM) role was developed to provide one, specific point of contact in an effort to support students throughout their MSN journey by completing new student orientation, individualized student outreach, frequent personal communication, and development of success plans. The PFM role also supports the faculty or instructor role by providing additional support and outreach with student concerns (low participation or scores). The overall purpose of the PFM is to improve student outcomes including pass rates, persistence rates, and satisfaction. Methods - Within the University’s Master of Science in Nursing Accelerated Track (MSN AT) Advanced Generalist and Clinical Nurse Leader (CNL), the PFM role was implemented to support student success. The MSN AT has flexible due dates for assignments which lends for more intensive student support. Results – Since the PFM role has been in place since program inception (July 2019), persistence and program completion are on average 12% higher, as high as 29%, with those students who actively participate with their PFM. Through survey, students report high satisfaction with the PFM role and attribute part of their success to this supportive role. Each session, students who actively participate with their PFM have better persistence than those who do not. Limitations – While the anecdotal feedback and positive outcomes are noteworthy, this strategy did not involve an empirical research investigation. As a result, a causative relationship may not be concrete. There is clearly an improvement in the retention and persistence of students who engage regularly with the PFM; however, there are additional variables that may be impacting the outcomes that would be helpful to identify. Conclusions / Implications for Practice - Student support promotes success. The role of the PFM provides individualized, student-centered support. Students who participate and interact with their PFM are more likely to be successful in the MSN AT.

Supporting STEM Success: Digital Curriculum Innovations to Foster Student Retention

STEM (Science, Technology, Engineering, and Mathematics) education is fundamental to cultivating the skills needed in today’s technologically driven world. However, STEM programs face significant challenges with student retention, particularly due to rigorous coursework, lack of support, and insufficient engagement strategies. This paper examines the role of digital curriculum innovations—such as virtual labs, adaptive learning systems, gamification, and AI-driven tutoring—in improving retention rates in STEM education. By analyzing recent studies, case examples, and student feedback, the paper reveals that these digital tools can address key retention barriers by personalizing learning experiences, enhancing engagement, and providing flexible access to educational resources. This study offers actionable insights for educators, policy makers, and institutions seeking to support student success and foster a sustainable STEM workforce through technology-enhanced curricula.

Improving SME performance through entrepreneurial orientation and green innovation: The mediating role of green knowledge sharing

This study investigates the impact of entrepreneurial orientation and green innovation on the performance of SMEs. This research explores the wood waste industry in Ngawi, an area that has never been studied before, thus providing a new perspective and unique local relevance. These findings underscore the critical role of entrepreneurial orientation and green innovation in driving sustainable business growth and improving SME performance. The results show that both entrepreneurial orientation and green innovation having a positive and significant link with SMEs performance. Further, the study reveals that the relationship between entrepreneurial orientation and green innovation having a positive and significant link with SMEs performance mediated by knowledge-sahring. The study also highlights the importance of larger sample sizes, and external factors to provide more comprehensive insights for practitioners and policymakers.

The Influence of Market Competition on SMEs’ Performance in Emerging Economies: Does Process Innovation Moderate the Relationship?

Small and medium enterprises (SMEs) are vital to the economic development of emerging economies, significantly contributing to employment, innovation, and GDP growth. This study investigates the influence of market competition on SME performance in emerging economies, specifically examining the moderating role of process innovation. Using a sample of 365 SMEs in the western region of Ghana, the research employed a convenience sampling technique to gather data. The analysis utilized partial least square structural equation modeling (PLS-SEM) to explore the relationships between market competition, process innovation, and SME performance. The findings revealed that three direct hypotheses were supported, indicating a positive relationship between market competition and SME performance, while the moderated hypotheses were not supported. These insights provide valuable implications for SME owners, managers, and policymakers.

Women entrepreneurship: investigating the influence of emotional intelligence and innovativeness on entrepreneurial success

PurposeThe study is designed to investigate whether women’s entrepreneurial success is affected by their emotional intelligence. It also investigates the mediating role of innovativeness in influencing the relationship of their emotional intelligence with entrepreneurial success.Design/methodology/approachUsing a cross-sectional design, this study used a structured questionnaire to gather data from 274 women entrepreneurs spanning across various industries in north India. The data collected was analysed using the partial least squares structured equation modelling (PLS-SEM) technique.FindingsThe findings demonstrate a notable and positive association between emotional intelligence and the entrepreneurial success of women. Additionally, innovativeness was found to partially mediate the relationship between emotional intelligence and entrepreneurial success. Entrepreneurial experience moderates the relationship between emotional intelligence and entrepreneurial success. Furthermore, age was not observed to moderate the connection between emotional intelligence and entrepreneurial success.Originality/valueThis study provides valuable insights for female entrepreneurs seeking to achieve success by harnessing their emotional intelligence and fostering innovativeness in their entrepreneurial pursuits. The study mainly provides evidence on the conclusive role of emotional intelligence among women entrepreneurs in their success in the relatively underresearched context of India, thereby consolidating knowledge on gendered entrepreneurship.

The influence of virtual community platform attributes on Chinese luxury consumers’ purchase intention: The role of policy innovation in digital infrastructure

This research examines the influence of virtual community platform attributes on luxury consumers’ purchase intentions, with a specific focus on the role of policy innovation in digital infrastructure. The study aims to 1) identify key factors affecting purchase intentions toward luxury products in virtual environments; 2) develop and validate a structural equation model to analyze these intentions; and 3) provide actionable insights for luxury goods marketers to refine their strategies within these platforms. Utilizing a structural equation model, the study investigates the interactions among various determinants of consumer behavior in virtual communities, highlighting the impact of policy innovation. Data was collected through purposive sampling from 1142 respondents in China’s top 10 high-spending cities on luxury goods, ensuring data relevance. The findings emphasize the significance of knowledge sharing, interactive communication, and leaders’ opinions in virtual communities in building consumer trust and shaping perceptions of online reviews. These elements influence purchase intentions directly and indirectly, with consumer trust serving as a crucial mediator. The study reveals the substantial impact of virtual community attributes on fostering consumer trust and shaping buying decisions for luxury items, underlining the contribution of social development processes. Moreover, the role of policy innovation is found to be significant in enhancing these virtual community dynamics, suggesting that regulatory changes can positively influence consumer engagement and trust. The conclusions offer valuable implications for marketers, proposing strategies to boost consumer engagement and drive sales in virtual settings. This research contributes to the theoretical understanding of digital consumer behavior and provides practical strategies for innovation and growth within the luxury goods sector, emphasizing the critical role of policy innovation in shaping these dynamics.

Navigating Economic Uncertainties: The Role of Technological Innovations in Enhancing Supply Chain Resilience

This study explores the multifaceted impact of economic indicators, financial market dynamics, and technological innovations on supply chain efficiency and resilience. Through comprehensive quantitative analyses, including panel data regression, multivariate regression, and time-series analysis, we dissect the relationship between GDP growth rates, inflation, unemployment rates, interest rate fluctuations, exchange rate volatility, stock market trends, and supply chain performance metrics. Our findings highlight a significant correlation between economic growth and supply chain efficiencies, the exacerbating effect of inflation and unemployment on supply chain costs and demand, and the nuanced impacts of financial market dynamics on supply chain financing and operational strategies. Moreover, we delve into the transformative potential of digitalization, automation, blockchain technology, and advanced analytics in mitigating risks associated with economic fluctuations and financial uncertainties. The empirical evidence suggests that technological innovations not only enhance supply chain resilience but also offer strategic advantages in navigating the complexities of global economic landscapes. This study underscores the critical need for adaptive strategies that leverage technological advancements to sustain supply chain competitiveness in an era of economic and financial volatility.