Despite standards of journalistic objectivity, some research suggests that media are often critical of religious organizations perceived as overly theocratic or intrusive on First Amendment rights.1 Such situation arose in 2002 over First Amendment dispute involving the Church of Jesus Christ of Latter-day Saints (LDS or Mormon) and local actors. Recognizing that political and social hostility are rooted in different systems of moral understanding,2 this study compares how two competing Salt Lake City newspapers-one owned by the LDS Church (the Deseret News),3 the other not (The Salt Lake Tribune), covered controversy arising after the church and city lost First Amendment battle with the ACLU.BackgroundIn 1998, the church purchased one-block section of the city's Main Street and subsequently built an ecclesiastical park there. The agreement stipulated that the plaza would be designated as public easement between North and South Temple streets, but allowed the church to regulate speech and conduct that were inconsistent with LDS practices.4Contending that the restrictions violated First Amendment rights of individuals using the easement, the ACLU sued the city and church in 1999. Relying on property rights cases, District Judge Ted Stewart (an LDS member) ruled against the ACLU. On Oct. 9, 2002, the 10th Circuit-noting that the sidewalk easement was tantamount to public forum-reversed on First Amendment grounds. The ensuing debates centered on solution that would satisfy both the church and city officials.Literature ReviewThis study is grounded in the literature on newspaper framing and coverage of religion in particular. In short, framing is a central organizing idea for making sense of relevant issues and suggesting what is the issue.5 It is manifest when journalists select some aspects of perceived reality and make them more salient.6 Because journalists' frames can define and construct the issue, newspaper coverage may present slanted perspective by directing readers to consider certain facts and ignore others.7 Such frames can shape social discourse, advance agendas and influence public perceptions about issues and events.8What is salient in the coverage of religion? Underwood noted that the media are often hostile toward religious groups perceived as overly influential on politics.9 Two studies, for example, found that broadcast and print news coverage of fundamentalists emphasized conflict and their activities, resulting in stories that often portrayed them as intolerant and forceful in imposing their views on others.10The LDS Church has received similar media criticism. One commentator noted that the media often depict Mormons as fiercely reactionary and closed-minded.11 A recent study of media coverage during the Winter Olympic Games found that journalists portrayed Mormons as out of step with the rest of the country, while representing non-Mormon Salt Lake City Mayor Rocky Anderson as progressive liberal attempting to move Utah into the mainstream.12 More problematic for the church's image are repeated media references to its influence on Utah lawmakers.The Economist likened the LDS church to an 800-pound gorilla when describing its influence in Utah.13 Furthermore, former Salt Lake Tribune editor James E. Shelledy called Utah quasi theocracy in which LDS lawmakers typically follow the edicts of the church.14Research QuestionsThe literature on framing of religious groups and Mormons suggests that the LDS Church in Utah is particularly vulnerable to secular media frames critical of its role in politics. Also problematic for the church are criticisms the Tribune editor brought to the discourse. The Utah controversy is unique, however, because another contributor to that discourse is the LDS-owned Deseret News-a newspaper emphasizing secular news, while also targeting church members. …
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