Objectives The purpose of this study is to examine a hybrid lecture design strategy that selects and combines various teaching methods to enable learner or student-centered education among the various methods being applied to university classes as part of innovative teaching methods.
 Methods This case study analyzes the ‘hybrid innovative lecture design strategy of teaching method’ using the E (Empathy) - D (Design) - I (Implement), 3-Tier stage model and seeks to discover the teaching capabilities required for it. For this purpose, a hybrid lecture design was designed by this researcher, and the subjects of the Division of International Trade in the College of Commerce & Public Affairs at Incheon National University, ‘International Marketing (opened in the second semester of 2022, English course, 57 students in total)’ and ‘Global Korean Wave and Business Strategy for Entertainment’ (Opened in the first semester of 2023, 66 students in total)” was examined. Both subjects were designed to cover learners’ diverse learning backgrounds (nationality, age, grade, gender, major, basic learning orientation and background level, and learning behavior). As a result of the hybrid lecture, learners' class satisfaction scores were 4.853/5 and 5/5, respectively, and both subjects were selected as excellent lectures in the major subjects at Incheon National University.
 Results As a result of the research analysis, it can be seen that a strategy of combining various teaching methods ranging from PBL (Problem/Project-Based Learning), MBL (Media-Based Learning), Flipped Learning, Teamwork, Action Learning, Design Thinking, Capstone Design, leadership, communication, career planning feedback, and career development guidance was used depending on the learning progress. Through it, this study examines how a diverse range of teaching competencies and students’ essential core competencies could be matched with teaching methods.
 Conclusions This case study examines a hybrid lecture design that combines various teaching methods to achieve learner-centered education (student agency) and the resulting teaching capabilities. Hybrid strategies for lecture design play a pivotal role in reflecting the needs of learners and the changed educational environment in changing learner attitudes from passive and mechanical to active, creative, proactive, and constructive ones.