Influence Of Tourism Research Articles

Does destination familiarity boost revisit intentions?

ABSTRACT This research examines how perceived environmental concern (PEC) and emotional experience influence tourists’ intention to revisit destinations in China. It also explores how familiarity with the destination influences the relationships of emotional experience, PEC, and intentions of revisiting. Using convenience sampling, 392 responses were collected, and later, Partial Least Squares-Structural Equation Modelling was used to analyse. Results showed that PEC positively impacts revisit intention, with emotional experience mediating this relationship. Additionally, emotional experience directly and positively influences revisit intention. This research is unique in its focus on revisit intention and provides valuable insights for policymakers and destination stakeholders to develop strategies to boost tourist revisit intention.

How event quality affects satisfaction and revisit intention from the theory of planned behaviour

Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists’ revisit intention (RI). In addition, it aims to explore the connections between ETQ, tourists’ SAT and revisit intenion, addressing a critical gap in the literature.Design/methodology/approach: The authors gathered data from 491 domestic tourists who attended the inaugural Guizhou ‘Beautiful Countryside’ Basketball League in Guizhou, China, in 2023. Partial least squares structural equation modelling was employed to assess both the measurement and structural models in the study.Findings/results: The results revealed significant positive direct effects of ATT, ETQ, SAT, PBC and SN on RI. Furthermore, ETQ indirectly influences RI through SAT, highlighting SAT as a key mediator in this relationship. The extended theory of planned behaviour (ETPB), which included ETQ and SAT as newly integrated variables, provided a stronger framework for understanding the heightened influence of ETQ on RI.Practical implications: This study enhances the theory of planned behaviour model by integrating ETQ and SAT, offering valuable insights for extending the ETPB theory. While this contribution is significant, it also presents certain limitations.Originality/value: This article addresses a crucial gap by exploring how enhancing ETQ can directly improve tourist SAT and boost RI. It provides fresh insights into optimising event experiences, which is essential for sustainable tourism development and repeat visitor engagement.

Immersive Decision-Making : A Quantitative Analysis of Metaverse Applications in Tourism Marketing

This article investigates the transformative impact of metaverse-based virtualization on tourism marketing and consumer experiences. Through quantitative analysis of data collected via standardized questionnaires, we examine how virtual reality tours, 3D representations, and simulated experiences in the metaverse influence tourist decision-making processes and pre-travel engagement. Our findings reveal that metaverse applications significantly enhance tourists' ability to make informed decisions, reduce travel anxiety, and engage with personalized marketing content. The article demonstrates a positive correlation between virtual destination previews and increased consumer confidence, with 78% of respondents reporting higher satisfaction in their travel choices. Moreover, the study identifies a 35% reduction in pre-travel uncertainty among first-time visitors to unfamiliar destinations who utilized metaverse-based virtual tours. These results underscore the potential of metaverse technology to revolutionize tourism marketing strategies, offering implications for industry practitioners and paving the way for future research in digital tourism experiences.

Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S‐O‐R Theory to Influence Tourists’ Environment Responsible Behavior

The excessive use of natural resources and irresponsible behavior of tourists have posed severe threats to sustainable destination environment. In response, destination managers have been paying more attention to environmental protection and focusing on strategic ways to achieve a sustainable destination environment. Objective of the study is to analyze the influence of destination brand equity (DBE) on tourists’ environmentally responsible behavior (ERB). The study considered four dimensions of DBE, including perceived destination awareness, quality, image, and loyalty. Further, the study explored the interrelationship among the dimensions of DBE and considered perceived destination loyalty (PDL) as a mediator. Further the study explained tourists’ ERB with the serial mediation of perceived destination trust (PDT) and moderation of destination green equity (DGE). The study employed a self-administrative survey method, and data were gathered from 911 respondents who attended selected nature parks. Results for DBE indicated insignificant effect of perceived destination awareness (PDA) on tourists’ ERB, while perceived destination quality (PDQ) and perceived destination image (PDI) have a significant impact on tourists’ ERB. Further results indicated that PDL has significantly mediated all three dimensions of DBE. The results also revealed that PDT and PDL serially mediated the effect of PDA, PAQ, and PDI on tourists’ ERB. Finally, moderation results indicated that DGE significantly moderated the effect of PDQ, PDI, and PDL on tourists’ ERB. The study has enhanced the existing literature on destination branding and tourists’ ERB through Stimuli‐Organism‐Response (S‐O‐R) model. The study has proposed significant branding strategies for destination management to influence tourists’ ERB. The study has also suggested strategies for policymakers and tourism departments.

Shaping sustainable tourism: how minimalism and citizenship behavior influence tourists’ proenvironmental behavior

Purpose This study aims to examine the roles of minimalist and citizenship behaviors in influencing sustainable tourism practices. It further examined the role of moral credit as a mediating factor in these relationships. Additionally, this research scrutinizes the moderating effects of age and gender on these behavioral influences. Design/methodology/approach This study used a descriptive, quantitative and cross-sectional design to examine the data of 451 tourists visiting three destinations in India. The proposed conceptual model was evaluated through partial least squares structural equation Modeling, and the impact of the control variables was examined via PLS-Multi Group Analysis. Findings The results confirmed that minimalist and citizenship behaviors significantly influence pro-environmental actions. Moral credit has emerged as a pivotal bridge between these behaviors and sustainable tourism practices, underscoring its mediating role. Additionally, the analysis revealed that age and gender substantially moderated these relationships, highlighting the demographic-specific dynamics. Originality/value This study provides novel insights into how behaviors such as minimalism and citizenship contribute to sustainable travel practices. The identification of moral credit as a key mediator, along with the demographic nuances of age and gender, offers unique perspectives on sustainable consumer behavior dynamics within tourism. These findings provide valuable directions for stakeholders in sustainable tourism and policymakers aiming to cultivate positive consumer behaviors and advance the sustainability of the sector.

How Does Social Media Influence Tourist Behavior? A Conceptual Framework for Exploration

Purpose of the study: In the era of digitalization, the introduction of social media platforms has fundamentally changed how people access and exchange information, significantly impacting various societal spheres, including the travel and tourism industry. This study presents a conceptual framework of existing literature to examine the relationship between social media and its influence on travel behaviors in choosing tourist destinations. Methodology: An evaluation of recently published research papers, articles, and publications on social media and its influence on travel behaviors was conducted. Main Findings: Visitors may find it challenging to sort through possibilities due to information overload and decision fatigue caused by the abundance of data. However, when it comes to information exposure, perception creation, and decision-making during the pre-trip preparation stage, social media is an essential source of travel-related information. Applications of the study: This study highlights the multifaceted ways social media impacts travelers' decision-making processes, leading to a paradigm shift in how tourist destinations are chosen. Novelty/Originality of the study: This study encompasses review of more than 50 sources that inludes, research papers, blogs, websites, newspaper articles, magazines topresent a comprehensive view on the said title.

Investigate the Different Impacts of Tourism on the Economy and Carbon Emissions of High Income and Middle Income Countries in Asia

This study investigates the dual impact of tourism on both economic growth and environmental sustainability in high- and middle-income Asian countries. Employing the Seemingly Unrelated Regression (SUR) method, the research analyzes panel data to assess tourism's influence on Gross Domestic Product (GDP) and carbon dioxide (CO2) emissions. The findings reveal that tourism significantly enhances economic growth in high-income countries, whereas its effect on middle-income countries is comparatively modest. Additionally, tourism is found to substantially increase carbon emissions in high-income nations, with a less pronounced impact in middle-income counterparts. These results emphasize the urgent need for developing and implementing holistic, sustainable tourism policies that address both economic and environmental outcomes. While the study offers valuable insights, its scope is limited to Asian countries, which may restrict broader applicability. The originality of this research lies in its integrative approach, advocating for policies that ensure tourism-driven economic growth is both inclusive and environmentally sustainable.

Electronic word-of-mouth intentions in personal and public networks: a domestic tourist perspective

This research investigated the determinants of electronic word-of-mouth (eWOM) sharing intentions in personal and public online networks among domestic tourists. Using a quantitative research design, this study surveyed domestic tourists visiting five major tourist destinations in India. Six hundred thirty valid responses were subjected to principal component analysis, confirmatory factor analysis, and structural equation modeling to examine the relationships among destination attributes, tourists’ psychological processes, and their intentions to engage in eWOM. The findings show that destination inhabitants’ friendliness and the natural beauty of the destination influence tourists’ overall destination experience. The overall destination experience and personal pleasure from vacations impact eWOM sharing with friends and family (personal networks) and with strangers (public networks). The results also indicate that the overall destination experience mediates the relationship between destination attributes (destination inhabitants’ friendliness and the natural beauty of the destination) and online sharing intent with friends and family. The overall destination experience also mediates the path between personal pleasure from vacations and eWOM sharing intent in personal networks. For tourism developers and destination managers, this study underscores the importance of enhancing the natural appeal of destinations and fostering positive interactions between tourists and locals. It also suggests creating authentic experiences at the destination so that tourists with high involvement generate eWOM about the destination.

How does a historical linguistic landscape influence tourists' behavioral intention? A mixed-method study

Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is known about their interactive relations with tourists. This study aims to apply a mixed method approach to explore the relationship between HLLs and tourists' behavioral intention. Using a case study of the Sotto Portico streets of Haikou, it is found that (i) the constructive authenticity of HLLs is positively related to behavioral intention; (ii) self-congruity and tourist involvement play multiple mediating roles between the constructive authenticity of HLLs and behavioral intention; and (iii) from Peirce's semiotic perspective, HLLs, its constructive authenticity, self-congruity, tourist involvement, and behavioral intention are five elements that establish two triadic relations. This study contributes to existing linguistic landscape literature by investigating causal and semiotic relationship between HLLs and behavioral intention. These findings also refine the contents of involvement theory and self-congruency theory. Implications for linguistic landscape development in heritage destinations are provided.

Impact of Tourist Experiences in Tour Packages on Intention to Repeat

This study quantitatively examines to identify the relationship between the overall tour package experience and repeat visitation and to analyse how specific components of a tour package influence tourists’ intentions to revisit. Data were collected via a structured questionnaire from 653 tourists who had previously travelled with tour packages, focusing on experience, perceived value, and overall experience. Statistical analyses, including correlation, regression, and factor analysis, revealed a significant relationship between tour package experience and intention to revisit. Key predictors of repeat visitation included the quality of accommodation, various activities, customer service, and perceived value. Correlation analysis showed that educational level, aesthetic appreciation, and prior experiences significantly influence repeat visit intentions. The regression model highlighted the positive impact of education (β = .339, p < .000), aesthetics (β = .434, p < .000), and repeat experiences (β = .114, p < .002) on the overall tour package experience, whereas entertainment and escapism had a negative impact. Factor analysis indicated that the tourist experience is multifaceted, with educational, aesthetic, and experiential factors contributing uniquely to overall satisfaction and repeat visitation. Tour operators and destination managers should enhance their packages’ educational and aesthetic aspects while ensuring high customer service and value for money to foster customer loyalty and encourage repeat visitation. This research provides valuable insights into the critical components of tour packages that drive repeat visitation and underscores the significance of comprehensive packages in promoting sustainable tourism development. Future research could explore the impact of digital and personalised tour packages on repeat visitation.

The Use of Social Media Marketing Activities to Promote a Tourism Destination: A Review

This study reviews the concept of SMMA in tourism context using Al-Ula, in Saudi Arabia, as an example of a tourism destination. The review focuses on ‘what’ the concept entails followed by a discussion on whether SMMA components would provide Saudi Arabia’s tourism industry with opportunities to construct a destination brand image, enhance its attractiveness, and influence tourists' intention to visit. A systematic literature review approach is applied for this purpose. From the review, the SMMA concept is found useful for tourism marketing and entertainment, informativeness, interactivity, personalization, trendiness, and perceived institution credibility are identified as SMMA components with promotional strategy potential. SMMA can benefit Al-Ula by strengthening its brand image by promoting heritage destination activities to attract tourists' intention to visit. The entertainment component for instance can offer tourists virtual tours of Al-Ula’s archaeological sites via engaging videos and interactive experiences. SMMA concept’s usefulness implies its importance as potential valuable promotional strategy for destinations to be shaped into favorable brand image to help increase visibility and engaging tourists towards intention to visit. Tourism operators and governments should now focus on harnessing the potential of SMMA as key to successful destination marketing in the 21st century. The study contributes to academic literature by providing a nuanced understanding of how SMMA can be strategically employed by tourism operators and governments to foster a favorable brand image, increase destination visibility, and stimulate tourist interest. It advocates for a strategic focus on exploiting the full potential of SMMA, positioning it as a cornerstone for successful destination marketing in the 21st century.

Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.

Leveraging Innovation to Influence Tourists' Destination Selection: An Empirical Assessment of Binh Thuan Province, Vietnam

Leveraging Innovation to Influence Tourists' Destination Selection: An Empirical Assessment of Binh Thuan Province, Vietnam

The paradox of attraction: unveiling the dynamics of tourist motivation and impact perception at a dark heritage site through mixed-method approach

PurposeThe purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.Design/methodology/approachA mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.FindingsSeven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.Practical implicationsThis study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.Social implicationsBy understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.Originality/valueThis study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud

Envisioning the Future

The highly contagious nature of the novel Coronavirus locks-unlocks and economic uncertainty around the world have changed the complete landscape of the tourism sector. To attract tourists, it is necessary to revise the content strategy of Destination Marketing Organizations (DMOs) in the post-Covid economy. This study explores how different characteristics of DMO’s social media posts influence tourists’ online engagement. We used 876 posts from July 2021 to June 2022 on the official Facebook handle of Incredible India, through which we assessed the tourists’ ‘engagement’, using the number of likes, comments, and shares. Additionally, linguistic features-based categorization of posts was done using LIWC. The results demonstrate that message format, message appeal, motives, and time orientation of posts significantly influence the tourists’ online engagement. These findings are relevant to information dissemination and provide valuable insights for DMOs. DMOs could use this study to design their future messages to gather maximum engagement through social media posts.

How Does COVID-19 Influence Tourist Behavioral Intentions in a Post-COVID World?

ABSTRACT Understanding the role of threat-based awe in the context of COVID-19 is crucial for recovering post-pandemic tourism. This study tested the proposed theory based on 396 Chinese respondents. The findings indicated that threat-based awe caused by COVID-19 positively influenced travel intentions, as well as a preference for novel tourism destinations and natural tourism attractions, through increased openness to learning. Threat-based awe caused by COVID-19 was also found to lead to unique travel companions and transportation through increased connectedness to others. This study has valuable theoretical implications for academics and practical implications for industry operators, destinations, and policymakers in the post-COVID-19 world.

Moderation of Religiosity and Factors that Influence Tourists' Intentions to Visit Halal Tourism Destinations on Lombok Island

Konsep halal saat ini menjadi tren dalam perkembangan ekonomi syariah dunia, yang memunculkan segmen baru dalam pariwisata, yaitu wisata halal, yang kini dianggap sebagai ceruk pasar baru yang menjanjikan. Hal ini juga menjadi peluang besar untuk meningkatkan kunjungan wisatawan sekaligus menjadi lokomotif pertumbuhan ekonomi di bidang pariwisata halal. Oleh karena itu, Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi niat wisatawan untuk mengunjungi destinasi halal di Pulau Lombok, dengan religiusitas sebagai variabel moderasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan penelitian eksplanatori yang dirancang untuk menunjukkan kontribusi variabel eksogen terhadap variabel endogen. Populasi penelitian ini terdiri dari wisatawan yang berkunjung ke destinasi wisata halal di Pulau Lombok, dan metode pengambilan sampel menggunakan metode purposive sampling dengan kriteria yang telah ditentukan, dan total sampel sebanyak 280 responden. Data yang terkumpul akan dianalisis dengan menggunakan software SmartPLS 3. Hasil penelitian menunjukkan bahwa norma subjektif, sikap, citra destinasi, motivasi berwisata berpengaruh signifikan dan positif terhadap niat wisatawan untuk berkunjung ke destinasi wisata halal di Pulau Lombok. Sedangkan persepsi perilaku tidak berpengaruh signifikan dan positif terhadap niat wisatawan untuk mengunjungi destinasi wisata halal di Pulau Lombok

Re‐thinking tourist wellbeing: An integrative model of affiliation with nature and social connections

AbstractResearch on positive psychological outcomes of tourism has experienced exponential growth. However, a critical dimension of tourist wellbeing, affiliation, remains underexplored and conceptually underdeveloped. This study draws on 26 in‐depth interviews with international tourists to Fiji to explore the influence of affiliation with nature and social connectedness on tourist wellbeing. Findings demonstrate the integral role of travel companionship, tourist affiliation with nature and connection with local people as critical determinants of positive psychological outcomes. An integrative model across the domains of gaze, practice and reflection is developed to demonstrate how affiliation with nature and social connectedness influence tourist wellbeing. Future research should explore the multi‐sensual character and the therapeutic potential of tourist social encounters and interactions with nature and subsequent implications for tourist wellbeing.

Pengaruh Ekspektasi Dan Fasilitas Terhadap Kepuasan Wisatawan Di Ragentar Glamping Umbul Sidomukti

This research aims to investigate the extent to which expectations and facilities at RaGentar Glamping influence tourist satisfaction. Expectations refer to tourists' hopes or anticipations about the experience they will receive when visiting RaGentar Glamping, while facilities refer to the features and services provided by the accommodation, such as the quality of accommodation, food, recreational facilities, and customer service. The research sample consists of a number of tourists who have visited RaGentar Glamping. Through surveys or interviews, respondents were asked to evaluate their expectations before the visit, as well as assess their satisfaction after experiencing the facilities at RaGentar Glamping.The results of the data analysis indicate that there is a significant relationship between expectations and facilities with the level of tourist satisfaction. This means that the higher the expectations and the quality of facilities provided by RaGentar Glamping, the higher the level of satisfaction experienced by tourists. This underscores the importance of paying attention to and enhancing the quality of services and facilities provided by RaGentar Glamping to improve the experience and satisfaction of visitors.