Influence Of Trust Research Articles

The Influence of Social Media and Brand Awareness on Interest to Buy Wardah Cosmetic Products Mediated by Trust

This quantitative research is to test the influence of social media, brand awareness and trust on buying interest in Wardah cosmetics, where trust is a mediating variable. Analysis using the Structural Equation model method with SmartPLS 3.0 software. In this research, the population is Wardah Cosmetics consumers in Jakarta who actively use Instagram social media, therefore the population is unknown, so based on the calculation the sample size for this research is 100 respondents. This research uses a non-probability sampling strategy with a purposive sampling method. The results of this study show that the influence of social media is not significant, while brand awareness and trust have a significant impact. The influence of social media on purchasing interest is limited due to various factors, such as differences in social media use between different generations, information overload on social media, and consumer preferences for direct shopping experiences. On the other hand, brand awareness has a significant impact because it makes it easier for consumers to recognize Wardah products among the various existing choices. Brand awareness is also closely related to perceived product quality, personal experience, promotions, and brand reputation, all of which contribute to increasing interest in purchasing Wardah cosmetic products. Trust also plays an important role in shaping purchasing interest, because it provides a psychological and social basis for consumer decision making.

The Influence of Trust, Perceived Usefulness, and Pleasure on Repurchase Interest (Study on Online Shop Customers JD.id in Yogyakarta City)

In Indonesia, the growth of the E-commerce industry is one of the industries that has experienced very significant development. E-commerce is all buying and selling activities carried out through electronic media. The purpose of this study is to find out: (1) the effect of trust on repurchase intention on JD.id online store customers in Yogyakarta City, (2) the effect of usability perception on repurchase intention on JD.id online store customers in Yogyakarta City, (2) the effect of benefit perception on repeat purchase intention in JD.id online store customers in Yogyakarta City. City, (3) the effect of satisfaction on repurchase interest in JD online store customers. id in Yogyakarta City, and (4) the influence of trust, perception of benefits, and pleasure on the repurchase intention of JD.id online shop customers in Yogyakarta City. This study used quantitative methods. The population in this study is all customers who have purchased products/goods through JD.id online store in the city of Yogyakarta. The sampling technique with purposive sampling obtained a total sample of 125 people. Data collection using questionnaires that have been tested for validity and reliability. Classical assumption tests include: normality test, multicollinearity test, and heteroscedasticity test. The data analysis technique uses multiple linear regression. The results showed that: (1) trust has a positive effect on the repurchase intention of JD.id online store customers in Yogyakarta City, (2) benefit perception has a positive effect on the repurchase intention of JD.id online store customers in Yogyakarta City, (3) pleasure has a positive effect on the repurchase intention of JD online store customers. id in the city of Yogyakarta, and (4) trust, perceived benefits, and enjoyment affect repurchase intentions in JD online store customers. en in Yogyakarta City.

ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE

This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.

The Influence of Brand Trust and Price Perception on Purchase Decisions at Rotte Bakery Pasir Putih Branch

This research aims to determine the influence of brand trust and price perception on purchasing decisions at the Rotte Bakery Pasir Putih branch. This research is quantitative research with brand trust and price perception variables on purchasing decisions. This research uses data collection techniques by distributing questionnaires. The total sample for this research was 97 respondents taken using the lameshow technique. The data analysis techniques used are descriptive statistical analysis techniques and inferential statistics. The research results show that brand trust partially influences purchasing decisions and price perception partially influences purchasing decisions. Meanwhile, brand trust and price perception have a simultaneous influence on purchasing decisions. Then it was also discovered that the contribution to the presentation of influence provided by brand trust and price perception was 73.8% and the remaining 26.2% came from other variables not included in this research. It can be concluded that brand trust and price perception influence purchasing decisions at Rotte Bakery Pasir Putih Branch.

Examining the Influences of Satisfaction and Trust on the Behavioral Intentions of Customers Who Dined in Casual Dining Restaurants: A Mixed-Methods Approach

The restaurant business is very competitive, such that managers must identify appropriate components of their restaurant attributes to better satisfy the needs and wants of their customers. Studies have long investigated restaurant attributes but treated such attributes using a common factor analysis technique; these should be analyzed as components. This paper aims to demonstrate how researchers can conduct a mixed-methods study to investigate the effects of restaurant attributes on customer behaviors and how a component-based analysis method is used. A sequential unequal research design was undertaken, including three steps: (1) identifying a set of restaurant attributes from the restaurant literature (Step-1), (2) conducting a field study to propose a refined set of restaurant attributes that fit with the context of the study (Step-2), and (3) collecting survey data for further analysis with the Generalized Structured Component Analysis (GSCA) technique (Step-3). The results of Step-1 revealed 10 restaurant attributes entailing many components. The results of Step-2 revealed only seven attributes (food, price, services, atmosphere, facilities, cleanliness, and location), entailing different sets of components specific to each attribute. In Step-3, a conceptual model was developed, including three constructs treated as components: satisfaction (encapsulated all seven restaurant attributes), trust, and behavioral intentions. The results of Step-3 indicated that satisfaction was found to influence trust, while satisfaction and trust were found to influence behavioral intentions. In addition, the indirect effect of satisfaction on behavioral intentions through trust was indicated as only a partial mediator. Overall discussions suggest further studies that may adapt various methods to improve research quality. Thus, this paper offers a specific procedure for researchers who desire to conduct a mixed-methods research design through the context of the restaurant business and for those interested in using GSCA. Demonstrating the research processes employed is the primary contribution of this paper. This may be helpful for novices interested in replicating our steps in their specific study context.

Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador

PurposeThis article aims to explore the concept of chain value of the public port system in Ecuador from the perspective of importing/exporting companies, analyzing how perceived value in the use of port services affects customer satisfaction and the intermediate links of the influence of trust and commitment on customer loyalty.Design/methodology/approachRelying on a survey of 634 Ecuadorian companies with experience in international trade as port users and a theoretical framework well-established in the literature on consumer behavior, the empirical study found evidence of a positive and significant relationship with the knowledge of chain effects.FindingsThe findings confirm the chain effect and reveal ways to maintain an ongoing satisfactory, trust and committed relationship with users, thereby ultimately gaining and maintaining their loyalty. The conclusions suggest how this postulate can help to close the gap referred to the effective management of port services, and point out that port managers should be concerned with a continuous in-depth understanding of the perceived value and its chain effects.Originality/valueThe authors add evidence of the use of the postulate of the chain of effects on these dimensions, whose applicability is very well established, tested and consensual for the doctrine in industrial marketing. In contrast, it is scarcely present in the port relationship with its users.

Ethical Leadership and Creativity Among Employees: Does Leadership Trust and Organizational Climate Matter?

Purpose: Leaders encourage employee innovation for organizational effectiveness, but the perception of ethical leadership and factors like trust and organizational climate can influence this dynamic. This study assessed leadership trust and organizational climate as explanatory factors influencing the association between ethical leadership and creativity.Design: Responses were sought from 354 employees from a multinational organization in manufacturing in Ghana. The respondents completed questionnaires that measured ethical leadership, employee trust in leadership, organizational climate, and creativity.Findings: The findings using the PROCESS macro indicated a positive relationship between ethical leadership and creativity. The influence of ethical leadership on creativity was confirmed to be moderated by organizational climate and partially mediated by employees’ trust in leadership. The findings clearly highlight the eminence of leadership trust and organizational climate in explaining ethical leadership's impact on employees' creativity. Practical Implications: The study implies that organizations aiming to enhance creativity and effectiveness should promote ethical leadership while considering the influence of trust and the overall work environment. This study is the first of its kind to assess the underlying mechanisms of leadership trust and organizational climate in explaining the linkage between ethical leadership and employee creativity.

The Role of Trust in Disaster Risk Reduction: A Critical Review.

In recent years, there has been a growing interest in the concept of trust within the domain of natural disaster management. Trust can be defined as a state of vulnerability where one party relies on another party with the expectation that the latter will carry out entrusted responsibilities without exploiting this inherent vulnerability. This comprehensive literature review is dedicated to the examination of research concerning community and institutional trust in the field of disaster risk reduction (DRR). Particular emphasis is placed on elucidating the influence of trust throughout the distinct phases of natural disaster management, namely prevention, preparedness, response, and recovery. The critical examination of the pertinent body of the literature demonstrates that trust plays a central role across the different phases of DRR, being positively associated with effective community responses and resilience. Hence, it becomes imperative to actively foster the development of trust at both institutional and community levels within the realm of DRR. This endeavor is essential for adequately preparing communities to confront natural disasters, crafting effective protocols to enhance community responsiveness and mitigate adverse consequences, and advancing strategies for successful reconstruction and recovery.

The Influence of Celebrity Endorsement, Brand Image, Brand Trust and Lifestyle on Purchase Decisions for Geoff Max Brand Shoes (Study on Students in Purwokerto City)

Local brand shoes in Indonesia have been in great demand by young people, both men and women because the quality and model are not inferior to foreign-made products. The purpose of this study was to examined the influence of celebrity endorsement, brand image, brand trust, and lifestyle on purchase decisions for Geoff Max brand shoes. The population of this study were students at three universities, namely Jendral Soedirman University, Muhammadiyah Purwokerto University, and K.H Saifuddin Zuhri State Islamic University Purwokerto. The method used in this research was quantitative method with purposive sampling with a total of 100 students who are processed using five Likert scale with multiple regression analysis using SPSS Version 26. The results of this study indicated that celebrity endorsement and brand image have no significant influence on purchase decisions, while brand trust and lifestyle have a positive and significant influence on purchase decisions. The results of the t-value test calculated on lifestyle variables of (4,303) and a signification value of 0.000, thus lifestyle is more dominant in influencing the purchase decision of Geoff Max brand shoes compared to brand trust.

The Influence of Organizational Trust, Brand Image, and Religiosity on Donation Management with Information Quality as an Intervening Variable in Integrated Village Service Foundations

This research aims to measure the extent to which organizational trust, brand image, and religiosity influence donation decisions at the Integrated Village Service Foundation (PESAT), with information quality as an intervening variable. This study utilizes a quantitative approach and falls under the explanatory research type. The research sample consists of 115 PESAT donors selected using quota sampling. Data obtained are analyzed using Partial Least Squares (PLS) analysis techniques through SmartPLS software and SPSS 23. The research results indicate that organizational trust and information quality significantly influence donation decisions, while brand image and religiosity do not have a significant impact on donation decisions. Other findings show that the brand image and religiosity variables significantly affect information quality, while organizational trust does not have a significant impact on information quality. Regarding indirect influence, it is found that brand image significantly influences donation decisions through information quality, and religiosity significantly influences donation decisions through information quality, whereas organizational trust does not significantly influence donation decisions through information quality. Simultaneously, organizational trust, brand image, and religiosity collectively influence donation decisions.

Students’ perceptions of using ChatGPT in a physics class as a virtual tutor

The latest development of Generative Artificial Intelligence (GenAI), particularly ChatGPT, has drawn the attention of educational researchers and practitioners. We have witnessed many innovative uses of ChatGPT in STEM classrooms. However, studies regarding students’ perceptions of ChatGPT as a virtual tutoring tool in STEM education are rare. The current study investigated undergraduate students’ perceptions of using ChatGPT in a physics class as an assistant tool for addressing physics questions. Specifically, the study examined the accuracy of ChatGPT in answering physics questions, the relationship between students’ ChatGPT trust levels and answer accuracy, and the influence of trust on students’ perceptions of ChatGPT. Our finding indicates that despite the inaccuracy of GenAI in question answering, most students trust its ability to provide correct answers. Trust in GenAI is also associated with students’ perceptions of GenAI. In addition, this study sheds light on students’ misconceptions toward GenAI and provides suggestions for future considerations in AI literacy teaching and research.

Patient satisfaction mediates the influence of trust, service quality and hospital sharia compliance on patient loyalty in Sharia hospitals in Riau province from an Islamic perspective

This study seeks to assess patient satisfaction by examining the impact of trust, service quality, and hospital Sharia compliance on patient loyalty at Sharia hospitals in Pekanbaru City, Riau Province. The study takes an Islamic perspective and aims to enhance competitiveness by focusing on the development of high-quality and dependable services. The research uses structural equation modeling, a statistical methodology that combines quantitative data and qualitative causal assumptions to assess and estimate causal links. The study employed a questionnaire to gather primary data from 342 respondents, including patients. The research findings are as follows: (1) Trust has a positive and significant impact on patient loyalty. (2) Service quality does not have a significant impact on patient loyalty. (3) Sharia compliance has a positive and significant impact on patient loyalty. (4) Trust has a positive and significant impact on patient satisfaction. (5) Service quality has a positive and significant impact on satisfaction. (6) Sharia compliance has a positive and significant impact on satisfaction. (7) Satisfaction positively and significantly mediates the effect of trust on loyalty. (8) Satisfaction positively and significantly mediates the influence of service quality on patient loyalty. (9) Satisfaction positively and significantly mediates the influence of Sharia compliance on loyalty. (10) Satisfaction has a positive and significant influence on loyalty.

Pengaruh Transparansi dan Kepercayaan Terhadap Kepuasan Muzzaki dalam Membayar Zakat di Baznas Kota Jambi

This research is motivated by the problem of transparency carried out by the Jambi City Baznas not being able to provide trust to the wider community, lack of trust is one of the obstacles for the community to pay zakat through zakat institutions, the lack of transparency carried out by the Jambi City Baznas causes a lack of trust in the Jambi City community so that the people of Jambi City feel dissatisfied and have not used the Jambi City Baznas Institute. This research aims to (1) To find out whether there is a significant influence of transparency on Muzakki's satisfaction in paying zakat at Baznas Jambi City, (2) To find out whether there is a significant influence of trust on Muzakki's satisfaction in paying zakat at Baznas Jambi City, (3) To determine whether there is a significant influence of transparency and trust on muzakki satisfaction in paying zakat at Baznas Jambi City. In this research, researchers used the Quantitative Descriptive method. The technique used in sampling is the saturated sampling technique, namely the technique used when the entire population is used, the questionnaire method used is using a Likert scale. To collect data using Questionnaires, Interviews and Documentation. The data analysis techniques used in this research are Data Quality Test, Classic Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis Coefficient of Determination. The research results show: (1) There is a significant influence between the transparency variable on the satisfaction of muzakki paying zakat at Baznas Jambi City. (2) There is no significant influence between the trust variable at Baznas Jambi City. Providing education to the entire Jambi City community that the Jambi City Baznas programs can be implemented well and can provide real transparency regarding both fund management and data input. In this way, it can maintain muzakki or become loyal to muzakki in Jambi City Baznas.

The Relationship Between Technological Self-Efficacy and Organizational Citizenship Behavior During Covid-19: Analyzing the Moderating Role of Trust

In this study, we examine the intricate relationship between technological self-efficacy, organizational citizenship behavior (OCB), and the moderating influence of trust—a facet largely unexplored in existing literature. The COVID-19 pandemic has intensified the reliance on technologies like Zoom and Microsoft Teams, creating a unique backdrop. Amid the elevated anxiety surrounding the adoption of "new" technology, we hypothesize that trust within the workplace will play a pivotal role in moderating the link between technological self-efficacy and OCB. Our research aims to shed light on this uncharted territory, offering insights into how trust shapes employees' responses to technological challenges, particularly in the context of a global crisis.

Analysis of E-Marketing Strategy on Insurance Premium Sales of PT Mandiri AXA General Insurance

In the insurance industry, many insurance companies offer products through print and electronic media. Offers on electronic or online media, can help people to be able to choose products, consult and determine insurance products in real time and quickly. E-Marketing is very helpful for companies to be able to provide several choices of sales services, both through online business and offline business. Sales on E-Marketing strategies or internet-based services can make it easier for customers to be able to use services on a product. Sales through E-Marketing or through internet-based applications can make it easier for potential customers to be able to get information up to date, quickly and efficiently. The objectives of this study are 1) Analyzing the effect of Easy to Use variables on purchasing decisions; 2) Analyze the influence of Information Quality variables on purchasing decisions; 3) Analyze the effect of Trust variables on purchasing decisions; 4) Analyze the influence of E-Service Quality variables on purchasing decisions; 5) Analyze the influence of E-WOM variables on purchasing decisions; 6) Formulate managerial implications that can be applied to sellers in the management of E-Marketing marketing activities. This study uses Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS) that underlies consumers in using the Website application. Respondents are customers who use purchases through internet-based applications / websites. The results showed that Information product, easy to use, e-service quality E-WOM and trust influence purchasing decisions. The priority managerial implications applied by AXA Insurance to improve purchasing decisions are on the development of the company's E-Marketing, both in terms of information product, easy to use, e-service quality E-WOM and trust. Keywords: Insurance, Information product, easy to use, e-service quality E-WOM, trust, Purchasing decision, SEM-PLS, Mandiri AXA

Penerapan Metode Theory of Planned Behavior Untuk Tingkat Kepercayaan Pelanggan Terhadap Minat Belanja Online

The rapid growth of e-commerce in Indonesia can motivate or encourage users to shop online. The theory of planned behavior is used as a research method to find out these reasons. The variables used in this study are attitudes towards behavior, social norms, and perceived behavioral control, which examine their impact on online trust. Likewise, testing the influence of perceived behavioral control on online purchasing intentions. The aim of this research is to determine the relationship between these variables and Palembang city consumers. The sample was 100 respondents who were internet users in the city of Palembang. Linear regression analysis is used as a data analysis technique. Observed behavioral control variables partially influence network trust. Similarly, perceived behavioral control and online trust influence online purchase intentions. After simultaneous testing, all variables were found to influence online trust and online purchasing intentions

Exploring The Impact of Behavioural Biases on Digital Financial Product Adoption: An Empirical Study of Decision-Making Among Indian Consumers

Digital financial products have transformed the financial landscape, offering unprecedented convenience to consumers. However, their adoption is influenced not only by rational decision-making but also by the intricate world of behavioural biases. The use of digital banking services has witnessed a notable surge among consumers; yet there remains a segment of the population that exhibits resistance towards embracing these services Jain, Raman, & Bhardwaj, (2023). The primary concern in India is to not just transitioning consumers from conventional banking platforms to digital avenues, but also integrating the unbanked population into the standard banking system through digital finance Kaur, Ali, Hassan, & Al-Emran, (2021). This empirical study delves into the complex relationship between three specific behavioural biases—Avoidance of Losses, Habitual Behaviour, and Cognitive Dissonance—and the adoption of digital financial products among Indian consumers. Moreover, it explores the mediating role of trust within this dynamic and aims to construct a robust conceptual framework to enhance digital financial product adoption in the Indian context. Data for this research were collected from 200 respondents through a structured questionnaire. The empirical analysis aims to illuminate the multifaceted landscape of Indian consumers' decision-making processes concerning digital financial products. By uncovering the roles of Avoidance of Losses, Habitual Behaviour, and Cognitive Dissonance, and by examining the mediating influence of trust, we strive to contribute both academically and practically to the enhancement of digital financial product adoption within the Indian market. This study holds valuable implications for policymakers, banking institutions, and researchers. It prompts contemplation on the influence of behavioural biases in the realm of digital banking services, taking into account the varying user types. Recognizing these biases and their interplay with user characteristics can inform strategies to enhance the adoption and utilization of digital banking services.

Organic food consumption in China: food safety concerns, perceptions, and purchase behavior under the moderating role of trust

IntroductionIn tandem with economic growth and enhanced individual income levels, the demand for superior food quality has seen a significant uptick, leading to increased consumer interest in organic food products. However, studies focused on organic food consumption reveal a strikingly low conversion rate of this interest into actual purchasing behavior, particularly in the context of China. It is, therefore, crucial to implement effective strategies to bridge this gap, thereby fostering the growth of China's organic food sector.MethodsThis research introduces the theory of perceived values and innovation resistance into the stimulus-organism-response (SOR) theoretical model, exploring the interrelationships among various facets of food safety concerns, perceived values, perceived risks, and organic purchasing behavior. Furthermore, the moderating influence of trust in these relationships is taken into account. Employing structural equation modeling, data from 352 organic food consumers in China's premier cities were analyzed.Results and discussionFindings substantiated the significant interplay between perceived values and risks with food safety concerns. It was also observed that perceived values had a positive and significant impact on purchasing behavior, while perceived risks exerted a negative and significant influence. Importantly, the relationship between nutritional value and risk barrier with purchase behavior was found to be moderated by the level of trust. This study may help organic food producers, retailers, and policymakers bridge the consumers' intention-behavior gap.

Analisa User Experience Terhadap Customer Loyalty Gopay dengan Trust Sebagai Variable Intervening

As time goes on, most of our daily payments can be done cashless or digitally. This has brought a new market for digital payment services, and one of the major players in this industry in Indonesia is GoPay. GoPay is a digital payment service fully integrated with the GoJek application and recently Tokopedia as well. In addition to that, the ability to do QRIS payments directly from the GoJek application has made it very popular, especially among young people who also frequently use services like GoFood, GoRide, or GoCar. However, in this new competitive market, User Experience and Trust are essential for building Customer Loyalty. Therefore, in this study, the author intends to analyze how User Experience and Trust influence Customer Loyalty in the GoPay digital payment application in Batam City. For this study, the data will be collected through questionnaires then be processed using the Structural Equation Modeling (SEM) method. The author successfully obtained 403 sample data from the residents of Batam City through distributed questionnaires, which were then tested by using the SPSS application. Based on the results, the conclusion is that User Experience and Trust have an influence of 0,665 and 0,266 towards Customer Loyalty, and with an influence of 0,642 of User Experience towards Trust in GoPay

Calculative trust, relational trust, and organizational performance: A meta-analytic structural equation modeling approach

We draw on transaction cost economics and social exchange theory to explore how two different types of inter-organizational trust, namely, calculative trust and relational trust, affect organizational performance. Our meta-analysis of 60 empirical studies shows that both types of trust have a positive effect on organizational performance. However, the two types of trust influence organizational performance through different mediating mechanisms. Whilst calculative trust influences organizational performance through inter-organizational information exchange and uncertainty, relational trust affects organizational performance through inter-organizational communication and commitment. Our study enhances understanding of the mechanisms through which trust influences organizational performance, and also provides an explanation of the contradictory findings regarding the relationship between inter-organizational trust and organizational performance.