Information Provision Strategies Research Articles

Impact of Information Provision on Decision-Making

Purpose: The general purpose of the study was to explore the impact of information provision on decision making.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to information provision on decision making. The study offered significant insights into how information provision impacts decision-making across various domains. Through comprehensive review and synthesis of empirical evidence, it emphasized the crucial role of information quality and accessibility in shaping decision outcomes. Tailoring information provision strategies to diverse stakeholders' needs was highlighted, alongside the bidirectional relationship between information processing and decision outcomes. Ethical considerations, such as transparency and privacy, were stressed to ensure equitable decision outcomes. The findings underscored the transformative potential of effective information provision, offering actionable insights for stakeholders. Interdisciplinary collaborations and evidence-based interventions were advocated for driving positive societal change.
 Unique Contribution to Theory, Practice and Policy: The Information Processing theory, Theory of Planned Behaviour and Social Exchange theory may be used to anchor future studies on information provision on decision making. The study offers comprehensive recommendations across theoretical, practical, and policy domains. It calls for further theoretical exploration into cognitive processes underlying decision-making and interdisciplinary collaboration. Practically, it advocates for tailored information provision interventions that match diverse decision contexts and user preferences, alongside transparent and accessible information dissemination practices. Policy-wise, the study urges evidence-based communication strategies, regulatory frameworks promoting transparency and accountability, and educational initiatives fostering information literacy. These recommendations aim to empower individuals, organizations, and policymakers to navigate information landscapes effectively, promote informed decision-making, and address information inequalities.
 Keywords: Information Provision, Decision-Making, Stakeholders, Ethical Considerations

Persuading Skeptics and Fans in the Presence of Additional Information

We consider the information design problem of a demand-maximizing firm launching a product of unknown quality to a market consisting of customers who have heterogeneous prior beliefs about quality. The firm publicly discloses information about quality to all customers. These customers can subsequently opt to acquire additional information about the product at a cost from sources beyond the firm’s control. Our study is motivated by the common practice of firms conducting public pilot tests or soliciting reviews from opinion leaders before launching a new product to inform potential customers about its quality. To analyze this problem, we construct a game-theoretic model of Bayesian persuasion between the firm and its customers. We characterize the firm’s optimal information policy and show that it can range from fully disclosing quality to exaggerating or downplaying quality to not disclosing quality at all depending on market characteristics. We delineate the impact of market heterogeneity and access to additional information on the optimal information disclosure policy of the firm. Our analysis provides managerial guidance for firms in designing information provision strategies and operationalizing them for different market characteristics.

Investigating Driver Preferences for Traffic Information Using Digital Signage and Road Surface Holograms

This study investigates road users' information preferences to enhance traffic information provision strategies. Traditional road signs primarily convey static information like speed limits and restricted areas. However, smart street poles now offer the capability to collect real-time road conditions and deliver dynamic traffic updates promptly. Leveraging these smart poles allows for more effective and tailored information delivery strategies. The research examines three types of media for information dissemination: digital signage, road surface hologram, and a combination of both. Additionally, it surveys road users' preferences for information delivery methods, including text, graphics, or a mixture, based on the type of information. Conjoint analysis of 220 responses reveals essential attributes influencing users when they receive information. The findings indicate that a majority of road users prefer a blend of digital signage and road surface holograms, with a notable preference among younger individuals for digital signage. For road surface holograms, the favored approach involves a mix of text and graphics. This study lays the foundation for user-centric information strategies, offering insights into tailoring approaches based on the type of information and user preferences.

유튜브 정보 및 정보원 특성이 소비자 만족에 미치는 영향

Background/Objectives: YouTube is increasingly being used as a channel for acqumng consumer information, and studies have highlighted generational differences in media consumption. This study aims to analyze variances in the perception of YouTube information characteristics and explore differences in factors influencing consumers' information search satisfaction between the younger and older generations.
 Methods: An online survey was conducted targeting people who had searched for information regarding product purchases on YouTube within the past month. A total of 366 responses were statistically analyzed via t-test, analysis of variance, and multiple regression analysis using SPSS 26.0.
 Results: The study revealed disparities m the perception of YouTube information characteristics and information source characteristics based on demographic features. Multiple regression analysis demonstrated that accuracy and reliabili ty had a significant positive impact on consumer satisfaction in both age groups. The expertise and interactivity of the information source showed a significant effect only on the younger generation, whereas the originality and personalization of information had a significant impact on consumer satisfaction only in the older generation.
 Conclusion/Implications: This study holds academic significance and makes a unique contribution by identifying sub- dimensions of YouTube information characteristics. Furthermore, the study provides practical value by suggesting consumer information provision strategies for companies that intend to leverage YouTube for marketing.

Behavioral Economic Strategies to Improve Enrollment Rates in Clinical Research: Embedded Recruitment Pilot Trial.

Nearly 1 in 3 clinical trials end prematurely due to underenrollment. Strategies to enhance recruitment are often implemented without scientific rigor to evaluate efficacy. Evidence-based, cost-effective behavioral economic strategies designed to influence decision-making may be useful to promote clinical trial enrollment. This study evaluated 2 behavioral economic strategies to improve enrollment and retention rates across 4 clinical trials: information provision (IP) and contingency management (CM; ie, lottery). IP targets descriptive and injunctive norms about participating in research and CM provides participants incentives to reinforce a target behavior. A sample of 212 participants was enrolled across 4 clinical trials focused on tobacco use: 2 focused on HIV and 2 focused on neuroimaging. The CM condition included a lottery: for each study visit completed, participants received 5 "draws" from a bowl containing 500 "chips" valued at US $0, US $1, US $5, or US $100. In the IP condition, text messages that targeted injunctive norms about research (eg, "Many find it a rewarding way to advance science and be part of a community") were sent through the Way to Health platform before all study visits. Participants were randomized to 1 of 4 conditions: IP, CM, IP+CM, or standard recruitment (SR). We performed logistic regression, controlling for sex and study, with condition as a between-subject predictor. Outcomes were the percentage of participants who attended a final eligibility visit (primary), met intent-to-treat (ITT) criteria (secondary), and completed the study (secondary). Recruitment was evaluated by the percentage of participants who attended a final eligibility visit, enrollment by ITT status, and retention by the percentage of participants who completed the study. Rates of attending the eligibility visit and meeting ITT status were 58.9% (33/56) and 33.9% (19/56) for IP+CM; 45.5% (25/55) and 18.2% (10/55) for IP only; 41.5% (22/53) and 18.9% (10/53) for CM only; and 37.5% (18/48) and 12.5% (6/48) for SR, respectively. In the logistic regression, females were more likely to meet ITT status than males (odds ratio [OR] 2.7, 95% CI 1.2-5.7; P=.01). The IP+CM group was twice as likely to attend the final eligibility visit than the SR group (OR 2.4, 95% CI 1.1-5.2; P=.04). The IP+CM group was also significantly more likely to reach ITT status than the SR condition (OR 3.9, 95% CI 1.3-11.1; P=.01). Those who received any active intervention (IP, CM, or IP+CM) had a higher study completion rate (33/53, 63.5%) compared to those who received SR (5/12, 41.7%), but this difference was not significant (P=.26). Combining IP and CM strategies may motivate participants to participate in research and improve recruitment and retention rates. Evidence from this study provides preliminary support for the utility of behavioral economics strategies to improve enrollment and reduce attrition in clinical trials.

Competitive Comparisons of Strategic Information Provision Policies in Network Routing Games

Smart cities (i.e., cities where the sensing and communication infrastructure is developed enough to offer a central planner an informational advantage over its citizens) make it possible to envision a new kind of congestion alleviation mechanism, in which messages (whether they are they roadside signals or individual path recommendations) are actively and strategically sent to entice drivers to take socially beneficial itineraries. We compare five such information provision strategies—optimal routing, no information available, all information available, public signaling, and personal itinerary recommendation—using a competitive ratio reminiscent of the celebrated price of an anarchy metric, but adapted to stochastic networks. We also define a partial order between information provision policies by saying that a policy is maximally more efficient than another if it is more efficient on all networks and if there are instances for which the inefficiency ratio approaches the deterministic price of anarchy. With these tools, we show that a strict hierarchy exists between all policies, excluding the case of uninformed drivers. The latter is on some networks maximally better than having drivers completely informed, yet arbitrarily inefficient in other instances.

Information provision and consumer search behavior for products with asymmetric uncertainty

When selling multiple products with asymmetric uncertainty, should the seller disclose product information so that customers do not have to incur any cost to resolve their uncertainties; if so, which product should the seller choose? To address these questions, we consider a monopolist selling two substitutable products to a group of consumers. Each consumer has asymmetric uncertainty regarding the two products. A total of four different information provision structures are considered based on whether the seller discloses information about each product with the aim of determining which strategy provides the seller with the greatest revenue. We derive several interesting results. First, the optimal information provision strategy depends on the magnitude of uncertainty in relation to the product with lower uncertainty. Specifically, if the uncertainty regarding the product with lower uncertainty is sufficiently small, it is optimal for the seller to provide information about the product with higher uncertainty, otherwise, the seller should provide information about both products. Second, when only one product's information should be revealed, it is optimal for the seller to choose the product with higher uncertainty and charge a higher price. Third, withholding information on both products is never optimal for the seller. Finally, our main model is extended by examining the Mean-Preserving Spread setting, and the robustness of our main results is confirmed. Furthermore, we examine the situation in which a monopolist sells a single product with two main attributes. We find that each of the four information provision strategies can be optimal under various scenarios.

Information needs and sources of information among people with depression and anxiety: a scoping review

BackgroundPrevious studies have identified substantial unmet information needs in people with depression and anxiety. Sufficient information about the disorder, treatment, available services, and strategies for self-management is essential as it may influence quality of care and patients’ quality of life. This scoping review aimed to provide a broad overview of information needs of people with depression and anxiety as well as the sources that they use to seek this information.MethodsWe included all primary research published in English that investigated information needs or information sources in people with depression or anxiety, with no restrictions imposed on the study design, location, setting, or participant characteristics. Six electronic databases (MEDLINE, Embase, PsycINFO, CINAHL, LISTA, Web of Science) and the grey literature (Google and Google Scholar) were searched for relevant studies published up to November 2021. Two reviewers independently screened articles and extracted data. Narrative synthesis was performed to identify key themes of information needs and information sources. Factors associated with information needs/sources such as demographic variables and symptom severity were also identified.ResultsFifty-six studies (comprising 8320 participants) were included. Information needs were categorised into seven themes, including general facts, treatment, lived experience, healthcare services, coping, financial/legal, and other information. The most frequently reported needs in both people with depression and anxiety were general facts and treatment information. Subclinical samples who self-reported depressive/anxious symptoms appeared less interested in treatment information than patients with clinical diagnoses. Information sources were summarised into five categories: health professionals, written materials, media, interpersonal interactions, and organisational resources. Health professionals and media (including the internet) were the most frequently adopted and preferred sources. Although few studies have examined factors associated with information needs and information sources, there is preliminary evidence that symptom severity and disease subtypes are related to information needs/sources, whereas findings on demographic factors were mixed.ConclusionsInformation needs appear to be high in people with depression and anxiety. Future research should examine differences between subgroups and associated factors such as the treatment course. Personalised information provision strategies are also needed to customise information according to individual needs and patient profiles.Trial RegistrationThe protocol of this scoping review was registered on Open Science Framework (OSF; link: https://doi.org/10.17605/OSF.IO/DF2M6).

Diffusing Environmental Management Practices within the Firm: The Role of Information Provision

Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use information provision to encourage subsidiaries to adopt advanced environmental management practices. Focusing on the distribution of expertise across subsidiaries, we propose that corporate managers are more likely to elect an information provision strategy when subsidiaries (i) possess moderate levels of related expertise, (ii) exhibit significant heterogeneity in this expertise, and (iii) are more diversified and less concentrated. We study the diffusion of pollution prevention practices by firms in the information and communication technology sector in the United States and find empirical support for our four hypotheses. These findings promote a greater understanding of which firms adopt advanced environmental management practices and when firms adopt information provision strategies to encourage knowledge transfer within the organization.

Purchase decision process and information acquisition of zero-energy houses in Japan

ABSTRACT Compared with traditional houses, zero-energy houses (ZEHs) offer efficient and preferable living environments, e.g., reduced greenhouse gas emissions and lower health risks. Currently in Japan, such houses are not as popular as anticipated and sales do not meet the national government target. Accordingly, household buying process should be investigated to develop policies to encourage the spreading of ZEHs. Therefore, we investigated which factors influenced purchasers’ intentions and behaviors. We based our purchase process modeling on the unified theory of acceptance and use of technology, which includes six constructs, i.e., use behavior, behavioral intention, performance expectancy, effort expectancy, social influence, and facilitating conditions. Our model also considered the effects of the information content buyers obtained and the channels they used on performance expectancy. In our estimation, we used Bayesian structural equation modeling and response from 297 Japanese households. It was found that certain information content and channel combinations, e.g., health aspect information obtained from salespersons effectively enhanced performance expectancy. Although performance expectancy did not significantly facilitate the use intention, social influence and facilitating conditions effectively promoted intention leading to purchase. Our findings contribute to more appropriate information provision strategies and supporting policies to promote the spread of these houses.

Reasons behind Low Cervical Screening Uptake among South Asian Immigrant Women: A Qualitative Exploration.

Despite advancements in prevention strategies, cervical cancer remains a leading cause of death among underprivileged women. Although Australia has low age-standardized cervical cancer incidence rates compared with other countries, disparities exist in cervical screening uptake among certain population subgroups, especially those from culturally and linguistically diverse (CALD) backgrounds. South Asian immigrant women have been reported to have lower cervical screening uptake than Australian-born women and those from other immigrant backgrounds. The objective of this study was to gain insight into the reasons and barriers for low cervical screening participation among South Asian immigrant women, through qualitative exploration. Semi-structured, in-depth interviews were conducted with 20 women, aged 26–50 years, living in Queensland, Australia, who were recruited via purposive sampling. After translation and transcription of recorded interviews, data was analysed via inductive thematic approach. Resulting themes, illustrating barriers towards screening, included: lack of cervical cancer and screening knowledge, especially of the changes in the revised screening program; effect of preventive, health-seeking behaviours; health care system factors; role of practical constraints and influence of sociocultural beliefs. Results suggest that culturally informed interventions, that involve relevant information provision and behavioural change strategies, to clarify women’s misconceptions, are required.

Comparing the Impact of Online Ratings and Report Cards on Patient Choice of Cardiac Surgeon: Large Observational Study.

BackgroundPatients may use two information sources about a health care provider’s quality: online physician reviews, which are written by patients to reflect their subjective experience, and report cards, which are based on objective health outcomes.ObjectiveThe aim of this study was to examine the impact of online ratings on patient choice of cardiac surgeon compared to that of report cards.MethodsWe obtained ratings from a leading physician review platform, Vitals; report card scores from Pennsylvania Cardiac Surgery Reports; and information about patients’ choices of surgeons from inpatient records on coronary artery bypass graft (CABG) surgeries done in Pennsylvania from 2008 to 2017. We scraped all reviews posted on Vitals for surgeons who performed CABG surgeries in Pennsylvania during our study period. We linked the average overall rating and the most recent report card score at the time of a patient’s surgery to the patient’s record based on the surgeon’s name, focusing on fee-for-service patients to avoid impacts of insurance networks on patient choices. We used random coefficient logit models with surgeon fixed effects to examine the impact of receiving a high online rating and a high report card score on patient choice of surgeon for CABG surgeries.ResultsWe found that a high online rating had positive and significant effects on patient utility, with limited variation in preferences across individuals, while the impact of a high report card score on patient choice was trivial and insignificant. About 70.13% of patients considered no information on Vitals better than a low rating; the corresponding figure was 26.66% for report card scores. The findings were robust to alternative choice set definitions and were not explained by surgeon attrition, referral effect, or admission status. Our results also show that the interaction effect of rating information and a time trend was positive and significant for online ratings, but small and insignificant for report cards.ConclusionsA patient’s choice of surgeon is affected by both types of rating information; however, over the past decade, online ratings have become more influential, while the effect of report cards has remained trivial. Our findings call for information provision strategies that incorporate the advantages of both online ratings and report cards.

Three strategies when physicians provide complex information in interactions with patients: How to recognize and measure them

ObjectiveTo define and operationalize three taught strategies for providing information in interactions with patients using videos collected in a randomized controlled trial (RCT). MethodsThis was a qualitative exploratory study embedded in a randomized controlled design, using microanalysis of face-to-face dialogue as an inductive video analysis method to operationalize physicians’ use of three information-provision strategies. Data were 34 video-recorded simulated (but unscripted) interactions between 17 physicians and 34 multiple sclerosis patients collected before and after a brief course on information provision. We operationalized (1) mapping the patient’s preferences and (2) checking the patient’s understanding, and pauses indicative of (3) portioning information. ResultsResults are detailed analytical definitions, criteria, and assessable, quantifiable outcomes for each of the three strategies. Patients responded to portioning pauses as expected: whereas 91% of these pauses elicited an immediate patient response, only 23% of non-portioning pauses did so. ConclusionOur methods revealed how to define and evaluate information sharing strategies physicians used within the contingencies of clinical interaction. Practice implicationsFindings provide applicable methods to teach, analyze, and evaluate information sharing strategies and indications for further training.

A systematic review of consumer information search in online and offline environments

Purpose The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approach A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis was carried out to identify the major themes. An inductive thematic analysis was carried out to verify the generated themes. Findings Results show that uncertainty, knowledge, perceived risk, price, experience and involvement are the major themes associated with consumer information search. Uncertainty, one of the major themes of offline search, has not been studied in the online search context. Similarly, the previous experience needs to be explored in the context of the offline search. Finally, potential research opportunities for future research has been summarized based on the retrieved themes. Research limitations/implications The systematic review provides an in-depth understanding on the current research on information search literature with future research directions. Practical implications This study helps retailers to understand the key elements that motivate consumers to perform external information searches from online and offline sources and to curate targeted information provision strategies to influence purchase decisions. Social implications Consumers with limited internet availability may access channels prior to decision-making. The themes identified in this study can aid policymakers to design affordable access to these channels. Originality/value This study adds to the sparse literature on systematic reviews on consumer search for online and offline channels.

Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

AbstractThis research develops and tests a model on cross‐channel switching intentions using the PPM framework. Four hundred and fifty‐six valid responses were collected from online and in‐person survey. The proposed relationships were tested using structural equation modelling. The results confirmed the positive influence of push (extent of external information search) and pull (alternative attractiveness) factors on switching intention in the cross‐channel context. The study also showed that higher multichannel self‐efficacy and lower switching costs significantly increased the pull effect. However, the effect of multichannel self‐efficacy on the push factor differed for online and offline consumers. Additionally, the results confirm that product fit uncertainty and purchase involvement significantly influenced the extent of information search. The study makes recommendations that can aid retail managers minimise the impact of push and pull variables. Information provision and merchandising strategies can dissuade highly involved consumers from searching extensively. Similarly, selective lock‐in strategies can reduce the attractions of alternative channels. This work contributes to the growing body of studies that investigate the effect of information search in a multichannel context.

A generalized diffusion model for preference and response time: Application to ordering mobility-on-demand services

The goal of this research study is to model user preferences and response times (RTs) jointly in the context of Mobility-on-Demand (MOD) services under different MOD operator pricing schemes, information frames, and pressure levels. MOD operators’ information provision, delay, and vehicle allocation strategies influence users’ preferences and RTs, which, in turn, affect which operational and information provision strategies are optimal for MOD operators. Evidence shows that preferences and RTs are sensitive to precedent decisions, information frames, risk, and time pressure. These dynamic interplaying factors are challenging to capture using a traditional discrete choice modeling framework. Hence, this study proposes a generalized diffusion model based on Decision Field Theory (DFT), multi-attribute Prospect Theory (PT), and Random Utility Theory to model these various interplaying factors. This study applies the proposed modeling approach in the context of ordering Shared-use Automated Vehicle Mobility Services (SAMS). Sensitivity analyses explore the impacts of various inputs and model parameters such as initial waiting time estimate, updated waiting time estimate, time pressure, loss aversion, and value-of-time on preferences and RTs. The proposed model can provide value to MOD operators in terms of information provision and pricing strategies. Moreover, the proposed model can assist policymakers and planners interested in the system impacts of MOD services and regulating MOD information provision and pricing strategies. The modeling framework can extend to other applications where multiple sub-decisions are necessary to make a single (travel) choice under information update, framing, risk, and time pressure.

Challenges Experienced by Family Caregivers of the Adult Intensive Care Unit Patients in Korea: An Integrative Review.

Consistent with global trends, population aging in South Korea is necessitating increasing admissions to intensive care units (ICU). This integrative review describes the challenges experienced by family caregivers of ICU patients in South Korea and evaluates relevant intervention studies. Using Whittemore and Knafl's methods, we identify and synthesize findings from 20 (14 descriptive and 6 experimental design) articles and evaluate study quality. South Korean ICU family caregivers reported challenges such as feelings of powerlessness and vulnerability, difficulty in maintaining their own health and well-being, and mixed feelings regarding patients' transition to the general ward. Intervention studies, which were based on quasi-experimental design, examined modified visiting hours, information provision strategies, nurse-led transitional care programs, and educational support. Findings highlight the current state of the science in this topic area in South Korea. Future studies should use more robust methods, such as longitudinal cohort studies and randomized controlled trials.

A comparative analysis of information provision strategies for parking variable message sign display problems

Parking spaces are insufficient and are plagued by over-consumption in hot areas. To assist drivers easily in identifying available parking spaces, parking variable message signs are commonly adopted to display information on space availability. This paper analyzes the performance of various information provision strategies. To achieve this objective, we first present the mechanisms of the information provision strategies. Then, the information provision strategies are classified into three categories: regular, symmetric, and discriminative. The regular strategies provide the collected parking information directly to drivers; the symmetric schemes employ the equal threshold values for all parking lots; and the discriminative schedules adopt an independent threshold value for each parking lot. The threshold value provides an upper limit for the Space Occupancy Percentage (SOP): when the SOP is larger than the threshold value, the parking lot status becomes FULL; otherwise, it is displayed having available spaces. Finally, an agent-based simulation model is introduced to describe the parking and traffic conditions. The results indicate that both the symmetric and discriminative strategies significantly decrease the highest failure rate and average travel time, whereas the latter performs better. The results of this comparative analysis can assist in the configuration and operation of an urban parking guidance and information system.

Psychosocial vulnerability and demographic characteristics in extreme flash floods: The case of Mandra 2017 flood in Greece

Floods are among the most frequent phenomena leading to disastrous, long term social and economic impacts globally. On November 15, 2017, 24 people were killed and hundreds were left homeless in the vicinities of the towns of Mandra and Nea Peramos in Attica region, Greece, as a result of a catastrophic flash flood triggered by extreme rainfall. The impact of such events has been the focus of studies for years consistently indicating adverse effects ranging from short to long term, on post-disaster physical and psychological health. This paper explores the initial impact of extreme flash floods on communities in terms of psychological and physical health, by means of a self-report questionnaire. Findings are investigated in relation to demographic variables and vulnerability predictors. Self-reports differed prior and after the flash flood, with negative changes in both domains. Results indicated significant differences in both physical and physiological health by gender, age, marital and occupational status. According to Spearman's correlation coefficient, physical and psychological effects showed moderately positive correlations for most independent variables. Results indicate a need to align prevention, aid and intervention strategies in the recovery phase and address issues such as public awareness, information provision and post disaster coping strategies.

Quantifying traveler information provision in dynamic heterogeneous traffic networks

ABSTRACTInformation is effectively the same as a change in uncertainty perceived by an observer. This paper adopts the strict definition of information from Shannon’s Information Theory and provides procedures for quantifying effective provision of traveler information, considering it to be equivalent to the change of perceived uncertainty. The proposed method combines a cognitive grouping theory and an information learning scheme at an individual’s level to evaluate the dynamic information provision in the unit of a bit. Such numerical quantification can be meaningful in evaluating alternatives with more fine-grained information provision strategies and understanding their equity impact. Quantifying information in a manner consistent with Information Theory also provides a ‘shared language’ that facilitates more constructive discussion among stakeholders from different backgrounds. The case study is conducted on a heterogeneous dynamic traffic network near Downtown Los Angeles for evaluating different alternatives of a proposed dynamic message board in terms of its location and dynamic content.