Influence Consumer Purchase Research Articles

THE INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS AT THE EIGER STORE

This study seeks to explore how Store Atmosphere influences consumer purchase decisions on Eiger Store Setia Budi, Medan. This study's population consisted of customers of the Eiger Store Setiabudi Medan. The samples taken were 96 respondents. The data was obtained by distributing the questionnaires. Data analysis was done by Simple linear analysis and instrument tests in the form of validity, reliability, and classical assumption tests in the form of normality and heteroscedasticity tests, as well as hypothesis testing utilizing the T test and coefficient of determination test. According to the findings of this study, the Store Atmosphere has a positive and significant influence on purchasing decisions. This is evident from the 0,540 value of the regression coefficient for the variable Store Atmosphere (X). The t value of the Store Atmosphere (X) variable was 6,299 with a significance level of 0,000, as determined by researchers using a partial test (T-Test) to test the null hypothesis. The value of t table (df = 96 - 2) is 1,985, therefore t statistic > t table (6,299 > 1,985) and it can be concluded that the Store Atmosphere variable has a significant influence on purchase decisions, as indicated by the significant value 0,000 < 0,050.

The effect of content marketing on purchase intention through customer engagement as variable mediation

This study aims to determine whether or not the influence of content marketing from the @Planetban Instagram account on consumers purchase intentions through customer engagement. This study uses several concepts such as social media marketing, content marketing, purchase intention, and customer engagement. The results of this study showed that there is the influence of content marketing on purchase intention mediated by R-Square results explain the influence of content marketing (X) and customer engagement (Y1) is able to explain the variability of purchase intention (Y2) construct of 52.8% and the remaining 47.2% explained by other constructs outside the studied in this study. The results show that in influencing consumer purchase intention indirectly, Planet Ban successfully utilizes Instagram @Planetban as a container to conduct marketing activities wrapped in a message strategy through content marketing to create a purchase intention response in the minds of consumers through customer engagement.

Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory

With the emergence of content-driven social commerce, designing marketing content that better stimulates consumer purchase behaviors has become increasingly essential. However, it remains unclear what and how linguistic features of marketing content in emerging social commerce influence consumer purchase behaviors. Drawing on speech act theory, this paper proposes a multi-level research model to conceptualize the linguistic features of content from the aspects of word usage (micro level), within-content argument development (macro level), and between-content linguistic mimicry (meta level), and investigate their impact on consumer purchase behaviors. With a unique dataset that includes 44,256 textual posts from JD WeChat shopping circle (a content-driven social commerce platform), this paper combines text mining methods with a series of regression analyses to test the research model. The empirical analyses find that the number of customers who make a purchase increases 1) at the micro-level due to self-referencing and detailing, 2) at the macro-level due to argument structuring, and 3) at the meta-level due to linguistic style matching, while linguistic content matching negatively affects the number of customers. These findings reveal how content creators strategically use language to design marketing content that encourages consumer purchase behaviors in emerging social commerce. This study has important theoretical contributions and practical implications.

Private Label Brands Endearing Over National Brands: An Elaborated Empirical Review

Consumers are always given the option of choice, products are delivered in comfort as per the desire, and consumer experience and expectations were handled by the retailer. These value additions give a cutting edge to one retailer over the other. These value additions influence the consumers to prefer one retailer over the other and choose private vs national brands. This research actively investigated the reasons influencing consumer purchase decisions of Private Label Brands over the National brands and also to identify the most preferred store Private Label Brands among the hyper Chains in Bengaluru city. The study is conducted across all the hypermarket chains in Bengaluru city. The sample size considered for the consumer survey is 600 which has been divided in quota sampling among the hyper store chains in Bengaluru city. The influence of Service Perceived variable on the consumer preferences over Private label brands over national brands stands highest and the most accepted Private label brand preference was identified from More Mega mart as compared to other retail stores in the market.

Climate Change Issue and Consumer Behavior in Purchasing Beauty Product

The purpose of this study is to see how consumer awareness, trust, and social influence can interest consumers buy green cosmetic products. This research is an exploratory quantitative analysis with Structural Equation Model as a data analysis with warpPLS as a tool analysis. The population is active users of cosmetic products in Indonesia with an age range of 15 to 35 years. The sampling technique used accidental sampling because there were no exact data and the sample are 100 respondents. Data collected using a close questionnaire. In this study, all variables affect consumer purchasing decisions as large as 0,03 and 0,001, but this study found that social influences weaken brand trust. It can be said that the green character of consumers is still difficult to form. Consumers, as a social individual, still depend on the decisions of others because they want to be accepted in their environment. Unfortunately, there are still many people in Indonesia who do not have a strong green character. Awareness of climate change still needs improvement, and it requires the commitment of environmental organizations to socialize the dangers of climate change and increase the green character in the community to influence consumer purchases.

Factors that Influence Consumer Purchase Intention towards Online Travel Packages Available on E-Marketplace during New Normal

The tourism industry has recently been affected by worldwide Covid-19 Pandemic. One of the fundamental aspects of developing the tourism sector through the e-marketplace is a digital technology and mobile phones. The factor that influences purchase intention toward online package available on E-Marketplace during new normal. To evaluate the hypotheses, Partial Least Squares Smart Software (PLS) was created. In a survey of 221 Internet users, the empirical findings indicate that travel plans online are decided primarily by the Online Word of Mouth (WOM), Subjective Norm, Perceived Relative Advantage, Attitude, Perceived Risk, Destination Trust, Perceived Behavioural Control. The theoretical frameworks and the practical consequences of this study are explored, and further research guidelines are discussed.

Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA

Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method combination. The novel methodology adopted in this study includes the use of NCA, IPMA matrix, permutation test, CTA, and FIMIX. The assessment of the outer model, the inner model, the NCA matrix, and the IPMA matrix are the four steps that the paper takes. Instagram users with prior experience making purchases online made up the statistical population of the study. Four hundred twenty-seven questionnaires were analyzed by SmartPLS3 software. Based on the findings, SNM positively and significantly influenced economic, enjoyment, and relational values. Furthermore, these three types of values significantly and directly influenced CPB. For CPB, the model accounted for 73.8% of the variance. The model had high predictive power because it outperformed the PLS-SEM benchmark for all of the target construct’s indicators in terms of root mean square error (RMSE). According to the NCA’s findings, SNM, economic, recreational, and relational values are necessary conditions for CPB that are meaningful (d ≥ 0.1) and significant (p < 0.05). Four prerequisites must be met for CPB to reach a 50% level: relational value at no less than 8.3%, enjoyment value at no less than 16.7%, economic value at no less than 33.3%, and SNM at no less than 31.1%. The highest importance score for SNM is shown to be 0.738, which means that if Instagram channels improve their SNM performance by one unit point, their overall SNM will also improve by 0.738.

Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy.

The correlation between empathy and customer responses may be a key to solve the problem of classical furniture advertising design. To explore the relationship between empathy and consumer purchasing response, this study proposes a model of dual path mechanism of empathy influencing consumer purchase intentions in classical furniture through advertising design related to furniture brand Tanjuyuan. The results not only prove the hypotheses, but also indicate that: (1) cultural empathy and empathy fusion have a more significant impact on consumers’ purchase intention than practical empathy; (2) cultural empathy plays a dominant role in influencing consumers’ purchase intention; (3) empathy fusion is a key mediator between cultural empathy and practical empathy in influencing consumers’ purchase intention. These findings provide issues for subsequent research from various perspectives, such as enhancing the practical perceptions of consumers of classical furniture products, cultural value perceptions, and the interdisciplinary application of empathy.

Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

PurposeConsumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has established the country of origin (COO) as a trust-building cue; however, it requires empirical testing in the online retailing context. The present study aims to examine the e-tailer COO’s effect on consumer privacy, trust and purchase intention.Design/methodology/approachAn online survey floated a seven-point Likert scale questionnaire and invited the receivers to participate in the investigation over e-mails and text messages. A total of 355 usable responses were analyzed using R programming.FindingsThis study empirically validated a proposed conceptual model examining the influence of COO on consumer privacy, trust and purchase intention. The findings suggest that COO influences consumer privacy, trust and purchase intention. This study further found that the privacy practices of online retailers positively impact consumer trust. Trust acts as a mediating factor in influencing purchase intention.Practical implicationsThis study offers valuable insights for advancing the research agenda and actionable inputs to e-commerce managers for alleviating consumer privacy concerns in emerging economies. Future researchers can test the proposed model in other demographic and e-commerce settings.Originality/valueThis study contributes to the present knowledge on consumer privacy in online retailing in the Indian context. This paper also examines the relationship of COO with consumer privacy, trust and purchase intention, an underexplored research area in emerging markets.

PENGARUH KUALITAS PRODUK HALAL DAN RELIGIUSITAS TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH MAHASISWI IAIDA BLOKAGUNG KARANGDORO TEGALSARI BANYUWANGI

The purpose of this study was to 1) Determine whether the Quality of Halal Products (X1) and Religiosity (X2) simultaneously influence Consumer Purchase Interest (Y) of Wardah cosmetic products in IAI Darussalam students; 2) Knowing whether the Quality of Halal Products (X1) and Religiosity (X2) has a partial effect on Consumer Buying Interest (Y) of Wardah cosmetic products in IAI Darussalam students. This research uses a quantitative research approach with the type of data collection through the method of distributing questionnaires or questionnaires. The sampling method in this study is a non-probability sampling method with purposive sampling technique, namely the sampling technique with certain considerations. Research Results 1) Significantly the Quality of Halal Products (X1) has an effect on Consumer Buying Interest (Y); 2) Significantly Religiosity (X2) has no effect on Buying Interest (Y); 3) Simultaneously, the strategy for the Quality of Halal Products (X1) and Religiosity (X2) has a significant effect on Consumer Purchase Interest (Y) for Wardah cosmetics products.

Revisiting pro-3r attitude mediating effect of green packaging on consumer purchase intention

The company has currently started to develop eco-friendly innovation products. This is driven by one of the emerging environmental issues in Indonesia, specifically plastic waste. Theory Planned Behavior was used as a theoretical framework in this research and has been widely used in several previous researches to measure the attitude in influencing consumer purchase intention and the concept of MPR. This research was intended to evaluate the effect of green packaging on purchase intention in Aqua LIFE’s products mediated by pro-3R attitudes. The object of this research was the green packaging of Aqua Life products which is referred to as Danone Aqua’s Marketing Public Relations program innovation. This research was conducted in the metropolitan area of DKI Jakarta. The sample in this research was determined by utilizing the non-probability sampling method by means of a purposive sampling technique. Data were collected using an online questionnaire with a Likert scale (with a point scale: (1) strongly disagree to (5) strongly agree). The number of respondents in this research was amounted to 347 respondents. The data in this research were then analyzed using path analysis by means of structural equation modeling (SEM). The results showed that: (1) Green packaging had a significant effect on the pro-3R attitude of Aqua LIFE’s consumers; (2) Green packaging had a significant effect on the purchase intention of Aqua LIFE’s products; (3) The pro-3R attitude did not successfully mediate the effect of green packaging on purchase intention of Aqua LIFE’s products in DKI Jakarta City. Consequently, further research is highly recommended to raise the pro-3R attitude variable as a moderator variable, not as a mediator variable.
 Keywords: Marketing Public Relations, Green Packaging, Theory Planned Behavior, Purchase Intention, and Pro-3R Attitude
 Introduction

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

PurposeThis paper aims to examine the relationship between social presence and consumer purchase intention in the context of livestreaming commerce and test the mediating role of immersive experience and the moderating role of positive emotions.Design/methodology/approachThe authors used a convenience sampling method to select 408 college students from a university in Ganzhou as the participants. They employed structural equation modeling to test the hypotheses, as well as Hayes' PROCESS to test the mediation and moderation effects.FindingsThe authors found that immersion experiences partially mediate the relationship between social presence and consumers' purchase intentions and positive emotions moderate the “social presence–immersion experience–consumer purchase intentions” path. Therefore, social presence constitutes a moderating mediating effect on consumer purchase intentions.Practical implicationsThis study offers meaningful insights into how livestreamers and e-retailers can stimulate consumers' buying behavior in livestreaming environments. E-commerce platforms should strengthen consumer interactions and increase consumers' perceptions of social presence. In addition, companies should meet the social and psychological needs of consumers and generate positive emotional resonance.Originality/valueThis research sheds light on the effect of social presence on consumer purchase intentions in livestreaming commerce and extends the social presence literature by investigating the mediation mechanism of immersive experience.

Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

The main purpose of this study is to investigate the influence of eWOM on consumer purchase intention. Moreover, this study examines the extent to which relationship exists between eWOM credibility, eWOM review quantity, eWOM perceived usefulness and consumer purchase intention in cosmetic products in Sri Lanka. The primary data was collected through an online survey with the help of a standardized questionnaire from 400 cosmetic product consumers in Sri Lanka. The items of the questionnaire extracted from previous research and altered them as per study requirement. The result of this research implies that eWOM Credibility, eWOM Review Quantity and eWOM Perceived Usefulness has significant impact on Purchase Intention. The element that has the highest impact is eWOM perceived usefulness which entirely contributes to the effectiveness of eWOM while eWOM credibility and eWOM review quantity have less impact. These three elements thoroughly perform different roles in influencing consumer purchase intention. This research is limiting only three main determinants such as eWOM credibility, eWOM review quantity and eWOM perceived usefulness which determine the purchase intention. There may be other factors also which are affecting that can be considered for further research. Companies could use tactics to encourage potential customers to thoroughly read eWOM provided in social media or consumer reviews. This study provides valuable insights into the eWOM which affects consumer purchase intention.

Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity

ABSTRACT The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic beauty products as an alternative. This study investigates how social media and consumer engagement reinforce this interest and influence consumer purchase intention of organic beauty products. The results of 213 datasets collected through the online platform and analyzed by structural equation modeling suggest that both social media and consumer engagement positively and significantly affect the intention to purchase organic beauty products. The research also found a significant mediating role of consumer engagement between social media influence and purchase intention. While no moderating effect of generativity was found between consumer engagement and purchase intention. As consumers’ purchase decision of organic products is influenced by social media, this study suggests marketers allocate greater budgets to social media to increase consumer engagement. Additionally, it presents a fresh perspective on the organic beauty industry through the lenses of social influence theory and calls for further research into the new paradigm of social media influence on the consumption of organic beauty products.

Understanding the Impact of E-Wom on Purchase behavior Using Information Acceptance Model

Purpose: This study determines the influence of information gained from electronic word of mouth (e-WOM) on the purchase behavior of customers.
 Design/Methodology/Approach: The conceptual model developed has been derived from the Information Acceptance Model (IAM) and the work of other researchers. The pre-existing model has been modified by increasing the factors which augment the information usefulness of e-WOM. The factor of trust inclination towards information received through online forums has also been incorporated in the model to further develop an understanding regarding the variables in the purchase decision process. This study also highlights some aspects of theory of reasoned action and theory of planned behavior as a base for this work. Structural Equation Modelling (SEM) has been used to analyze the relationship between all existing variables in the linear model.
 Findings: The results show how usefulness of information obtained through social networking sites and other online media influence the adoption of this information, eventually leading to developing intention and terminal purchase behavior. However, the relationship of credibility of information, perceived risk and argument quality with information usefulness, as its antecedents, has been found insignificant, one of the primary reason for which is the unawareness of e-WOM among the general public.
 Implications/Originality/Value: The practical implications of this paper include guidance to manufacturers and service providers to understand the factors involved in influencing consumer purchase behavior when subjected to e-WOM.

Factors influencing consumer purchase behaviour when buying superfoods

The article provides up-to-date information on consumers’ attitudes towards superfoods. The study analyzed consumers’ behaviours and researched their awareness when deciding to buy superfoods. We explored mutual correlations between selected purchasing factors and their impact on consumer purchase decisions when buying superfoods in Slovenia. We conducted quantitative research, a survey with an online questionnaire (by snowball principle), which has shown that two most important buying factors related to superfoods are consumers’ care for their health and nutritional properties of superfoods, because consumers believe they have a positive effect on health. Our research also indicated that superfoods consumers typically consider imported superfoods to be of better quality than indigenous ones, thus, they are willing to pay a 10-20% higher price for the imported superfoods.

Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior

Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives. Thus, this study aims to predict consumer purchase intention for energy-efficient household appliances based on an extended model of the Theory of Planned Behavior (TPB). This study incorporated two additional constructs of moral norms and environmental concern in the model of the TPB. A self-administered questionnaire was distributed to 1155 Bangladeshi consumers, and partial least squares structural equation modeling (PLS-SEM) regression was used to test the hypotheses. Results show that attitude, subjective norms, and perceived behavior control significantly influence consumer purchase intention of energy-efficient appliances (EEAs). This study also proved that the extension of moral norms is a significant predictor of consumers’ purchase intention in the classic theory of planned behavior (TPB). However, environmental concerns had no significant influence in the Bangladesh context. As far as the authors’ knowledge, this is the first empirical survey in Bangladesh to predict energy-efficient household appliance (EEHA) purchasing intentions using an extended model of the TPB. Marketers and policymakers can use the findings of this study to design strategies for generating more value for green consumers. The study also provides insights into environmental marketing and sustainable energy consumption in developing countries from theoretical and practical perspectives.

Factors that Influence Consumer Purchase Intention: A Case Study of 99 Speedmart in Malaysia

99 Speedmart is recognized as a fast-growing chain of delectable mini-markets because of its intense focus on customer satisfaction, aggressive responsiveness, and marketing strategies. This study investigates the factors that influence the customer purchase intention at 99 Speedmart. We examine five key factors, namely perceived usefulness, perceived trust, perceived convenience, customer satisfaction, and customer loyalty, and how these five factors influence consumer purchase intention. Besides, we examine if perceived usefulness, trust, convenience influence customer satisfaction, and loyalty. We also intend to identify if customer satisfaction influences customer loyalty. A total of 150 respondents were collected, and data were analyzed using SPSS. The findings revealed that perceived usefulness and perceived convenience have a direct positive relationship with purchase intention. Besides, perceived usefulness, trust, and convenience positively influence customer satisfaction, while only perceived trust directly influences customer loyalty. Customer satisfaction was found to have a direct link to customer loyalty. This study provides new insights on the topic of consumers' purchase behavior.

Determinasi Perempuan Dalam Membeli Produk Kecantikan di Klinik Aestetic di Kota Medan

One of the survey results stated that women are not only beautifying themselves with make-up, but rather doing facial treatments and corrections. Because more and more women are more aware of the need for treatment. The growth of beauty service clinics makes the competition between aesthetic clinics increase as well. Various services are offered by aesthetic clinics to influence consumer purchasing decisions. Based on this, this study aims to analyze various factors that influence consumer purchasing decisions to come to the aesthetic clinic. The research method is descriptive quantitative with 50 samples using non-probability sampling technique. The analytical tool used is SEM with PLS. The results show that there are five factors that influence consumer purchases of treatment products at aesthetic clinics (1) On line services (2) The bond between doctors and patients (3) Privacy (4) Payment systems (5) Beauty package services

Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation.

Grounded on the cognitive consistency theory, this paper adopts the prime-probe paradigm and Electroencephalography (EEG) experiment to examine the impact of country-of-origin (COO) stereotypes-brand positioning congruence on consumer behavior, the boundary effect of brand positioning strategy, as well as the underlying cognitive mechanism. Behaviorally, consumers show a higher purchase intention in the congruence condition. Moreover, this congruence effect of purchase intention can be found for competence brand positioning strategies rather than warmth brand positioning strategies. At the brain level, we found that compared with the congruence condition, the incongruence condition enhances consumers' cognitive conflict, reflected in enhanced frontal theta-band oscillation. Furthermore, the cognitive conflict effect is accentuated in the competence positioning strategy condition rather than the warmth strategy positioning condition, confirming the boundary effect of brand positioning strategy from the brain level. These findings provide neural evidence that the congruence between COO stereotypes and brand positioning influences consumer purchase behavior, reveals a boundary effect in the COO stereotype-brand positioning congruence, and highlights the importance of the competence dimension. Finally, the theoretical and practical implications are discussed.