Information Campaigns Research Articles

Identification of User Requirements and their Influencing Factors Based on Online Reviews and Operational Data

It is crucial for enterprises to clearly identify user needs during the process of formulating product design improvement plans. Therefore, it is essential to comprehensively and accurately identify user needs, explore the reasons behind the emergence of these needs, and incorporate user opinions into the process of product design improvement. A method is proposed to comprehensively and accurately capture user requirements and address the challenge of identifying the underlying causes of user requirements. This method utilizes online comments and operational data to identify user requirements and their influencing factors. First, text sentiment analysis techniques are employed to quantify the importance and performance values of product feature topics. Second, we construct a quadrant model to identify product features requiring improvement, and the original negative comments related to these features are traced. However, the quadrant model alone is insufficient to reflect specific product issues that users are concerned about. Therefore, a functional structure model based on product issues is designed to filter and identify factors that influence user requirements using operational data. Finally, a Bayesian network inference approach is utilized to identify the key influencing factors on user requirements, enabling analysis of the causes behind user requirements and the proposal of product design improvement strategies. The feasibility and effectiveness of the proposed method are validated through experiments conducted on heavy-duty truck data. By analyzing the original negative comments related to the power characteristics, specific user demands regarding the insufficient power of the product were identified, such as “obviously insufficient power when climbing slopes” and other issues. Based on the vehicle power system functional structure model, combined with expert knowledge and operational data, factors related to the state of parts and user behavior that may affect “insufficient vehicle power” were identified. Based on the analysis results, suggestions were made to improve the engine intake air temperature control strategy and to enhance vehicle performance by promoting correct user behavior through informational campaigns.

Spatial variation and predictors of composite index of HIV/AIDS knowledge, attitude and behaviours among Ethiopian women: A spatial and multilevel analyses of the 2016 Demographic Health Survey.

Although the dissemination of health information is one of the pillars of HIV prevention efforts in Ethiopia, a large segment of women in the country still lack adequate HIV/AIDS knowledge, attitude, and behaviours. Despite many studies being conducted in Ethiopia, they mostly focus on the level of women's knowledge about HIV/AIDS, failing to examine composite index of knowledge, attitude, and behaviour (KAB) domains comprehensively. In addition, the previous studies overlooked individual and community-level, and spatial predictors. Hence, this study aimed to estimate the prevalence, geographical variation (Hotspots), spatial predictors, and multilevel correlates of inadequate HIV/AIDS-Knowledge, Attitude, and Behaviour (HIV/AIDS-KAB) among Ethiopian women. The study conducted using the 2016 Ethiopian Demographic and Health Survey data, included 12,672 women of reproductive age group (15-49 years). A stratified, two-stage cluster sampling technique was used; a random selection of enumeration areas (clusters) followed by selecting households per cluster. Composite index of HIV/AIDS-KAB was assessed using 11 items encompassing HIV/AIDS prevention, transmission, and misconceptions. Spatial analysis was carried out using Arc-GIS version 10.7 and SaTScan version 9.6 statistical software. Spatial autocorrelation (Moran's I) was used to determine the non-randomness of the spatial variation in inadequate knowledge about HIV/AIDS. Multilevel multivariable logistic regression was performed, with the measure of association reported using adjusted odds ratio (AOR) with its corresponding 95% CI. The prevalence of inadequate HIV/AIDS-KAB among Ethiopian women was 48.9% (95% CI: 48.1, 49.8), with significant spatial variations across regions (global Moran's I = 0.64, p<0.001). Ten most likely significant SaTScan clusters were identified with a high proportion of women with inadequate KAB. Somali and most parts of Afar regions were identified as hot spots for women with inadequate HIV/AIDS-KAB. Higher odds of inadequate HIV/AIDS-KAB was observed among women living in the poorest wealth quintile (AOR = 1.63; 95% CI: 1.21, 2.18), rural residents (AOR = 1.62; 95% CI: 1.18, 2.22), having no formal education (AOR = 2.66; 95% CI: 2.04, 3.48), non-autonomous (AOR = 1.71; 95% CI: (1.43, 2.28), never listen to radio (AOR = 1.56; 95% CI: (1.02, 2.39), never watched television (AOR = 1.50; 95% CI: 1.17, 1.92), not having a mobile phone (AOR = 1.45; 95% CI: 1.27, 1.88), and not visiting health facilities (AOR = 1.46; 95% CI: 1.28, 1.72). The level of inadequate HIV/AIDS-KAB in Ethiopia was high, with significant spatial variation across regions, and Somali, and Afar regions contributed much to this high prevalence. Thus, the government should work on integrating HIV/AIDS education and prevention efforts with existing reproductive health services, regular monitoring and evaluation, and collaboration and partnership to tackle this gap. Stakeholders in the health sector should strengthen their efforts to provide tailored health education, and information campaigns with an emphasis on women who lack formal education, live in rural areas, and poorest wealth quintile should be key measures to enhancing knowledge. enhanced effort is needed to increase women's autonomy to empower women to access HIV/AIDS information. The media agencies could prioritise the dissemination of culturally sensitive HIV/AIDS information to women of reproductive age. The identified hot spots with relatively poor knowledge of HIV/AIDS should be targeted during resource allocation and interventions.

Revisiting the global weights of the integrated watershed health assessment framework and Weyib watershed health analysis: Ethiopia's policy prospects

AbstractWatershed health study has been considered as a global issue embodied in the United Nations' 2030 agenda toward sustainable water resources development, paving the way for integrated water resources management (IWRM) application, and visualizing intervention techniques to comprehend existing challenges. The watershed faces tremendous pressure due to erratic rainfall patterns, drastic water demand increase, hydrological extremes, and natural‐anthropogenic activities. This study aims to re‐evaluate the recently developed Integrated Watershed Health Assessment Framework (IWHF) global weights, Weyib watershed health assessment, and Ethiopia's policy implications using the integration of numerous data and multiple tools. The analytic hierarchy process (AHP) was used to estimate aggregate results from experts' survey responses, which depicted 50.89% priority for ecological conditions, followed by economic 23.30%, policy 13.82%, and 12% for socio‐cultural attributes. A slight discrepancy was exhibited when global weights were re‐evaluated, and the variables with substantial effects on IWHF in developing countries like Ethiopia were integrated. The majority of Weyib watershed health index (WWHI) indicators unveiled promising results except for stakeholders' collaboration and social obligation to restoration activities, information and educational campaigns, hydrology, wetland, and natural land‐cover. The water‐quality parameters laboratory findings were depicted as suitable for irrigation purposes. In general, the WWHI was in good health status, and a medium‐level priority was required for intervention activities to address deteriorated variables. Moreover, enhancing IWRM's application will contribute to tackling bottlenecks such as boost community awareness and stakeholder collaboration, legal and administrative gaps, overlapped mandates, and unpermitted water use resulting in undermining downstream demands and environmental low‐flow.

Core health system measures response to COVID-19 among East Asian countries.

The purpose of this study is to summarize the health system response to COVID-19 in four East Asian countries, analyze the effectiveness of their health system response, and provide lessons for other countries to control the epidemic and optimize their health system response. This study investigated and summarized COVID-19 data and health system response in four East Asian countries, China, Japan, Mongolia, and South Korea from national governments and ministries of health, WHO country offices, and official websites of international organizations, to assess the effectiveness of health system measures. As of June 30, 2022, all four countries are in a declining portion of COVID-19. China has two waves, and new cases increased slowly, with the total cases per million remaining within 4, indicating a low level. Japan has experienced six waves, with case growth at an all-time high, total cases per million of 250.994. Mongolia started the epidemic later, but also experienced four waves, with total cases per million of 632.658, the highest of the four countries. South Korea has seen an increasing number of new cases per wave, with a total case per million of 473.759. In containment strategies adopted by China and Mongolia, and mitigation strategies adopted by Japan and South Korea, health systems have played important roles in COVID-19 prevention and control. While promoting vaccination, countries should pay attention to non-pharmaceutical health system measures, as evidenced by: focusing on public information campaigns to lead public minds; strengthening detection capabilities for early detection and identification; using technical ways to participate in contact tracing, and promoting precise judging isolation.

Sea blindness in grey zone preparations

ABSTRACT Although grey zone and hybrid threats, such as cyberattacks, information campaigns, and sabotage against critical infrastructure, are becoming increasingly common in the contemporary world, relatively little attention has been directed to similar threats in the maritime environment. The recent global pandemic, Russian aggression against Ukraine, the Nord Stream sabotage in 2022, the sabotage of the Finnish-Baltic pipeline in 2023 in the Baltic Sea, as well as drone attacks on shipping in the Persian Gulf are but a few examples that illustrate the fragility of international maritime communications. The present article explores the topic of grey zone and hybrid threats within the maritime environment. Based on an analysis of recent security events, particularly hybrid threats in the maritime environment, the article proposes that it is essential to seek a broader role for naval forces in supporting national sovereignty and international law and order regarding the Open Seas. The article aims to conceptualize and explore the foundations of maritime grey zone threats and the new roles of naval forces operating within this new context, asking whether the UN, through the International Maritime Organization, NATO, and the European Union, suffer from “sea blindness” concerning how they are preparing for the new world order.

Testing Europe Salience and Second-Order Election Theories: 2019 European Parliamentary Elections in Lithuania

Abstract The article assesses the 2019 elections to the European Parliament (EP) in Lithuania and their theoretical relevance. The analysis presents the political stances of parties and the electorate towards the EU. The focus then shifts to information and political campaigns, the parties participating in the EP elections, and the electoral results. These aspects serve to evaluate the theoretical relevance of Second-order election theory and the Europe salience theory, revealing the absence of Eurosceptic, protest, populist, and postmaterial mood in the 2019 EP elections in Lithuania.

The fight against smallpox during the Savoy kingdom in Genoa between 1815 and 1859.

The article aims to outline the features of the efforts for smallpox eradication within the pre-unitary context of the Kingdom of Sardinia, characterized by a long tradition in medical-health prevention. This tradition is partly inherited from the health magistracies of the Italian states during the ancient regime and partly adopted from policies initially outlined by Napoleon and later by other European states. In addition to prevention activities, authorities also engage in a vigorous information and awareness campaign aimed at eliminating common prejudices and doubts about vaccination among the population. In analyzing the authorities' achievements in combating smallpox, this study examines the two epidemic waves (1829-30 and 1852-54), along with the legislative developments before, during, and after these periods. It also compares these regulatory changes with those in other European contexts. The epidemiological situation turned out to be more complex to manage than the authorities had anticipated, as evidenced by the increasing controls imposed. Scientific and political communities, both in the Kingdom of Sardinia and in other European nations, found themselves divided on the legitimacy of proposing restrictive measures by the state. Some advocated for restricted access to public places and imposed mandatory vaccination for vulnerable individuals. The comparison with smallpox resulted in a gradual improvement in of health security levels, although vaccination coverage did not reach the desired targets. Several factors contributed to this failure, including the limited expertise and reluctance of medical personnel, who were burdened with much of the operation's costs. Additionally, particularly in rural areas, there was widespread mistrust among the population towards doctors. Despite these challenges, the fight against smallpox enabled authorities to develop population control tools in the name of public health protection. However, it was not until 1888 that mandatory vaccination was introduced.

Russia Weaponization of Canada's Far Right and Far Left to Undermine Support for Ukraine.

This article details the Russian government's efforts to influence Canadians' perceptions of the war in Ukraine. Specifically, we examined Russian information campaigns tailored to Canadian audiences on X (formerly known as Twitter) and the supportive ecosystems of accounts that amplify those campaigns. By 2023, this ecosystem included at least 200,000 X accounts that have shared content with millions of Canadians. We identified ninety accounts with an outsized influence. The vast majority of the influential Canadian accounts were far right or far left in orientation. These networks were among Canada's most prolific and influential political communities online. We determined this by comparing these networks' potential influence to the online community engaging with Canada's 338 members of Parliament on X and a sample of twenty influential X accounts in Canada. The sophistication and proliferation of Canada-tailored narratives suggest a highly organized and well-funded effort to target Canadian support for Ukraine.

Passing the message: Peer outreach about COVID-19 precautions in Zambia

During public health emergencies, spreading accurate information and increasing adherence to recommended behaviors is critical for communal welfare. However, uncertainty, mistrust, and misinformation can slow the adoption of best practices. Preexisting social networks can amplify and endorse information from authorities, and technology makes peer-to-peer messaging scalable and fast. Using text messages and small cash incentives, we test a peer-based information campaign to encourage adherence to recommended COVID-19-related health behaviors in Zambia. None of the treatments affected health behavior among primary study participants or their peers. The suggestion to pass messages to peers increases dissemination, but financial incentives do not have any additional impact.

Acceptance and hesitancy towards COVID-19 vaccines in rural and tribal areas of Maharashtra (India).

Hesitancy towards COVID-19 vaccines may be a major hindrance to a successful vaccination program. We assessed the vaccine uptake, facilitators, and barriers for the COVID-19 vaccine in tribal and rural populations in Maharashtra, India. The present study is a cross-sectional analysis of data collected from 373 individuals from six villages (three tribal and three rural) from August 2022 to September 2022. Demographic information, COVID-19 history, details about vaccination, and reasons for taking/not taking the vaccine were collected. In these individuals, 236 (63.3%) had taken two doses, 85 (22.8%) had taken one dose, and 52 (13.9%) had not taken the vaccine. Tribal villagers were less likely to have completed vaccination (50.7% vs 79.3%; p < 0.001). Males were more likely to state 'compulsory at my workplace' (27.7% vs 7.7%; p < 0.001), whereas females were more likely to report 'could not get ration food without it' (52.7% vs 31.5%; p < 0.001) as the reason for vaccination. Common reasons for not taking the vaccine were: fear of side effects (56%); no need for vaccination (41.2%); do not trust the vaccines (40%); and 'there is no such thing as COVID-19'(16%). A majority (94.7%) had completed COVID-19 vaccination at government vaccination centers. Tribal villagers, women, and those from lower socioeconomic status were less likely to have taken the vaccine. Fear about side effects and mistrust about vaccines were the main reasons for not having taken the vaccine. Addressing these issues in mass information campaigns may help improve vaccination coverage.

Information campaigns and ecolabels by environmental NGOs: Effective strategies to eliminate environmentally harmful components?

AbstractEnvironmental nongovernmental organizations (NGOs) are increasingly using strategies to encourage firms to eliminate product components (e.g., palm oil) that are harmful to the environment (e.g., rainforests) or to replace them with NGO‐certified sustainable components. Under what conditions do NGOs' information and ecolabeling strategies succeed in eliminating certain harmful components when these components contribute to the intrinsic quality of a product? The paper addresses these questions using a model of two‐dimensional vertical product differentiation in a market with consumers either informed or uninformed about the environmental quality of products and two firms that initially offer a product with the harmful component and a harmful component‐free product. We show that the information campaign plays a crucial and effective role in improving environmental quality, although the optimal share of informed consumers for the NGO is large but not always 100%. Ecolabeling cannot replace the information campaign. It is only a complementary tool to an intensive information campaign. Used together, they can succeed in triggering the substitution of the certified sustainable component for the harmful one.

Main Principles and Solutions for Acceleration of Energy Efficient Renovation in Latvia

The European Renovation Wave aims to at least double the annual energy renovation rate by 2030, especially promoting deep renovation. In order to achieve this goal, EU member states need to overcome the existing obstacles in the whole chain of the building renovation process by using certain policy measures and finance instruments. According to the Ministry of Economics of Latvia, the current necessity is to renovate around 26 thousand multi-apartment buildings. Therefore, not only the problem of the lack of additional financing should be solved but also the pace of implementation should be significantly increased. This study starts with an overview of the main obstacles of the building renovation in Latvia and gives an insight into the main challenges in the achievement of the goal. The study includes the review of existing support programmes and financing schemes, designed to improve the energy efficiency of multi-apartment buildings in Latvia. Moreover, the study analyses the existing support mechanisms in Latvia, and reviews different policy measures for regulatory requirements, fiscal and economic incentives and information campaigns in Europe. In addition, the study proposes an assessment of the availability of financial support for the low-income households, and analyses energy poverty solving tools. As a result, the study defines basic principles and examines the solutions for energy efficient renovation in Latvia – including tax incentives, regulatory framework, development of financial schemes and models for acceleration of building renovation. The solutions have been evaluated considering country specific economic, technical, and social aspects, and defined as a set of recommendations for decision makers.

Vaccination and Immunization as Perceived by Badjao Parents in Surigao City, Philippines

Health authorities in the Philippines are tackling emerging infectious diseases among Filipino children by implementing precautionary measures, with a focus on strengthening immune systems. The cornerstone of their efforts is the 40-year-old Expanded Immunization Program (EPI), a key initiative by the Department of Health. This descriptive quantitative study aimed to inspire provision for Filipino children with safe vaccinations, addressing diseases like measles, diphtheria, tetanus, and whooping cough. The EPI has significantly reduced death and morbidity rates associated with preventable diseases. This study delves into the knowledge, attitudes, beliefs, and confidence among Badjao parents in Barangay Canlanipa, Surigao City, regarding children’s vaccination and immunization. The methodology included the utilization of researcher-made questionnaires and statistical tools such as the Frequency Count and Percentage, Mean and Standard Deviation, and Chi-Square Test. The study highlighted that despite challenges such as limited education and socioeconomic factors, many Badjao parents prioritized their children’s vaccination and immunization. However, the study revealed disparities in knowledge and confidence levels, emphasizing the need for targeted information campaigns. The study recommends targeted programs to promote the EPI’s benefits among the Badjao community and urges health authorities to conduct information drives. It also suggests exploring how personal experiences, like family illnesses, affect vaccination decisions. The study ultimately provides valuable insights for local stakeholders, healthcare providers, and future researchers, highlighting the importance of vaccination and immunization for children’s health.

Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

United States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote plant-rich dietary patterns, traditional plant proteins, and novel plant-based meat alternatives (PBMA) and that encourage or discourage RPM products to Americans. Of 8321 records screened from four electronic databases, 103 records were included, along with 62 records from gray literature sources. Across 84 media campaigns (1917–2023) identified, corporate marketing campaigns (58.6%) were most prevalent compared to public information (13.8%), corporate sustainability (12.6%), countermarketing (5.7%), social marketing (4.6%), and public policy (4.6%) campaigns. Findings indicate that long-running corporate RPM campaigns, many with U.S. government oversight, dominated the landscape for decades, running alongside traditional plant protein campaigns. Novel PBMA campaigns emerged in the past decade. Many civil society campaigns promoted plant-rich dietary patterns, but few utilized social norm or behavior change theory, and only the Meatless Monday campaign was evaluated. The U.S. government, academia, businesses, and civil society should commit more resources to and evaluate the impact of media campaigns that support a sustainable diet transition for Americans, restrict and regulate the use of misinformation in media campaigns, and prioritize support for plant-based proteins and plant-rich dietary patterns.

Determinants determining the adoption of technological innovation of urban farming: Employing binary logistic regression model in examining Rogers' framework

The aim of this study was to identify key factors influencing the adoption of technological innovation in urban farming (ITUF) in Makassar City, South Sulawesi Province, Indonesia. Employing a quantitative approach for data analysis, primary data was gathered through a structured survey of 334 individuals randomly selected from 14 sub-districts. The survey instrument, based on Rogers's framework, included eight parameters and 22 research variables, analyzed through Binary Logistic Regression to explore their impacts on ITUF adoption. The study revealed eight significant variables influencing the adoption rate: knowledge and experience in farming, education, involvement in Urban Farming organizations, continuity of ITUF information dissemination, belief in the role of urban farming in job transition, availability of resources for ITUF implementation, environmental support, and observation of urban farming technology. The research affirmed that six out of the eight parameters from Rogers's Framework significantly affected ITUF Adoption. The influential parameters included personal characteristics, communication behavior, relative advantage, complexity, trialability, and observability. In contrast, socio-economic factors and compatibility did not significantly impact ITUF Adoption in this study. The study's findings led to four key recommendations for enhancing the sustainability of urban farming. These recommendations encompass strengthening diverse training and education initiatives, providing incentives for urban farming organizations, implementing informational campaigns, and facilitating vocational training in urban agriculture. Additionally, the city's government should ensure accessibility to urban farming resources, endorse resource-efficient methodologies, and utilize media channels for disseminating successful urban farming narratives, fostering increased public awareness and engagement.

La evolución prospectiva de las redes sociales desde la perspectiva de la neurofenomenología

The purpose of the present article is to identify neurophenomenological aspects that influence the future development of social networks and to develop a corresponding concept of regulatory policy. The following methods are used in the article: collection and analysis of information, modeling of a conditional social network, systematization and separation of neurophenomenological factors, determination of functional dependencies, development of analytical conclusions and proposals. It was established that instigators and a favorable environment of social networks form prerequisites for the spread of negative information campaigns (conditional attacks). At the same time, it is mathematically proven that with minimal development of resistance to information attacks among users of social media platforms, the potential for stabilizing the information environment of social networks and promoting sustainable advancement of natural society was determined. Based on the research results, it was determined that fostering critical thinking skills, maintaining information stability, and practicing sound personal digital hygiene among users are key factors in upholding the overall stability of social networks. Additionally, these practices promote sustainable development of a psychologically healthy community. Additional investigations are focused on elaborating the notion of regulatory policy to facilitate the prospective advancement of social networks.

Compliance with the pregnancy prevention program among women initiating isotretinoin treatment between 2014 and 2021: Anationwide cohort study on the French Health Data System (SNDS).

Despite the French pregnancy prevention program (PPP), a considerable number of pregnancies are potentially exposed to oral isotretinoin. New measures were taken by the French Medicines Agency, including the restriction of initial isotretinoin prescriptions to dermatology specialists in May 2015 and a new information campaign on teratogenicity in January 2019. The aims were to: describe, between 2014 and 2021, compliance with PPP recommendations: isotretinoin use as a second-line treatment, first prescription by a dermatology specialist, monthly prescription renewal and pregnancy testing (PT); assess the effect of the 2015 and 2019 measures on PT compliance; and identify the determinants of PT noncompliance. A retrospective cohort study was conducted among women aged 11-50 years initiating isotretinoin between 2014 and 2021 using the French Health Data System. PT compliance corresponded to pregnancy test completion and specific delays between prescription and dispensation. Time series analyses were performed to evaluate the effect of the 2015 and 2019 measures on PT compliance, and log-binomial and Poisson multivariate regression models were used to identify the determinants of PT noncompliance. Isotretinoin was prescribed as a second-line treatment in 64% of initiations, mainly by dermatology specialists (92%). A new monthly prescription was observed in 98% of dispensations. PT compliance reached 61%, 72% and 25% at initiation, renewals and end of treatment, respectively. The 2015 measure was associated with better PT compliance at initiation and renewals. The 2019 measure had no significant effect on PT compliance at the initiation or end of treatment but was associated with a decrease in PT compliance at renewals. Age, low socioeconomic level, initiation by a nondermatology specialist and during summer were associated with PT noncompliance. Understanding factors associated with PT noncompliance could help to target specific subpopulations of women treated with isotretinoin.

Farming is charming: Informal learning of farmers in Coimbatore, Tamil Nadu, India

The agricultural sector in India has come to prominence as a source of employment and livelihood. It is one of the most significant informal sectors in the country, and one in which informal learning plays a major role. This article analyses the informal learning of farmers in Coimbatore, Tamil Nadu, India. In the course of this research, qualitative interviews with 34 farmers in Coimbatore were conducted and analysed with regard to informal learning. The findings show that informal learning is lifelong and chiefly takes place at home in a family and peer group context. Informal learning is facilitated by training courses specifically adapted to farmers’ needs, which can help them improve their situation on their respective farms. However, not every farmer attends these courses, indicating a need to strengthen the programmes, conduct information campaigns to raise awareness, and improve accessibility, especially for farmers and agricultural labourers.

Public Health Policy at Scale: Impact of a Government-Sponsored Information Campaign on Infant Mortality in Denmark

Abstract We evaluate the impact of a nationwide public health intervention on deaths from sudden infant death syndrome (SIDS), using population data from Denmark in a regression discontinuity research design. The information campaign—implemented primarily through a universal nurse home visiting program—reduced infant mortality by 17.2% and saved between 11.6 and 13.5 lives over 10,000 births. The estimated effect sizes are 11–14 times larger among low-birthweight and preterm infants relative to the overall population. Improvement in infant mortality is concentrated among those with low socioeconomic status and with limited access to health information, thereby reducing health inequities at birth.

Recruiting the next generation of project managers: Student interests, industry needs, and marketing messages

Businesses need well-trained project managers but recruiting students to this field is a challenge. This three-part study examines motivational factors that influence students to pursue a project management degree, industry requirements for project management careers, and graduate program marketing messages. The purpose of the study is to determine the degree of alignment among these three variables and make recommendations for graduate program marketing stakeholders and industry leaders to improve recruitment strategies for these programs. Study 1 seeks to understand prospective student opinions and trigger factors when applying to a graduate program using a survey with regression and cross tabulation statistical analysis. Study 2 analyzes the relationship between project management certifications and work experience and salary using regression analysis. Study 3 is a content analysis that examines how graduate programs market their project management programs to prospective students. Study findings indicate industry leaders and higher education stakeholders need to use informational marketing campaigns to bridge the knowledge gap between market demand and student perceptions. Higher education leaders need to design curriculum that includes industry certifications and practical skill courses if they want to increase enrollment and career placement for project management students.