Perception Of Innovation Research Articles

Do CSR practices affect perceived market performance through compliance status? Evidence from a quasi-natural experiment in India

PurposeThe study examines the impact of corporate social responsibility (CSR) non-compliance on firm value. It also investigates the moderating roles of ownership concentration and research and development (R&D) intensity in this relationship.Design/methodology/approachFor hypothesis testing, the authors utilized panel data regression models on a dataset comprising 13,760 firm-years listed on the Bombay Stock Exchange, covering a period of nine years following the legislation (from March 2015 to March 2023).FindingsOur findings reveal a detrimental effect of mandatory CSR spending on the value of non-compliance firms, consistent with the notion of deterrence theory. Further, we find that the negative impact is more pronounced among widely-held firms compared to closely-held firms, aligning with shareholder activism and information asymmetry theory. Our subsequent tests indicate that R&D intensity mitigates the negative impact, indicating a substitution relationship between CSR and R&D expenditure. Consistent with this finding, we find a lesser negative impact of CSR non-compliance on firm value of widely-held R&D intensified firms. Our findings are robust to the problem of endogeneity and self-selection bias.Practical implicationsOur findings highlight practical implications for managers regarding performance management. Managers should recognize that mandatory CSR spending can negatively impact performance, especially in widely-held firms, leading to shareholder dissatisfaction. To mitigate these effects, increasing R&D investment is likely to buffer against the adverse impacts of CSR mandates. Firm managers should align R&D efforts with CSR obligations to counterbalance costs and manage shareholder expectations, thereby maintaining performance and enhancing the perception of innovation among stakeholders.Originality/valueIt is the first study to consider the degree of compliance within firms while examining the impact of mandatory CSR spending on firm value. Also, the study is among pioneer attempts to investigate the moderating role of ownership structure and R&D intensity on the relationship.

Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024

This study aims to analyze the advertising communication strategy for the Yamaha NMAX Turbo 2024, Yamaha's latest product positioned as a premium scooter with turbocharged technology. Amid the fierce competition in the automotive industry, Yamaha needs to design an innovative and effective advertising campaign to increase brand awareness and consumer purchase intention. The objective of this research is to identify key elements in Yamaha’s advertising communication strategy, evaluate its effectiveness, and understand its impact on consumer perceptions and marketing goals. This research employs a descriptive approach with qualitative and quantitative analysis, combining consumer surveys, in-depth interviews, and ad content analysis. The findings show that the effectiveness of the ads, social media engagement, and brand awareness have significant effects on consumer purchase intention, especially among Gen Z. The effectiveness of the ads proved to be the most influential factor, followed by brand awareness and social media engagement. Consumers who responded to Yamaha NMAX Turbo ads through social media tended to have a positive perception of the product's innovations and advanced features. Additionally, the survey indicated that consumers actively engaged with social media campaigns were more motivated to make a purchase. The integrated communication strategy, utilizing various digital platforms such as social media, websites, and television ads, has been proven to increase purchase intention and strengthen positive perceptions of the Yamaha NMAX Turbo. Based on these findings, it is recommended that Yamaha continue to develop creative ad content, enhance social media engagement, and expand brand awareness campaigns through collaborations with automotive influencers. This strategy is expected to solidify Yamaha NMAX Turbo's position in the Indonesian automotive market.

Challenges of innovation management in health system organizations: evidence from Germany

ABSTRACT The introduction of innovations poses particular challenges for organizations in the healthcare sector. These can be analyzed based on adoption and diffusion theory. In this study, a two-stage qualitative research design consisting of expert interviews (n = 13) and 3 workshops (n = 26) was used to analyze the experiences of healthcare professionals and related disciplines concerning innovation perception and communication and to derive management challenges for organizations. As part of the interview analysis, a total of 489 text segments were deductively assigned to the diffusion process categories of innovation (n = 100), process (n = 15), social system (n = 15) and information exchange channels (n = 59), and a further 219 text segments, synthesized into 18 categories, were inductively identified as management challenges. The results were validated during the workshop and expanded to include findings on innovation transfer and innovation perception. It was shown that digital innovations in organizations in the healthcare system context are associated with high expectations and that these can be influenced by various interacting communication partners and channels. There is a growing impression that the adoption and diffusion processes of telemedicine and digital innovations on an individual, social and organizational level are more subliminal than previously assumed.

Managers’ Perception of Financial Innovations in Turkey

Innovation is often considered a key contributor to firms’ competitiveness. However, its success largely depends on manager’s willingness to accept an innovation. The purpose of this study is to examine managers’ perceptions on financial innovation and the factors that influence their adoption decisions. Using the Technology Acceptance Model (TAM), the study analyzes data collected from a sample of 500 firms in Turkey. The findings show that managers are more likely to adopt financial innovations that are perceived to be easy to use and accessible. Gender, age and level of education are observed to have significant impact on managers’ perception. For example, female managers are likely to be risk averse when making financial innovation decisions than male managers. Younger managers tend to test the innovation before fully implementing it and are more concerned about accountability for the success or failure of the innovation. The results also indicate that accessibility, ease of use, risk and accountability are crucial factors influencing managers' perception on financial innovations. Finally, this research contributes to the literature on financial innovation and provides valuable insights for managers in Turkey to make informed financial innovation decisions. Received: 10 August 2024 / Accepted: 31 October 2024 / Published: 05 November 2024

Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge

Despite the recent global rise of esports and its growing connection with the tourism and hospitality industries, few scholars have focused on this area. This study adopts an experimental approach to explore whether and how the presence of esports elements in hotels influences the consumption intention of Generation Z. The presence (vs. absence) of esports elements in hotels evokes a positive sense of coolness, innovative perception, and patronage intention among Generation Z. Moreover, the results indicate that individuals with high (vs. low) novelty-seeking traits and strong (vs. weak) subjective knowledge are more likely to have positive customer outcomes. These findings contribute to the literature on cross-domain spillover between esports and hospitality and offer practical advice for hotels seeking to attract younger generations while enhancing our understanding of marketing innovation in the hospitality industry.

Learner perceptions of a national CLIL innovation in foreign languages in the Republic of Ireland (5474)

This paper describes a Content and Language Integrated Learning (CLIL) curriculum innovation to improve motivation in language learning undertaken in the Republic of Ireland through a national pilot in transition year (TY) in 2021–2023 for learners aged 15–16. Here we extract data from part of an empirical evaluation study focussing on the research question, what are learner perceptions of learning through CLIL approaches in a national pilot module? A CLIL module on the theme of Fair Trade based on geographical and mathematical skills and content was taught through either French, German, Italian or Spanish. Models varied between schools—most undertook the module by teaching two to three lessons per week within a six-eight week period. A minority taught through this approach throughout the year. Results are presented from learner focus groups in three diverse school contexts and an online learner questionnaire drawn from all participating learners in these schools. Group discussions were recorded and transcribed. Thematic analysis was undertaken based on the Process Motivation Model for investigating CLIL in the classroom (PMM). Analysis and discussion include the positive impact on a large majority of learners and practical implications around the nature of learning a linear school subject in TY. Lessons learned include the need to extend this innovation to the wider curriculum, and the need for further professional learning for teachers. Constraints due to the nature of TY year and the module are acknowledged.

Internal core Competencies and Competitive Advantage in Telecommu-nication Industry. A case of Mobile Telecommunication Network Rwanda

In the current demanding economic landscape, organizations must consistently reassess and innovate to stay pertinent in their operational sphere, particularly in highly competitive environments. This study aimed to investigate the influence of internal core competencies on organizational competitive advantage, focusing specifically on MTN Rwanda. Guided by three specific objectives, this research assessed the influence of management qualifications, the perception of innovation, and intellectual capital on the organizational competitive advantage of MTN Rwanda PLC. The study employed a descriptive and correlational research design, combining quantitative and qualitative methods. Data were collected through interviews and questionnaires. Key findings indicated that management capabilities, including education level, experience, training, leadership, and decision-making skills, significantly influence MTN Rwanda’s competitive advantage, with means ranging from 3.17 to 3.85 and standard deviations from 0.54 to 0.78. Attitudes towards risk-taking, willingness to adopt new technologies, creativity, problem-solving skills, culture of innovation, and implementation of innovative ideas are crucial factors in MTN Rwanda’s competitive advantage, with mean scores ranging from 4.45 to 4.48 and low standard deviations of 0.70 to 0.71. Intellectual capital, encompassing human, structural, and relational capital, plays a key role in MTN Rwanda’s competitive advantage, with means ranging from 4.55 to 4.58 and standard deviations from 0.63 to 0.64. An ANOVA test revealed a significant difference in competitive advantage between groups (F(0.12) = 474.605, p = .000). Additionally, strong positive correlations were found between management capabilities and competitive advantage (rs = .752, p = .000), innovation capacity and competitive advantage (rs = .904, p = .000), and intellectual capital and competitive advantage (rs = .876, p = .000). The findings emphasize the critical role of internal core competencies in driving competitive advantage. Management capabilities, a proactive approach to risk-taking, innovation, and leveraging intellectual capital are pivotal in shaping MTN Rwanda’s competitive position in the telecommunication industry. Internal core competencies, including management capabilities, innovation, and intellectual capital, significantly influence MTN Rwanda’s competitive advantage. It is recommended that the company prioritize education, training, leadership, risk-taking, and technology adoption while fostering a culture of innovation and leveraging intellectual capital.

Impact of HR Configuration on Organisational Innovation with Mediation Role of Intellectual Capital

The goal of this study is to map scientific publications, relate to an intellectual structure, and research trends in the creation of human resource (HR) configurations by implementing innovative practices, as well as indirect relationships of intellectual capital. Based on the resource-based value, the relationship between employees’ perceptions of HR configurations practices and innovation is explored, along with the indirect role of intellectual capital. Survey data were gathered from a sample of 165 health professionals in the Lahore district. Results confirm that configuration practices enhance innovation; the mediating influence of intellectual capital was also established and proved. This investigation has significance for supervisors who want to keep their employees inspired.

Perceptions of impure innovation: Health professionals’ experiences and management of stigmatization when working as digital innovators

The healthcare sector has increasingly adopted digital innovations. Nonetheless, medical professionals have also resisted a variety of digital innovations. While the range of factors driving such resistance to innovation are well documented, less clear is how such resistance is experienced and managed by professionals attempting to innovate. We conducted a qualitative study of English and German ‘dual-role’ professionals, who worked both as clinical practitioners and digital innovators. Inductively theorizing from our interview data, we explain how individual professionals experience different intensities of stigmatization from colleagues when working with digital innovations. We theorize that the more central a dual-role professional is within an organization and the more their innovation deviates from standard professional duties, the more likely the innovation is to be viewed as impure within a professional group and be the target of stigmatization. We identify a range of professional, social, and personal strategies employed by dual-role innovators to manage their experiences of stigmatization and consider the implications for healthcare innovation.

Educators’ Perceptions of the Use of Virtual Reality in the Classroom: Psychometric Validation of Scale in Indian Context

With ample evidence supporting the benefits of using Virtual Reality (VR) in education, teachers' perceptions of such educational innovations decide whether they are accepted or rejected and, if accepted, how successfully they are integrated into teaching. However, there is a dearth of literature with regard to the availability of a suitable measurement tool to gauge their perception specifically in the Indian setting. This is the research gap that is aimed to be met and the novelty of the study. Based on the theory of Diffusion of Innovations and the Technology Acceptance Model, the study aimed to validate Educators' Perceptions of the use of VR on Classroom scale, adapted by Khukalenko et al. (2022) from Wozney et al. (2006). The original version was tested among Russian educators and had 16 items on a six-point Likert-scale format with a Cronbach’s Alpha of 1.00. The investigators here conducted the validation process on a sample of 150 Indian university educators. Because it is a relatively new scale and is based on a strong theory, confirmatory factor analysis (CFA) alone remained adequate for its validation in India. By using IBM SPSS and AMOS for data analysis, the factor structure of the initial model led to the deletion of eight items due to low factor loading values. The second model, however, suggested a satisfactory fit of this unidimensional scale with eight items and yielded a Cronbach's alpha coefficient of 0.843. It is, therefore, a reliable tool for measuring teachers' perception of the use of VR in the Indian context.

Features of consumer perception of product innovations

The article examines the phenomenon of consumer perception of product innovations in order to identify features determined by modern market conditions. The purpose of the study is achieved by analysing the specifics of customer perception of: the degree of product innovativeness; product innovations in the framework of information overload and amid high intensity of their introduction to the market. As a result of the research, the following features of the сonsumer perception, characteristic of modern market conditions, are identified: subjectivity of perception of the product innovativeness; actualisation of the phenomenon of information neglect in conditions of information overload of consumers and the phenomenon of consumer stupor within the framework of high intensity of product innovations being introduced to the market. The work proves the need to study the psychology of perception of innovations by potential consumers in the process of developing and introducing a new product deeply and comprehensively, in particular, to study cognitive, value, need-motivational systems as well as the characteristics of behaviour patterns of consumers of innovative products. Only in this case it is possible to create a product innovation that is truly needed and therefore quickly and easily accepted by the market.

Audience perceptions of AI-driven news presenters: A case of ‘Alice’ in Zimbabwe

Digital innovations are transforming newsroom practices across the globe. The advent of artificial intelligence (AI) tools is upending and altering newsmaking and news distribution practices. Whilst there is existing literature on the ever-changing journalism practices due to AI tools in the Global North, scholarship on how these digital innovations are shaping African newsrooms has remained scant. This study uses the case of Alice, an AI-powered newsreader in Zimbabwe, to explore the audience perceptions of this digital innovation. Drawing upon Afrokology, and cultural studies as theoretical frameworks, this qualitative study derived data through digital ethnography and in-depth interviews. Findings demonstrate that there are mixed feelings on the appropriation and use of AI-driven news anchors. On the one hand, some audiences applaud the use of AI news anchors as innovative storytelling techniques. On the other hand, audiences are concerned with Alice’s lack of human emotion, poor accent and perceive her as a threat to traditional journalists’ jobs. Some of the resistance towards Alice indicate a need for decolonising the AI tools in the newsrooms.

Open to innovation: How a logo frame shapes consumer perception of the brand

We explored the influence on consumer behavior of a logo frame—a common design feature of logos. We proposed that whether a logo frame was present or absent would affect consumers' perception of brand innovativeness, thereby influencing their purchase intention. Through two studies utilizing diverse logo types and brands, we demonstrated that frameless logos conveyed a sense of openness that enhanced consumers' perception of brand innovativeness, leading to a positive impact on their purchase intention. Our findings underscore the generalizability and practical significance of logo-frame effects across different contexts, contributing to a deeper understanding of brand perception. Marketers can strategically leverage these insights to utilize visual-design elements that shape consumer perceptions and drive favorable responses toward a brand.

How Employees’ Perceptions of Gender Equity Impact Firm Innovation

How Employees’ Perceptions of Gender Equity Impact Firm Innovation

Design thinking mindset: a user-centred approach toward innovation in the Welsh creative industries

ABSTRACT The Design Thinking (DT) mindset, a fundamental aspect of User-Centred Design (UCD), is often presented as a powerful and accessible trigger for innovation. There is much discussion in the extant literature on the communication of the DT concept to non-design practitioners to encourage broader use of design-led innovation. The present study expands this discussion by exploring which DT mindset attributes are considered meaningful for non-design professionals in small and medium-sized enterprises (SMEs). It presents a UCD intervention that embeds the DT mindset attributes to introduce design-led innovation to SMEs of the Welsh creative industries. Semi-structured interviews, non-participatory observation, and reflective open-ended questioning are utilised to analyse the impact of the intervention in supporting creative industry practitioners’ understanding of the DT mindset and design-led innovation approaches. Our findings demonstrate that the intervention has prompted participants to (i) challenge the idea of ‘ideas,’ (ii) frame failure as an option, (iii) learn to trust the process, (iv) acquire innovation self-efficacy, (v) view collaboration = learning, and (vi) change their perception of innovation. We discuss how these identified ‘mindset shifts’ are valuable toward building individual innovation capacities in non-design industries.

Acceptance of Telerehabilitation Among Physiotherapists in Turkey and Factors Affecting Acceptance: A Cross-Sectional Analysis

Aim: This study aimed to assess the factors influencing the acceptance of telerehabilitation among physiotherapists in Istanbul. Methods: A cross-sectional study was conducted among 170 PTs (F/M: 94/76, mean age:29.4 years) working in Istanbul. Data were collected through a questionnaire regarding scales of ‘‘Unified Theory of Acceptance and Use of Technology’’ and ‘‘Perception of Innovation’’. UTAUT has 5 components which are ‘‘Performance Expectancy’’ (PE), ‘‘Effort Expectancy’’ (EE), ‘‘Social Influence’’ (SI), ‘‘Facilitating Conditions’’ (FC), ‘‘Behavioral Intention’’ (BI). The model was modified by adding ‘‘Telerehabilitation Usage Behavior’’ and ‘‘Perception of Innovation’’ to these structures. After preliminary analyses, structural equation modelling was employed to assess relationships between key constructs and variables within the proposed model Results: The modified UTAUT model demonstrated a good fit for understanding the acceptance of telerehabilitation among physiotherapists, as indicated by favorable goodness-of-fit indices (SRMR = 0.03, GFI = 0.99, AGFI = 0.92, CFI = 0.97, and RMSEA = 0.00). This model accounted for 68% of the variance in ‘‘Behavioral Intention’’ to use telerehabilitation and 28% of the variance in ‘‘Telerehabilitation Usage Behavior’’. The results revealed that ‘‘Behavioral Intention” directly influenced ‘‘Telerehabilitation Usage Behavior’’ (β = 0.53) and ‘‘Social Influence’’ directly affected ‘‘Behavioral Intention’’ (β = 4.96). Additionally, the relationship between ‘‘Social Influence’’ and ‘‘Behavioral Intention’’ was found to vary with age (β =-5.81, p

More we or more me? How collaboration and autonomy connect with school climate, team innovativeness and school satisfaction among Korea’s teachers

ABSTRACT Prior large-scale research on teacher collaboration and autonomy has failed to distinguish effects within and between schools or among elementary and middle school teachers. This lack of research has implications for professional development in countries like Korea, where national policies have increasingly favoured teacher collaboration. We therefore employed multilevel structural equation modelling to analyse Teaching and Learning International Survey 2018 responses from 5,601 Korean elementary and middle school teachers. Our findings revealed significant direct and indirect effects among the variables of teachers’ perceptions of teacher collaboration, teacher autonomy, school climate, team innovativeness and school satisfaction. At the teacher level, the main differences between elementary school and middle school teachers related to classroom autonomy and team innovativeness. Collaboration and autonomy significantly predicted school satisfaction among elementary school teachers but not middle school teachers. There were also key differences in effects from teacher collaboration and classroom autonomy at the teacher and school levels. The most notable finding was that school climate mediated the relationship between classroom autonomy and school satisfaction at the teacher level. As these factors relate to the uptake and implementation of professional development, we provide key recommendations for local and national policy-makers hoping to optimise learning opportunities for teachers.

How product-background color combinations influence perceived brand innovativeness

The current research examines when and how product-background color combinations (analogous vs. complementary) influence consumers' perception of brand innovativeness. Across four studies, the authors find that analogous combinations lead to higher perceptions of brand innovativeness compared to complementary combinations. The effect occurs because analogous combinations are more difficult to process and, thus, result in higher perceptions of brand innovativeness. However, this effect is reduced for those familiar with the target brand. Importantly, by enhancing perceptions of brand innovativeness, analogous combinations can positively or negatively influence consumers’ purchase intentions, depending on their self-construal. Our findings provide valuable insights for both theory and marketing practice.

Learning environment matters for university EFL learners’ emotions and approaches to online learning technologies: A Chinese perspective

AbstractTechnology is constantly changing the language learning environment and online language learning (OLL) has attracted increasing attention. In this study, EFL learners’ perceptions of the OLL environments and the relationships between these perceptions and the learners’ emotions and approaches to online learning technologies were investigated. A sample of 567 Chinese university EFL learners from 18 public higher education institutions across 5 provinces responded to an online questionnaire survey. The data analysis based on structural equation modelling revealed that the EFL learners’ perceptions of task orientation, innovation and individualisation were positively related to the deep approach to online learning technologies. However, unlike previous findings, no significant relationship was found between the factors of the relationship dimension and the students' approaches to online learning technologies (SAOLT). Perceived innovation was found to be negatively related to enjoyment, and perceived personalization was found to be positively related to anxiety. Furthermore, the learners’ emotions, especially anxiety, significantly mediated the relationship between perceived task orientation and the surface approach to online learning technologies. Overall, the findings of this study improve the understanding of EFL learners’ online learning experiences and provide practical insights for enhancing the quality of OLL environments and promoting learning outcomes.

INTERPLAY OF GLOBAL TECHNOLOGICAL DYNAMICS AND LOCAL REALITIES: DIGITAL HEALTHCARE TRANSFORMATION IN TURKEY

Various trends have driven the digital transformation of health: Developments in digital technologies, pressures for cause reduction in healthcare and increasing demand and expenditures from aging populations. In parallel, Turkey is actively engaged in a great transformative journey with its Health Transformation Program (HTP) since 2003, embracing the age of digitalization in healthcare. This study explores the interplay among historical discourse, political influences, technological advancements which shaped the centralization of Turkey's health system. Specifically, it delves into how Turkey's healthcare system has undergone centralization under the aegis of digital transformation. Amidst this transition, a compelling question arises: How has the positive perception of digital health innovations by both the public and authoritative health institutions converged with the challenges posed by low health and digital literacy levels? This article uses the concept of biomedicalization to encompass the multisited and multidirectional health transformation processes in Turkey. By cultivating a technology-friendly environment, the nation is nurturing (bio)digital citizens through the process of biomedicalization. Drawing on a historical narrative of Turkey's digital health transformation, the article posits that the phenomenon of biomedicalization in the country, molded by intricate multidimensional factors at both micro and macro levels, compels policymakers, privacy advocates, and lawmakers to devise effective and sustainable regulations concerning data utilization, protection, and privacy. By investigating these dynamics, the research provides insights into how a country like Turkey navigates the multifaceted aspects of digital health implementation, shedding light on the potential strategies and mechanisms that enable the successful adoption of digital technologies in healthcare despite existing limitations. This contribution to the broader discourse on digital transformation enriches our understanding of the intricacies involved in leveraging technology to enhance healthcare systems, especially in contexts where there are literacy levels might pose.