Informal Retail Research Articles

Food networks and urban informality in Mumbai, India

PurposeTraditionally, urban informality has been discussed in terms of housing and markets, usually along the periphery of urban areas where there is disinvestment and decline. This article looks at urban informality through the lens of informal fresh food retail throughout the city of Mumbai, India. In India, fresh produce has traditionally been sold in informal street markets comprising vendors that operate through carts and make-shift stalls set-up on the streets. This article aims to assess the conditions surrounding fresh produce retail that fuel its informality.Design/methodology/approachThis study uses a mixed methods approach by spatially analyzing the location of informal fresh food vendors in ArcGIS, developing a qualitative analysis of the level of proliferation of this network through interviews conducted with vendors and conducting surveys of residents' access patterns and purchasing habits for fresh produce in the city.FindingsResults from this study indicate that the role of density, transportation systems, domestic/household structure, cultural traditions and a bureaucratic system rife with its own challenges have resulted in a distinct infrastructure of food retail networks that has harvested forms of inequalities and injustices that inherently fuel this informal economy.Originality/valueThere is no published study to date that has been done to spatially assess the informal food network in any dense city in India, let alone Mumbai to date. Urban informality, by its nature, is hard to capture, and yet this study takes a holistic view of the food systems in Mumbai, by addressing the location, supply (through vendor interviews) and demand factors (through resident surveys).

Online auction marketplaces as a global pathway for aquatic invasive species.

The ornamental aquarium pet trade is a leading pathway for the introduction of aquatic invasive species. In addition to purchasing live organisms in stores, hobbyists are engaging more with alternative informal online marketplaces that enable peer-to-peer selling of aquarium organisms via auctions. Although growing in popularity, little is known regarding the global extent of informal marketplaces, including the taxonomy of species that are traded, their economic value, and the geographic routes by which live organisms are transported. In this study we use an automated web crawler to collect data on completed auctions between 2011 and 2017 from the largest informal market for aquarium hobbyists, AquaBid, to understand the market dynamics and trade flows of the informal retail market online. During the 7-year study period, the AquaBid website facilitated the estimated trade of 539,548 live freshwater animals, 579,700 fish eggs, and 31,431 plant assortments/bunches among 24,409 unique users who collectively placed 444,132 bids on 192,227 auctions, representing a total sale value of $6,015,030 USD. Source (seller) and recipient (buyer) locations of live organisms were distributed across 39 countries but concentrated largely in major cities of the United States and select European and southeast Asian countries. Our study is among the first to quantify geographic routes of live organism transport between specific locations on the landscape and demonstrates the highly diffuse and non-centralized nature of the informal aquarium trade. Evaluating the emerging challenges represented by informal online retail marketplaces is critical to create policy and regulatory solutions that minimize the transport of prohibited invasive species.

Milk quality along dairy farming systems and associated value chains in Kenya: An analysis of composition, contamination and adulteration

Poor milk safety constitutes a persistent public health risk in Kenya. Poor milk composition, microbial contamination and adulteration is a constraint to dairy sector development. We hypothesise that variation in milk quality and safety depends on variation between farming systems. We argue that this variation between farming systems is associated with spatial location which affects the agro-ecological conditions and the availability of labour and land.We used a spatial framework based on the distance to urban markets to distinguish the following farming systems: relatively intensive dairy systems in urban locations (UL), semi-intensive dairy systems in mid-rural locations (MRL) and extensive dairy systems in extreme rural locations (ERL). We aimed to investigate the variation in the quality of raw milk in these dairy farming systems and associated value chains in central Kenya. For this reason, we combined several methods such as participatory rural appraisal, participant observation, and milk physicochemical and microbiological analyses to collect data. Milk samples were collected at the informal and informal value chain nodes - farms, informal collection centres, informal retailing centres including milk vending machines, and formal bulking centres - where milk changes hands between value chain actors. Milk quality was compared to standards recommended by the Kenya Bureau of Standards (KeBS).There were no differences in the quality of raw milk between locations or between nodes. The overall milk physicochemical composition means (standard error) of the milk were within KeBS standards: fat 3.61 (0.05), protein 3.46 (0.06), solid-not fats 9.18 (0.04), density 1.031 (0.0002) and freezing point −0.597 (0.019). The protein percentage was below KeBS standards at all value chain nodes, except at the formal bulking node. There was significant contamination of milk samples: 16.7% of samples had added water, 8.8% had somatic cell count SCC above 300,000, 42.4% had E. coli, 47.9% had Pseudomonas spp., 3.3% had Staphylococcus spp. and 2.9% tested positive for brucellosis antibodies. Unsanitary milk handling practices were observed at farms and all value chains nodes. Milk physicochemical composition except for protein content meets the KeBS Standard. High levels of microbial contamination of milk pose a public health risk to consumers and show that urgent action is needed to improve milk quality.

Processed Baobab (Adansonia digitata L.) Food Products in Malawi: From Poor Men’s to Premium-Priced Specialty Food?

The baobab tree (Adansonia digitata L.) is an important source of non-timber forest products in sub-Saharan Africa. Its fruits contain high amounts of vitamin C, calcium, and dietary fibre. In addition, other parts of the tree are traditionally used for human consumption, particularly during lean seasons. In line with the increasing demand for natural, healthy, and nutritious food products, the baobab has great potential to contribute to human nutrition and rural livelihoods. In Malawi, where demand for baobab has substantially increased within the last decade, baobab fruits are being processed into a variety of food and non-food products, such as fruit juice, ice-lollies, sweets, and cosmetics. Yet, information on the sociodemographic background and quality preferences of baobab consumers is scanty. The current study, therefore, aimed to (1) map the diversity of baobab products available in Malawi; (2) determine consumer segments and their preferences for the most common baobab food products; and (3) examine the contribution of major attributes of processed baobab food products on their price. We employed a mixed-methods approach including the analysis of 132 baobab products and a survey of 141 consumers in formal and informal retail outlets, adopting multistage and purposive sampling. Qualitative and quantitative data were analysed using cluster analysis, cross tabulation, and hedonic regression. Results pointed to two distinct consumer segments for baobab food products, largely following the formal–informal product divide currently existing in Malawi. Both segments clearly differed with regard to preferred product attributes. We also showed that extrinsic product attributes such as packaging quality, labelling, conformity with food standards, or health claims provided distinct differentiation potential for baobab food manufacturers. In addition to providing empirical evidence for the transition of baobab food products into higher-value market segments, our results can help food processing enterprises to improve the composition and marketing of their baobab products.

Strategizing in small informal retailers in India: Home delivery as a strategic practice

Small informally organized family-owned grocery retailers—kiranas—are ubiquitous in India and have retained market dominance while facing increasing competition from large formally organized retailers (FORs). Yet, strategy literature has under-explored such informal businesses. We explore kiranas’ distinct strategic practices that give them competitive advantage over FORs, generating kiranas’ sustained market dominance. To explore kiranas’ informal strategizing, grounded theoretic analysis of our multi-year case study suggested the employment of strategy as practice (SAP) framework, enriched with the social exchange theory (SET) concepts of trust and reciprocity. We find that the kiranas’ sustained enactment of strategic practice such as free-of-charge home-delivery significantly depends on contextually rich, reciprocity-based social exchange relationships with customers which evolve through praxes involving continuous exchange of trust. The practice enactment and exchange relationships constitute strategy-practitioner’s emerging dual-identity, which in turn reinforces the practices, generating a self-reinforcing cycle of practice enhancement. Within this cyclic relationship, an inimitable enactment of a strategic practice can be a key source of competitive advantage for informally organized small retail retailers over large FORs. By linking two unconnected prominent approaches to understanding patterns of workplace interactions, namely SAP and SET, the study opens theoretical avenues for exploring strategizing of informal businesses.

INFORMAL SECTOR RETAIL START-UPS IN A CARIBBEAN CONTEXT

Retailing dominates the informal environment where activities occur in private and public spaces. Notwithstanding the contributions from informal retailing entrepreneurs (IRE), a paucity of research remains on the complex entrepreneur-environment exchange and in particular, the relationship between retailing entrepreneurs and the informal environment in Caribbean economies. This qualitative study aims to explore the informal retailing environment between 2003 and 2018 for informal sector start-ups in the Caribbean, specifically Barbados. Guided by Gnyawali and Fogel’s Integrative Model of Entrepreneurial Environments, content analysis of newspaper articles unveiled insights about the country’s environmental conditions pertaining to (a) government policies and procedures, (b) socioeconomic conditions, (c) entrepreneurial and business skills, (d) financial assistance, and (e) non-financial assistance and its impact on new enterprise creations. The study’s results imply that the Barbadian IRE have not been embraced fully, which reduces the likelihood of new informal venture creations testing the market and the potential for more IRE transitioning to the formal market. Empirical findings infer that efficient market functioning requires clear policies and procedures and fewer barriers limiting people from pursuing business opportunities, making the environment more conducive to new business start-ups.

Understanding customer-perceived quality in informal stores

PurposeAlthough customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this study aims to investigate the indirect implications of CPQ to post-purchase behaviour primarily word-of-mouth (WoM) communication which is even more critical for customer acquisition in the research context. By so doing, it develops a contextualised model in which the emerging concept of commercial friendship (CF) is incorporated to mediate the relationship between CPQ and WoM communication.Design/methodology/approachUsing a survey-based design, data were gathered from 372 informal merchants’ customers. Structural equation modelling technique primarily PLS-SEM (partial least squares structural equation modelling) was used in analysing the data.FindingsThe data confirm that the multifaceted CPQ construct has an important implication for WoM through the mediation of CF. Supplementary analysis reveals that CF fully mediates one of the sub-components of CPQ, namely, personal interaction in relationship to WoM in addition to acting as a partial mediator between store policy, physical aspect and reliability and WoM.Originality/valueThe value of this study is that it draws attention to the special role that CF plays in the investigation of the relationship between CPQ and WoM communication in the research context. Additionally, it is a step towards extending and contextualising research about service quality perceptions and its outcomes in non-traditional Western contexts.

Ensuring food secure cities – Retail modernization and policy implications in Nairobi, Kenya

Retail modernization with the influx of supermarkets is drastically changing the retail environment in many developing countries, especially in the face of rapid urbanization. In Nairobi, Kenya, the expansion of supermarkets has advanced much more compared to many other African cities with the Kenyan Government strongly promoting the retail modernization. In this study, we assess the impact of the pursued retail modernization on urban food access. The study reveals the limitations of using the supermarketization as a market solution to urban food insecurity. Supermarkets increase food access mainly for the higher income – and already food secure – consumers in the city, while the poor and food insecure are largely excluded from patronizing supermarkets and rely on the informal market. The study concludes by suggesting that food policies must embrace a new conceptualization of the food retail sector in which both formal and informal retailers coexist. Such more holistic food policies that stem from a food systems perspective are needed to build an inclusive urban food system that can tackle prevalent food insecurity in Nairobi. Although the research focused on Nairobi, the findings are of broader relevance to urban centers in the global South.

The secrets of the longevity of informal retail markets in Croatia

PurposeDespite modern retail formats, for many cultures, informal markets (street markets, farmers’ markets, or wet markets in Asia), fleas, and bazaars still remain an important part of life. The purpose of this paper is to provide further insight into the characteristics of informal retailers, and to explain their growth and longevity in markets.Design/methodology/approachIn order to explore what attracts customers to informal retail markets, a survey conducted on the sample of Croatian consumers was carried out.FindingsThe results show that consumers point out fresh, affordable, and healthy products and relationships with vendors as the main advantages, while weather conditions, unattractive food, and crowds are the disadvantages and barriers of purchasing at informal markets.Practical implicationsThe results presented give directions for various subjects on how to increase the popularity of informal markets.Originality/valueThis paper addresses consumers’ perception of informal markets in the context of an emerging country. With the literature review, and the results of the explorative survey, it contributes to the knowledge on this type of retailing.

PROTOCOL: Impact of the food environment on diet-related health outcomes in school-age children and adolescents in low- and middle-income countries: a systematic review.

PROTOCOL: Impact of the food environment on diet-related health outcomes in school-age children and adolescents in low- and middle-income countries: a systematic review.

Exploratory Study into the Microbiological Quality of Spinach and Cabbage Purchased from Street Vendors and Retailers in Johannesburg, South Africa

Knowledge of the microbiological quality and prevalence of antibiotic resistance and virulence genes in bacterial isolates from leafy green vegetables supplied by formal suppliers (retailers) and informal suppliers (street vendors) in South Africa is limited. Because leafy vegetables have been implicated in foodborne disease outbreaks worldwide, 180 cabbage and spinach samples were collected from three major retailers and nine street vendors in Johannesburg, South Africa. Escherichia coli and coliforms were enumerated using Petrifilm plates. The prevalence of Listeria monocytogenes, Salmonella, and Shigella was determined using real-time PCR analysis. Identities of presumptive E. coli isolates from the fresh produce were confirmed using matrix-assisted laser desorption-ionization time of flight mass spectroscopy. Isolates were characterized using phenotypic (antibiotic resistance) and genotypic (phylogenetic and virulence gene) analysis. Hygiene indicator bacteria levels on spinach from formal and informal retailers exceeded the maximum level specified by the Department of Health guidelines for fresh fruit and vegetables. E. coli counts for street vendor spinach were higher (P < 0.0789) than those for retailer spinach. E. coli was present in only two cabbage samples, at 0.0035 CFU/g. L. monocytogenes and Salmonella were detected in 7.2 and 5% of the 180 samples, respectively, based on real-time PCR analysis; Shigella was not detected. Of the 29 spinach E. coli isolates, 37.9% were multidrug resistant. Virulence genes eae and stx1 were present in 14 and 3% of the spinach E. coli isolates, respectively; the stx2 gene was not detected. Eighty-six percent of these isolates belonged to phylogroup A, 3% belonged to group C, 7% belonged to group E, and 3% belonged to clade 1. The results from the current exploratory study on the microbiological quality of spinach bought from selected retailers highlight the need for continued surveillance on a larger scale, especially in the informal sector, to characterize the potential health risks to the consumer.

The scope and scale of the informal food economy of South African urban residential townships: Results of a small-area micro-enterprise census

ABSTRACTGrowing urbanisation in South Africa is reflected in burgeoning Working class and informal township settlements on the fringes of its major towns and cities. Paired with this is an increasing reliance on cash as the primary means of economic transaction, which has in turn stimulated the growth of micro-enterprise business activities within the township context. This article discusses the findings of an eight-township small-area census which occurred between 2010 and 2013 in Cape Town, Johannesburg, Ekurhuleni and Durban townships representing 250 000 residents. The researchers were able to establish the scope and scale of informal food and drink retailing in these localities. Of the 10 049 micro-enterprises located in the study, some 3966 (or 39% of the total) trade in food. These include enterprises in primary production, fresh produce retailing, grocery retailing from house and spaza shops, and informal foodservice enterprises. Food is the basis for much township informal business and plays an important role in making food increasingly affordable and locally accessible, and in creating cash employment. The article builds on the knowledge base of the township informal economy role in bolstering food security needs for the marginalised.

FROM RAGS TO RICHES AND RICHES TO RAGS AGAIN: TALE OF WOMEN INFORMAL RETAIL TRADERS IN ZIMBABWE

The purpose of the study was to investigate how the women informal retail traders moved from poverty and hardship to success and then back to poverty and hardships in Bulawayo. The study used a mixed research design to interrogate these interesting phenomena on women empowerment dynamics in Bulawayo, Zimbabwe and the African patriarchal society. The study found that the development of the informal retail sector empowered women at some point. The acquisition of assets and ability to finance own health needs is the evidence that supports the notion of empowerment by these women. That empowerment was, however, not sustainable due to, inter alia, unplanned nature of the participation of women into these informal markets, lack of education, poor business management skills and declining economic environment. The study found that the economic bubble of success that many women informal retail traders enjoyed at some point in their businesses was a false one. However, it led some women to move from the proverbial rags to riches and then back to rags in a fashion. It was a cycle anticipated by very women. This intriguing experience of women informal retail traders would provoke the intellectual curiosity of many social science researchers in this field. The study and its findings would make an interesting read to social scientists as much as it would do to policymakers and casual readers interested in the African patriarchal family, women empowerment and the informal sector. In so doing, it will contribute to the growing body of knowledge in this area of study.

Converging Divergences in Formal and Informal Work: Longitudinal Evidence from Mexico

Analyses of neoliberal labor market restructuring debate whether neoliberalism is homogenizing jobs or polarizing them. Analyses of informal employment debate whether such employment is inferior, and if so, if it is typically a transition or a trap. This paper speaks to both debates, using a three time-point (2006, 2007, 2008) longitudinal survey of retail workers in the state of Tlaxcala, Mexico, to contrast workers' experiences across the spectrum of formal and informal work. Using the longitudinal data, the paper compares workers' trajectories, exploring how they make choices and navigate transitions between more formal and more informal work. A qualitative portion of the survey permits the comparison of people's aspirations and insight into how those aspirations shift overtime. Differences within formal and informal retail sectors loom as large as differences between the two sectors. For example, while formal retail workers earned more and in most cases have greater earnings growth than informal ones, much of the earnings advantage disappears when we excluded formal retail supervisors and managers and focus on rank-and-file workers. Class and gender, in addition to market position, structure differential access to better outcomes. Transitions between formal and informal work are rare in this sample, and progress toward aspirations are very limited for most subgroups. The expansion of retail chains appears to be degrading job quality among informal retail workers (through heightened competition), but without leading to better jobs for the typical employee in the chains. In addition, large numbers of job-seekers without viable alternatives are entering informal retail, once more degrading job quality through added competition.

(Dis)continuities in Scale, Scope and Complexities of the Space Economy: the Shopping Mall Experience in Ghana

Contrary to common assumptions, the (re)emergence of organized shopping malls in Ghana is not a new development. Accounts of their existence date back to the pre-colonial era, when their character, status and operations were as popular as the malls of today. What is missing in current narratives is an analysis of how these malls—consisting of elegant apartment designs integrated with appreciable green spaces and centrally located food courts to entice visitors to lengthen their stay—impact the urban economy and the traditional retail structure. Using participant observation, semi-structured interviews and a survey, we examine the role of malls in the local economy and their possible ramifications on the retail structure. The paper interrogates whether the emerging malls can crowd out their seemingly ‘fortified’ informal predecessors. The results demonstrate two key findings. First, that positive outcome is intrinsically tied to the manner in which malls are conceptualized, especially with increasing trade liberalization and its reinvigorating impact on the informal retail structure. Our findings frame the continuity of the informal sector as important to the success of the malls. Second, that malls must respond positively to the rising demands and tastes of postmodern consumers and the middle class by investing in attractive, iconic architecture—or they risk being pushed out of business by the ever-growing activities of the informal retail sector. Our results are congruent with current literature that questions some of the conceptual and policy framings of informality, and we opine that such framing makes evident the sector’s significant contribution to urban poverty alleviation.

Shopper's attitude and demographics influence on store patronage - a comparison of formal vs. informal food retail stores in India

Shopper's attitude and demographics influence on store patronage - a comparison of formal vs. informal food retail stores in India

A comparative assessment of the price, brands and pack characteristics of illicitly traded cigarettes in five cities and towns in South Africa

ObjectiveThe prevalence of illicitly traded cigarettes in South Africa has been reported to be 40–50%. However, these estimates do not account for the more nuanced characteristics of the illicit cigarette...

Sino-African Encounters in Ghana and Nigeria: From Conflict to Conviviality and Mutual Benefit

China's renewed engagement with Africa is often framed as a form of imperialism, with the growing number of Chinese migrants on the continent seen as an exploitative presence. Such claims have generally been based on little evidence, and where more detailed empirical studies have emerged, they tend to emphasise the tensions and conflicts that have arisen. Our research on Chinese migrants in Ghana and Nigeria suggests that while there are concerns about Chinese competition in the informal retail sector and the treatment of local labour in Chinese enterprises, narratives of apparent tension and conflict are often much more nuanced than is generally recognised. Furthermore, more convivial and cooperative relations have also emerged and these have facilitated important opportunities for Africans to benefit from the Chinese presence. However, while the presence of Chinese migrants in African socio-economic life can be more integrated and mutually beneficial than is often assumed, the ability of African actors to benefit from this presence is highly uneven, placing the politics of class at the centre of any understanding of Sino-African encounters.

Economic behavior of medicine retailers and access to anti‐malarials

PurposeThe subsidization of artemisinin combination therapy (ACT) at supranational level to avoid undermining the private distribution system in sub‐Saharan Africa and elsewhere, as advocated by Committee on the Economics of Antimalarial Drugs board on Global Health, requires the appraisal of the economic behaviour of relevant private agents in these regions, in order to assess their potential influence on access to ACT. The purpose of this paper is to analyze the economic behaviour of informal medicine retailers and how this effects access to ACT, using data generated from a primary survey in southeast Nigeria.Design/methodology/approachA field survey was carried out which included health providers and households. A market price survey was undertaken to generate primary data, using closed and semi‐open questionnaires, and there were focus group discussions in two south‐eastern states in Nigeria. A standard two‐stage method was used for the design of the survey.FindingsThe study demonstrates that the economic behaviour of informal medicine affects market prices of ACT, facilitates information diffusion, improves availability and acceptability dimensions of access to ACT. However, their clinical practices are weak and require policy interventions.Originality/valueThis paper brings to the fore the influence of economic behaviour of retail agents in the medical market, which needs to be taken into account when considering alternative distributional channels for ACT, if the WHO goal of universal access in malaria‐endemic regions is to be achieved.

Brand loyalty: are black urban area consumers’ more loyal?

Black urban area consumers’ are a major economic force in the South African economy and represent a considerable portion of the economic and social setting of South Africa (Hummel, M, In: McCann World group, 2008). However this segment has long been neglected by marketers due to the segregation that was experienced within the country pre-1994. Prior to independence, black urban area communities were mostly catered for by ‘spaza’ shops, or informal retailers run from inside a home that presented residents with a limited variety of products. Residents in traditional black urban areas mostly purchased at these retailers due to financial constraints and limited accessibility to other larger retail outlets as well as due to security fears, and in so doing formed a loyalty towards brands offered by spaza shops. Post-1994 however has seen a dramatic increase in black urban area income, enhanced public transportation and greater retail development within these areas, which has allowed for many residents to become more exposed to alternative brands. The primary aim of this study therefore was to examine the degree of brand loyalty consumers’ of black urban areas of Tshwane, South Africa hold today in relation to retail brands. In order to satisfy the research objective of the study, a self-administered location based survey was distributed to the residents of Shoshanguve, Mamelodi and Attridgeville; black urban areas within the Tshwane region of South Africa.