Development Of Innovative Models Research Articles

Институциональный подход к реализации инновационного проекта «Чистая вода» в регионах России

The article examines the activities of state and municipal authorities in the implementation of the project «Clean Water». The set of organizational, managerial and economic relations for providing the population with clean drinking water is analyzed. The main reasons for bad-th position in providing the population with clean water technology from water sector and insufficient investment, required in the new water treatment technology, water treatment and sanitation, the result of which is that the poor quality of water services, widespread pollution of water sources in industrial and domestic sewage. It is proved that if in the coming years it is not possible to lay the foundations and create mechanisms for the transition of the water supply sector to an innovative development model, then we can expect a further deterioration in the situation in the field of providing clean water to the population. Innovative approaches to the implementation of the «Clean Water» project (institutional support of the project implementation process; development and application of new technologies for water treatment and water supply; use of new organizational and managerial approaches to improving the economic and social efficiency of water supply to the population) are justified. The elements of the institutional support of the Clean Water project are shown. Based on the analysis of the process of water supply and water supply in the Vologda region, the possibility of implementing the project «Clean Water» is justified. The theoretical and methodological analysis of the formation and development of program approaches to providing clean drinking water to the population is carried out, the need for an innovative approach to the implementation of the strategic directions of the State Program «Clean Water» is justified. Justified budgetary efficiency index, which is defined as the ratio of the volume of investments from the Federal budget allocated for this object to the planned target of increasing the share of the population with quality drinking water from centralized water supply systems. It is shown that the achievement of goal-setting in the field of water supply and water supply, including in the implementation of the Clean Water project, should take into account social factors, organizational, managerial and institutional influences, and factors that counteract the achievement of a synergistic effect

The Behavioral Health Service Corps: An Innovative Model for Workforce Development.

The increased prevalence of behavioral health problems in the US is intensified by the critical shortage of providers in the field. The historical failure of behavioral health specialties to attract BIPOC students and workers limits leadership, access to quality care, and the generalizability of research findings. Most workforce development programs serve only those with earned graduate degrees. This report describes a service-learning program that is successfully attracting new graduates with bachelor's degrees and culturally diverse professionals into the behavioral health workforce.

Self-directed professional development: An algorithmic and activity-based model for teachers

This study aims to examine the impact of an innovative self-directed professional development (SDPD) model on fostering teachers’ professional development and improving their ability to manage this development independently. A quantitative research method was adopted, involving 60 participants from Almaty State Humanitarian and Pedagogical College No. 2, Almaty, Kazakhstan. Descriptive and inferential statistics were used to assess the SDPD model’s effectiveness, specifically in promoting teacher engagement, adoption of new pedagogical techniques, and improvement in reflective practices. The study findings reveal that teachers, particularly in developing regions, often face challenges in accessing formal professional development programs. The implementation of the SDPD model addresses these barriers by providing teachers with the tools and strategies required for self-improvement, regardless of geographic or economic constraints. The study participants in the pilot phase showed increased engagement with new pedagogical methods, improved reflective practices, and greater adaptability to emerging educational technologies. The algorithmic aspect of the model streamlined the professional development process, while the activity-based approach ensured that learning remained practical and relevant to teachers’ everyday needs. By offering a clear framework for continuous improvement, the model addresses the gaps in formal training access and cultivates a culture of lifelong learning. These findings suggest that the SDPD model can contribute to elevating teaching standards globally, particularly in regions with limited professional development resources.

Expanding Teacher's technological, pedagogical, and content knowledge with funds of knowledge: An exploratory STEM professional development model using video creation workshops

AbstractRecent initiatives in the Philippines have underscored the significance of 21st‐century approaches to preparing K‐12 STEM public teachers to embrace technology‐enhanced pedagogies. This case study, part of a larger investigation, employed portraiture methodology to examine one science teacher's growth in technological, pedagogical, and content knowledge (TPACK) while integrating students' funds of knowledge (FoK) in a 4‐week science video creation workshop. The workshop trained the teacher as a learning doctor to diagnose teaching and learning impediments during pre‐ to post‐video production. Data included the teacher's pre‐ to post‐production video creation experience, reflections, and individual interviews. Findings indicated: (a) a gradual growth from a self‐assessed detached TPACK to an expanded TPACK, (b) concrete FoK integration, which served as a bridge to widen the teacher's TPACK, and (c) effective science video creation workshop, viewed through the lens of a science teacher as a learning doctor, offered explicit scaffolding to address teaching and learning impediments during video creation. The findings suggest that science video creation workshops represent an exploratory and innovative model for deliberate professional development (PD) in STEM education, particularly for teachers in rural areas. This model highlights the relevance of research integrating FoK and TPACK and offers a new approach to enhancing teachers' TPACK. The findings have potential implications for advancing PD for rural science teachers in the Philippines and STEM educators in rural areas globally, emphasizing the value of rural schools as centers for relevant pedagogical innovation in STEM education.

Scientific and innovation potential recovery of Ukraine: from entrepreneurial to innovation universities

The article reveals the modern problem of Ukrainian strategizing practice of socio-economic development that a separate factor associated with the creation of research, entrepreneurial, and innovation Universities has been absent there. It is shown that this reality directly contradicts the current world trends, where the development of the mentioned types of universities is an important priority of the state economic policy. An analysis of the evolutionary transformation of the content and role of the functioning of university-type institutions as a production factor of the economic development of countries, which ensures the influence of the scientific activity of universities on the effectiveness of economic systems, is performed. A review of the literature is presented, which demonstrates the evolution of organizational types of universities from purely research to entrepreneurial and innovative ones.A problematic analysis of the state of innovative performance of Ukrainian universities, particularly those that had the status of “research”, was carried out according to official statistics of inventive activity, which reflect the indicators of the stages of the innovation cycle: the number of received patents, inventions, useful models and industrial samples. This analysis of the innovation potential of the leading Ukrainian universities showed that they do not ensure the commercialization of their inventions and scientific and technological developments in the form of industrial samples. In this context, for the post-war restoration of the scientific and innovative potential of Ukraine, it is proposed to create organizational and material and technical conditions for the formation and effective functioning of research, entrepreneurial and innovative universities. It is shown that the implementation of an innovative model of economic development in Ukraine determines new principles of organization of the field of higher education and science, which provide this field with a central place in innovation ecosystems through the introduction of the “Triple Helix” model that should be included in management on all stages of innovation cycle.

Sports poverty alleviation: concept and model innovation for the development of Chinese sports towns in the new Era.

In recent years, sports-themed towns have emerged as a key component in China's rural revitalization and poverty alleviation strategy, integrating sports, culture, tourism, and health industries to drive regional economic and social development. However, the literature often overlooks their long-term impact on social, cultural, and community development. Research aims to explore the concept of "sports poverty alleviation" and propose a new development model for sports towns in China, focusing on economic growth as well as social and cultural enhancement, public health, community integration. The study employs mixed methods, including documentary analysis and empirical research, to evaluate the effectiveness of various sports town models in poverty alleviation. Findings reveal that while these towns successfully boost short-term economic growth, especially through tourism and events, their sustainability is challenged by homogenization and a lack of competitiveness. Many towns fail to capitalize on local cultural and natural resources, and while they contribute to immediate economic benefits, they often lack long-term employment and integration strategies for local communities. Successful cases like the Mashan model demonstrate how integrating local resources and cultural identity with sports industries can lead to sustainable development and poverty alleviation. The research concludes that a more holistic approach to the development of sports towns in China is needed. Economic benefits should be complemented by a focus on social, cultural, and community development to ensure long-term success. The proposed innovative development models offer practical solutions to enhance the uniqueness and sustainability of sports towns, contributing to China's rural revitalization and poverty alleviation efforts.

The evolution and effectiveness of China's marine carbon sink fishery policies

The marine carbon sink fishery (MCSF) is an innovative and sustainable development model that integrates carbon sinks with fisheries. The Chinese government has actively promoted this concept by issuing a series of related policies. This study systematically reviewed China's MCSF policies using both quantitative and qualitative analyses to examine their evolution, characteristics, and effectiveness. Through a comprehensive analysis of 135 MCSF policies issued by various levels of government in China's coastal areas from 1985 to 2023, three developmental stages were identified: the initial exploration period (1985–2009), the rapid development period (2010–2015), and the optimization and adjustment period (2016–2023). The characteristics of policy evolution were mainly reflected in three aspects. First, the issuance power and functioning power of policies exhibited a growing trend. Second, the promulgators of policies were mainly local governments, with a trend towards diversification. Third, support for scientific research and skills development has gradually been strengthened. The results of a fixed-effects model showed that policy power had a significant positive impact on the development of MCSFs, with high-intensity policies promoting their healthy growth. In the future, newly formulated policies should prioritize establishing a multi-channel, multi-level funding system, advancing the integration of digital technology, enhancing the carbon trading mechanism, and establishing a comprehensive management platform for smart MCSFs.

ЛЮДСЬКИЙ КАПІТАЛ В КОНЦЕПЦІЇ ВІДКРИТОЇ НАУКИ

Introduction. Any economic system's development is only possible with capital participation. Over several centuries, a stable concept has emerged that considers human capital as an essential source of investment for innovation, scientific and technological progress, and the stable development of the state. At the same time, the practical realization of this concept is associated with such categories as education, science, healthcare, competencies, skills, professional abilities of employees, intellectual output, etc. The purpose of the article: The aim is to comprehensively investigate the innovative potential of human capital from the perspective of a driving force for progress in the knowledge age. Methods: Modern science is based on openness and accessibility as tools of scientific search and research. Human capital is an essential element of this search, expressed in intellectual abilities, self-development, and theoretical and practical generalizations. The basis for more profound research and generalizations is the study of internal and external influences on the formation of human capital and the definition of its role in the scientific sense. Results: Analyzing human capital through the prism of its structural formation, it is worth noting that its meaning has changed in different periods. In the twentieth century, when the economy was formed in the context of industrial development, human capital was focused on technological excellence and ingenuity. In the 21st century, economic development is dominated by the intellectual and scientific component, which is the basis for the functioning of the national system. Therefore, human capital in this period is gaining new meaning as a knowledge economy. In forming the country's national economy, the intangible form of capital is becoming increasingly important, where human resource is the basis of socio-economic development. Conclusions. As a result of the theoretical analysis of existing approaches and new proposals, the innovative economic development model is developing dynamically. Human (intellectual) capital is prioritized in this model, stimulating informatization and introducing modern scientific and technological innovations. Human capital is a complex phenomenon that adapts to modern innovative and technological changes and acts as an organizational motivator for achieving a high level of industrialization and a civilized environment.

SUSTAINABLE RURAL DEVELOPMENT THROUGH LOCAL GASTRONOMIC POINTS

Local Gastronomic Points are units represented by private kitchens in the countryside, which can operate in agricultural farms, mixed farms, fish farms, wineries, wine farms, fruit farms, hunting grounds, monasteries, etc., where culinary products are prepared according to recipes specific to the area and served directly to the final consumer. The raw materials come, predominantly, from primary production from peasant household farms or from local producers and from authorised sanitary-veterinary and food safety units in the area. Thus, a multitude of short food chains and more sustainable local agri-food systems are created. Since traditional food depends to a large extent on agriculture, hunting and fishing, the specific development of links with tourism can lead to the stimulation of the activities of local entrepreneurs, at the same time being able to boost the development of communities. Appeared relatively recently, in 2016, at the initiative of Ivan Patzaichin Association – Mila 23, the Local Gastronomic Points began to develop in different rural areas in Romania, reaching a number of 318 units and representing true models of social innovation and sustainable rural development.

Can the combination of urban development models promote carbon productivity? Evidence from an empirical analysis in China

The combination integration of urban development models (CUDM) emerges as pivotal in aligning economic development with achieving the “dual-carbon” goals. However, existing studies often overlook CUDM's potential for carbon emissions reduction. Multi-period DID models exhibit excellent performance in mitigating endogeneity and eliminating omitted variables. This study examines the impact of the combination integration of innovative and smart city development models (CISDM) on urban carbon productivity, employing a multi-period DID model with data spanning 2006–2019 from Chinese cities. The results indicate that: (1) CISDM significantly enhances urban carbon productivity by 0.2064 units, primarily driven by innovation-induced technological advancements and structural effects. (2) CISDM yields a significant synergistic effect on urban carbon productivity. Compared to single pilot cities, CISDM significantly increases a city's carbon productivity by 0.1854 units. This effect is particularly noticeable when prioritizing “smart” initiatives over innovation. (3) The effect of the CISDM on carbon productivity varies according to city characteristics. While environmental regulations amplify CISDM's positive impact, resource-based cities struggle to harness its effective. This study underscores the potential of leveraging CUDM to promote "dual-carbon" objectives, providing valuable insights for policy synergies.

Факторы, способствующие совершенствованию научного и кадрового обеспечения АПК стран Союзного государства

Currently, import substitution processes are actively underway in the agro-industrial complex of Belarus and Russia, however, for high-tech products, a high degree of import dependence remains. At the same time, technological risks are among the most significant risks in the field of food security. It is obvious that the current trends of active transition to an innovative development model imply the use of high-tech solutions, which is a key success factor with an appropriate level of development of agricultural science, as well as with the successful solution of the problem of staffing the industry by specialists with competencies that allow them to carry out technological innovations

Digital Transformation in SMEs Emerging Technological Tools and Technologies for Enhancing the SME's Strategies and Outcomes

This study aims to conduct a comprehensive analysis of digital transformation which involves the integration of digital technology into all sectors of SMEs, resulting in increased efficiency and enhanced customer service, enables SMEs to reduce overall expenditure by optimizing operational and marketing costs, thereby allowing to focus on value-adding activities, supports SMEs' technology innovation development models and strategies for fostering technological innovation within SMEs. The research identifies the difficulties encountered by SMEs during the implementation of digital transformation initiatives. Additionally, it seeks to acknowledge emerging trends in digital transformation that may affect SMEs and offer advice on proactively embracing technological advancements to sustain competitiveness. This is a mixed-method research project utilizing systematic review and deductive methods to gather qualitative data.Top of FormBottom of Form SMEs currently employing digital transformation were purposefully selected based on criteria such as authorship, publication date, sample size, and variables for this study. Furthermore, this research involved conducting thorough interviews and observations to delve into the technological innovations pursued by the participants. It was found that there are some factors of digital transformation in SMEs' technology innovation: Enhanced Operational Efficiency, Improved Customer Engagement, Global Market Access, Data driven decision making. Hence, Digital transformation in SMEs contribute autonomously to the expenses of technological innovation to foster business sustainability. This necessitates a strategic focus on enhancing consumer services and fostering a favorable attitude toward innovation in SMEs' business practices and development through technology. This study examines obstacles to SME technology innovation in production, business models, technology adoption, and strategic approaches, without analyzing costs related to SME-driven digital transformation. Future studies could investigate obstacles across various SME sectors to enhance digital tools, underscore the significance of SMEs adopting technology, integrating strategic supply chain management, and broadening their business strategies to attain sustainable development.

Towards green logistics: An innovative decision support model for zero-emission transportation modes development

The transition towards sustainable and eco-friendly transportation modes is a critical step in alleviating the adverse impacts of climate change and reducing carbon emissions. In this aspect, the zero-emission transportation modes development (ZETMD) has received growing interest from policymakers and researchers across the globe. However, developing zero-emission transportation modes is a complex task, as numerous challenges exist in real-life scenarios that must be addressed. Additionally, the identification and modeling of challenges related to ZETMD considering large-scale uncertainty are absent in the literature. Therefore, this study uniquely contributes to the existing literature by identifying and analyzing the critical challenges of ZETMD by offering an integrated and novel decision support method that combines Interval Type-2 Trapezoidal Fuzzy Set (IT2TrFS) Pareto and a generalized IT2TrFS weighted averaging (GIT2TrFSWA) operator-based IT2TrFS-Best-Worst Method (BWM) with lower defuzzification (LD). This integrated model is robust and capable of handling a broader scale of uncertainty during the subjective judgment of challenges. The IT2TrFS-Pareto analysis helps identify the most critical challenges, while GIT2TrFSWA operator-based IT2TrFS-BWM with LD aids in determining the importance of these challenges. The IT2TrFS-Pareto analysis identifies nine challenges as critical challenges from an initially selected sixteen challenges. The findings of the IT2TrFS-BWM-LD analysis suggest that the “High cost of clean technologies development for transport” is the most critical challenge for ZETMD carrying a normalized IT2TrFS defuzzified weight of 0.26067. Further, comprehensive sensitivity, comparative, and statistical correlation analyses confirm the robustness and reliability of the proposed model. The study findings can serve as a benchmark for policymakers and decision-makers to overcome these challenges by formulating and implementing appropriate strategic policies in real-life scenarios that can further mitigate carbon emissions.

Research on the Innovative Development Model of the Chinese Museum Cultural Creative Industry in the New Media Era

Purpose – The purpose of this study is to clarify the development status of museum cultural creative industry in the new media era, and make contributions to the development of museum cultural creative industry in the new media era. Use new media technology to enhance the innovation and development space of museum culture. Design/Methodology/Approach – This study uses the method of literature research and case study, combined with the Palace Museum, Suzhou Museum and other large museums for in-depth analysis. By combing national policies and industry norms, the development and sale of cultural and creative products, and the application of digital technology, the paper summarizes the problems in the development and sale of museum cultural and creative products. Findings – It is necessary to grasp the opportunities for the development of cultural and creative industries, innovate the development concept of museums, and implement industrial development policies. From the application of digital technology, market-oriented operation and other aspects to accelerate the pace of museum cultural and creative industry development. At the same time, establish brand awareness, multi-channel marketing, and promote the comprehensive development of museum cultural and creative industry. Research Implications – This study enriches the theoretical scope of new media development. In addition, through the analysis of the development status of the cultural and creative industry of museums, it more clearly indicates the practical difficulties faced by the development of the cultural and creative industry of museums, and points out the direction for the development of the cultural and creative industry of museums in the future.

Innovative Vector of Economic Development of China

In a short period of time, China has become one of the world's leading innovation centers. This is its phenomenon. A review of scientific publications has led to the conclusion that the accelerated transition to an innovation model is due to economic policy and government support. The upward track of the scientific and technological development in China is evidenced by continuous intensive R&D investments. Their growth rates exceed those in the USA and EU. The core of the national innovation system is the state and small and medium-sized businesses, whose share in the gross domestic product is 60-70%. According to the International Intellectual Property Organization (WIPO), China is significantly ahead of all countries in the world in the number of accepted patent applications, registered trademarks and design developments in the world, and by 2030 the country will take the 1st place in the world in terms of high-tech products export share. The article is devoted to the Chinese experience of transition to an innovative model of economic development.

Theoretical aspects of innovative technologies in pig production

In the context of the globalization of the economy, the development of pig breeding enterprises is possible based on the highly efcient production of livestock products. A constraining factor for development is the lack of innovative technologies in most enterprises and the insignifcant impact of the introduction of innovative activities on improving production efciency. There is an important need to implement innovative transformations that would improve the economic performance of pig breeding enterprises, saturate the market with domestically produced products, and satisfy the social demand for cheap pork. The innovative model of pig production development ensures the competitiveness of enterprises in the industry, increases the level of food security of the state, and helps to solve problems related to environmental pollution and uncontrolled use of various additives in pork production. These issues necessitate substantiation of approaches to innovative development of enterprises in the pig industry and improvement of their efciency. The experience of domestic enterprises and foreign pork producers shows that in times of economic instability, it is important to be prepared for changes in the meat market. Such readiness is ensured by the planning and implementation of innovative approaches to the pig industry at enterprises. The innovative activity of enterprises in modern conditions should be aimed at social and economic satisfaction of the population's needs and environmental safety. The article focuses on theoretical and methodological aspects of the innovative development of the pig industry. The issues of modern technologies, innovations, and innovative activity are highlighted, and the defnition of "innovative development of enterprise" is analyzed. The article analyses the direction of development of competitive pig farms, taking into account the level of technological development of production and changes in the market share of enterprises. A special approach to the formation of the development of pig enterprises based on the transition to an innovative model of ensuring their competitiveness and modernisation of production according to the criteria that meet the capital replenishment, satisfaction of market demand for pork, and a slight negative environmental impact on the environment is noted. Key words: innovations, innovative activity, innovative development of pig breeding enterprises, economic indicators, innovative approaches, pork market, food security, environmental pollution, environmental safety.

Effectiveness assessment of technical innovations in the implementation of the modern model of the agricultural sector of Ukraine

The agricultural sector of Ukraine requires fundamental changes to improve efficiency, rural development and sustainability, which is possible through the implementation of an innovative development model. The study aimed to assess the effectiveness of the introduction of one of the types of technical innovations - agricultural drones - in the agricultural production of Ukraine. The study uses the dialectical method of scientific cognition, analysis and synthesis, systematic generalisation, comparative analysis, rating method, and the mathematical method of calculation "solution optimisation" using Excel. The study analyses modern approaches to assessing the efficiency of individual processes, which helped to formulate its algorithm for calculating the efficiency of land cultivation using agricultural drones. At the first stage of the study, the technical advantages of agricultural drones were identified, which are manifested in increased labour productivity. The second stage of the study calculated the increase in the main crops (corn, wheat, sunflower, barley, soybeans, rapeseed, peas, buckwheat, and millet) that can be obtained as a result of the use of agricultural drones on a national scale. The third stage of the study yielded an indicator of the economic efficiency of introducing agricultural drones into agricultural production, as well as a forecast of the social and environmental effects. It is emphasised that state support for the Ukrainian production of agricultural drones in various forms (subsidies, preferential lending, leasing, etc.) will contribute to the development of innovative Ukrainian industry, which will positively affect the change in the sectoral structure of the national economy and significantly increase the country's gross domestic product. The following conclusions, suggestions and practical recommendations may be useful in developing relevant programmes and measures aimed at developing the agricultural sector of Ukraine.

Plectasin’s Odyssey

The seminar "Plectasin's Odyssey: From Hopeful Beginnings to Untimely End," held on the 16th of November 2023 at University of Copenhagen, Denmark, gives us an overview of the challenges in developing new antibiotics inside the antimicrobial pipeline. The seminar focused on the story of Plectasin, the first antimicrobial peptide found in a fungus, discovered by Novozymes back in 2002. A group of twelve people was invited, including key figures of the original discovery team of Plectasin, as well as academic historians and researchers. The story of Plectasin highlighted how complex and challenging it is to bring a new drug into pharmaceutical development. The participants reflected on the initial excitement of discovering Plectasin and its potential as a good antimicrobial candidate. Subsequently, discussions focused on market obstacles, including the crucial roles of regulatory and economic stakeholders. The issue of a visible gap between the health system’s needs and the pharmaceutical industry’s focus, the importance of innovative funding and development models, and the potential for repurposing shelved antimicrobial candidates were addressed. However, it was agreed that publication of the discovery in prestigious journals such as Nature and Science added to the perceived competence by the public of Novozymes as a company. In summary, a common thread in the discussion was the urgent need for a shift towards more collaborative, community-focused, and sustainably financed strategies in antibiotic development. Such a change is essential if we are to stand a chance in the global fight against antimicrobial resistance (AMR).

Discursive Web-Based Schizophyllum commune (Kurakding) Knowledge Bank: A Repository of Regional Knowledge for Sustainable Use and Development

Kurakding (Schizophyllum commune) mushrooms are renowned for their health-promoting and medical benefits and is considered a high-value farm product. Its popularity in Bicol Region, Philippines, makes it in-demand, which therefore makes it an expensive commodity. Recognizing the significance of this commodity, the Kurakding Information System (KIS) was designed and developed to serve as a repository of regional knowledge for its sustainable use and development. Specifically focusing on functionalities that allow the users to create content, retrieve knowledge, and interact with other users using social network services. During the design and development, an innovative software development model, the KIS Software Development Paradigm (KISSDP) was used. This model is a systematic integration of methods and techniques on software development practices adopting concepts and standards from Agile software development methodologies which establishes an explicit compliance with the ISO/IEC 25010 standards. Following Jakob Nielsen's principles for interaction design, KIS was subjected to rigorous testing and evaluation measuring the system's user interface in conformance with UI design standards. Achieving high ratings in usability (95.90%), acceptability (94.67%) and reliability (93.33%). Given the limited study on the development and evaluation of information systems designed to support the marginalized sectors in the country, it is our hope that this research study provides significant insights into the software quality principles and competencies as universal standards for various software development projects that boost favorable customer satisfaction and optimum user experience.

Directions of improving management of innovative activities in pharmaceutical companies

The purpose of the work is to substantiate theoretical provisions and practical recommendations for improving the management of innovative activities of pharmaceutical companies (PC) for the implementation of strategic tasks regarding innovative development and increasing competitiveness. Materials and methods. To achieve the goal of the study, scientific sources on innovation management and intellectual property management and the peculiarities of the organization of innovation processes in pharmacy were analyzed. When conducting research, methods of information search, systematization, comparison, and generalization were used, as well as the method of expert evaluations, taxonomic analysis, and a graphic method to increase the clarity of the presentation of the material. The results. The main directions and features of innovative activity in pharmacy have been studied. A generalized algorithm for managing innovative activities in pharmaceutical companies is given. The relevance of evaluating and managing the innovative potential of PC to achieve a synergistic effect from the use of resources involved in innovative activities is substantiated. A structural model of the innovative potential of PC is proposed, which considers the peculiarities of the flow of innovative processes in pharmacy, related to the development and introduction of new pharmaceuticals to the market. A methodical toolkit for quantitative and qualitative evaluation of the innovative potential of PC has been defined. To improve the management of the PC's innovative activity, a methodology for determining the range of management decisions is proposed based on the results obtained in the framework of creating a report on the patent landscape. Conclusions. In order to achieve the provision of effective and safe domestic drugs to the population of Ukraine, it is necessary to intensify research in the direction of the formation of an effective system of management of the innovative activity of pharmaceutical companies (PC), focused on their gradual transition to an innovative development model. The conducted analysis showed that despite a sufficiently large number of publications devoted to the problems of innovation management, issues related to the problem of forming an effective system of managing the innovative activity of PCs, as well as choosing an effective toolkit for evaluating and managing their innovative potential, taking into account the specifics of the flow of innovative processes in pharmacy, remain insufficiently disclosed and require further research. The proposed structural model of the innovative potential of the FC, a justified methodological toolkit for its assessment, as well as the construction of a cognitive map to determine the most appropriate key components and directions for further improvement and development of the innovative potential will contribute to increasing the efficiency of the innovative activities of enterprises and the implementation of the goals of the innovation strategy. The developed algorithm of preventive management of innovative activity of the PC, aimed at improving the quality of decisions made on innovation management thanks to the use of patent landscape tools, will also contribute to the faster entry into the market of domestically produced innovative medicinal products