Goal Of Innovation Research Articles

Implementation of Goals of Care Communication Innovation Among Nursing Homes: A Multiple Case Study Design.

Nursing homes (NHs) provide care to residents with serious illness and related complex health care needs. As such, discussions about end-of-life care between NH staff and residents and families are necessary to ensure residents receive care consistent with their goals. Interventions such as video decision aids have been developed to promote discussions and improve advance care planning, but few studies have examined how NH characteristics may relate to the implementation of these interventions; such information might lead toward more use of successful interventions. The purpose of this study is to understand NH characteristics that are associated with the implementation of the Goals of Care (GOC) intervention, which combined a video decision aid with a structured discussion to guide decision-making in advanced dementia. A multiple case study. Staff surveys were conducted to examine factors related to implementation effectiveness in 11 NHs in North Carolina that participated in the GOC trial. Questions measured the dependent variable of implementation effectiveness: the consistency and quality of use of the GOC intervention. NH organizational characteristics were measured using publicly available data and an administrator survey. The analysis consisted of pattern matching logic. High management support aligned with implementation effectiveness within NHs. In addition, the within case pattern analysis indicated additional characteristics related to implementation effectiveness. Facility size, Medicare beds, residents' racial composition, and star rating were related to implementation effectiveness across 6 of the 11 NHs. NH financial resources, such as size and number of Medicare beds, may be important factors for successful implementation. NHs seeking to implement advance care planning interventions should focus on within and across NH differences, such as adequate management and financial support prior to implementation to increase the likelihood of implementation effectiveness.

Performative innovation: Data governance in China's fintech industries

The financial applications of data technology have enabled the rise of Chinese fintech industries. As part of people's everyday lives, fintech apps have helped companies collect vast amounts of user data for business profit and social good. This paper takes an open-systems approach to study the constructs of this emerging idea of data governance, particularly its operational logic, involved stakeholders, and socio-cultural consequences in the context of fintech industries in China. It asserts that data governance at the company level has been realized through three types of tasks: standardization, configuration, and monetization of big data. These tasks are oriented by the imperative of business innovation which is considered pivotal for the company to survive the competition. An ensemble of internal and external actors joined the governing process, but internal actors hold the stake. The goal of innovation drives the companies to speedily collect data from a wider variety of sources, thus having to establish more sophisticated systems to manage and utilize those data. These complicated systems, however, have urged the government to strengthen regulatory controls alongside the general support of business innovation. This study unveils the performative aspects of big-data-based innovation at fintech firms. It also helps to understand the pathology of the innovation-governance paradox shared in the data economy in the global context.

Women’s empowerment and social innovation in childcare: the case of Barcelona, Spain

ABSTRACT Social innovation and empowerment are complex concepts that, from an analytical point of view, are not necessarily related. One explicit goal of social innovation is to empower communities, as well as the individuals that are involved in activities within those communities, but this does not necessarily always occur. Here we address the question ‘Does social innovation in early childhood education and care (ECEC) empower women?’ First, we explore whether the projects we examine can be defined as social innovations. Second, we analyse to what extent arrangements that are identified as innovative in ECEC empower the mothers who choose them. We argue that if the characteristics of a particular social innovation project enhance or reinforce the capabilities of the women who participate in it, that experience will most probably empower them; if not, this is unlikely to occur. Our empirical material includes 37 interviews with key informants, educators, and mothers involved in these non-institutionalized projects, collected in Barcelona. Our results reveal the socioeconomic bias in these projects, as well as the costs derived for both sets of participants (mothers and educators). They also show the wider social impact that stems from these projects being under-regulated.

Just participation or just participation? A participatory justice model for more successful theory of change design, implementation, and solution uptake

While a wide consensus acknowledges that participation is critical for the successful implementation of change that improves the livelihoods of people and communities around the world, justly securing that participation from stakeholders (at both the design and implementation stages) remains a demanding problem. This paper proposes a heuristic model for increasing participation that not only helps to investigate instances of nonparticipation but also opens up alternative intervention strategies and pathways for designers and implementers to consider toward more justly increasing participation and overcoming nonparticipation. Applied to a successful case of participation in Gurúè District, Mozambique—where an 89% solution adoption of an improved postharvest seed storage method was measured two years after initial training—this paper demonstrates the key importance of designing opportunities and motivations for participation into any solutions or innovations but especially justice as a factor for successful realization of theory of change efforts (all the more so in developing nation contexts). Applied to a second case study, this paper also explores participation despite little to no motivation to do so. Aiming to afford designers and implementers of theory of change interventions a tool for more successfully and exactly matching innovation goals with innovation outcomes, the paper also addresses broader implications for the model within theory of change approaches generally.

The Influence of Introducing the Concept of Sustainable System Design Thinking on Consumer Cognition: A Designer’s Perspective

Environmental problems represent one of the most intensive focuses in the world. At present, the rate of environmental damage caused by peoples’ consumption of products and services is still far faster than the rate of regeneration, processing, and recycling of natural ecosystems. In the face of increasingly severe environmental problems, consumers must change their consumption behavior toward a sustainable direction. Based on the ultimate goal of sustainable innovation and development, the introduction of sustainable system design thinking can enable the optimization of sustainable systems for production, manufacturing, consumption, or recycling. As with the concept of traditional system design thinking, sustainable system design thinking is not only a product form but also a creative systematic way to solve problems for the purpose of promoting innovation. It has been transformed from “giving form” to “design process”, “design strategy”, or “design system”. Therefore, this study attempts to explore the potential structure of consumers’ sustainable consumption cognition from the perspective of designers through the introduction of sustainable system design thinking. This study combined literature analysis and a questionnaire survey to propose a research model with seven constructs and eight hypotheses and then used a reliability test, validity test, and structural equation model to analyze and verify the data. The results show that the three constructs of design evaluation (aesthetics, innovation, and function) in system design thinking are feasible and effective in sustainable design. With the support of sustainability concept, the autonomy of consumers’ consumption attitude and intention will be improved. This study can provide reference to governments, enterprises, and designers when formulating, implementing, and practicing sustainable innovative strategies. The results of this study can further influence the continuous promotion and deepening of sustainable design thinking in the cultivation of design talents in colleges and universities, and thus provide multi-field and recyclable theoretical guidance for sustainable design facing future life.

At the nexus of science, engineering, and medicine: Pasteur's quadrant reconsidered.

There has been a sea change in the scientific world, advanced even more rapidly by the recent compounded public crises. Accelerated discovery, and impact from such discoveries have come from convergence approaches across disciplines, sectors, institutions, and the multiple communities seeking the common goal of innovations that transform. The classic simultaneous pursuit of fundamental understanding and application has been termed Pasteur's quadrant, where use-inspired basic research occurs. In the classic schematic developed by Donald Stokes, three quadrants represent research approaches using a 2D plane in which the vertical dimension represents the quest for understanding (basic research) and the horizontal dimension represents the consideration of use (applied research). The three outer quadrants are Bohr's (pure basic research), Edison's (pure applied research), and Pasteur's (use-inspired basic research). Viewing each of these axes as a continuum, we label the previously unnamed but contributory cell as the Innominate quadrant, where a nonzero amount of discovery and applied research also has value in generating scientific tools, novel processes or products that inform the other quadrants. More importantly, a reimagined Pasteur's quadrant schema shows a third dimension of Transformations over Time, occurring through a continuous fluid interchange among the quadrants. Transformative innovations may originate from any single quadrant. While work in Pasteur's quadrant has been shown to be highly productive, a dynamic fluid interchange among the quadrants is often involved and generates transformative advances at a faster rate. This should inform how we fund science, engineering, and medicine and educate the next generation of innovators.

Exploring the role of R&D collaborations and non-patent IP policies in government technology transfer performance: Evidence from U.S. federal agencies (1999-2016).

Around the world, governments make substantial investments in public sector research and development (R&D) entities and activities to generate major scientific and technical advances that may catalyze long-term economic growth. Institutions ranging from the Chinese Academy of Sciences to the French National Centre for Scientific Research to the Helmholtz Association of German Research Centers conduct basic and applied R&D to create commercially valuable knowledge that supports the innovation goals of their respective government sponsors. Globally, the single largest public sector R&D sponsor is the U.S. federal government. In 2019 alone, the U.S. government allocated over $14.9 billion to federally funded research and development centers (FFRDCs), also known as national labs. However, little is known about how federal agencies’ utilization of FFRDCs, their modes of R&D collaboration, and their adoption of non-patent intellectual property (IP) policies (copyright protection and materials transfer agreements) affect agency-level performance in technology transfer. In particular, the lack of standardized metrics for quantitatively evaluating government entities’ effectiveness in managing innovation is a critical unresolved issue. We address this issue by conducting exploratory empirical analyses of federal agencies’ innovation management activities using both supply-side (filing ratio, transfer rate, and licensing success rate) and demand-side (licensing income and portfolio exclusivity) outcome metrics. We find economically significant effects of external R&D collaborations and non-patent IP policies on the technology transfer performance of 10 major federal executive branch agencies (fiscal years 1999–2016). We discuss the scholarly, managerial, and policy implications for ongoing and future evaluations of technology transfer at federal labs. We offer new insights and guidance on how critical differences in federal agencies’ interpretation and implementation of their R&D management practices in pursuit of their respective missions affect their technology transfer performance outcomes. We generalize key findings to address the broader innovation processes of public sector R&D entities worldwide.

Инновационно-инвестиционные проекты в современной экономике и эволюция методик их оценки

The presented article devoted to the development of the methodology for evaluating innovation and investment projects, taking into account their nature in the modern economy. The main goal of innovation and investment projects is to achieve advantages through the possession and use of innovative solutions in the activities of the subject of investment. In this case, one should take into account the importance of assessing both from the point of view of innovative efficiency (the degree of novelty and additional profit due to the introduction of innovation into the business processes of the subject of investment), and the overall investment efficiency (assessed by means of investment analysis tools).
 In the modern economy, the achievement and retention of competitive advantages is a basic precondition for the successful functioning and development of any business. As for companies in the oil and gas sector, there is a certain industry specificity: with the depletion of easily accessible hydrocarbon reserves and during the period of parallel development of alternative energy, innovations (and often disruptive ones) ensure the survival of companies and the ability to remain in the energy market due to timely and relevant technological solutions. And building up competitive advantages requires even higher innovative efficiency. Therefore, the development of the methodology for evaluating innovation and investment projects is presented from the point of view of the outstripping rate of innovative activity of companies in the oil and gas industry.

Economic Efficiency of Innovative Development in Industry

The study deals with the economic efficiency of innovative development in the industry. The ultimate goal of innovation and production activities is to increase the competitiveness of a manufacturing enterprise in the relevant market segment by increasing labour productivity and improving product quality. In the study, the author conducts a comparative analysis of the other sectors of the economies of developed countries. It is noted that to assess the effectiveness of innovative projects in industries, first of all, it is necessary to calculate the cost of innovation and the costs incurred.

Knowledge sharing in project-based supply networks

PurposeProject-based supply networks are an emerging form of organizing used to meet a buying organization's operational and innovation goals. Knowledge sharing among suppliers in the network plays a key role in successful project delivery but is challenging to achieve in practice. The authors draw on self-determination theory (SDT) to examine the interactive effect of incentive provisions (penalties and bonuses) and network governance (lead or shared) on knowledge sharing motivation by individual boundary-spanners within project-based supply networks.Design/methodology/approachA scenario-based behavioral experiment of 217 professionals within the UK using the online platform, Prolific, was conducted. A Hayes Macro PROCESS model was used to analyze the data. The authors pilot-tested the scenario with project management experts, senior managers, and directors.FindingsThe findings highlighted that the effectiveness of incentive provisions on knowledge sharing may be dependent on the mode of network governance. Where suppliers have shared responsibility for managing the network (shared governance), bonuses were more effective than penalties in motivating knowledge sharing through support of boundary-spanners’ autonomy needs. However, where the buying organization has transferred responsibility for managing the network to an external third-party organization (lead governance), the authors found no significant difference between the effectiveness of penalty versus bonus provisions in motivating knowledge sharing.Originality/valuePrior research in operations and supply chain management (OSCM) has shown the positive effect of incentive provisions on knowledge sharing motivation, but largely overlooked the effectiveness of such incentives when nested within broader governance mechanisms used in projects and their networks. Moreover, while scholars have started to highlight the importance of governance mechanisms in knowledge sharing at the dyadic level, the authors know very little about the impact of network governance.

Characterological Features of Innovative Education

The topic of the article is relevant as the present-day developments of social and economic changes in our society pose new challenges for pedagogical science in terms of innovative changes based on the international scientific and practical experience of many countries of the world - the USA and also countries of Western and Eastern Europe, representing a new stage of education development complying with the globalization epos, formation of socially oriented economy which requires implementation of radical reforms in education. The purpose of the article is to characterize and theoretically substantiate the features of innovative approaches to creation of contemporary education; to discover pedagogical technologies in the process of achieving the innovative goals of education. The article defines the content of theoretical ideas about education in the knowledge society in the context of appearance of its social reality. The research methodology is built in terms of cultural and historical epistemology, which is based on the analysis of socio-economic attitudes to knowledge and cognition using a comparative review of theoretical developments with the real situation. Changes in politics and social priorities introduced a fundamentally new paradigm of higher education in Ukraine, based on the ideas of the growth of spiritual and intellectual potential of each young person, comprehensive development of one’s personality by introducing a humanistic type of thinking, forming a new mentality, awareness of the multicultural perspectives of the human society development, as well as understanding, recognition and ensuring the culture common to all mankind. The new paradigm of education and upbringing is aimed at transferring from the upbringing of a citizen of a particular country to the upbringing of a citizen of the world, i. e. a person with a sense of responsibility whose education and morality correspond to the complexity of tasks to be solved. This approach means gradual replacement of the causal, deterministic principle of cognition of reality within each discipline with modern methodological approaches.

Assessment of Critical Diffusion Factors of Public–Private Partnership and Social Policy: Evidence from Mainland Prefecture-Level Cities in China

Cooperation between government and social capital is an important starting point in the supply-side reform of public services. It is also an effective practice in public governance innovation. Based on policy diffusion theory and event history analysis (EHA), this study analyzes panel data from 282 mainland prefecture-level cities in China from 2004–2020 to explore public–private partnerships’ critical diffusion factors. The study reveals that motivation factors, resource/obstacle factors, and external factors affect government and social capital cooperation policies to different extents. The main driving forces for local governments to adopt these policies are population size, level of economic development, government financial resources, the learning mechanism, and the imitation mechanism. This study proposes the following arguments: firstly, that the ultimate goal of policy innovation is to solve social contradictions and meet public demand; secondly, that economic resources can help to adopt policy innovation and proper diffusion; thirdly, that the public–private partnership (PPP) model has been continuously developed by using experience from other projects or cities through a learning mechanism; and finally, that policy publicity and public opinion expressed via the mainstream media are not only an inducement for policy innovation and diffusion, but also a powerful guarantee. The experience of local governments in China can help to verify whether the “positive factors” that are traditionally considered to be conducive to the cooperation between the government and social capital are effective, and to reveal the internal logic of the innovation diffusion of public policies of local governments in China from a more multidimensional perspective.

Subcontracting and firm growth: disentangling the effects of innovation type, level, and appropriability

ABSTRACT This article investigates how innovation matters for the growth of subcontracting and non-subcontracting firms. In particular, it explores whether the effects of innovation type, level, and appropriability on firm growth differ between subcontractors and non-subcontractors. Data on Korean firms in the manufacturing sector are analysed. The impact of subcontracting on firm growth is found to be insignificant. In addition, the positive effect of the process innovation level on firm growth is found to be relatively greater for subcontractors, while the positive effect of the product innovation level on firm growth is found to be relatively greater for non-subcontractors. Innovation appropriability significantly increases firm growth for subcontractors only, not for non-subcontractors. These findings imply that firm-level heterogeneities in the suppler-buyer relationship, innovation goals and novelty, and the effectiveness of innovation protection jointly influence the impact of innovation on firm growth.

Transport Safety Is One of the Main Aspects of EU Transport Policy

The article covers a relevant topic, since transport has been considered as a source of increased danger throughout its existence. In this regard, the maximum focus on transport security is required from participants in the transportation process as well as from developers of the international transport legal framework. The paper highlights one important feature of transport security, such as a “no-fault liability.” This type of responsibility is applied because transport, as a key sector of the economy of States, is given the status of a “source of an increased danger.” The consolidation of such status in the law is necessary, since it fundamentally changes the system of normative and legal acts developed by States and international organizations. Moreover, the corresponding efforts of the European Union Member States are being analyzed to illustrate specific approaches, taking into account the peculiarities of the region. In general, regional cooperation allows all actors of international law to identify and adapt to the nuances of a particular region. Knowing all the specifics, the subjects of these international legal relations will be able to develop more effective rules of conduct. The European Union continues to be one of the most interesting integration organizations. The very fact that this association has both primary and secondary law confirms the EU’s capacity to implement the most advanced and innovative goals and ideas. In this regard, the issue of transport security is being implemented at the highest level. All the more so, all the acts adopted within the framework of the EU are binding for each Member State of the EU. Thus, the level of transport security in the EU member states is also high.

How innovation can influence customer satisfaction – case study of the Saccharum Hotel in Madeira

PurposeThe main goal of innovation is to improve customer service and products and also customer satisfaction. Taking into account the four types of innovation recognized by organization for economic co-operation and development, the purpose of this research is to understand how innovation can influence customer satisfaction, specifically in the hotel industry.Design/methodology/approachThe data collection was done through qualitative (interview) and quantitative methods (questionnaire). For the quantitative data processing, the Statistical Package for Social Science software was used through statistical inference methods.FindingsThe results show the influence of the four dimensions of innovation on customer satisfaction. These results confirm previous studies on the influence of service, marketing and process innovation on customer satisfaction. However, the results also show the positive relation between customer satisfaction and organizational innovation as well as the relationship between organizational innovation and the other types of innovation.Research limitations/implicationsThe results of this study were based only on one hotel unit. The extension to other cases may strengthen the results.Practical implicationsThe confirmation that customer satisfaction is associated with innovation, in its four dimensions, can contribute to better decision-making, not only for the hotel in the study but also for the sector.Originality/valueFocusing on understanding the relation between the rate of innovation and its impact on customer satisfaction, the study expands the knowledge about the importance of services innovation on a specific hotel in Madeira.

Модели и функции механизма регулирования экономичности инновационного развития предприятия в комплексе объектов экономики знаний: теоретико-методологические основы формирования

Abstract. The relevance of improving the theory of management in terms of indicators of economic efficiency of innovative development of enterprises is justified by the needs of high-tech industry. Mechanisms are needed to regulate the imbalance of their goals of economy and innovation using the resources of educational and scientific objects. The lack of monitoring of factors of the knowledge economy, the functioning of enterprises outside the complex of its facilities exacerbates the problems of imbalance of goals. The insufficient quality of interaction regulation in the complex determined the goal of developing new models of the theory and methodology for the formation of a mechanism with predictive and controlling properties of assessing and regulating target quality indicators of the functions of managing the economy of innovative development of enterprises. The theory model is represented by the system elements of the decomposition of the object of study, analysis of functions and structures of the mechanism for regulating the relationships of enterprises in the complex. The theory justifies the procedures of the methodology for the synthesis of the forsite-controlling mechanism of predicted indicators of the economy and initialization of enterprises based on the results of monitoring environmental factors. Theoretical and methodological foundations define a multivariable approach to the formation of a mechanism and the organizational design of its functioning processes in methodical part of the study. The approach is implemented in the concept of integrating the functions of foresight management and controlling the goals of economy and innovation of enterprise development in a complex using additional management functions. The novelty of the study is presented by the following results: concepts of theory are proposed that take into account the peculiarities of the processes of regulating the cost-effectiveness of innovative development of enterprises in the mechanism; development of models and functions for management of integration and combination of complex resources in innovative cycles of enterprises; external and internal environment monitoring subsystem is formed; modernized stability criteria, which determine the adjustment of the quality of functions in digital simulators of speed controllers of the mechanism for matching standard and additional functions; An expanded system of balanced indicators is justified, characterized by the stability of the results of regulating the imbalance of individual and group interests within the individual enterprise and their combination; mathematical models of evolutionary and hopping processes for forming a digital mechanism simulator are adapted. Scientific results make it possible to substantiate indicators of quality of regulation of cost-effectiveness of innovative development and to supplement planning tools in the methodological part of the study of the mechanism functioning processes and the algorithmic scheme of the digital model. The system of balanced indicators is implemented in the new structure Center for digital coordination of interests of complex facilities of the and the system of post-industrial agglomeration of the region.

Lessons Learned from Developing an Industry 4.0 Mobile Process Management System Supported by Artificial Intelligence

Research, development and innovation (RDI) projects are undertaken in order to improve existing, or develop new, more efficient products and services. Moreover, the goal of innovation is to produce new knowledge through research, and disseminating it through education and training. In this line of thinking, this paper reports and discusses the lessons learned from the undertaken project, regarding three areas: machine learning (artificial intelligence), computational intelligence, and database management systems (DBMS). As nowadays, a numerous of the RDI projects are oriented towards the development of dataintensive solutions, the authors are confident that these lessons will be valuable not only for data engineers, but also for those researchers and practitioners who are dealing with the issues related to building and validating machine learning models, applications of moving averages to high-frequency data streams, and the implementation and deployment of DBMS.

Prioritization of Digital Innovation Team projects using a utility model and tradespace analysis

Firms outside of traditional software and internet technology disciplines face unfamiliar challenges in managing portfolios of innovative digital products as their industries are reshaped by digital transformation. When rapid prototyping of proofsof-concept (POCs) is the responsibility of a specialized Digital Innovation Team (DIT), the rate of idea creation can quickly outpace the capacity of this dedicated group. Systematically identifying and pursuing the highest-value ideas aligned with business needs, innovation goals, and enterprise strategy becomes both a vital and difficult technical challenge. This study examines a prioritization and selection (PAS) approach founded on systems engineering (SE) methods to manage the work progressed within a DIT. The assessment combines stakeholder analysis with surveys to characterize a multi-attribute utility function measuring POC benefit. POC resources are estimated from anticipated duration, development needs, validation requirements, and process change necessary for the technical solutions. These metrics characterize a cost-benefit trade-off, complemented by innovation measures associated with each POC. The proposed workflow supports portfolio shaping and work prioritization across different business segments while facilitating the stakeholder alignment and prototype visibility necessary to drive product commercialization. Future work will address a remaining gap in the consistent valuation of lower-benefit innovative work that is a foundational dependency for higher-value POCs.

New Autonomous Vehicle Technologies Effect on Automotive Concept Design Stages

New road transportation systems solutions create significant changes in existing automotive manufacturing industry products and technologies, from design to use. The conveniences within the framework of new approaches brought by autonomous vehicle technologies primarily make individuals transition from driver duty to passenger and high-comfort alternative travel technologies. Therefore, the research: defining the path followed by the autonomous vehicle technologies, which lead to the development of the said new life model and automotive products within the future fiction, in the stages of designing new concept vehicles in practice or measuring the effect on the processes constitute important values for the future prediction of this sector. In addition, the research has focused on the effects of interdisciplinary studies at the automotive concept design stages, which are at the beginning of today’s lean and new product development process, where innovation goals or technologies emerge with more concrete needs. New autonomous vehicle technologies and the main purpose of revealing the interdisciplinary studies created by new disciplines in the current automotive concept design stages make significant contributions to the optimization of the lean product development process and value creation. For this reason, the automotive manufacturing industry, which is on the eve of a major transformation with the said new autonomous vehicle technologies; determining the needs or sustainable position in the flow of digital perception and orientation systems; determining value creation criteria related to the functioning of automotive concept design processes or new acceptance criteria through one-on-one interviews in the field; constitutes the focus of the research. The research has examined the new interdisciplinary studies and effects of new autonomous vehicle technologies in the automotive concept design phase, which is the first step of lean product development, with local and global automotive industry company comparisons in operation. Therefore, the differences and similarities between the concept design stages of global automotive companies that are both co-developers of new autonomous vehicle technologies and manufacturing automotive products and local automotive manufacturing companies that only assemble them determine the future competitive structuring of the industry.

Research on the Influencing Factors of New Energy Vehicle Consumption under the Background of Digital Economy

Developing new energy vehicles is an effective way to get rid of oil dependence and realize energy security and sustainable development of transportation. As a strategic emerging industry, new energy vehicles have received strong support from the government in recent years and developed rapidly. Under the guidance of many government encouragement policies, many automobile enterprises have joined in the field of new energy vehicles. The strategic emerging industries leading the development of science and technology have great development potential, and the development of new energy vehicles can not be separated from the guidance of science and technology. Under the background of cyber Economic, user demand has become the primary goal of enterprise innovation. Weilai, a new energy vehicle enterprise established and developed with the trend, has gradually highlighted its business mode and competitive ecology, which has injected new vitality into promoting the ecologicalization of enterprise industrial model. At the same time, new energy, as a substitute for conventional fuels, can reduce environmental pollution and have extremely high ecological and social benefits. Based on this, this paper combines the current development status of new energy vehicles in China, and conducts an empirical study on some important factors that affect s’ attitudes towards new energy vehicles from the multiple perspectives of government, enterprises and s, using quantitative research methods.