This article investigated the impact of social networks on consumer hoarding behavior during the COVID-19 pandemic, focusing specifically on the global toilet paper hoarding phenomenon. Motivated by the pandemic's widespread fear and uncertainty, the study filled a research gap by stressing the relevance of network science in understanding hoarding situations. The study, which examined a case study of the toilet paper scarcity that began in Hong Kong and extended globally, identified three major issues: the unique characteristics of online networks, the herding mentality promoted by social factors, and the asymmetry in information availability. To overcome these difficulties, the study suggests strategic options. It was suggested that artificial intelligence be used for content regulation and information validation in order to proactively counteract the unique features of internet networks. Targeted psychological interventions, notably stress reduction programs, were recommended to counteract the herding mindset that drives hoarding. To mitigate the impact of asymmetric information, media literacy initiatives aimed at improving consumers' critical thinking skills were suggested. Finally, this study gave important insights into the complex dynamics of social networks and consumer hoarding behavior during crises. It emphasized the importance of a comprehensive understanding of online networks' roles, laying the groundwork for future research in network science, consumer behavior, and crisis management.