Innovation Creation Research Articles

Treading on the Tiger’s Tail: Chinese Wuxia and Japanese Jidaigeki Action Films Reacting to State Censorship in the 1930s and 1940s

This article highlights the relationship between wuxia (martial heroes) and jidaigeki (period drama) action films and state censorship in the 1930s and 1940s. I first introduce readers to key East-Asian literary conventions that portray righteous warriors who incarnate their moral codes with swords. I then illustrate the political contexts in 1930s China and 1940s Japan which caused the popular film genres of wuxia and jidaigeki to become politically problematic and therefore strictly censored. I closely examine director Bu Wancang’s 1931 wuxia film A Spray of Plum Blossoms and Kurosawa Akira’s jidaigeki 1945 film Treading on the Tiger’s Tail, investigating creative solutions each director found in order to release their respective films despite censorship pressures. There are three inventions both directors pioneered in their work, namely “ostensible exactness” in setting; “patriotic warriors” in characterization; and “swordless fights” in presenting spectacular action scenes. I argue that although these solutions failed to restore both genres back to their former popularity, Kurosawa’s film paved the way for the success of his world-class jidaigeki in the 1950s, and Bu’s wuxia led to the emergence of kung fu films in the 1960s. My critical analysis underscores the innovative creativity of Chinese wuxia and Japanese jidaigeki films while calling attention to the artistic and cultural legacies of these two popular cinematic genres. The comparison demonstrates how film censorship may undermine or even destroy traditions that have a long history and deep cultural roots.

PENYULUHAN EKONOMI KREATIF BAGI PERUBAHAN SOSIAL EKONOMI MASYARAKAT MUARA TAKUS BATAM

Abstract
 The aim of this research is to find out about creative economy counseling for socio-economic changes in the Muara Takus Batam community to map economic opportunities from the creative industry which is part of the creative economy as well as employment opportunities. This research is research in the form of field research or field research is a type of research. This research is a qualitative descriptive research. The data in this research comes from primary and secondary data. Data collection methods use observation, interviews and documentation. Interviews were conducted with the community at the PkM location. Data analysis in this research uses the Miles and Huberman model which suggests that there are three activities in qualitative research, namely reduction, data display and conclusion drawing or verification. The research results obtained in the implementation of community empowerment through the creative economy development program in Kampung Seraya where the stages of community empowerment outreach in developing the creative economy are not optimal in accordance with the goals to be achieved, problems in empowerment are not yet optimal, such as the lack of knowledge possessed by human resources. creative economy, quality production and innovation and can have good selling value in the marketing process. There is a lack of awareness among community members, especially those who manage the creative economy, to take part in programs implemented by the Batam city government in training and empowering the creative economy. The inhibiting factor in community empowerment efforts lies in the community itself because participation is still very lacking so that maximizing existing human resources is less than optimal.
 Key words: Creative economy, social, Muara Takus, Batam

Will Machines Innovate for and with Us - What Kind of Strategic Themes Could Belong to Innovation Automation?

The Internet economy and computer-aided innovation enable improvements in the quality and quantity of outcomes of innovation processes. Traditional “research pipes” are often too slow to fit with contemporary business logic. In this paper, we focus on the intersection of innovation and automation and the potential they create together. Innovation automation represents a next generation of automation that has structural implications. Automation in the innovation context is about maintaining the richness of creative innovation processes while also absorbing a greater amount of data, information, and knowledge inputs and producing more holistic outputs that meet customer needs better and are faster on the market. The paper builds a novel academic “playground” for the research on innovation automation as the efficient and effective use of co-creative intelligence—the fusion and mixture of artificial intelligence, human intelligence, and the intelligence of crowds. Covering the wide field of innovation automation requires various future research programs. The main focus areas in this paper are related to understanding innovation automation, enabling the way to new management of innovation and ecosystem development. We also propose relevant research themes for the future.

How can Creativity be Enhanced through Personality Traits and Emotional Intelligence Towards Muslim Employees?

Organizational progress in the 21st century is based on the efficiency and sophistication of technology known as Artificial Intelligence. However, human capabilities should not be taken lightly, as the creation of technology is the result of the creative thinking and innovation of an organization’s employees. While previous research has primarily shown that creative thinking can lead to performance outcomes, from angles the impact of emotional intelligence and employee personality on this connection remains unclear. As a result this study was conducted to examine the correlation between intelligence, personality traits and creativity among staff members at a non-statutory bodies in Malaysia. A total of 165 Muslim employees took part in the survey. The questionnaire data was analyzed using SmartPLS software to assess the research hypotheses. The analysis revealed findings; Firstly there is a positive and significant association between emotional intelligence and personality traits; secondly there is a positive and significant link between personality traits and employee creativity; thirdly there is a positive and significant relationship among emotional intelligence, trait personality and employee creativity. These results confirm that personality traits act as a mediating factor in the relationship between intelligence and employee creativity. Additionally this study aids experts in recognizing the importance of intelligence and personality traits in enhancing employee creativity. Creative thinking has become a tool in driving success and improving sustainability performance. This research offers insights into how to harness employees abilities to manage emotions and understand themselves for development. Moreover it provides guidance, for formulating strategies to navigate organizations through challenges.

To other new educational ways for interdisciplinary cooperation and innovation: about a student-driven hackathon

Background Teaching and learning interdisciplinarity are key features in medical education, to prepare students to their future practice. Hackathons are an innovative approach to promote team working and demonstrated an interest in higher education through inquiry-based learning. A multi-skilled team of students and young professionals organized the first hybrid presential-online neurorehabilitation hackathon (adapting to the COVID-19 pandemics), within the joined 2020 WCNR-SOFMER congress. Methods Interdisciplinary teams worked during two days on concrete problematics met by people with a disability and their caregivers, accompanied by interdisciplinary mentors to put forward tangible solutions. An independent jury selected the winning project. Results HRL met the expectations of 96% of the 31 participants. They reported better knowledge and ability about teamwork, ethics, and patient-centered approaches. Conclusions HRL allowed the creation of a strong interdisciplinary and international network which will be valuable to foster innovation. It showed its interest in the training of students and juniors for cooperation, communication, creativity in innovation, and health ethics. Hackathons can be original tools to promote interprofessional education and inquiry-based learning.

Coordination of modular nano grid energy management using multi-agent AI architecture

Many innovative creations of businesses and academics are a result of the ever-increasing intricacy of the contemporary, renewable electricity, and fuel networks. To handle the complicated aspects of networks, the right architectural and testing techniques, methodologies, theories, and accompanying technologies are required. Intermittent sustainable energy resources like wind and solar present some difficulties in managing energy production and use. This study provides a revolutionary multi-agent AI system-based smart controlling strategy to manage the power requirements of a building with sustainable power resources. To meet the demands of the workload, the suggested approach uses a hierarchical multiple-agent network based on collaboration and communication among intelligent entities. An intelligent grid network comprising of multiple intelligent nano grids connected to a sustainable energy resource with tariff monitoring and intelligent power flow monitoring been modeled for energy-sharing and electrical reliability enhancement. The network, which features imbalanced three-phase diodes bridging rectifier output, is combined using two distinct Renewable Energy Sources (RESs). These two RESs include a photovoltaic unit for the first nano grid and a wind power generation unit for the second nano grid. This method is primarily based on auto-similar networks, which are suitable and simple to apply for multiple agent networks.

Using a model of domain learning to understand the development of creativity

Creative thinking is a process through which individuals generate ideas that are simultaneously novel and meaningful within a given social context. Historically, psychologists have closely studied the general creative capacity of young learners, as well as the domain-specific creativity of experts. However, the developmental trajectory from children’s general creativity to experts’ domain-specific creativity remains largely unmapped. In this article, we work to address this issue theoretically by drawing on one established conceptual framework of academic development, the Model of Domain Learning (MDL). The MDL contains specific hypotheses about how learners’ declarative and procedural knowledge, motivation, and performance within a domain change as they learn, and we here delineate our hypothesized ways in which creative thinking could be expected to concomitantly progress throughout that development. We suggest that domain creative thinking develops from a largely self-referenced process when domain knowledge is low, to a more highly socially-referenced process as domain knowledge grows. In addition, we argue that creativity can both support, and be supported by, domain learning and offer specific suggestions for incorporating creative thinking into instruction at each stage of domain learning. We also show that, as learners develop academically within a domain, creative thinking requires a progressively greater investment of time and effort, which contributes to the riskiness of creative innovation and the rareness of creative experts.

Does the Financial and Innovation Performance of European and Asian–Oceanian Companies Coincide with the Targets of the Green Deal?

The Paris Agreement, signed in 2015 and put into effect in 2016, led to the European Green Deal. It envisages ensuring climate neutrality by 2050. To achieve this, solutions to the climate challenge have to be implemented globally. This research aims to evaluate interactions among corporate financial, innovation, and environmental performance indicators in European and Asian–Oceanian companies. Financial performance refers to the financial capacity and financial resources of companies that enable the creation of more sustainable innovations. More sustainable innovation could contribute to limiting global warming to 1.5 °C. Science indicates that global greenhouse gas emissions need to be cut down by 43% by 2030, compared to 2019 levels, to limit global warming to 1.5 °C. According to our results, it is possible to compare which region, Europe or Asia, moved towards climate neutrality in the analyzed period of 2008–2019. By determining their starting positions, we seek to disclose how companies can contribute to climate change reduction. The results reveal that for both analyzed regions, financial and innovation indicators have an important impact on environmental performance. We found that the ROA ratio and R&D expenditures are significantly linked to carbon dioxide (CO2) emissions as an indicator of environmental performance. The interaction between ROA and CO2 emissions was identified as being stronger in Asia–Oceania. The relationship between R&D expenditures and CO2 emissions was more robust in Europe. Therefore, Europe is participating in the race towards sustainable goals by increasing R&D expenditures to stimulate green economy development. In the race to achieve the Green Deal’s long-term 2050 targets, companies will have to combine their strategic decisions, while business survival requires profitability, meaning that the race towards climate neutrality goals will hardly be possible without corporate R&D expenditures.

Administrative Strategies to Develop Innovators Among Secondary Science Teachers at Saint Gabriel's Foundation, Thailand

The purposes of the research Administrative Strategies to Develop Innovators Among Secondary Science Teachers at Saint Gabriel's Foundation, Thailand were to 1) create administrative strategies, 2) validate suitability and feasibility of administrative strategies to develop innovators among secondary science teachers at Saint Gabriel’s Foundation, Thailand. In this research, a mixed method was applied. The data has been gathered from 11 secondary school directors, 110 staff at the management level and 149 secondary science teachers at Saint Gabriel's Foundation, Thailand in the academic year 2020; there were 270 personnel in total. The tools used to collect the data were questionnaires, interview forms, and focus group forms. The quantitative data was analyzed by using percentage, frequency, mean and standard deviation, whereas content analysis was used to analyze qualitative data. The results of administrative strategies to develop innovators among secondary science teachers at Saint Gabriel’s Foundation, Thailand consisted of vision, missions, goals, share values and 4 master strategies, 13 minor strategies, 28 measures, and 24 indicators. The master strategies were Strategies 1: Encourage and enhance science teachers to be innovation teachers containing 4 minor strategies, 10 measures, and 10 indicators, Strategies 2: Improve quality of science learning management to create innovation consisting of 3 minor strategies, 6 measures, and 4 indicators, Strategy 3: Create cooperative network for creative innovations containing 3 minor strategies, 7 measures, and 5 indicators, and Strategy 4: Effective management of innovative teachers comprising 3 minor strategies, 5 measures, and 5 indicators. Furthermore, the overview result of accuracy and feasibility validation of administrative strategies to develop innovators among secondary science teachers at Saint Gabriel’s Foundation, Thailand was in high average.

Livogena: The Ikteros Curse-A Jaundice Narrative Card and Board Game for Medical Students.

Jaundice is a common condition that requires integrating knowledge of biochemistry, physiology, pathology, and general medicine. However, medical students face difficulty in learning with passive teaching methods. To enhance their learning, an educational story game that promotes active learning and assessment with immediate feedback was implemented. This jaundice game was named Livogena: The Ikteros Curse-denoting the liver as the principal organ and jaundice (icterus) as a problem. One hundred fifty first-year medical students were divided into small groups to play using a game board and cards. The players moved ahead on the game board by providing the correct answer and completing the activities. The first team to reach the end was the winner. Perceptions and feedback questionnaires were distributed to students at the end of the game. Individual views about the game were recorded for qualitative analysis. Also, to analyze the effectiveness of this intervention, pre- and posttests on jaundice were conducted. Livogena: The Ikteros Curse resulted in a highly significant improvement in students' knowledge and application skills in jaundice, from 5.5 (SD = 2.4) in the pretest to 11.2 (SD = 7.6) in the posttest for 20 marks (p < .001). Students perceived and rated the game exceptionally positively. This educational game significantly increased learners' understanding of the concepts of jaundice. Highly positive perceptions from students further affirm this to be a creative innovation to enhance their learning and application of knowledge in an active and team-based learning environment.

The Confluence of Digital Literacy and Eco-Consciousness: Harmonizing Digital Skills with Sustainable Practices in Education

This study investigates the implementation and impact of maker culture—viewed as a tool for developing green digital skills—in higher education institutions in Hong Kong. Maker culture, a collaborative educational approach, embraces students’ capacity for self-paced, autonomous learning and applies this knowledge to creative problem-solving and innovation, key aspects of sustainability education. An empirical study was conducted, focusing on the experiences of teachers in the higher education sector in Hong Kong. Eight individuals were interviewed to gain insights into their perceptions and experiences with maker education within sustainability contexts. The sample was limited to ensure cross-sectional comparability and direct weighting of teachers’ experiences within a singular, complementary educational setting. The findings provide valuable insights into the benefits and challenges of integrating maker education into traditional educational systems to foster green digital skills. It became evident that adequate resources, effective teachers, and improved administrative systems play significant roles in the successful implementation of this approach. Maker education, as a tool for developing green digital skills, offers a promising alternative to traditional performance-based studies. It has the potential to lead to a future of education that is creative, innovative, and student-directed, fostering sustainability competencies. Therefore, despite the challenges, with the right support and resources, the integration of maker culture into educational systems could significantly transform teaching and learning processes, advancing sustainable education.

Modeling of Regional Economic Growth in the Conditions of Simulation of Scientific and Technical Revolution (on the example of the Republic of Tatarstan)

The issues of the structural organization of productive factors that trigger and intensify the economic dynamics of the regions are quite well worked out in the scientific community today. Without going into a detailed review of derivative approaches that offer modifications to the models discussed above, it must be unequivocally stated that the basic factors of economic dynamics included in the neoclassical production functions are labor, fixed capital, and scientific and technological progress (STP). At the same time, it is important to take into account that when taking into account and including in the models of production functions of scientific and technical progress, it is often understood as the potential for the creation and diffusion of innovations in the economic environment. In this work, scientific and technical progress is understood as a set of human, financial, infrastructural and institutional resources that determine the overall innovative capabilities of the region and the level of its effectiveness in the field of science and technology to solve problems in the field of ensuring the qualitative and structural parameters of economic growth and development, increasing competitiveness in the meso -, macro and global level. Relying on this approach to the definition, as well as on the methodological tools for measuring STP proposed by the authors, the study attempts to construct a Solu production function. Based on the results of the assessments, the relevant parameters of the influence of productive factors on the GRP dynamics were established (on the example of the Republic of Tatarstan), and patterns were identified that prove the priority of scientific and technological progress in shaping the prospects for economic dynamics in the conditions of the fourth industrial revolution.

World-making technology entangled with coloniality, race and gender: Ecomodernist and degrowth perspectives

Impelled by the intertwined expansion of capitalist institutions and fossil-fueled industry, human activity has made devastating impacts on ecosystems and earth systems. The colonial, class, racial, and gender systems that coevolved with these historical processes have long been critiqued for engineering exploitation and inequality. Yet the technologies with which these systems interact are widely portrayed as neutral and nonpartisan. This paper interrogates the purported independence of technology on two fronts. First, it uses a political ecology lens to illuminate some ways in which the generation and application of technology have been historically entangled with colonial, racial, and gender systems. Second, it considers how those entanglements have been variously obscured, acknowledged, depoliticized, and/or politicized in two realms of thought and practice: ecomodernism and degrowth. Conclusions call for bringing creative innovation of ecomodernism together with degrowth commitment to just social–ecological transformation.

Mining Heritage-Based Tourism Development Management System: A Sustainable Economic Study

Through the ages, mining left behind wasteland of limited value, scarred by shafts and ponds. However, enterprising management coupled with inventive development practices, hopes to turn this legacy into a tourist boom. The primary goal of this study will tackle the planning and implementation for transforming these former mining eyesores into charming havens. The focus is on ensuring sustainable growth from these tourist hubs, all while breathing new life into these remnants of mines. Identifying pivotal facets which must be orchestrated for tourism development, this study utilized a qualitative descriptive approach towards engagement of stakeholders. The meticulously designed management system model is the analytical framework underlying this research, aimed at achieving synergistic and collaborative effort on the tourism development. In Bangka Belitung Province, the study zeroed in on Kampong Reklamasi within East Belitung Regency. The conclusion from the study show that a comprehensive developmental system is the core foundation of effective tourism development management. Such a system is founded on a mixture of creative innovation and a collaborative link between multiple stakeholders. BUMDes have the primary responsibility for successful management within the scope of fostering the tourism potential of the reclamation community. The success of BUMDes in guiding this tourism attraction not be seen in a vacuum but rather as the result of synergistic cooperation with stakeholders. Their individual contributions and roles in the development of heritage-focused tourism are a prerequisite for this collaboration. A robust and long-lasting economic framework for sustainable development is promoted by this symbiotic approach.

Creativity and service innovation in the banking sector: The role of knowledge acquisition and knowledge provision

Creativity and service innovation in the banking sector have been attracting the attention of researchers in Vietnam recently. Therefore, this study focuses on examining the influence of knowledge acquisition and knowledge provision on individual creativity and service innovation in the banking sector. The structural equation modeling (SEM) is used to analyze survey data from 282 employees working in the banking sector in Vietnam. The results show that knowledge acquisition has a direct positive influence on creativity and service innovation. Knowledge acquisition also has an indirect positive influence on service innovation through the mediating role of creativity. Furthermore, knowledge provision has a direct positive influence on knowledge acquisition and an indirect positive influence on creativity and service innovation. Based on these findings, the study provides implications for theory and practice in promoting knowledge sharing to enhance creativity and service innovation in the banking sector.

Finance as a critical component of successful implementation of creative innovations in the modern economic system

The article examines theoretical approaches to the interpretation of certain concepts of the innovation economy in the context of modern transformations, as well as the effectiveness of financing creative innovations. The authors highlighted the problems of innovation transfer and intellectual property management. The paper analyzed the main innovation activity indicators in selected world countries for 2010-2022. It reveals the correlation between innovation financing and economic performance at the macro level. In addition, the authors summarized the essence of the "creative innovations" and "transfer of innovations" categories. They proposed criteria for assessing the effectiveness of innovation potential and defined their nature. The evaluation testing confirmed the possibility of using the proposed criteria. In particular, the key aspects of the formation of adequate financing of creative innovations include financial analysis of investments and risk assessment, marketing strategy and transfer of innovations, as well as monitoring and evaluation of the results of innovation implementation. The authors developed practical approaches to increase the effect of innovation implementation. These approaches allow economic systems to ensure a high level of transfer organization and implementation.

Action Research of Critical Reflection Case Study of Soreng Warga Setuju Dance Group

This research was motivated by the need to create a model for handling folk art so that it continues to survive and be sustainable. This research aimed to examine the creative process that underlies their innovation. The Soreng Warga Setuju (SAWS) dance group in a village in Magelang Regency been the object of study. The research questions raised were: 1) what innovations have been applied to the Soreng Dance performance so that it survives until today; 2) what style they applied to their creativity responding the social, cultural and economic situation of today's society. McIntosh's action research scheme becamee a theoretical and methodological framework to analyze the creative process of folk art. This research data needed both visual and aural performances was obtained through direct observation of their performances. Meanwhile, data in the form of statements related to their socio-cultural attitudes was obtained through ethnographic interviews. This research found reflective critical responses in the form of social orientation, artistic orientation, philosophical orientation and instrumentalist orientation. Their creative innovation can be seen in visual-aural and organizational changes. Hermeneutically, old values and beliefs are still reflectively believed by rural communities and even become the basis of their existence socially, culturally and economically.

INTENTIONALITY AND FUNCTIONAL POTENTIAL OF ENGINEERING THINKING IN THE CONDITIONS OF MODERN MILITARY CHALLENGES

Actual scientific researches and issues analysis. The works of S. Winchester, E. Meyers, K. Mitch, K. Smythe, A. Ustundag, E. Chevikkan, E. Schatzberg, and others are devoted to the study of the role of technology and engineering in the human life space. Axiological and cultural-anthropological aspects of engineering thinking are considered in the works of Ukrainian researchers. First of all, this is the research of V. Voronkova, I. Goliad, I. Markus, and O. Shulga. Discussions about the responsible use of technology in the context of military operations and the creation and development of more peaceful innovations are of particular importance. The statement of basic materials. Philosophy of technology is an important area of study because it examines the impact of technology on human existence, society, and the future of humanity. Technologies have a significant impact on human life and international relations, creating new challenges and fundamental questions about the ethics of their use, the responsibility of developers and users, as well as possible consequences for the future world. Issues related to establishing a balance between technological capabilities and general values of society require special attention. The question of the genesis of the definition of engineering success requires special attention, which can conditionally occur depending on the context where the project is carried out. In peacetime, the success of this project is evaluated according to the criteria of efficiency, economy and innovation, since the task is to improve technologies, optimize processes and ensure sustainable development. Engineering thinking in the conditions of a globalized world and longterm geopolitical claims must be ready for such challenges. First of all, it is about responsibility in ensuring the ethical and safe use of their developments. It is about supporting international efforts to control and regulate the export of military equipment, developing principles and standards for the ethical development and use of technologies for military purposes. In addition, engineers can play an active role in the development of technologies aimed at peaceful purposes and limiting the possibility of using technology in military conflicts. The functional potential of engineering thinking in the creation of state-of-the-art technologies in the conditions of war is specified through the ability to develop, implement and adapt technical solutions capable of responding to complex military challenges. This covers the following aspects: innovativeness, adaptability, cooperation.

Pengembangan Produk Minuman ES’BOYO Pada Kegiatan Wirausaha Merdeka Kampus Guna Meningkatkan Inovasi Kreatifitas UMKM Lokal

This community service discusses the initiative to develop a beverage product called ES'BOYO through the Independent Campus Entrepreneur program. The main focus of this activity is to encourage innovation and creativity among local Micro, Small, and Medium Enterprises (MSMEs). By involving students as agents of change, this activity aims to enrich the entrepreneurial ecosystem on campus and support the development of competitive local products. The product development process includes a market study stage to understand consumer needs and preferences, ES'BOYO product design that combines traditional flavors with an innovative touch, and product trials in the local market. These steps are designed to increase the competitiveness of local MSMEs by providing added value through unique and attractive products for consumers. In addition to the product development aspect, this activity also focuses on involving students in developing entrepreneurial skills, building business networks, and understanding local market dynamics. The results of this service are expected to have a positive impact, not only in increasing sales of ES'BOYO products, but also in increasing public awareness of the importance of supporting local MSMEs and local wisdom-based product innovation. Overall, this article describes a real effort in supporting entrepreneurial ecosystems at the campus level to strengthen contributions to the development of local MSMEs and create an environment that stimulates creative innovation among students

КРЕАТИВНИЙ МЕНЕДЖМЕНТ У ВЗАЄМОДІЇ З ТАЛАНТ МЕНЕДЖМЕНТОМ У СИСТЕМІ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

New directions in the field of management ‒ creative management and management talent, their cooperation and influence on the competitiveness of the enterprise are investigated in the article. The approach to cooperation of management talent and creative management of the enterprise with the ground of their processes and exposure of general lines is offered. In particular, requirement in a creative leader ‒ top-manager; application of technologies of tutorship, coaching, continuous departmental teaching for professional development; investing in development of workers, their creativity, intellectual and emotional potentials; application of motivation systems and workers stimulations that provide creativity, creative approach, eccentric decision of problem questions, creation of innovations; just evaluation of workers and their end-point of work; creation of comfort antistress terms of work on the basis of forming corporate culture with an accent on skills and creativity. Because of systemic approach the cooperation, influence and addition management talent as a constituent of personel management and creativity management as constituent of innovative management in the system of management of the enterprise is presented. Management talent is sent to professional growing or opening of talented worker from a zero (entrance). In its turn, creative management is sent to the association of talented workers in creative commands for development of creative potential, realization of aims and ideas, receipt of the results of innovative researches (exit). Management talent, attracting own and external sources, forms a talented top-management with high intellectual potential and experience for providing innovative development of the enterprise, that in its turn, executes basic functions and requirements of creative management is considered. Directions of creative management improvement in cooperating with management talent that substantially will influence on workers development, results of activity and creation of competitive edges in the system of competitiveness of the enterprise.