Diffusion Of Innovation Theory Research Articles

Understanding the Adoption and Usage Behaviors of Popular and Emerging Metaverse Platforms: A Study Based on the Extended Technology Acceptance Model

ABSTRACT By applying an extended Technology Acceptance Model (TAM), we specifically examined how TAM-related factors affected two types of usage behaviors of current Metaverse platforms. The use intensity of the popular Metaverses and the adoption of the emerging Metaverses. The study recruited 222 participants through an online survey distributed via Amazon Mechanical Turk (Mturk). The results indicated that the driving forces to use the popular Metaverses were perceived usefulness (PU) and subjective norm (SN), while the adoption of the emerging Metaverses was significantly influenced by perceived enjoyment (PE) and external regulation (ER) of the Covid−19. This research contributes to a deeper understanding of the factors that motivate individuals to engage with contemporary Metaverse platforms, shedding light on the theoretical frameworks of TAM, Diffusion of Innovations Theory (DOI), and Self-determination Theory (SDT). By exploring these dimensions, our study offers a fresh and distinctive perspective on this subject, paving the way for future research in the field.

An Integrated Framework Approach to Understanding Vietnamese People’s Intention to Adopt Smart Home Solutions

In recent years, although smart homes and smart home solutions have been widely accepted in developed regions (such as Europe, the United States, and Japan), their application in emerging countries (such as Vietnam) remains limited. This study is aimed at assessing the factors influencing Vietnamese people’s intention to adopt smart home solutions based on the integration of the technology acceptance model and innovation diffusion theory. The study collected quantitative data from a survey of 310 participants in Vietnam and analyzed them using structural equation modelling with AMOS software. This study’s findings show that compatibility and perceived usefulness play important roles in promoting users’ intention to adopt smart home solutions. This study has practical implications for businesses in Vietnam and provides useful recommendations for future research.

Ready, set, go! The role of organizational readiness to predict adoption of a family caregiver training program using the Rogers’ diffusion of innovation theory

BackgroundCaregivers FIRST is an evidence-based program addressing gaps in caregivers’ skills. In 2020, the Veterans Health Administration Caregiver Support Program (CSP) nationally endorsed Caregivers FIRST, offering credit in leadership performance plans to encourage all VA medical centers (VAMCs) to implement locally. This study examines the association of organizational readiness with VAMC adoption of Caregivers FIRST.MethodsIn a cohort observational study, we surveyed CSP managers about their facilities’ readiness to implement using the Organizational Readiness for Implementing Change (ORIC) instrument and compared change commitment and change efficacy domains among VAMCs “adopters” defined as delivering Caregivers FIRST within 1 year of the national announcement to those that did not (“non-adopters”). Within “adopters,” we categorized time to adoption based on Rogers’ diffusion of innovation theory including “innovators,” “early adopters,” “early majority,” “late adopters,” and “laggards.” Organizational readiness and site characteristics (facility complexity, staffing levels, volume of applications for caregiver assistance services) were compared between “adopters,” “non-adopters,” and between time to adoption subcategories. Separate logistic regression models were used to assess whether ORIC and site characteristics were associated with early adoption among “adopters.”ResultsFifty-one of 63 (81%) VAMCs with CSP manager survey respondents adopted Caregivers FIRST during the first year. ORIC change commitment and efficacy were similar for “adopters” and “non-adopters.” However, sites that adopted earlier (innovators and early adopters) had higher ORIC change commitment and efficacy scores than the rest of the “adopters.” Logistic regression results indicated that higher ORIC change commitment (odds ratio [OR] = 2.57; 95% confidence interval [CI], 1.11–5.95) and ORIC change efficacy (OR = 2.60; 95% CI, 1.12–6.03) scores were associated with increased odds that a VAMC was an early adopter (categorized as an “innovator,” “early adopter”, or “early majority”). Site-level characteristics were not associated with Caregivers FIRST early adoption.ConclusionsTo our knowledge, this study is the first to prospectively assess organizational readiness and the timing of subsequent program adoption. Early adoption was associated with higher ORIC change commitment and change efficacy and not site-level characteristics. These findings yield insights into the role of organizational readiness to accelerate program adoption.Trial registrationClinicalTrials.gov, NCT03474380. Registered on March 22, 2018

Digital transformation in foreign language education: Examining the position of the EFL teacher in ICT literacy diffusion

Digital transformation and ICT adoption in Japanese higher education has lagged behind other developed countries. Drawing on Diffusion of Innovation theory, this preliminary case study examines the role of English foreign language (EFL) teachers as opinion leaders in information communication technology (ICT) literacy diffusion in the Japanese university context. The preliminary findings indicate EFL teachers enhance ICT literacy in breadth and depth for both teachers and students. With these findings this study proposes a tentative conceptual model that adds to the current scholarship on ICT utilization in Japanese higher education by illuminating how teachers can support digital transformation to expand the breadth and depth of ICT literacy, and cross-cultural diffusion of technology. Policy and pedagogical implications for in-service teacher professional development are discussed.Keywords: EFL; opinion leaders; Japan; digital transformation; ICT literacy; higher educationPart of the Special Issue Teaching practices in times of digital transformation <https://doi.org/10.21428/8c225f6e.ac86609b>

Effect of Financial Technology on Financial Performance of Commercial Banks in Kenya

Performance in the financial markets is an essential component in the study of finance. Over the last decade, Kenya's commercial banks have increased their use of different types of financial technology (2011-2021). Mobile banking, agency banking, internet banking, and automated teller machines are just some of the various forms of financial technology available today. The purpose of this study was to evaluate the impact that financial technology has had, if any, on the overall financial performance of commercial banks in Kenya. The specific goals were to establish the effect of mobile banking on financial performance; to determine the effect of internet banking on financial performance; to determine the effect of agency banking on financial performance; to determine the effect of ATMs on financial performance; and to establish the moderating role of bank size on the relationship between financial technology and the financial performance of commercial banks. The research was predicated on the technological adoption model, the financial intermediation theory, the diffusion of innovation theory, and the profit maximization theory. The positivist research philosophy was used for this study, and a panel longitudinal research methodology was used for the research. The population of the study was the 38 commercial banks that have been in continuous operation throughout the last decade. The study was a census. Secondary information was gathered on an annual basis, and it covered a span of ten years (January 2012 to December 2021). The data was evaluated making use of descriptive statistics as well as inferential statistics entailing correlation and panel multiple linear regression analysis. The current research conclusions revealed that financial technology fairly explains financial performance and the current research discoveries also revealed that the financial technology is sufficient in predicting financial performance. Additional study findings were that mobile banking, internet banking, agency banking, adoption of ATMs, and bank size had positive significant correlations with financial performance. Moreover, findings were that adoption of ATMs had a significant negative link with financial performance. Meanwhile, mobile banking and agency banking had negative insignificant link with financial performance. Finally, both internet banking and bank size had a positive insignificant relationship with financial performance. Policy recommendations to the government officials and policy formulators in the Treasury and the CBK to not mainly advocate for financial technology policy as a means of boosting bank financial performance and it is recommended to the policy makers to utilize other policies when aiming to boost bank financial performance. Recommendations are also generated to the bank management and consultants not to mainly consider financial technology will significantly boost the banks’ financial performance. Keywords: Financial Technology, Financial Performance, ATM, Mobile banking, Internet banking, Agency Banking

Determinants of customer perception on the adoption of takaful in Somalia

PurposeThe purpose of this paper is to determine current and potential takaful customers’ perception of takaful product and its adoption in Somalia.Design/methodology/approachThis study used three originally selected constructs of perceived relative advantage, perceived compatibility and perceived complexity of diffusion of innovation (DOI) theory and adds three additional constructs of level of customer awareness, culture and perceived trust. A total of 427 questionnaires were collected from the participants of the study using a nonprobability convenience sampling technique. For data analysis, Smart PLS3 and SPSS software were used. The survey was conducted in Somalia, with respondents being current and potential takaful product’s customers. The DOI theoretical model was put to the test using structural equation modeling.FindingsThe findings showed that perceived relative advantage, perceived compatibility, awareness, perceived culture and perceived trust have a positive and significant influence, whereas perceived complexity has an insignificant influence on the adoption of takaful products.Originality/valueThis research is a pioneering attempt to investigate the determinants of current and potential takaful customers’ adoption by changing the DOI theory, and it presents a unique contribution to the field with regard to Somalia.

The Impact of Advanced Food Processing Technologies on Agricultural Value Addition

Purpose: The study aimed at investigating the impact of advanced food processing technologies on agricultural value addition&#x0D; Methodology: This study adopted a desktop methodology. This study used secondary data from which include review of existing literature from already published studies and reports that was easily accessed through online journals and libraries.&#x0D; Findings: The study revealed that the adoption of advanced food processing technologies enhances value addition by preserving nutritional quality, extending shelf life, improving sensory attributes, optimizing processing efficiency, and ensuring microbial safety. The study also found out that advance food processing technologies have significant advantages over conventional processing methods, such as increased yield of bioactive compounds, improved rehydration properties, reduced drying time, and better maintenance of color, flavor, and texture.&#x0D; Unique Contribution to Theory, Practice and Policy: The study was anchored on Innovation Systems theory which was developed by Christopher Freeman and the Diffusion of Innovations Theory which was propounded by Everett Rogers. The study recommends the adoption of advanced food processing technologies can facilitate the development of innovative food products that meet consumer demands for healthier, safer, and more convenient options.

Adoption of antenatal care conversation mapping among health care providers in Saudi Arabia: Application of the diffusion innovation theory.

To measure the factors influencing on the adoption of antenatal care conversation mapping among health care providers in Riyadh (Saudi Arabia), using the diffusion innovation theory. 88 healthcare providers (Riyadh) were recruited using a non-probability convenient sampling technique were trained on how to use a newly developed antenatal care conversation map. Data was collected by self-administrated questionnaire on health education services, adoption of conversation map and diffusion of innovation variables. The JMP statistical software from SAS version 14 was used to perform data analysis. Printable tools were most common as used by 72.7% of participants and 83.0% of them did not hear about conversation map. The total mean score of diffusion of innovation variables showed was in general high. The total mean score of relative advantage and observability was high in participants aged between 40 to less than 50 years, while the total mean score of compatibility, complexity, and trialability was high in participants aged from 50 years and more. Significant differences were obtained in both compatibility and trialability considering the health educators specialty, p = 0.03 and p = 0.027 respectively. The linear correlations between diffusion of innovation variables was significantly positive (p-value <0.01). All of diffusion of innovation variables were positive as per the opinion of the participants. Applying the conversation map on other health topics in Saudi Arabia and other Arabic-speaking countries is warranted. Measuring and evaluating the adoption rate of conversation mapping among health care providers on other health topics should be explored.

Towards the Voluntary Adoption of Integrated Reporting: Drivers, Barriers, and Practices

Integrated reporting is essentially a voluntary practice worldwide. For this reason, although it is growing, its diffusion is slow. Based on the Portuguese context, where a reduced number of listed companies publish integrated reports, this study aims to explore the drivers and barriers for the voluntary adoption of integrated reporting and the reporting practices up to the production of an integrated report. To this end, an analytical framework based on the Diffusion of Innovation Theory was developed and applied to data collected from a survey and corporate reports from both “adopters” and “non-adopters”. The evidence collected suggests that the adoption of integrated reporting may be driven by the perception of a relative advantage over traditional reporting in terms of providing more relevant information to capital providers, particularly banks. The publication of an integrated report appears to be the result of a process of incremental improvements in the practice of disclosure and assurance of non-financial information, so that the previous experience with sustainability reporting is also an important driver for voluntary integrated reporting. Finally, companies may be differently prepared for transition to integrated reporting and, therefore, have different perceptions of its cost and complexity, which may act as a barrier.

Investigating blockchain technology adoption intention model in halal food small and medium enterprises: moderating role of supply chain integration

ABSTRACT Blockchain infrastructures’ promising benefits and tremendous growth revolutionised supply chain; especially for the highly concerned industry with integrity issues such as halal food. Drawing on the technology, organisation, environment framework and diffusion of innovation theory, this study investigates the factors that affect halal food SMEs (HFSMEs). The questionnaires covering 500 halal-certified SMEs were conducted in Malaysia. The results showed that the theory of diffusion of innovation (DOI) and technological-organisational-environmental (TOE) model was tested with 175 respondents, showing top management support, trialability, external support, and competitive pressure are the critical factors influencing HFSMEs’ intention to adopt BT. In contrast, relative advantage, compatibility, complexity, uncertainty and security, observability, organisational readiness, and government regulations show no effect on intention. In addition, supply chain integration (SCI) is a moderating factor in diffusing BT.

In-destination online shopping: A new tourist shopping mode and innovation for cross-border tourists

ABSTRACT In-destination online shopping (DOS) refers to e-shopping by tourists for tangible goods in destinations. The evolving landscape of the retail industry and consumer trends are transforming the tourist shopping arena, making DOS a viable alternative or supplement to traditional tourist shopping, especially in the context of cross-border tourism. Through two studies, this research explores the emerging DOS phenomenon and examines factors leading to tourists’ DOS behavioural intentions. In Study 1, fourteen tourists with DOS experiences were interviewed to obtain preliminary insights. In Study 2, a theoretical model based on the Diffusion of Innovation Theory was tested with 319 cross-border tourists, incorporating tourist innovativeness, serendipity, transaction costs, and DOS adoption intentions. The results show that tourist innovativeness is positively associated with intentions to engage in DOS by triggering a sense of serendipity. However, certain transaction costs pose salient barriers that hinder DOS intentions. Theoretical contributions and practical implications are discussed accordingly.

Change Management Practices and Performance of Kenya Bureau of Standards

Management of state corporations in Kenya faces quite a number of challenges including corruption, poor management of resources, stringent regulations, political support, and policy gaps among others which influence organizational performance. The study sought to investigate the influence of change management practices on the performance of Kenya Bureau Standards in Nairobi City, Kenya. The specific objectives were to examine the influence of technology adoption, strategic leadership, stakeholder involvement and resource mobilization on the performance. The study was anchored by balanced score card model, diffusion of innovation theory, stakeholder theory and resource-based view theory. The study used a descriptive research design. The study target population was Kenya Bureau of Standards. The respondents were 730 employees working with the organization who were obtained from various departments. The respondents were categorized into departments whereby stratified sampling method was used. Simple random sampling method was used to select the respondents. The sample size was 258. A total of 26 questionnaires were piloted at the same organization but they were not included in the final study. Collection of primary data was done through the use of questionnaires which were administered to all the respondents. Descriptive statistical analysis such as mean and standard deviation was used in analyzing the quantitative data which were presented in terms of tables. Multiple regression analysis was done in establishing the relationship between variables. The study found that technology adoption, strategic leadership, stakeholder involvement and resource mobilization had a positive significant influence on the performance of Kenya Bureau Standards. The study concluded that adoption of technology enhances communication and collaboration which is important in today’s corporate environment where many organizations are still working from home and face to face interaction is nominal. Strategic leadership is ultimate for success of change programs as it directs all organization resources towards a common goal by effectively motivating employees to achieve a desired common change vision Resource mobilization ensures that the company will always have the resources available to meet its requirements, enabling it to continue offering its customers services. The study recommended that the organizational process in adopting technology should first clearly communicate the change and its benefits to employees, ask employees about their needs to help reduce change resistance by demonstrating that you are taking employee needs into account. The organization should develop a good engagement strategy by considering their grasp of the project's-initiated plan, their motivation for the project, and how each stakeholder will be impacted. The organization needs to establish a network of resource providers, use a variety of mobilization strategies, and concentrate on acquiring access to resources other than only financial ones.

Technology Personalities in the Classroom: A New Classification System of TechTypes from Expert to Techy Turtle.

The incorporation of technology in higher education has increased rapidly in recent years to allow for remote work and to promote active learning. Technology use could align with personality type and adopter status as defined by the diffusion of innovations theory. A review of the literature was conducted using PubMed with 106 articles found, and 2 articles meeting the inclusion criteria of the study. Search terms included "technology AND education", "pharmacy AND personality", "technology AND faculty AND personality", and "technology AND health educators AND personality". This paper highlights the current literature and introduces a new classification system to describe the technology personalities of instructors. The proposed personality types (TechTypes) include expert, budding guru, adventurer, cautious optimist, and techy turtle. Awareness of the advantages and disadvantages of each personality type-as well as one's own technology personality-may guide the selection of collaborators and tailor technology training for future growth.

Adoption of Fiber Optic Broadband Internet Services among Law Firms in Nairobi Central Business District in Enhancing Their Performance

Purpose: The aim of this study was to establish the factors influencing enhancement in adoption of fiber optic broadband internet services among Law Firms in Nairobi central business district.&#x0D; Methodology: The current study incorporated descriptive research design where the target population was the 52 law firms that provide legal services in Nairobi central business district. The study conducted a census survey by covering all the units in the population. The study used primary data which was collected by administering semi-structured questionnaires. Quantitative statistics involved descriptive and inferential statistics. Qualitative data collected from the open-ended part of the questionnaire was analyzed using content analysis and the results were presented in prose form. Results were then be presented in tables, diagrams and charts.&#x0D; Findings: The findings showed that there is a direct and strong relationship between government policy, market access, information technology and competition strategy and the adoption of fibre optic broadband internet services among law firms in Nairobi central business district. The regression findings revealed those government policy, market access, information technology and competition and the adoption of fibre optic broadband internet services among law firms in Nairobi central business district in enhancing their performance.&#x0D; Unique Contribution to Theory, Practice and Policy: Based on the provided information, the Technology Acceptance Model (TAM), Modern Portfolio Theory, and Diffusion of Innovation Theory were validated in the study. The study recommends that the government should reduce the regulations on penetration of fiber optics by telecommunication companies. This will increase the rate at which the fibre optic broadband internet services are adopted by firms in Kenya. It also recommends that firms should embrace and incorporate fibre optic broadband internet services in market access strategies such as payer perspectives, and pragmatic, viable solutions early, also conducting market research and analysis in order to thrive in today’s advancing world of technology.

The Impact of Massive Open Online Courses (MOOCs) on Knowledge Management Using Integrated Innovation Diffusion Theory and the Technology Acceptance Model

MOOCs have grown in popularity in universities, but the agents that influence users’ acceptance of MOOCs are little understood. The large and open nature of MOOCs puts the student in charge of their own learning. As a result, it is critical to comprehend learner behavior. The research is conceptually founded on the innovation diffusion theory (IDT), as well as knowledge management (KM) and the technological adoption paradigm (TAM). In theory, eight separate factors were discovered as contributing to perceived usefulness, as well as perceived ease of use toward attitude toward utilizing MOOC systems and MOOC use intention. A survey questionnaire based on the innovation diffusion theory (IDT), knowledge management (KM) components, and the technological acceptance model (TAM) was used to collect data from 284 university students who were randomly selected. SPSS and SEM-Amos were used for data analysis. The findings show that perceived technology fit, perceived enjoyment, perceived compatibility (PC), trialability (TR), observability (OB), perceived usefulness (PU), perceived ease of use (PEOU), and attitude towards using the system (MOOCs) are the most important predictors of university students’ continued intention to use MOOCs (MOOCs). Through attitudes toward utilizing systems, perceived utility and perceived ease of use have an indirect impact on sustained intention (MOOCs). Both effort-perceived utility and perceived ease of use impact knowledge application, knowledge access, perceived technology fit, perceived pleasure, perceived compatibility (PC), trialability (TR), and observability (OB). Perceived compatibility (PC) has no bearing on perceived ease of use, while perceived technological fit (PTF) has no bearing on perceived utility. The findings will aid researchers and practitioners in better understanding university students’ intentions to use MOOCs in the future. This study’s ramifications and shortcomings are also discussed.

Exploring academics’ perspectives related to the adoption of Augmented Reality applications within an e-learning environment in Higher Education institutions: The role of AR self-efficacy, innovation resistance, perceived AR fatigue and technology involve

The learning environments is in continuous change and relies heavily on new technologies. Augmented Reality (AR) applications and tools are a novel e-learning tools that could be an essential component to the educational process and can accelerate students’ learning in virtual classrooms. Augmented reality applications focus on the student's involvement in the learning process and try to close the gap between student's capabilities and the real-life experience. This paper intends to explore university academics' perspectives and acceptance to use Augmented Reality applications within an e-learning environment in Higher Education institutions. A conceptual model was developed based on Theory of Planned Behaviour (TPB), Innovation Resistance Theory (IRT), Innovation Diffusion Theory (IDT) and Social Cognitive Theory (SCT). PLS-SEM was used to analyse data from 275 university academics in two large universities in Saudi Arabia. The study findings showed that subjective norm, AR self-efficacy (SE), perceived AR fatigue, technology innovativeness and innovation resistance significantly influenced the intention to use AR as e-learning tool. Moreover, complexity showed insignificant results. The implications of this study are discussed and proposals for future research initiative are presented.

An Empirical Research: Incorporation of User Innovativeness into TAM and UTAUT in Adopting a Golf App

This current empirical study aims at investigating the incorporation of consumer innovativeness in TAM and UTAUT in the development of a golf app and how these influence consumer behavioral intentions in adopting the golf app. These models help illustrate consumer adoption of particular technologies and relate to the concept of innovation diffusion theory. Our research has obtained 394 responses and participants of the questionnaire were evenly divided by gender and age to reach the purpose of the current research. The main statistical methodology used the structural equation modeling (SEM) to evaluate the connection among user’s innovativeness regarding the golf application, technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), behavioral intention, and word of mouth. In contrast to correlation assessments, SEM can measure the strength of the linear causative relationships between factors. Finally, this research concludes that TAM and UTAUT components determine the consumer’s attitude towards accepting and using new technology. Consumers who are open to innovations are more likely to accept emerging technology products and use them with the least resistance.

From Resistance to Resilience: Teachers’ Adaptation Process to Mediating Digital Devices in Pre-COVID-19, during COVID-19, and Post-COVID-19 Classrooms in Nepal

This qualitative study explores the implementation and adoption process of the use of digital devices and tools in teaching and learning before, during, and after the COVID-19 pandemic in Nepal. Using Rogers’ diffusion of innovation theory as a framework, the study examines the adoption and adaptation of digital devices by in-service secondary mathematics teachers (n = 62) and the teachers’ perceptions of and preferences for instructional modalities. The findings suggest that, despite the increased reliance on digital devices during the pandemic, there is a lower likelihood of them being used in face-to-face classrooms in developing countries, such as Nepal. The adoption of online learning had not yet reached the adoption stage, even after the onset of the COVID-19 pandemic. Prior to the pandemic, online learning was not widely adopted by teachers in developing countries societies. The study also provides important insights into the challenges of and opportunities provided by using digital devices in post-COVID-19 classrooms, and its implications for policymakers and educators in Nepal.

Predictors of Households’ Adoption of Gas Cooking Stove in Some Rural Communities of Abia and Ebonyi States, Southeast Nigeria

This paper aims at the factors that predict household’s adoption of gas cooking stoves in selected rural communities of Southeast Nigeria. Leaning on theories of Knowledge gap, Groupthink, Technological determinism and Innovation Diffusion, it explores the theme of adoption as a selective process while interrogating the idea of an energy ladder. The paper probes the factors that accentuate poor energy choices in the face of availability of the better domestic energy source, gas. Based on data from 600 respondents, 300 from each of the southeastern Nigeria states of Abia and Ebonyi, an ordinal regression in the form of a Generalized Linear Model was used to predict the proportional odds of the dependent ordinal variables. Parameter estimates of the regression model predicting ordinal likelihood (odds) of using cooking gas indicate that none of the categories underage bracket were significant. The odds of households with male heads having very high usage of cooking gas stove were 1.563 (95% CI, .882 to 1.830) times more than that of households with female heads. The odds are against larger households; households with heads that are of lower education levels; households that regularly cook with fuelwood and those with lower income. The study recommends advocacy to bridge the knowledge gap and a subsidization regime that can overcome the income challenge.

Self-Protective Dining Behavior: An Investigation on Consumer’s Use of Online Food Delivery Service

ABSTRACT This study aims to investigate how consumer’s use of online food delivery (OFD) services is driven by its self-protective nature. Drawing on protection motivation theory, the unified theory of use and acceptance of technology, and diffusion of innovation theory, an integrated model was tested with 1,000 empirical data points to explain consumers’ OFD use during the pandemic. Results confirmed the self-protective nature of OFD use by uncovering a significant positive effect of fear of COVID-19 on consumers’ OFD ordering frequency. Perceived vulnerability contributed more strongly to an individual’s fear of COVID-19 than perceived severity in dining activities. These findings theoretically expand the current understanding of OFD services and provide practical implications for OFD platforms, restaurateurs, and governments.