Influence User Intention Research Articles

Developing a measure of information seeking about phishing

AbstractPhishing e-mails are fraudulent e-mails used to gain access to sensitive information or secure computer systems. They persuade users to click on malicious links, download attachments or provide sensitive information, such as usernames or passwords. One approach that aims to reduce people’s susceptibility to phishing is the provision of information to users regarding the phishing threat and the techniques used within phishing e-mails. In line with this, awareness campaigns are often used within organizations and wider society to raise awareness of phishing and encourage people to engage with protective information. However, the potential effectiveness of such approaches in reducing susceptibility remains uncertain. In particular, there is a lack of research investigating (i) whether the propensity to access such information may in itself influence susceptibility to phishing and (ii) the different factors that motivate people to engage with information in the first place. In order to understand how current and future interventions regarding phishing may be consumed by users, as well as their potential impact on phishing susceptibility, it is important to conduct theoretically based research that provides a foundation to investigate these issues. This study provides a first step in addressing this by developing and validating a theoretically based survey measure across two studies centred upon the constructs of protection motivation theory (perceived vulnerability, severity, self-efficacy and response efficacy) to assess the factors that influence whether people choose to keep up to date with protective information about phishing. This survey measure is then used within Study 2 to provide an initial investigation of the role of these constructs in (i) self-reported user intentions to keep up to date with phishing techniques in the future and (ii) phishing discrimination ability, assessed using a phishing quiz. Overall, higher perceived threat severity, self-efficacy and response efficacy were associated with greater intentions, while greater perceived vulnerability was associated with lower intentions. No relationship was found with phishing discrimination ability. By understanding the factors that influence user intention to maintain knowledge and seek information about phishing threats, it will be possible to ensure that, as effective interventions are developed, their potential impact can be maximized.

Consumers’ Usage intention towards Mobile Healthcare Applications (MHA): A study of select cities in India

This paper attempts to identify the factors influencing Consumers' usage intention towards mobile healthcare applications. There are many healthcare applications that are being launched in the market which would help consumers in preventing and curing the diseases. The promotional initiatives in healthcare market have made consumers conscious about their appearance and health such that demand for healthcare applications has increased considerably. Through thorough review of literature it wasfound that perception, trust and social factors influence usage intention of consumer patients towards mobile healthcare applications. The primary data has been collected from respondents belonging to region of Delhi- NCR, Chandigarh and Ludhiana. Smart PLS 2.0 software has been used for Confirmatory factor analysis of data where Correlation, t-statistics and composite reliability tests etc. have been applied. The results showed that perception, consumer trust and social factors influence the usage intention of consumers towards mobile healthcare applications. The mediation effect of consumer trust was also studied and it was found that there is partial mediation effect of consumer trust on both perception and social factors in relation to usage intention.

Intention to adopt mobile payment in physical stores

PurposeThe purpose of this paper is to develop a theoretical model based on Push–Pull–Mooring (PPM) framework consisting of direct, indirect and moderating effects, derived from technology acceptance model, unified theory of acceptance and use of technology and other extended theory, to address the main factor influencing an individual in adopting mobile payment (MP) in physical stores. The research, therefore, utilized individual switching behavior as an underpinning to explain MP adoption in an offline context.Design/methodology/approachThe theoretical model was tested by collecting data from 459 respondents in Indonesia through online self-administered questionnaires.FindingsThe finding indicated consumer innovativeness has the most influential direct effect on MP adoption, followed by deal proneness, perceived convenience and perceived herd behavior. Meanwhile, perceived enjoyment and subjective norms were found to have an indirect effect on the adaptation of MP through mediator convenience. Furthermore, age, gender, occupation and income did not have any moderating effect for all the direct influence of MP adoption.Originality/valuePrevious literature only focused on direct intention. However, this study observed the adoption of MP in a physical store by involving the switching behavior. It specifically puts concern and objective as the factors that influence user intention to switch from their old payment system to the MP system in bricks and mortar store using PPM framework.

Drivers and outcomes of branded mobile app usage intention

PurposeThis study aims to examine the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefulness and ease of use of branded apps driving (directly and indirectly) usage intention. Second, it outlines two key outcomes that are relevant to the strategic management of branded apps: willingness to recommend the app and willingness to pay to continue using the app.Design/methodology/approachThis study uses data randomly derived from a panel of one million UK consumers, analyzed via structural equations modeling. The unit of analysis was individual apps prominently displaying a brand identity. The study tested indirect relationships between the key drivers considered and usage intention via perceived usefulness and ease of use.FindingsConsumers who view branded apps as protecting their privacy, customizable and compatible with what they do, will have stronger perceptions of usefulness and ease of use and greater intention to use the app. These effects also occur indirectly. Furthermore, usage intention drives the willingness to recommend the app and to pay to continue using it.Practical implicationsTo influence usage intention, managers can improve the perception of usefulness of branded apps by protecting consumer privacy and improving the app’s design and its compatibility with people’s needs and lifestyle. Managers can also enhance the perception of ease of use of the branded app by heightening its security and ubiquity. Combined, these factors can enhance (directly and indirectly) the intention to use the app, which will lead to the willingness to recommend the app and pay for it.Originality/valueThis study extends previous research by examining factors driving the intention to use branded apps and the resulting outcomes. It also offers a model that yields predictions for individual branded apps (not the brand powering the app), thus providing practical recommendations on how to manage, in general, apps with a brand identity.

Green Consumption Values in Mobile Apps

Currently, mobile applications (popularly known as apps) with green features are presenting new opportunities and alternatives to society regarding green consumption. This study aims to analyze perceived values based on consumer behavior literature regarding technological values (hedonic, utilitarian, and social) and green values (egoistic and biospheric), which influence usage intention regarding green apps. We assume that consumers are influenced by green features in the technological environment, depending on their values and experiences. To examine this phenomenon, the netnographic technique was used to extract information concerning consumers’ perceived values by analyzing discussion forums and social networks in the US and Brazil. Following data collection, content analysis was conducted on the discussions in order to codify and categorize consumer groups. To complement the Brazilian analysis developed, interviews were conducted with six specific consumers regarding consumption features so as to better understand these users’ perceptions. The results highlight two main categories of consumer with four subcategories, demonstrating an association between technological and green values. The results contribute to new product development, new technological applications, and comprehension of perceived values (green and technological) in consumer behavior studies within our current market environment.

Understanding the Factors that Influence User Adoption and Intention to Recommend the E-health Apps In Indonesia

E-health through the mobile application is an emerging technology that could disrupted health care industry chain from the traditional way. This e-health apps in mobile device provides more accessible and convenient health-related services while offers social economic values as well. however the market potential have not followed yet by the representative of e-health apps penetration while the study on how this technology adopted among customer were limited. This study aims to investigate the customer behaviour in regard of customer adoption intention of the e-health app. This study focuses on identifying the influential factors of customer adoption based on unified theory of adoption and use of technology (UTAUT 2) with diffusion of innovation (DOI) frame work added by perceived security and price promotion variable. The study empirically tested to 160 eligible samples who have been used the two most downloaded health service apps in Indonesia. The primary data were collected by online survey through Likert scale questionnaire and analyzed by SEM PLS. The result indicate that key factors in customer adoption are perceived usefulness, perceived ease of use, price value and price promotion which shown significant effect, while the rest factors were discussed. This study offers insights for e-health apps developers on how to optimally design and promote the apps product by consider customer adoption process which would convert to their intention to recommend. Further research across socio-demography is needed to confirm this finding. Keywords: e-health apps, UTAUT2, price promotion, customer adoption, intention to recommend

Factors Influencing the Utilization of Mobile-Based Technologies: An Empirical Analysis in Kuwait

This paper uses the Technology Acceptance Model (TAM) to investigate the major factors influencing students' intentions to use mobile-based technologies (MBT). Using hierarchical regression analysis, results indicate that the perceived ease of use does not have the expected impact on the intentions to use MBT, whereas usefulness, compatibility, subjective norms and attitudes are directly linked to the intentions to use MBT for academic activities. This study is the first to analyze factors influencing students’ utilization of MBT in Kuwait. Our understandings of factors that influence user intentions are enhanced especially in the context of MBT in a developing economy.

The Impact of Location-Based Service Factors on Usage Intentions for Technology Acceptance: The Moderating Effect of Innovativeness

This study presents features of location-based services (LBS) that influence usage intentions in users and the moderating effects of innovativeness for LBS in sustainable mobile-related industries. As LBS attributes, this study identifies location awareness, reputation, trust, and entertainment. This study model is developed based on technology acceptance behavior (TAB) and is applied to LBS users to identify LBS usage intention factors and TAB perspectives. Research measures are identified and examined on 220 LBS users. The study results are discussed to explore significant factors affecting LBS technology acceptance intentions. The results show that LBS users are more likely to adopt LBS with features of location awareness, reputation, trust, and entertainment. In addition, user attitudes toward LBS are found to play a significant positive role, as are user usage intentions. The moderating effects of personal innovativeness on the relationship between reputation, trust, and entertainment and user attitudes toward LBS are found to be insignificant. The implications for theory and practices are discussed.

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

The research and development as well as the propagation of sustainable, appropriate technology requires the availability of stable funding. Crowdfunding is a form of funding whereby small sums of investments or contributions are collected from the general public and used to finance the development of goods or services. This method has been widely used in the arts and cultural fields and presents a useful alternative means by which to fund appropriate technology projects. The aim of this study is to identify the factors that influence backers who participate in appropriate technology projects through crowdfunding platforms, analyze the connections among these factors, and thereby establish the usefulness of crowdfunding as a viable new funding alternative. Results indicate that the key factors influencing user intention to crowdfund appropriate technology projects include social influence, effort expectancy, and perceived trust. In comparison to the findings of previous studies, performance expectancy was not found to have a significant effect. When compared to crowdfunding conducted in other fields, these results suggest that crowdfunding for appropriate technology is closer in nature to donations. Accordingly, for funding of these projects to be successful, aggressive online exposure using the social network service (SNS) of backers should be pursued from the earliest stages of funding.

Incorporating data analytics into design science to predict user intentions to adopt smart TV with consideration of product features

Adoption intention for a new product is significantly affected by demographics (age, gender, occupation), individual characteristics (innovativeness, product involvement, information searching), and perceived benefits (usefulness, ease of use, complexity, compatibility). Most users initially have very limited product knowledge, so functional characteristics or selling prices may dominate purchase intention. Therefore, this research presents a data-analytics oriented framework to predict user intentions to adopt smart TV. In particular, perceived usefulness (PU) and perceived ease of use (PEOU) are respectively defined by technical engineering features (EFs) and ergonomic gesture features (GFs). Multivariate adaptive regression splines (MARS) and support vector machine (SVM) are used to justify the validity of the presented framework. Furthermore, behavior science is used to test the effectiveness of design science. Experimental results show that gender and prior experience in motion-sensing products are significant moderators for the causality between PU/PEOU and user intention. In summary, this study cannot only help smart-TV brand companies identify key product features that influence user intentions but also provide a basis of market segmentation for targeting the ad-hoc user groups.

Comparing the determinants of non-MOOC and MOOC continuance intention in Taiwan

PurposeMassive open online courses (MOOCs) differ from non-MOOC e-learning platforms mainly in terms of degree of openness, with MOOCs designed to maximize learner access and interaction. The purpose of this paper is to propose a new research model to explore intention to continue to use MOOCs from the perspectives of openness and interactivity, based on related theories and dimensions from previous research.Design/methodology/approachIn order to evaluate the effectiveness of the MOOC platform, two online survey questionnaires were developed and e-mailed to the all of the university students in Taichung, Taiwan. The first one and second one are the same except the construct openness. The first one was delivered in late 2015 while the second one was delivered in the middle 2016. After the authors eliminated incomplete responses and duplicates, 995 and 854 usable responses from platform users remained, respectively, and were used to test the relationships in the model.FindingsThe model can account for more than 75 percent of the variance in continuance intention. The research results affirm prior findings that satisfaction has a strong direct influence on intention. Among the three interaction factors, human-message interaction on the platform has the strongest effect on satisfaction. This study found that the effects of interactions and motivation on MOOC and non-MOOC platforms were consistent and similar. Moreover, perceived openness was found to influence usage intention but its effects were relative low.Originality/valueThe model demonstrated good explanatory power for continued intention in the context of MOOCs. This study provides a better understanding of the relationships among interactions, motivations, perceived openness, and continuance intention.

FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY

This study examined the factors influencing user intention to switch Internet browsers. By analyzing surveys completed by 301 respondents in Turkey, 338 respondents in Taiwan, and 240 respondents in Thailand, this study found that experience and attraction—but not satisfaction or familiarity—considerably influenced Internet user intention to switch Web browsers. The results also show that user preference was a significant factor varying the degrees among the respondents (P-value < 0.05 for Turkey and P-value < 0.001 for Taiwan and Thailand). In other words, preference had a marginally significant effect on Turkish users’ switching intention and a highly significant effect on the Taiwanese and Thai users’ intention to switch browsers. The implications of the study results are extensively discussed. To cite this document: Chian-Son Yu, Wachara Chantatub, and Basak Mendi, FACTORS FOR USER INTENTION TO SWITCH BROWSERS: A CROSS-NATIONAL SURVEY, International Journal of Electronic Commerce Studies, Vol.8, No.2, pp.108-133, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1522

Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts

Although social commerce is an important trend in practice, relatively few research studies have explored the impact of social commerce innovations launched within social networking sites. The deployment of a gift-giving service within a social networking site provides a unique opportunity to study the intersection of technological innovations and social norms and its potential to generate new revenue for ecommerce sites. Using Facebook Gifts as a real-world context for the study, we explore the factor structure of salient user beliefs influencing usage intention, and examine the relationships between beliefs and intention to use the service in a broader nomological network. Instead of adopting constructs from existing models, we started with the elicitation of salient beliefs and proceeded with successive stages of refinement to develop a suitable model. The empirical results show countervailing effects of perceived social utility and perceived convenience of the service on one hand, and low perceived value and privacy concerns on the other. A notable finding is the potential conflict arising between the expectations of effort associated with the procurement of a gift and the common perception of technology as reducing the required effort. The net result is that a technology-mediated gift service in the context of a social networking site runs counter to the social norms associated with traditional gift exchanges. This insight provides evidence of the dual challenge for social commerce initiatives. In order to be successful, new services in this area must leverage the potential of the technology as well as social practices.

Factors comprehensively influencing acceptance of 3D-printed apparel

PurposeThe purpose of this paper is to incorporate an extended technology acceptance model (TAM) and examine how various factors comprehensively influence and determine consumers’ perceptions, attitude, and usage intention of 3D-printed apparel.Design/methodology/approachAn online survey was designed using established measures and 1,002 participants were recruited.FindingsAll external variables were related. Beyond indirect influences, tech optimism still moderately influenced ease of use, but weakly influenced attitude; aesthetics still strongly influenced usefulness and attitude, but weakly influenced usage intention; performance still strongly influenced ease of use, usefulness, and attitude. In addition, only indirect influences came from tech optimism to usefulness and usage intention, aesthetics to ease of use, and performance to usage intention. The TAM relationships were mostly confirmed, except ease of use to usefulness. Usage intention was mostly determined by attitude, which was largely influenced by design, performance, and usefulness, and limitedly contributed by aesthetics and usefulness.Research limitations/implicationsParticipants’ response might be influenced by the provided materials of 3D-printed apparel.Practical implicationsThe present study explicitly showed a complete picture about all possible influences among factors. Business managers can make strategies to meet consumers’ needs based on the current study without worrying about overlooking any possible effects.Originality/valueThe current study, for the first time, examined: consumers’ adoption intention of 3D-printed apparel, the relationships among external variables, and how external factors comprehensively influenced consumers’ perceptions, attitude, and usage intention.

Seeking Health Information Online: The Moderating Effects of Problematic Situations on User Intention

Abstract Purpose This study investigates how online user intention in searching health information is affected by problematic situations. Design/methodology/approach Based on the Theory of Reasoned Action, the Technology Acceptance Model, and Sense-making theory, we propose two dimensions of problematic situations: urgency and severity of health issues being searched online. Data were collected through a questionnaire survey among 214 Wuhan University students and analyzed using hierarchical regression analysis. Findings Perceived usefulness, perceived ease of use, and subjective norm can influence user intention to seek health information online. The urgency of problematic situations has a negative moderating effect on the relationship between perceived ease of use and user intention and the relationship between subjective norm and user intention. The severity of problematic situations has a negative moderating effect on the relationship between subjective norm and user intention. Research limitations The respondents of the survey are limited to students in one Chinese university, so whether this study’s results can be applied to another population or not remains to be verified. In addition, only two dimensions of problematic situations are considered in this study. Practical implications The paper puts forward the moderating effect of problematic situations and verifies it, which is the compensation for online health information-seeking behavior research. Besides, our analyses have implications for professional design of health care systems and related consumer information searches, and improve their performance. Originality/value Previous work has reported the effects of problematic situation on user intention to seek health information online, ignoring its influence on other factors. This empirical study extends that work to identify the influence of problematic situation when seeking intention-behavior data in two dimensions, urgency and severity.

Consumers' acceptance of smart virtual closets

The purpose of the study is to investigate how various factors influence consumers' adoption intention of smart virtual closets. An extended technology acceptance model was proposed with three additional factors: a social influence variable (subjective norm), a personality trait (technology optimism), and a product feature (aesthetics). The results confirmed all relationships in the original technology acceptance model (e.g., usefulness→attitude, ease of use→attitude, usefulness→intention, and attitude→intention) and indicated significant relationships of all new proposed paths. All three factors, subjective norm, technology optimism, and aesthetics, significantly affected consumers' perceptions of ease of use and usefulness. However, instead of a positive relationship, subjective norm negatively influenced perceived ease of use. In addition, subjective norm also directly influenced usage intention. These findings advance theory and provide a solid basis for businesses aimed at improving user adoption of smart virtual closets.

상호작용성이 사용자의 인지-정의-행위적 반응에 미치는 영향: 한국과 중국 모바일 사용자를 중심으로

This study aims to investigate how perceived interactivity between the mobile messenger application and its user gives rise to user`s enjoyment and continuous usage intention. Perceived interactivity was assumed to be formed by the combination of control, share, and responsiveness in light of the previous studies. The relations between perceived interactivity, enjoyment, and usage intention are hypothesized on the basis of the pleasure-arousal-dominance emotional state model, the theory of reasoned action, and the theory of planned behavior. Survey data were collected from 481 mobile messenger users in Korea and China. In order to test hypotheses, structural equation modeling analyses were conducted. As a result, perceived interactivity concerning connectedness and responsiveness not only positively affected enjoyment, but also had a significant effect on usage intention. However, while control positively influenced usage intention, it was not significantly related to enjoyment. In addition, there was a positive relation between enjoyment and usage intention. Incidentally, multi-group analysis was conducted to explore the differences between Korean and Chinese users. The findings would provide managerial implications for mobile messenger corporations on causal effects of perceived interactivity and the differences of the path coefficients between in Korea and China.

Analysis of Factors Influencing User Intention to Use Smart Health Care Services

This study analyzes factors influencing user intention to use various smart health care services on the empirical level. The analysis shows that users of smart health care services have higher degree of effort expectancy and intention to use the service than non-users. Also, the high potential usages of the service are more positively correlated with the health enhancement, the performance expectancy, the recommendations from friends or family, and the perceived enjoyment or attractiveness of the service than the convenience of usage, the device compatibility with smart devices, and the personal innovativeness.

서비스 특성과 개인적 특성이 위치기반광고의 이용의도에 미치는 영향에 관한 연구 : 성별의 조절효과를 중심으로

The purpose of this study is to examine the factors influencing usage intention of Location-Based Advertising (LBA) and moderating effects of gender. This model tests various theoretical research hypotheses relating to LBA, service and individual characteristics, and Technology Acceptance Model (TAM). The target population of this study was LBA users. The results of hypothesis testing are as follows. First, personalization and ubiquity positively influence attitudes toward LBA and irritation negatively influence attitudes toward LBA. Second, coupon proneness and flow experience positively influence attitudes toward LBA. Finally, personalization and ubiquity to attitudes toward LBA for females are significantly larger than those for males. And coupon proneness and flow experience to attitude for males are significantly larger than those for females. The results of this study will provide various implications to improve usage intention of LBA.

A Location-Based Privacy Preserving Framework for M-Learning Adoption to Enhance Distance Education in Kenya: Literature Review

The aim of this paper is to study m-learning literature in order to propose and develop a privacy-preserving framework which can be used to foster sustainable deployment of mobile learning within open and distance education in Kenya. Location-based privacy in mobile learning is essential to retain users‟ trust, key to influencing usage intention. Any risk on privacy can negatively affect users‟ perceptions of a system‟s reliability and trustworthiness. While extant studies have proposed frameworks for mobile technologies adoption into learning, few have integrated privacy aspects and their influence on m-learning implementation. The framework would provide University management with informed approach to consider privacy preserving aspects in m-learning implementation. Also, it could provide enlightened guidance to mobile learning application developers on the need to cater for learners‟ privacy aspects.