Influence Consumer Decisions Research Articles

From Likes to Buys: Unveiling the Impact of Social Media Influencers on Consumer Behavior and Market Dynamics

This study investigates the significant impact of social media influencers on consumer purchasing behavior, focusing on the role of credibility and trustworthiness. A robust quantitative research approach was used to collect data from an online survey of 500 consumers who actively follow social media influencers. The results show a significant and positive relationship between social media influencers and consumer purchasing behavior. Notably, the credibility of these influencers and the nature of the products or services they promote emerge as important factors influencing consumer decisions. This study offers useful insights for marketers, emphasizing the importance of strategically selecting influencers and cultivating long-term relationships to increase credibility and trustworthiness. These findings provide practical advice for improving influencer marketing strategies and engaging with target audiences.

Factors Influencing Consumer Decisions in Consuming Environmentally Friendly Plastic Packaging in the Jabodetabek Region

Plastic waste has become a significant environmental and health concern worldwide, including in Indonesia. To address this issue, the adoption of environmentally friendly packaging materials, such as biodegradable plastics, is considered a viable solution. This study aims to understand the potential switch in consumer behavior towards the use of environmentally friendly plastic packaging in Indonesia with two models of conceptual framework. Model 1 explores the relationship between Green Attitude, Perceived Environmental Responsibility, Subjective Norm, Green Product Experience, Environmental Friendliness of Companies, Perceived Behavior Control and Green Purchase Intention. Model 2 investigates the relationship between GPI and Green Purchase Decision. Primary data was obtained by conducting a convenience survey with a sample size of 285 respondents using convenience sampling methods. This research is measured through scale variables, and is being analysed with Cronbach Alpha, factor analysis, and other tools to identify the most influential factors to the least one which will be input into the regression model. The findings are that there are four factors that impacting consumers' Green Purchase Intention in Jakarta, which are Green Attitude, Perceived Environmental Responsibility, Environmental Friendliness of Companies and Perceived Behavior Control.

Pengaruh Promosi dan Harga terhadap Keputusan Konsumen Jasa Sewa Forklift pada PT Mahira Multi Sarana di Kabupaten Sidoarjo

His research aims to investigate the influence of promotions and prices on consumer decisions in choosing forklift rental services at PT. Mahira Multi Sarana, Sidoarjo Regency. The research method used is a survey using a questionnaire as a data collection tool. The sample for this study consisted of consumers who had used the company's forklift rental services. The data analysis technique used is multiple linear regression to test the relationship between promotion and price variables on consumer decisions. The research results show that promotions and prices have a significant effect on consumers' decisions to use forklift rental services. The implication of this research is the importance of companies in designing effective promotional strategies and setting competitive prices to influence consumer decisions in choosing forklift rental services.

Assessment of 'Golden Delicious' Apples Using an Electronic Nose and Machine Learning to Determine Ripening Stages.

Consumers often face a lack of information regarding the quality of apples available in supermarkets. General appearance factors, such as color, mechanical damage, or microbial attack, influence consumer decisions on whether to purchase or reject the apples. Recently, devices known as electronic noses provide an easy-to-use and non-destructive assessment of ripening stages based on Volatile Organic Compounds (VOCs) emitted by the fruit. In this study, the 'Golden Delicious' apples, stored and monitored at the ambient temperature, were analyzed in the years 2022 and 2023 to collect data from four Metal Oxide Semiconductor (MOS) sensors (MQ3, MQ135, MQ136, and MQ138). Three ripening stages (less ripe, ripe, and overripe) were identified using Principal Component Analysis (PCA) and the K-means clustering approach from various datasets based on sensor measurements in four experiments. After applying the K-Nearest Neighbors (KNN) model, the results showed successful classification of apples for specific datasets, achieving an accuracy higher than 75%. For the dataset with measurements from all experiments, an impressive accuracy of 100% was achieved on specific test sets and on the evaluation set from new, completely independent experiments. Additionally, correlation and PCA analysis showed that choosing two or three sensors can provide equally successful results. Overall, the e-nose results highlight the importance of analyzing data from several experiments performed over a longer period after the harvest of apples. There are similarities and differences in investigated VOC parameters (ethylene, esters, alcohols, and aldehydes) for less or more mature apples analyzed during autumn or spring, which can improve the determination of the ripening stage with higher predicting success for apples investigated in the spring.

Designing Package Labels for Upcycled Food Products in Japan: Case Study of Broccoli Stem Snack

ABSTRACT This study addresses the growing interest in upcycled foods as a solution to food loss by focusing on designing more appealing package labels in Japan. Through an online survey, we collected data on consumer attitudes and perceptions toward upcycled foods. We applied factor analysis to identify key factors and cluster analysis to segment consumers into distinct profiles. Using these insights, we conducted a choice-based conjoint analysis to extract the package design attributes most valued by consumers. Our results highlight key factors influencing purchase intentions, including food safety, innovation, and eco-friendliness. We identified two main consumer profiles: sustainability-focused and quality/safety-conscious, and innovative and socially engaged. Food safety emerged as the most crucial factor affecting purchase willingness, followed by product image and environmental considerations. The study emphasizes the importance of transparent, sustainable, and visually appealing package design in influencing consumer decisions and building long-term loyalty toward upcycled foods in Japan.

THE EFFECT OF PROMOTION, LOCATION, AND PRODUCT ATTRIBUTES ON FRUIT SALAD PURCHASE DECISIONS

The success of a business in today's globalized market depends on effective marketing and product innovation. This study aims to analyze consumers' assessment of various factors such as promotion, location, brand, price, taste, and packaging size, and their impact on purchasing decisions for Saladpilih.id fruit salad. The research method involves a quantitative approach and data collection through online questionnaires. A total of 94 samples were obtained using nonprobability sampling with the Slovin formula. The findings indicate that promotion, location, brand, price, taste, and packaging size were positively assessed by consumers, with purchasing decision receiving the highest score of 4.19 and promotion the lowest at 3.87. The study also reveals that promotion, location, brand, price, taste, and packaging size all influence consumer decisions when purchasing Saladpilih.id fruit salad.

Location and Brand Image Outshine Price in Homebuyer Decisions in Indonesia

General Background: The increasing population in Medan has led to a rising demand for housing, prompting competition among companies to provide secure and comfortable upper-middle-class residences. Specific Background: Citraland Helvetia serves as a case study to understand the dominant factors influencing consumer decisions in purchasing homes. This study specifically investigates whether price, location, promotion, brand image, and facilities significantly impact the purchase decisions at Citraland Helvetia. Knowledge Gap: Previous research has not conclusively identified which factors are most influential during the product launch phase for residential properties in this region. Aims: This study aims to identify the dominant factors affecting consumer purchasing decisions during the product launch of Citraland Helvetia, focusing on location, brand image, and price. Results: The study found that location and brand image are the two most influential factors in the decision-making process, while price has a significant impact but is not as dominant. Promotion and facilities also positively influence purchasing decisions. Novelty: The research provides empirical evidence highlighting the critical role of location and brand image over price during the initial launch phase, which contrasts with the common perception that price is the primary determinant. Implications: These findings suggest that developers should prioritize strategic location selection and strong brand image development to attract buyers. Enhancing these elements can lead to better consumer satisfaction and potentially higher investment returns. The study's insights can inform future urban development and marketing strategies in the housing sector, particularly in emerging urban areas like Medan. Highlights: Dominant Factors: Location and brand image drive home purchase decisions. Price Impact: Less significant during initial product launch phase. Strategic Focus: Prioritize location and brand image for buyer attraction. Keywords: Housing demand, Medan, Consumer decision, Location, Brand image

Exploring the Longissimus Muscle: Unraveling its Correlation with Meat Quality in Bos indicus and Crossbred Bulls.

This study investigated muscle tissue in Bos indicus and crossbred bulls to explain differences in meat quality traits. Carcass traits, meat quality parameters, and biochemical and molecular investigations of myofibrillar proteins are described. Methods for evaluating pH, intramuscular fat (IMF), meat color (L*, a*, b*), water losses, tenderness, and molecular biology assays have been outlined. Specific procedures detailing calibration, sample preparation, and data analysis for each method are described. These include techniques such as infrared spectroscopy for IMF content, objective tenderness assessment, and electrophoretic separation of MyHC isoforms. Color parameters were highlighted as potential tools for predicting beef tenderness, a crucial quality trait influencing consumer decisions. The study employed the Warner-Bratzler shear force (WBSF) method, revealing values of 4.68 and 4.23 kg for Nellore and Angus-Nellore (P < 0.01), respectively. Total cooking losses and biochemical analyses, including myofibril fragmentation index (MFI), provided insights into tenderness variations. Muscle fiber types, particularly myosin heavy chain (MyHC) isoforms, were investigated, with a notable absence of MyHC-IIb isoform in the studied Zebu animals. The relationship between MyHC-I and meat tenderness revealed divergent findings in the literature, highlighting the complexity of this association. Overall, the study provides comprehensive insights into the factors influencing meat quality in Bos indicus and crossbred (Bos taurus × Bos indicus) bulls, offering valuable information for the beef industry.

COMPARISON OF THE EFFECTS OF MEGA AND MICRO-INFLUENCERS ON CONSUMER PURCHASING BEHAVIOUR

Social media is frequently used for the promotion activities of companies. Advertising and promotional activities began to be shaped through the "influencer". The influencer is carries out the marketing activity. Influencer types are examined in three separate groups considering the number of followers on social media. These; mega-influencers, macro-influencers and micro-influencers. The marketing methods of social media phenomena and the effect of sales strategy on consumer decisions, mega and micro-influencers will be compared. In the study, a comparison of mega-micro influencers in influencing consumer decisions was made and it was tried to conclude which one was more effective. The shares of two influencers on youtube were used in the data collection tool of the research. The questionnaire, created as a data collection tool, was sent to 327 participants in Istanbul via Google Forms. The received answers were coded by transferring SPSS 22. The shares belonging to Promotion A Mega Influencer and Promotion B Micro Influencer were compared. Descriptive Statistics and Chi-square test were used for comparison. In the comparison, it was concluded that Promotion B, which is the share of Mikro Influencer, had a greater effect on the purchasing behaviour of consumers.

Analysis of Relocation, Infrastructure and Islamic Business Ethics on Consumer Decisions through Consumer Behavior at Pasar Baru Mandailing Natal

This research aims to analyze the influence of trader relocation, market infrastructure, and Islamic business ethics on consumer decisions and satisfaction at Pasar Baru Mandailing Natal. The research methods used involved surveys, interviews, and path analysis. Research findings show that trader relocation, supported by adequate infrastructure and the application of Islamic business ethics, together create a better trading environment and positively influence consumer decisions and satisfaction. The results of path analysis show that these three factors interact with each other and contribute to shaping consumer perceptions and behavior. The practical implications of this research include the importance of effective communication during the relocation process, sustainable investment in market infrastructure, the implementation of Islamic business ethics as a standard, and a holistic approach to market management.

TIKTOK'S IMPACT ON CONSUMER BEHAVIOUR: A CONCEPTUAL REVIEWS

This conceptual paper investigates the impact of TikTok on customer purchase behaviours. It looks at the way consumers' views and decisions are influenced by influencers and short films. A conceptual model that outlines the way TikTok content, mainly those created by influencers, influences consumer decision-making is created from research that has already been published. TikTok's unique influence on consumer preferences can be attributed to its unique features, which include interactive aspects and short movies. The conceptual model provides an in-depth discussion of TikTok's influence on customer behaviour by blending ideas from digital communication research, marketing theory, and social psychology. The research highlights the dynamic and appealing power of TikTok and explores the theoretical underpinnings of social influence, user engagement, and the changing role of influencers in the TikTok community. This conceptual study lays the groundwork for upcoming research, assisting researchers as they examine the multilayered connection between TikTok and modern consumer behaviour. This conceptual paper primarily seeks to shed light on the various ways that TikTok influences consumers' decision-making processes.

Impact of global catastrophes on online shoppers' behavior

The article's subject matter is the impact of global catastrophes such as the COVID-19 pandemic and Russia's military aggression against Ukraine on consumer behavior in online stores, including changes in consumer purchasing habits and the adaptation of business marketing strategies. The work aims to develop methods for analyzing changes in consumer behavior in the face of global catastrophes and to develop recommendations for businesses to effectively respond to new market challenges. The following tasks were solved in the article: Investigating the impact of the COVID-19 pandemic and war in Ukraine on consumer behavior in online stores. Identifying key factors influencing consumer decisions during crises. Analyzing current marketing strategies and tools used by companies in crisis conditions. Developing recommendations for businesses to adapt to new realities and maintain competitiveness. The following methods are used: Mathematical data processing for analyzing survey results and statistical studies. Comparative analysis to compare consumer behavior before and during the pandemic. Expert assessments to determine the effectiveness of marketing strategies. Content analysis to study trends on social media and other online platforms. The following results were obtained – formulated principles for adapting marketing strategies in the context of the COVID-19 pandemic and wartime, identified that priorities for consumers include safety, health, availability of essential goods, and cybersecurity; changes in consumer behavior were identified, with consumers becoming more price-conscious and preferring products from local manufacturers; recommendations for businesses were developed regarding effective communication with customers, increased investments in online presence, ensuring convenience of feedback, enhancing emotional connection with customers, and offering flexible payment options; methods for supporting local businesses and optimizing resource utilization by consumers were proposed, emphasizing the importance of environmental responsibility and financial resource savings; a marketing study among the clients of the company "Gorgany" was conducted, which showed that the demand for outdoor recreation products remains high even during wartime, and that consumers prefer high-quality and affordable products from domestic manufacturers. Conclusions: the application of the method of analyzing changes in consumer behavior allowed to identify key factors influencing purchasing decisions in times of global crises, this gives businesses the opportunity to timely adapt their marketing strategies and maintain competitive advantages; the use of developed recommendations contributes to increasing business efficiency in times of pandemic and wartime, thanks to these recommendations, companies can better meet the needs of consumers, improve service quality, and increase customer loyalty; optimization of product range and improvement of digital presence are key success factors in the modern market, companies that quickly respond to changes in consumer priorities and use advanced technologies to communicate with customers have more chances for success.

Variances in the Purchasing Intention of Sports Items on TikTok Shop Based on Gender, Educational Institutions, and Academic Programs

TikTok presents a compelling opportunity for marketers to engage with a diverse community of sports enthusiasts. However, there is limited empirical evidence addressing how demographic factors, such as gender, educational background, and academic programs, intersect to influence consumer decisions regarding sports merchandise purchases on TikTok Shop. This study examines the variations in purchasing intention of sports items on TikTok Shop based on gender, educational institutions, and academic programs. Conducted among 222 undergraduate sports students from both public and private educational institutions, the research utilized the students purchasing intention of sports items on TikTok Shop (rated on a 10-point scale) as its primary instrument. The findings revealed no significant difference in the main effect of students' purchasing intention of sports items on TikTok Shop, including gender (F (1, 216) = .720, p = .397), academic program (F (1, 216) = .042, p = .838), and educational institutions (F (1, 216) = .042, p = .838). These findings underscore the importance for businesses operating on TikTok Shop and other digital platforms to adopt a more inclusive and universal approach in their marketing strategies and product offerings, rather than segmenting them based on demographic or institutional factors.

The Role of Brand Image, Brand Ambassadors and Korean Wave on Intention to Purchase of K-popers Customers

The purpose of this study is to investigate how brand ambassadors and the Korean wave affect brand perception and how that affects consumer choice. Using non-probability selection approaches, a sample of 100 respondents was chosen from a population of K-poppers as part of this quantitative research study. Direct data searches, online research, and questionnaires were used to gather data. Structural equation modeling (SEM) statistical approaches are used in data analysis. The analysis's findings indicate that neither the Korean wave nor brand ambassadors alone significantly affect a company's reputation. Together, nevertheless, they significantly and favorably impact brand image. In addition, the Korean wave and brand image, as well as brand ambassadors, have a big impact on buying decisions. In general, the Korean wave and brand ambassadors have a big impact on brand perception and can influence consumer decisions separately or in tandem. These findings highlight the value of using brand ambassadors and the Korean wave in marketing tactics to create a strong brand identity and influence consumer decisions to buy, particularly among K-pop enthusiasts.

The Impact of Ewom, Brand Attitude, and Brand Image on Sugar Product Purchase Intentions

This research aims to analyze whether there is an influence between Ewom, brand attitude, and brand image on purchase intentions. The researchers collected data by observing, conducting literature studies, and distributing questionnaires to the respondents. From the results of the research that has been carried out, it was found that electronic word of mouth (eWoM) was proven to have a significant influence on the intention to purchase the product. This indicates that the influence of reviews and recommendations via electronic platforms has a positive impact on consumer purchasing interest. Second, brand attitude also has a significant influence on purchase intentions, indicating that consumers' attitudes towards the brand play a crucial role in forming the desire to purchase the product. However, the findings show that brand image does not have a significant influence on purchase intention, indicating that brand image does not directly influence consumer purchase intention. Finally, the research results show that the combination of eWoM, brand attitude, and brand image attitude together have a significant influence on purchase intention for sugar products. These findings provide an important contribution to understanding the factors that influence consumer decisions to purchase certain products in the context of the sugar industry.

Evolving preferences in sustainable transportation: a comparative analysis of consumer segments for electric vehicles across Europe

PurposeThis study aims to explore and segment consumer preferences for electric and hybrid vehicles in Germany, Sweden, the Netherlands and Turkey, focusing on understanding the various factors that influence consumer decisions in these markets.Design/methodology/approachUsing latent class analysis (LCA) on data collected through online surveys and discrete choice experiments, this research categorizes consumers into distinct segments. The approach allows for a nuanced understanding of how various factors such as income level, fuel cost, age, CO2 emissions, purchase price, vehicle range, policy policies and environmental concerns interact with shape consumer preferences.FindingsThe analysis uncovers significant heterogeneity in consumer preferences for electric and hybrid vehicles across Germany, Sweden, the Netherlands and Turkey, revealing four key segments: “Eco-Driven Innovators,” “Value-Focused Pragmatists,” “Tech-Savvy Early Adopters” and “Reluctant Traditionalists.” “Eco-Driven Innovators” prioritize environmental benefits and are less sensitive to price, demonstrating a strong inclination toward vehicle CO2 emissions and policy policies. “Value-Focused Pragmatists” weigh economic factors heavily, showing a sharp interest in fuel costs and purchase prices but are open to considering electric and hybrid vehicles if they present clear long-term savings. Technology-savvy early adopters are attracted by the latest technological advancements in vehicles, regardless of the type, and are motivated by factors beyond just environmental concerns or cost savings. Lastly, “Reluctant Traditionalists” exhibit minimal interest in electric and hybrid vehicles due to concerns over charging infrastructure and upfront costs. This detailed segmentation illustrates the diverse motivations and barriers influencing consumer choices, from governmental policies and environmental concerns to individual financial considerations and technological appeal.Originality/valueThis study stands out for its pioneering application of LCA to dissect the complexity of consumer preferences for electric and hybrid vehicles, a methodological approach not widely used in this research domain. Using LCA, the authors are able to uncover nuanced consumer segments, each with distinct preferences and motivations, providing a depth of insight into market dynamics that traditional analysis methods may overlook. This approach enables a more granular understanding of how diverse factors – ranging from environmental concerns to economic considerations and technological attributes – interact to shape consumer choices in different countries. The findings not only fill a critical gap in the existing literature by mapping the intricate landscape of consumer preferences, but also offer a novel perspective on strategizing market interventions. Therefore, the application of LCA enriches the discourse on sustainable transportation, offering stakeholders, manufacturers, policymakers and researchers – a refined toolkit for navigating the evolving market dynamics and fostering the adoption of electric and hybrid vehicles.

Consumer Acceptance of Pesticide-Free Dairy Products in Germany: A Partial Least Square Model

A key challenge in this century is to ensure safe food for a growing global population while limiting environmental impacts and addressing climate change. Although pesticides ensure high yields, there are downsides to their intensive use, including negative effects on the environment, such as water, soil, and air contamination, as well as on biodiversity. To promote a sustainability transition, innovative farming systems that do not require the use of pesticides yet are non-organic can be part of the solution. To explore the attitudes toward a pesticide-free, but non-organic farming system, we examined attitudes and factors that drive German consumers to accept pesticide-free food products, using an online questionnaire to survey 1,010 German consumers. A range of hypotheses were evaluated to determine the factors that influence consumer decisions. Partial least squares structural equation modelling (PLS-SEM) served to assess consumer attitudes and acceptance of pesticide-free milk, butter, and cheese. The study results show that attitudes and acceptance for pesticide-free food products are driven by health consciousness, chemophobia, and perceived consumer effectiveness; they are inhibited by price sensitivity. We find attitudes towards pesticide-free food products to positively moderate the effect of health consciousness, while chemophobic attitudes and perceived consumer effectiveness positively moderate acceptance of pesticide-free food products. Our findings can support researchers, food industry professionals, and regulatory leaders seeking scalable pesticide-free agricultural production methods.

Consumer Perception Towards Green Products

This qualitative research investigation delves into the intricate landscape of consumer perception and adoption of green products, aiming to unveil the underlying factors that shape consumer behaviour in the realm of sustainability. With growing environmental concerns and an increasing emphasis on eco conscious consumption, understanding how consumers perceive and engage with green products is paramount for businesses and policymakers alike. Through in depth interviews and thematic analysis, this study uncovers the multifaceted dimensions influencing consumer decisions regarding green product adoption. Themes such a s environmental consciousness, perceived value, trust in green claims, and barriers to adoption emerge as central aspects shaping consumer attitudes and behaviours. Moreover, the study illuminates the nuanced interplay between individual beliefs, social influences, and contextual factors in driving consumer preferences for green products. Insights gleaned from this research provide valuable implications for marketers, policymakers, and sustainability advocates seeking to foster greater acceptance and uptake of environmentally friendly products within the marketplace.

Pengaruh Lifestyle, Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Handbody Scarlett (Studi Kasus Pada Masyarakat Lingkungan XI Jl. Garu III Medan Amplas)

Many factors influence consumer decisions regarding Handbody Scarlett (Case Study, Environment XI Jl. Garu III, Amplas Community, Medan), including lifestyle, word of mouth marketing, and brand photography. This research aims to understand consumer welfare, word of mouth marketing and determine the image of Handbody Scarlett (Case Study of the Amplas Medan XI Community Circle Jl. Garu III). The research method used in this research is multivariate research, and the sampling method in this research is the Slovin sample, the population is 190 people, so the sample size is 85 participants. The data collection methods used are observation and surveys. The data analysis process used is multi-row iterative. The research results show that lifestyle changes have a partial effect on consumer decision making. Topic change messages influence consumer purchasing decisions. Changes in image patterns influence consumer purchasing decisions. Meanwhile, lifestyle changes, word-of-mouth marketing and brand image influence consumer decisions regarding Handbody Scarlett (Case Study of the Median Amplas XI Community Circle Jl. Garu III).

Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance

PurposeThe purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security assurance to build antecedents of intention to use Islamic internet-only banks (IIOBs) in Muslim youth.Design/methodology/approachThis study involved 262 Muslim youths from several Islamic communities in Indonesia. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). Moreover, PLS techniques such as the variance accounted for (VAF) were used to verify the statistical analysis of findings.FindingsThe findings show that effort expectancy (EE) and online social influences (OSI) strongly correlate with the intention to use IIOBs. In addition, user reviews (online reviews) are proven to form a solid social influence and impact consumer decision-making. Finally, IC and security assurance are still critical factors in the IIOBs acceptance.Practical implicationsPractically, IIOB providers need to strengthen information about performance, accessibility, security and benefits when running service applications. Providers must show their strengths and advantages compared to the traditional banks in various service lines. Besides, providers are expected to be more careful regarding IC applications in their products and services.Originality/valueThis study considers the effects of OSI, EE, security and IC as the unique characteristics of Muslim youth in using the IIOBs. In particular, the significance of IC and OSIs provides a valid picture of the pathways of acceptance creation towards IIOBs.