Influence Purchase Intention Research Articles

Decoding Tiktok E-Wom: Unraveling Its Impact On Consumer Purchase Intentions For Saff & Co Products

This study examines how eWOM on TikTok affects consumer purchase intentions for Saff & Co products. This study examines various eWOM factors using the information adoption model (IAM) as a framework. The study used a quantitative approach with 275 Indonesian TikTok users interested in Saff & Co; the study found that respondents rated the eWOM variables positively. Specifically, Information Quality, Information Quantity, Information Credibility, and Information Adoption significantly influence purchase intentions. The insights provide a foundation for Saff & Co. and the perfumery industry, ensuring that marketing strategies are aligned with consumer preferences and improving overall satisfaction.

Analyzing the Influence of Marketing Strategies on Consumer Behavior in the Fast Fashion Industry: The Case of Zara in Cyprus

Purpose: This article aims to examine the impact of marketing strategies on consumer behavior within the fast fashion industry, specifically focusing on Zara's operations in Cyprus. By exploring the relationship between marketing strategies and consumer responses, the research seeks to contribute to the understanding of effective strategies in this dynamic market. Theoretical Reference: The article draws on established consumer behavior theories to provide a theoretical framework for analyzing the influence of marketing strategies on consumer decision-making. Method: A quantitative research approach was employed, utilizing a survey methodology to collect data from Cypriot consumers. The survey focused on assessing consumer perceptions and behaviors in response to Zara's advertising campaigns, special offers, and social media promotions. Results and Conclusion: The findings reveal that Zara's marketing strategies significantly impact consumer behavior in the Cypriot market. Specifically, special offers and social media promotions substantially influence purchase intentions and brand loyalty. However, the study also identifies limitations in the generalizability of the results due to its focus on a single brand and market. Implications of Research: The article offers valuable insights for fashion retailers seeking to optimize their marketing efforts. By understanding the effectiveness of different marketing strategies, businesses can tailor their campaigns to resonate with target audiences and build stronger customer relationships. The findings also highlight the importance of considering cultural and market-specific factors in developing marketing strategies. Originality/Value: This article contributes to the existing body of knowledge by providing empirical evidence on the impact of marketing strategies on consumer behavior within the Cypriot fast fashion context. By focusing on Zara, a major industry player, this study offers a detailed examination of the specific strategies employed.

Designing Package Labels for Upcycled Food Products in Japan: Case Study of Broccoli Stem Snack

ABSTRACT This study addresses the growing interest in upcycled foods as a solution to food loss by focusing on designing more appealing package labels in Japan. Through an online survey, we collected data on consumer attitudes and perceptions toward upcycled foods. We applied factor analysis to identify key factors and cluster analysis to segment consumers into distinct profiles. Using these insights, we conducted a choice-based conjoint analysis to extract the package design attributes most valued by consumers. Our results highlight key factors influencing purchase intentions, including food safety, innovation, and eco-friendliness. We identified two main consumer profiles: sustainability-focused and quality/safety-conscious, and innovative and socially engaged. Food safety emerged as the most crucial factor affecting purchase willingness, followed by product image and environmental considerations. The study emphasizes the importance of transparent, sustainable, and visually appealing package design in influencing consumer decisions and building long-term loyalty toward upcycled foods in Japan.

In-store augmented reality experiences and its effect on consumer perceptions and behaviour

PurposeThis study aims to explore the impact of augmented reality (AR) technologies on consumer information processing and value perceptions in physical stores. Specifically, it investigates how the vividness, novelty and interactivity of AR shape utilitarian and hedonic value perceptions, and influence consumer purchase and continuance behaviour.Design/methodology/approachThe study used the store intercept survey method at 15 retail outlets across four metro cities in India, representing nine prominent retail brands deploying AR technologies. The data collected (n = 650) were subjected to exploratory and confirmatory factor analysis.FindingsMajor findings confirm a significant effect of vividness, novelty and interactivity on utilitarian and hedonic value perceptions of in-store AR experiences of customers in physical stores. Hedonic value was found to affect continuance intention but not purchase intention, while utilitarian value was found to affect purchase intention but not continuance.Research limitations/implicationsThis study extends the stimulus–organism–response model’s application to AR in physical stores by integrating the impact of vividness, novelty and interaction on both utilitarian and hedonic values and revealing their significance in influencing purchase intentions and continuance.Practical implicationsMajor findings advise retailers to increase AR experience adoption in stores and illustrate the process through which purchase and continuance intentions may be influenced.Originality/valueThis is one of the few studies that explore the impact of AR on consumer attitudes and intentions in physical stores. In addition, the study explores the effect of AR tools as a process that passes through value perceptions and then affects the consumer.

Analysis of The Influence of Automotive Brand Purchasing Intentions In Batam City

Purpose – This research aims to identify the influence of brand trust attitudes, brand image, risk perception, word of mouth promotion, brand awareness, and brand trust on automotive brand purchase intentions. Methodology/approach – This research aims to test hypotheses using quantitative research methods based on the philosophy of positivism. Data was collected from automotive brand buyers in Batam City using questionnaires as the main data collection tool, as well as literature studies to support relevant information. Findings – Attitude does not significantly influence purchase intentions when purchasing automotive brands (p-value > 0.05), but plays an important role in increasing trust (p-value=0.000). Brand awareness and brand image have a significant positive impact on purchase intention (p-value=0.000), indicating that good brand recognition and image increase purchase intention. In contrast, perceived risk does not influence purchase intention. Even though trust has no effect, word of mouth has a significant positive impact on purchase intentions, indicating that brand reputation in society influences consumers' purchase intentions. Novelty/value – This research significantly contributes to the understanding of the factors that influence consumer purchasing decisions in the context of automotive brands. The conclusion shows that attitude has a key role in building consumer trust in automotive brands, while brand awareness and brand image have a significant positive impact on purchase intentions. The research results also highlight the importance of word of mouth in shaping purchase intentions, with perceived risk not playing a significant role in consumers' purchase decisions. The practical implications of these findings can help automotive companies design more effective marketing strategies.

Factors influence on consumers purchase intention and purchase decisions of organic food in Indonesia

Background: Organic products in Indonesia represent 0.03% of global demand. Health problems are one of the causes of increasing consumer awareness in the world to maintain health and reduce environmental impact. The organic market is growing, but obstacles awareness still prevents it. The purpose of this research is to examine the influence of health consciousness, perceived quality, and environmental awareness of organic food in Indonesia. Methods: A quantitative method was used and the data acquired through Google form. The research design method by conducting online questionnaires. The questionnaires were distributed online for those who have intention to purchase organic food in Indonesia. The total respondents in this research are 180. The data analysis design used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS, starting from the measurement of outer model, inner model, and hypothesis testing. Result: This study has 7 hypotheses and the results showed that health consciousness, perceived quality, directly influencing purchase decision and indirectly mediated by purchase intention. Conclusion: However, environmental awareness has no direct and indirect influence on consumer purchase decisions of organic food in Indonesia. Novelty/Originality of this study: Using the PLS-SEM method, this study provides in-depth insights into how these factors influence purchase intention, while environmental awareness does not show a significant influence.

Factors that influence consumers’ inclination to acquire counterfeit luxury goods

This study investigates the influence of perceived value and perceived risk on consumer intentions to purchase counterfeit luxury goods, drawing upon an integrated theoretical framework encompassing perceived value theory, risk perception theory, and consumer behavior models. Through a quantitative research design involving a structured survey and Structural Equation Modeling (SEM), the study examines the relationships among perceived value dimensions (functional, emotional, social, economic), perceived risk factors (financial, social, performance), consumer attitudes, and purchase intentions. The findings reveal that perceived value positively influences purchase intentions, with consumer attitudes acting as a critical mediating mechanism. Conversely, perceived risk negatively impacts purchase intentions, with this relationship also mediated by consumer attitudes. Furthermore, Bayesian Network analysis uncovers the indirect pathways through which perceived risk shapes purchase intentions via its influence on consumer attitudes. By integrating these theoretical frameworks and employing advanced analytical techniques, this study contributes to a comprehensive understanding of the complex decision-making processes underlying counterfeit luxury goods consumption. The findings provide valuable insights for policymakers, luxury brand managers, and consumer protection agencies in devising targeted strategies to address consumer perceptions of value and risk, ultimately mitigating the proliferation of counterfeit luxury goods.

여행상품 라이브커머스 특성이 지각된 유용성, 몰입 및 구매의도에 미치는 영향

This study aims to understand the factors influencing the intention to purchase travel products in live commerce, a rapidly emerging form of contactless online consumption. Specifically, this study examined how live commerce characteristics (i.e., real-time interactivity, playfulness, show host awareness, shopping convenience, price value, and presence), Technology Acceptance Model components (i.e., social influence and facilitating conditions), and flow lead to purchase intention. A total of 290 valid responses were collected via an online survey, targeting individuals who have watched live commerce for travel products. Results revealed that real-time interactivity, playfulness, and presence significantly impacted perceived usefulness, whereas show host awareness, shopping convenience, and price value did not. Furthermore, flow was significantly affected by real-time interactivity, playfulness, shopping convenience, price value, and presence but show host awareness had no impact. Perceived usefulness, flow, social influence, and facilitating conditions all significantly influenced purchase intention. Additionally, a significant moderating effect of gender was observed on the relationship between flow and purchase intention. The study offers several theoretical and practical implications for enhancing understanding and promoting travel products through live commerce.

Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention

Buying Behavior of Indian Females Toward Natural Personal Care Products: The Moderating Role of Buying Frequency

The purpose of this article is to investigate whether consumer values (appearance consciousness, health consciousness, and environmental consciousness), openness to change, and perceived benefits influence purchase intentions and buying behavior of natural personal care products. Furthermore, the article also investigates the moderating role of consumer buying frequency on purchase intention and buying behavior. This article is based on the argument that consumer values (appearance consciousness, health consciousness, and environmental consciousness) are likely to be reflected in purchase intention and buying behavior if consumers are open to change and perceive the benefits of natural personal care products. The theoretical framework is derived from the Stimulus–Organism–Behavior–Consequence framework. The study proposes consumer values act as a stimulus, openness to change and perceived benefits as an organismic internal state, purchase intention as behavior, and buying preferences as a consequence. The study’s findings reveal some interesting insights. First, all three consumer values exhibit a positive influence on openness to change among consumers. However, when it comes to influencing perceived benefits, it is primarily the environmental and appearance consciousness that showed effective influence on perceived benefits. We believe that marketing strategies for natural personal care products should consider consumer values and effectively communicate how natural products enhance appearance and are environment-friendly. Consumers have increasingly become concerned about the harmful effects of conventional personal care products and are willing to adopt safer alternatives. Unlike the organic food industry in natural personal care products, consumers’ health consciousness does not significantly affect the perceived benefits. We also found that purchase frequency substantially moderates the relationship between perceived benefits-purchase intentions and purchase intention-buying behavior. The association is stronger for high purchase frequency than low and medium.

"Eco-conscious appetites: Investigating organic food purchase intentions through consumption values, empowered by environmental self-identity and analyzed using MGA – Baltic insights"

Growing consumer interest in organic food has attracted the attention of the academic community. While the existing literature broadly examines the acceptability of organic food, there is a recognized need to delve deeper into consumer values. This study fills this gap by applying the theory of consumer values. The data was collected as part of a survey of 1000 Lithuanian consumers to evaluate the proposed hypotheses empirically. The results show that functional value (quality), social value, conditional value, emotional value, and epistemic value positively influence purchase intention for organic food. Conversely, functional value (price) does not significantly impact the purchase intention of organic food. Furthermore, the study recognizes a significant moderating impact of environmental self-identity in shaping the relationship between conditional value, emotional value, and purchase intention of organic food. In addition, a multi-group analysis examines notable differences between consumer groups based on gender, education, age, and income. The results indicate significant group differences, showing that purchasing behavior among women, younger consumers, those with higher incomes, and those with higher education levels are more susceptible to these values. This research improves our understanding of consumer values regarding organic food in Lithuania and provides valuable guidance to managers and policymakers. By recognizing the intricate interplay between different values and the influence of environmental self-identity, stakeholders can better tailor their marketing efforts and policies to meet the unique preferences of different consumer groups, ultimately promoting the growth of the organic food market.

The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.

Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design

Purpose Visual sustainability has gained significant relevance for both firms and consumers. While the importance of perceived sustainability in package design is well researched, there is a research gap regarding divergent responses of consumers to perceived visual sustainability. This research aims to close this gap by providing deeper insights into the underlying mechanisms of perceived visual sustainability in package design. As a boundary condition, this work also investigates gender differences in response to a design’s visual sustainability. Design/methodology/approach To explore the mediating influences of cognitive (i.e. a product’s gentleness and power) versus emotional (i.e. moral satisfaction) attributes as well as the role of consumer gender in the perceived visual sustainability–purchase intention relationship, the authors extend previous research through three experiments. Findings Study 1 provides initial evidence supporting the main effect of perceived visual sustainability on purchase intention. Findings of Study 2 show that moral satisfaction serves as a significant driver of purchase intention for females, while power-related attributes are more influential for males. Study 3 provides additional evidence for the main effect, the interaction effect with consumer gender and underlying mechanisms. Practical implications These findings have important implications for marketers and designers aiming to design packages that appeal to different consumer groups based on their (gender-specific) values regarding visual sustainability. Originality/value This work extends the literature on green behavior by highlighting the importance of perceived visual sustainability as a factor that influences purchase intention and the role of cognitive versus affective mechanisms in shaping consumer responses to design sustainability.

Faktor-Faktor Yang Mempengaruhi Intensi Pembelian Do Spices

Do Spices is an SME that produces dry marinade spices for proteins. However, the purchase intention for Do Spices has declined based on sales data from January to February 2024. Therefore, it is necessary to identify the factors influencing consumer purchase intentions so that Do Spices sales can increase again. Utilitarian and hedonic values are factors that can influence purchase intention. Hence, this study aims to test the significance of utilitarian and hedonic values on purchase intention, specifically among Do Spices consumers who bought between January and February 2024 through the Shopee app. This study uses a descriptive quantitative research design, with questionnaires distributed online, and data analysis conducted using SmartPLS version 3 and SPSS version 27. The results of the study indicate that utilitarian and hedonic values positive significantly influence the purchase intention of Do Spices.

The Influence of Psychological Factors on Consumer Purchase Intention for Electric Vehicles: Case Study from China: Integrating the Necessary Condition Analysis Methodology from the Perspective of Self-Determination Theory

This paper examines the impact of psychological factors on consumer purchase intention for electric vehicles (EVs) through the lens of Self-Determination Theory (SDT). By integrating the three dimensions of autonomy, relatedness, and competence, this study addresses a research gap in consumer innovative consumption, offering a deeper understanding of green transportation. The research reveals that psychological factors significantly influence innovative consumption and the purchase intention of EVs, aligning with the existing literature. In sustainable transportation, psychological factors such as motivation, attitude, and inner activities increasingly drive purchase decisions. This study examines the direct and indirect effects of psychological factors on purchase intention by employing Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). It also considers the moderating role of driving experience in the relationship between psychological factors and innovative consumption. This combined data analysis approach provides a comprehensive understanding of the mechanisms influencing purchase intention, highlighting the intricate interplay between psychological determinants and consumer behavior in the adoption of electric vehicles.

Factor Influencing Purchase Intention among Indonesian towards Yogyakarta Fashion Product via Digital Marketing

To be able to sustain in this unpredictable global situation, MSMEs in Yogyakarta must expand their sales via digital to reach more consumers. The purpose of this study was to evaluate measures and explore factors that influenced the purchase intention of local people towards Yogyakarta's local products through digital marketing. This study was guided by theory planned behaviour model approach and digital marketing mix theory. Data were collected online using Google Forms, and the snowball sampling technique was used to reach the sample. Results from the pilot test demonstrated that both adapted and self-developed measures were reliable that demonstrated an overall Cronbach alpha value of .97. The data analysis technique used Exploratory Factor Analysis (EFA). The research results showed that EFA had identified six factors (6). Findings from the analysis confirmed that the scales were reliable and validated the influence of purchase intention of local people towards Yogyakarta's local products through digital marketing. The measures enable to be applied in examining the influence of theory of planned behavior and digital marketing mix theory on purchase intention on Yogyakarta goods. This would help to generalize the data in wider scope of market such as in Indonesia.

Investigating Factors that Influence Purchase Intentions in Live-Streaming Contexts Through the Elaboration Likelihood Model: The Perspectives of Para-Social Interaction and Information Quality

Investigating Factors that Influence Purchase Intentions in Live-Streaming Contexts Through the Elaboration Likelihood Model: The Perspectives of Para-Social Interaction and Information Quality

Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates

Research Aims: The purpose of this study was built to determine the positive effect of increasing Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness being the mediation Design/methodology/approach: The purposive sampling method was designed in this study with 389 online customers from several well-known skincare brands in Indonesia. The data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0 Research Findings: The findings of this study being Source Credibility has a positive effect on Recommendation Credibility. Then Recommendation Credibility has a positive effect on Psychological State and Brand Awareness. Furthermore, Recommendation Credibility, Psychological State, and Brand Awareness have a positive effect on Purchase Intention. Brand Awareness manages to be a mediating effect between Recommendation Credibility and Purchase Intention. Managerial implications in this study for researchers and practitioners should not underestimate the importance of social media, establish a cooperative relationship between companies and celebrities for continuity, and know the importance of pre-purchase psychological states Theoretical Contribution/Originality: The study contributes to the existing literature by providing insights into the complex interplay of factors influencing Purchase Intention. It highlights the importance of social media and the role of celebrities in marketing strategies, as well as the significance of pre-purchase psychological states and the mediating effect of Brand Awareness. Keywords: Source Credibility, Recommendation Credibility, Psychological State, Brand Awareness, Purchase Intention

The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening

In the era of globalization and modernization, the growth of internet users in Indonesia reflects significant changes in people's lifestyles, including their beauty and skin care needs. Skincare has become an essential part of the beauty routine, heavily influenced by societal perceptions of beauty. This research focuses on Scarlett Whitening, a local beauty brand, which experienced a decline in sales starting in July 2023. The method used in this research is a causal method with structural equation modeling (SEM). This study aims to investigate the impact of electronic word-of-mouth (e-WOM) and brand ambassadors on purchase intentions. The results show that while brand ambassadors do not significantly influence purchase intention, e-WOM does. Furthermore, brand image acts as a mediator between e-WOM and purchase intention, but does not mediate the influence of brand ambassadors.

Purchase Intention on Cars among Malaysian in the Central Region of Malaysia

Profits are necessary for the survival of every business in the world. However, this could be challenging if the company is unable to bring in new clients or satisfy their requirements, which is especially problematic in a competitive market dominated by enterprises related to vehicles that may be dependent on monthly sales in order to remain in business. Therefore, it is of the utmost importance to establish the factors that influence the intention to purchase a car for transportation. To achieve this goal, a quantitative methodology was applied to this research, and residents living in the central region of Malaysia were given questionnaires to fill out. collected 381 questionnaires, which were then given out to the respondents when they were successfully gathered. Analyses were performed using Statistical Package for the Social Sciences (SPSS) software and Smart Partial Least Square (PLS) software. The measurement and structural model were tested with the use of SPSS and Smart PLS during the demographic analysis that was carried out. Various variables were analysed, including customers’ belief, product quality, brand information, and customers’ perception, that might influence purchase intention. According to the findings of the study, a considerable positive association exists between purchase intention and customers' beliefs, information regarding brands, and perceptions of those brands. The explanation of the current research provides important theoretical and practical value, as well as recommendations for expanding the number of customers who purchase vehicles from car companies.