Innovative Media Research Articles

Marketing affordance of social media for product innovation: the role of organizational structures

PurposeDespite substantial research attention on the business use of social media in innovation literature, the action-based mechanisms through which social media affect firms' product innovation remain unclear. We address this gap by drawing on the affordance theory and examining the effects of social media applications on product innovations.Design/methodology/approachThe study was based on analyzing data collected through a questionnaire survey of Chinese firms. Partial least squares structural equation modeling was applied to test the hypotheses.FindingsThe results show that social media applications have a positive effect on marketing affordances (including customer behavior pattern discovery, real-time market response and marketing ambidexterity), in turn positively influencing product innovation performance. Organizational structures shape the actualization of the marketing affordance of social media; while organizational formalization positively moderates the relationships between social media application and marketing affordances, organizational centrality weakens these relationships.Practical implicationsManagers will benefit from understanding how social media can be applied to help their firms achieve product innovation. When manufacturing firms engage in social media for product innovation, they may find it worthwhile to focus on marketing actions such as customer behavior pattern discovery, real-time market response and marketing ambidexterity.Originality/valueThis study elucidates the action-based mechanism of marketing affordance by which social media usage improves product innovation performance. This study also highlights the design of organizational structure as an important approach to realizing the potential benefits of social media in product innovation.

Strengthening teacher competence through joyful learning and innovative learning media training

A needs assessment at Muhammadiyah Middle School 9 Tanggulangin revealed that teachers struggle with creating interactive learning environments and developing innovative teaching materials. To address these challenges, a training program was conducted to enhance teachers' pedagogical skills, creativity, and motivation. The program consisted of two key activities: joyful learning training and training in the development of creative and innovative learning media. The process included several stages: preparation (needs assessment, program design, material development, and pre-test), implementation (intensive training on joyful learning and innovative media development), and evaluation. The training involved 12 teachers (4 men and 8 women). The results showed significant improvements in teachers' understanding of joyful learning concepts and their ability to create creative and innovative learning materials. This program highlights the importance of adopting innovative and enjoyable teaching strategies to enhance teacher competence and improve student learning experiences. The initiative demonstrated that targeted training could effectively address the challenges teachers face, leading to better educational outcomes.

OPTIMASI MEDIA DAN TEKNIK STERILISASI UNTUK MENINGKATKAN KUALITAS MISELIUM BIBIT F2 JAMUR TIRAM (Pleurotus ostreotus)

F2 seeds are a derivative of F1 cultivation grown in a medium containing cellulose. Sorghum seeds and corn seeds contain cellulose, hemicellulose, and lignin that can be used as innovative media for F2 seedling development and the growth of oyster mushroom mycelium. The purpose of this research is to determine the growth of F2 oyster mushroom mycelium on media of sorghum seeds and corn seeds that have been sterilized for 40 minutes and 60 minutes. The type of research used is an experiment with a Completely Randomized Design (CRD) in a factorial pattern consisting of 2 factors. Factor 1 is the media type: Sorghum Seeds, and corn Seeds. Factor 2 is the Sterilization Time: 60 minutes and 40 minutes. The parameters measured are the length of the mycelium, the spread of the mycelium, and the thickness of the mycelium in F2 oyster mushroom seedlings. Technical analysis uses quantitative descriptive data. Based on the results obtained regarding the growth of the F2 oyster mushroom mycelium, the highest growth was observed on sorghum seed media, measuring 13.81 cm, with a very thick and dense spread. The cellulose content affects the growth of the mycelium. Meanwhile, the lowest growth of the F2 oyster mushroom mycelium was found on corn seed media, measuring 11.27 cm, with a thin and uneven spread, and a density or thickness that is thin and sparse.

Meningkatkan Hasil Belajar Pak dengan Model PBL Berbantuan Media Inovatif Fase C Kelas 5 SD Negeri 17 Rabak

This study aims to improve student learning outcomes in Catholic Religious Education (PAK) for 5th-grade students at SD Negeri 17 Rabak through the implementation of Problem Based Learning (PBL) with innovative media. The PBL model encourages students to actively solve real-life problems, while innovative media enhances their interest and motivation to learn. Using a classroom action research (CAR) method involving 10 students, the results showed a significant improvement in learning outcomes from cycle I (71.2) to cycle II (82.8). Additionally, students' collaboration skills, critical thinking, and self-confidence also improved. The innovative media proved effective in deepening understanding and increasing student participation.

How Can Journalists Strengthen Their Fight Against Misinformation in a Changing Media Landscape?

This paper reflects on challenges and opportunities for journalistic practices in the fight against misinformation in light of recent changes in the online media landscape. On the one hand, recent innovations in technology and social media facilitate a rapid spread of disinformation placing increased pressure on journalists to fight falsehoods and (re)build trust in reliable information. On the other hand, journalists might be positively affected by the EU’s recent introduction of the Digital Services Act (DSA), which aims to regulate online platforms and facilitate the fight against mis- and disinformation. We focus on fact-checking because it is among the most powerful journalistic tools against misinformation and a practice that is directly affected by the DSA. We discuss five concrete challenges and provide evidencebased suggestions backed by practice examples that may be applied by journalists who seek to advance the efficacy of their fact-checking efforts on social media.

Javanese Language Learning Media Innovation Post-Covid-19 Pandemic

Entering the new normal, there is a change in the habits of students in using gadgets and technology. However, faceto- face learning activities need to be carried out again to foster a social spirit. The author is interested in knowing the innovations that have been carried out from previous studies and their application in the classroom. So it is hoped that it can be a depiction of innovation and inspiration for teachers throughout Indonesia. The research is a qualitative research with a narrative literature review approach to make an analysis and synthesis of existing knowledge. The results of this study divide innovations into several types, namely: Multimedia classroom learning using learning aids; applications on smartphones in the form of catalogs and games; illustrated stories, print and online comics; audio learning podcasts make it easy to access lessons where and when; as well as youtube javanese videos to maintain the javanese language. Teachers need to have new innovations or use existing innovations to deliver learning materials.

Bridging Divide with Innovative Media: Telexistence and Human Augmentation

This paper explores the transformative potential of haptic design and human augmentation, inspired by Dr. Minamizawa's keynote address at the 2024 Emerging Media for Communicating Sustainable Development Goals conference (held in Yang Ming Chiao Tung University, 30 March, 2024). By integrating tactile feedback into prosthetics and wearable devices, and employing robotic avatars and virtual interfaces, these technologies bridge the physical and virtual realms, redefining presence and interaction. The convergence of haptic design with telexistence and human augmentation enhances sensory engagement and bodily awareness, challenging traditional boundaries between biology and technology. However, these advancements might also raise ethical considerations and societal concerns about privacy, accessibility, autonomy, and safety. The future of human augmentation demands responsible development and inclusive dialogue to ensure empowerment, equity, and collective progress. This paper highlights the need for a human-integration approach to navigate the opportunities and challenges presented by these emerging technologies.

STRATEGI DAN MEDIA PEMBELAJARAN YANG KREATIF DAN INOVATIF PADA MATA PELAJARAN AKIDAH AKHLAK DI MADRASAH

This research aims to analyze creative and innovative strategies and media in teaching Aqidah Akhlak in Madrasas. This research uses a type of library research. Research Results: Aqidah Akhlak learning strategies can be in the form of: 1) Direct Learning Strategies (direct instruction), 2) Indirect Learning Strategies (indirect instruction), 3) Interactive Learning Strategies (interactive instruction), 4) Learning Strategies through Experience (experiential learning ), 5) Independent Learning Strategy. Meanwhile, creative and innovative media takes the form of: 1) Print media, which can be in the form of textbooks, worksheets, or modules that can be used by teachers and students. 2) Audio media is implemented, for example at the MI level in phase B (Class 3) which can use audio in the form of sound speakers related to Asmaul Husna material, so that students can listen carefully and memorize it easily. 3) Visual Media can be applied in Phase D (Class VII) of MTS, such as the material "Manners of Social Media from an Islamic View". Teachers can use image media regarding various types of social media for each student by explaining each student's advantages, disadvantages, impacts of use, and etiquette in using them. 4) Audio visual media can be used at the Class

Innovation in Local Digital Media: The Case of Sevilla Directo

The journalistic industry is undergoing a process of continuous transformation in response to an ongoing crisis. In this scenario, marked by disruptive technological changes and shifts in audience and advertiser behaviour, a new communication ecosystem is emerging that facilitates the rise of novel media outlets. Community social media, data journalism, and specialisation are some of the key features present in these emerging business models. This research aims to identify and understand the role of innovation in media adaptation to the current communication paradigm. Methodology: We employ a case study approach, analysing Sevilla Directo, a native digital medium in a city of approximately 700,000 inhabitants. Data collection techniques include observation, website analysis, in-depth interviews, focus groups with journalists, and analysis of sector reports and databases. Results and Discussion: Our findings indicate that technological advancements and the reach of social networks are fundamental to the growth of local media. However, we observe that adaptive changes predominate with little disruption and minimal focus on R&D&I. The organisation under study lacks a business model that guarantees its long-term sustainability and relies primarily on traditional income streams. Concurrently, social capital emerges as a key element in financing.

The Impact of Globalization on Sovereignty of Nation-States

The term refers, in particular, to increased worldwide integrated trading and the enormous spread of international relations in general. Nonetheless, although it became an underlying influence on world politics and the transformation of universal states, it also brought about economic control and policy instruments into which states could no longer reach. Economic success would not only determine political power on the international scene but also trans/domestic politics. Nation-states were too small to have any influence because they could only coordinate policies that they could not influence on the international scene. It is another element of theory and practice that we think should require re-examination. The term has ethnic origins and originally meant "weighs globally". It can roughly be defined as the intensification of cultural, social, economic, and political relations across territories that have been or are part of different political units. Such relations became easier, faster, cheaper, and more frequent as a result of technological innovation in media, transportation, and communication. The concept of globalization has become an all-embracing phenomenon of the modern world. Its impact on states has generated a detailed debate about its role and significance for the nation-state. To understand the implications of globalization for the theory and practice of the state, it first requires some definition and understanding of the term.

Efektivitas Media Poster, Video Animasi dan Podcast terhadap Pengetahuan Remaja Mengenai Diabetes

Background: Diabetes mellitus is a metabolic disease due to problems in insulin production. Less insulin produced by the pancreas results in an imbalance of sugar in the blood. Diabetes mellitus is one of the serious diseases that we must prioritize, especially for the prevention of diabetes mellitus, especially to prevent it, one of which is by conducting education using innovative media. Objectives: The purpose of this study was to determine how effective the dissemination of information about diabetes mellitus through the media of posters, animated videos and podcas. Method: This type of study is called a quasi-experimental pretest-posttest. The study sample was 45 people. By using a questionnaire consisting of 20 questions. Test analysis using paired sample t-test. Results:This study showed that respondents' knowledge before and after education using poster media, animated videos and podcasts increased with each p-value of 0.001. Conclusion: posters, animated videos, and podcasts effectively increase adolescents' knowledge about diabetes mellitus. Keyword : Diabetes Mellitus, Education, Podcast, Poster, Video Animation

Flipsnack-assisted IPAS E-Modules: Substance Forms and Changes for Student Engagement

Fun learning in the classroom is the use of interactive and innovative media because the use of media can make student active. But in reality, there are many factors that cause students to be inactive in the classroom, one of which is the use of media that in still not interesting. This creation of thi flipsnack-assisted E-module development aims to increase student activeness. The method used is Research and Development (R&D) the model used is the ADDIE model. This research was conducted in two schools, namely SDN Kapuk 02 Pagi & SDN Cijantung 03 Pagi. With research subjects of 120 grade IV students using control class and experimental class. Direct observation and testing were the methods used for data collection. In this study, researchers conducted validation, the validation carried out was validation of language, material, and media. Media expert validation results were 92% categorized as "very worthy", 94% material experts categorized as "very worthy", and 87% language experts categorized as "very worthy". Additionally, validation was done by students by filling out questionnaires with 93% results categorized as "very worthy". And in the Score N-Gain test, the average N-Gain value of the experiment class was 62,50% categorized as "quite effective", and in the control class only 24%. Based on the outcomes, it shows that the use of E-modules can increase student activeness in IPAS lessons on the material of the form of substances and their changes.

Media space and the formation of civil society: the role of information technologies

Introduction: The media space and information technologies are rapidly evolving, influencing the formation of civil society and democratic processes. Objectives: This research aims to analyze modern trends in the interaction between the media space, information technologies, and civil society, focusing on the growth of civic activity and participation in social life. Methods: The study employs a mixed-methods approach, combining quantitative surveys to assess public trust in media and qualitative analyses of digital media strategies. Results: The findings highlight varying levels of trust among Europeans in media and technological advancements as tools for fostering a democratic society. Key digital media strategies that increase civic engagement were identified. Conclusions: Research concludes that media space and information technologies hold significant potential for strengthening civil society and supporting freedom of speech. A promising direction is the integration of critical thinking and media literacy, especially in the context of increasing geopolitical tensions. The study emphasizes the need for further innovation in mass media, developing adaptive strategies that align with the dynamics of the digital age and contribute to civil society's development.

Innovation in Local Digital Media: The Case of Sevilla Directo

Introduction: The journalistic company is immersed in a process of permanent transformation to overcome a crisis context. In this scenario, marked by disruptive changes in technology and in the behaviour of audiences and advertisers, a communication ecosystem emerges that facilitates the emergence of new media. Community social media, data journalism, and specialisation are some of the characteristics present in these business models. The objective of this research is to identify and understand the role of innovation in media adaptation to the current communication paradigm. Methodology: The case study will be used. For this, we will analyse a digital native medium in a city of approximately 700,000 inhabitants, Sevilla Directo. The techniques of information collection have been observation, analysis of websites, in-depth interviews, a discussion group between journalists, and reports and databases of the sector. Results and discussion: The results show that technological advances and the reach of social networks are fundamental for the growth of local media. However, it is observed that adaptive changes predominate with little disruption and little concern for R&D&I. The organisation under study lacks a business model that guarantees its long-term sustainability and bases its subsistence on traditional income routes. At the same time, social capital stands as a key element in financing.

Media Aplikasi Inovatif dalam Memudahkan Pembelajaran Bahasa Arab Anak di Madrasah

Arabic is a must for Muslims. Arabic is currently the international language of Saudi Arabia. Learning Arabic is also a native language or a foreign language that is often heard. Learning Arabic requires a learning medium. Arabic learning media is currently evolving and adapting to the increasingly sophisticated technological revolution. Learning media plays a vital role in the success of teaching and learning activities. Just like today's app media, there are many teachers who can easily use innovative apps using their mobile phones. The use of media is a teaching skill of teachers in the classroom. There are four skills to master Arabic in MI/SD: listening, speaking, reading and writing skills.These skills can be easily mastered if teachers use media as a learning aid. The data collection methodology used by the library through processing, analysis and summarization of the data obtained.The aim of the study is to examine what is meant by innovative media such as media in Arabic language learning and the use of media in Arabic language learning.

Atomistic-to-continuum modeling of carbon foam: A new approach to finite element simulation

Carbon foam materials exhibit useful characteristics for unique and diverse applications. However, accurately modeling three-dimensional carbon foam remains a significant challenge. This paper introduces a novel technique for transitioning atomistic-scale models of porous carbon, obtained via molecular dynamics simulation, to continuum-scale carbon foam models suited for finite element simulations. We present our method using the fractal properties of porous media, specifically carbon foams. The resulting models demonstrate testable properties consistent with those derived from computed tomography (CT) scans and experimental data. Stress–strain curves obtained from finite element analysis (FEA) calculations of our models correlate well with experimental measurements from dogbone testing samples of carbon foam sourced from CONSOL Innovations LLC, WV, USA, as well as CT scan models derived from the carbon foams. Our approach presents a computationally efficient alternative and encourages innovation in modeling porous media, particularly in extracting physical properties from an ensemble of models.

Development of Website-Based Interactive Multimedia on Cell Material to Improve Critical Thinking Skills and Learning Independence of Class XI High School Students

The challenges faced in teaching cell material in high school show the need for innovation in learning media to facilitate understanding and increase students' learning motivation. This study aims to develop website-based interactive multimedia on cell material and evaluate the media's feasibility, practicality, and effectiveness in improving critical thinking skills (CTS) and learning independence of grade XI students of SMAN 1 Ngemplak. This type of research is research and development (R D) using the ADDIE model by Dick and Carey, including the stages of analysis, design, development, implementation, and evaluation. Field trials were conducted by a quasi-experimental method using a non-equivalent control-group pretest-posttest design. 62 students from two classes XI of SMA Negeri 1 Ngemplak became field trial subjects, divided into control classes (31 students) and experimental classes (31 students) by applying cluster random sampling techniques. Data on CTS and learning independence were measured using test and non-test techniques and then analyzed using t-tests. The results showed that: 1) website-based interactive multimedia is feasible to be used in the learning process, 2) website-based interactive multimedia is practical to use in the learning process, and 3) website-based interactive multimedia is effective in improving students' CTS and learning independence

Development of Augmented Reality Book (AR-Book) Based Science Learning Media on Human Digestive System Material to Improve Student Learning Outcomes

This research was motivated by the low learning outcomes of students in science subjects of human digestive system material due to the lack of TPACK-based learning media innovations that make it easier for students to learn the material so that students feel bored with the media they have been using. The purpose of this study is to develop, test the feasibility, and test the effectiveness of Augmented Reality Book (AR-Book) media in improving learning outcomes in human digestive system material of grade V students of SDN Kalibanteng Kidul 01. This research uses the Research and Development method with the ADDIE development model. The instruments used are questionnaires and test questions. Product validity tests are carried out by material and media experts. The results of this research are: AR-Book development design as a learning medium; media notability of AR-Books by 90% media experts and 92% of materials rated "very valid"; teacher and student responses to AR-Book were "very interesting" with a percentage of teachers 92% and students 93.7%; The effectiveness of the media from the t test results showed a GIS (2-tailed) value of 0.000 < 0.05 which means there is a significant difference from the average results before treatment and after treatment and the N-Gain test which shows a value of 0.71 which means there is a significant increase in the high category. Thus, it can be concluded that the AR-Book media is very valid, very interesting, and effective for improving the learning outcomes of grade V elementary school students.

Innovative Media: A Successful Approach to Improve Learning Quality

Innovative Media: A Successful Approach to Improve Learning Quality

Analysis of ZARA's Social Media Marketing Strategy in China

The rapid iteration of the fashion industry and the influx of numerous niche emerging fast fashion brands into the market have driven continuous innovation in social media marketing strategies, with new promotional methods constantly emerging. This article, utilizing literature analysis and observational methods, examines ZARA's social media marketing strategy in China. This analysis is beneficial for companies in the fast fashion industry, particularly those looking to expand their influence in the Chinese market. After a detailed analysis of the characteristics and marketing methods of Chinese social media platforms, the impact of external factors on Chinese consumers, and ZARA's social media presence, the article provides detailed recommendations for social media marketing strategies. ZARA, as a pioneer in the fast fashion industry, has established a certain market presence on Chinese social media platforms. However, its promotional strategy still shows potential for improvement. On platforms like Weibo and Little Red Book, ZARA's content strategy lacks specificity and diversity. In contrast, its live streaming marketing on platforms like TikTok demonstrates excellent visual effects and interactivity. This article provides several specific recommendations for ZARA's social media marketing strategy in China, such as strengthening brand storytelling and product showcases on Little Red Book, hiring celebrity endorsements, and regularly hosting styling challenges on TikTok. In summary, by implementing these strategies, ZARA is poised to achieve more effective brand building and market expansion in China's social media landscape.