Influence Of Subjective Norms Research Articles

Sikap, Subyektif Normal, Dan Pengendalian Diri Untuk Terhadap Kinerja Agen Pemasaran Produk Hartal Mart

The purpose of this study is to analyze the effect of attitude has a significant influence on agent intentions, the influence of subjective norms on agent intentions, the effect of self-control on agent intentions in marketing halal mart products. This study uses the Theory Planned Behavior method and structured equation modeling (SEM) to see the effect of agents on the intentions and performance of agents to market halalmart products through measurement in terms of attitudes, subjective norms and self-control. The results of the research data show that attitudes, subjective norms and self-control have a significant and positive influence on the intentions of the agents to improve performance in marketing halalmart products.

Análise da intenção de doar sangue sob a perspectiva de doadores e não doadores: Uma comparação entre grupos

Este estudo tem como objetivo identificar as principais variáveis que exercem influência na intenção de doar sangue para doadores e não doadores. A pesquisa tem abordagem quantitativa, com 641 questionários preenchidos, onde foram realizadas análises fatoriais exploratória e confirmatória, seguidas por uma Modelagem de Equações Estruturais. Os resultados indicam a necessidade de diferenciação das campanhas públicas direcionadas aos diversos segmentos de doadores e potenciais doadores. Além disso, identificou-se uma diferenciação entre a intenção de doação de sangue entre doadores e não doadores, e também uma diferenciação estatisticamente significante entre homens e mulheres. O envolvimento e o conhecimento do processo de doação de sangue são influentes no segmento dos que já doaram. Por outro lado, a influência das normas subjetivas parece ser importante para o segmento de não doadores e poderia ser melhor evidenciada nas campanhas. Esse fator aparece também, de maneira relevante, junto ao segmento masculino.

Antecedents of work readjustment of professional returnees: evidence from Vietnam

PurposeThe purpose of this paper is to investigate the factors influencing work readjustment of Vietnamese returnees who used to study and/or work in a developed country and are currently working in different positions in their home country.Design/methodology/approachData for this study were collected through a survey of 433 returnees using both paper-based and online surveys. Multiple regression was used to test the relationships in the model.FindingsThe findings show that while the length of time spent overseas, work expectations and subjective norm significantly affect work readjustment, the influences of age, gender and length of time since return on work readjustment are not supported.Practical implicationsThe findings provide useful insights for home country government and managers of returnees developing repatriation programs that help returnees deal with the issue of poor work readjustment.Originality/valueEmpirical studies on cross-cultural re-entry adjustment of both self-initiated repatriates and international students are scarcely investigated. Most prior studies focused on individual factors (such as gender, age, duration in overseas and since return), research on the effect of work expectation on work readjustment is still scant. Most prior studies focused on examining the relationship between work expectation and work readjustment of company repatriates, however, this relationship in the context of returnees, especially in the Asia-Pacific region, has not been investigated. Furthermore, this study is the first to examine the influence of subjective norm on work readjustment of returnees.

Behavioral Intentions of Different Genders of Different Religions: Purchasing Halal Logo Products at Convenience Stores in Hatyai

Producers are investing to produce halal products. The halal product demand and importance has increased in recent years. The focus of the research, identifying behavioral intentions of different genders of different religions in respect of purchasing products bearing the halal logo at convenience stores in Hatyai. For collecting data 7-Eleven store chain was targeted. Theory of reasoned action (TRA) model was utilized as a conceptual model. Response collected through a structured survey instrument, using the convenience sampling technique. Total of 215 respondents submitted a response, among them 92.8% local and 8.2% international respondents. A purposive sampling technique used in the underlying study to select the location for data collection. Data was collected from the local residents, who are living in Hatyai city and purchase items at 7-Eleven stores. The findings indicate for the Muslims halal logo is important. Gender wise 93 % Muslim male’s and 93.7 % Muslim females have a positive attitude towards the halal logo products, as compare to Muslims 76.09 % non-Muslim males and 73.55 % non-Muslim females have a positive attitude towards halal logo products. The influence of subjective norms is stronger in different aspects on different genders of different religions due to their families and their cultures, findings indicate 87.5 % Muslim males and 94.25% Muslim females were influenced by their subjective norms. On the other side, 63.04 % non-Muslim males and 73.48 % of females were influenced by their subjective norms. Intentions of 87.50 % Muslim males and 88.51 % Muslim females were found positive, as compared to Muslims 37.68 % non-Muslim males and 41.22 % non-Muslim female’s intentions were found positive. Overall results indicate the halal logo among different genders of different religions is more important among females as compared to males.

Psychosocial Factors Affecting Artificial Intelligence Adoption in Health Care in China: Cross-Sectional Study.

BackgroundPoor quality primary health care is a major issue in China, particularly in blindness prevention. Artificial intelligence (AI) could provide early screening and accurate auxiliary diagnosis to improve primary care services and reduce unnecessary referrals, but the application of AI in medical settings is still an emerging field.ObjectiveThis study aimed to investigate the general public’s acceptance of ophthalmic AI devices, with reference to those already used in China, and the interrelated influencing factors that shape people’s intention to use these devices.MethodsWe proposed a model of ophthalmic AI acceptance based on technology acceptance theories and variables from other health care–related studies. The model was verified via a 32-item questionnaire with 7-point Likert scales completed by 474 respondents (nationally random sampled). Structural equation modeling was used to evaluate item and construct reliability and validity via a confirmatory factor analysis, and the model’s path effects, significance, goodness of fit, and mediation and moderation effects were analyzed.ResultsStandardized factor loadings of items were between 0.583 and 0.876. Composite reliability of 9 constructs ranged from 0.673 to 0.841. The discriminant validity of all constructs met the Fornell and Larcker criteria. Model fit indicators such as standardized root mean square residual (0.057), comparative fit index (0.915), and root mean squared error of approximation (0.049) demonstrated good fit. Intention to use (R2=0.515) is significantly affected by subjective norms (beta=.408; P<.001), perceived usefulness (beta=.336; P=.03), and resistance bias (beta=–.237; P=.02). Subjective norms and perceived behavior control had an indirect impact on intention to use through perceived usefulness and perceived ease of use. Eye health consciousness had an indirect positive effect on intention to use through perceived usefulness. Trust had a significant moderation effect (beta=–.095; P=.049) on the effect path of perceived usefulness to intention to use.ConclusionsThe item, construct, and model indicators indicate reliable interpretation power and help explain the levels of public acceptance of ophthalmic AI devices in China. The influence of subjective norms can be linked to Confucian culture, collectivism, authoritarianism, and conformity mentality in China. Overall, the use of AI in diagnostics and clinical laboratory analysis is underdeveloped, and the Chinese public are generally mistrustful of medical staff and the Chinese medical system. Stakeholders such as doctors and AI suppliers should therefore avoid making misleading or over-exaggerated claims in the promotion of AI health care products.

Brand equity of commoditized products of famous brands

Purpose The purpose of this paper is threefold: first, to identify the influence of brand equity (BE) of commoditized products of famous brand on purchase intention and willingness to pay a premium price in an emerging market; second, to identify the relationship between the BE of these products and their antecedents; and third, to identify the influence of subjective norms on purchase intention and BE. Commoditized products are bought due to necessity and not desire, are homogeneous, produced on a large scale, and have low added value. Design/methodology/approach A theoretical model is proposed contemplating the constructs: BE, purchase intention, premium price, perceived quality, brand recall, perceived value and subjective norms. We performed a quantitative study with 432 respondents. We used questionnaires, and we analyzed the data using the structural equation modeling with partial least squares. Findings The results indicate a positive relationship between BE and purchase intention, BE and premium price, perceived value and BE, subjective norms and purchase intention and subjective norms and BE. It should be noted that an emerging market has characteristics distinct to that of a mature market, justifying specific research in this context. Originality/value The study brought a theoretical model relating antecedents and consequents of BE in the segment of commoditized products. Furthermore, it indicated the strength of the brand of the commoditized products in an emerging market scenario.

Investigating consumer attitudes and intentions toward online fashion renting retailing

Due to growth of access-based consumption businesses, it is important to understand how consumers perceive online fashion renting services. Based on two theories, the Theory of Reasoned Actions and expectancy-value approach, this study aims to examine the influence of consumers' attitudes and subjective norms on their intentions to participate in online fashion renting, and to investigate behavioral beliefs that may cause them to form favorable intentions toward online renting. In order to do this, a total of 300 sample surveys were collected from U.S. consumers. To assess the respective measurement model, confirmatory factor analyses were performed, and a structural path analysis was performed to verify the hypothesized relationships. This study empirically asserts that attitudes and subjective norms are key predictors of consumers' intentions to participate in online fashion renting. Consumers' attitudes toward online fashion renting were determined by assessing their perceptions of its relative advantages, compatibility, ownership, and ecological value. While acknowledging the influence of subjective norms and previous fashion rental experience, online fashion rental platforms are also advised to engineer strategies to engage consumers in this practice and to encourage peer referrals. This study sheds light on the determining factors that shape consumers’ attitudes towards and intentions to participate in online fashion renting, from which appropriate business strategies could be devised to enhance consumer engagement and expand the online fashion rental market.

Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

ABSTRACT Social commerce facilitates conversations among buyers across the world and enhances eWOM sharing. This paper investigates the key roles of online shoppers’ culture (collectivism vs. individualism) and past experience as drivers of engagement with brand-related information sharing. Based on the theory of planned behavior (TPB) and consumer culture theory (CCT), a conceptual framework was developed and tested empirically. Data collected from a representative sample of online shoppers (N = 559) was analyzed using Structural Equation Modeling. Findings reveal that shoppers’ experience is indirectly related to brand-related information sharing, and mediated by three TPB beliefs (attitude, subjective norms and perceived behavior control). These relationships were moderated by customer culture. The impact of attitude on information sharing was greater for collectivist shoppers, whereas the influence of subjective norms was stronger for individualist shoppers. Theoretical contributions and practical implications are discussed.

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

China is expected to become an increasingly important market for global organic food producers. This study aims to obtain a new and deeper understanding of how various antecedents affect organic food purchase behavior. Here, a survey based on validated measures is designed, and a total of 1750 consumers are interviewed. In addition to traditionally held beliefs concerning organic food, three unique perspectives, i.e., that organic foods are “luxuries for the rich”, “upscale”, and the objects of “marketing hype”, are confirmed for the first time. Furthermore, the influence of subjective norms on purchase intention is verified to be completely mediated by purchase attitude, suggesting that up to now, the role of social norms may have been simplified, and even underestimated by marketing researchers. Additionally, for the first time, identity expressiveness is confirmed to play a minor but significant role in purchase intention. Perceived trustworthiness is also confirmed to be the important predictor of purchase intention. Finally, household income is not only the second most important predicator of purchase intention, but it is also the most important predictor of actual purchase. These findings will be valuable for marketing scholars and all stakeholders in the organic food industry, particularly international agribusinesses that are wishing to enter the Chinese market.

APLIKASI THEORY OF PLANNED BEHAVIOR UNTUK MEMPREDIKSI PERILAKU MAHASISWA MEMBELI LAPTOP LENOVO (Studi Kasus: Mahasiswa FE- Unika Santo Thomas SU)

The purpose of this study to analyze the application of theory of planned behavior to predict student behavior to buy Lenovo laptops. Benefits This study provides input to other researchers in conducting further research on the same topic and add insight and knowledge of researchers in the field of consumer behavior, especially about the application of theory of planned behavior to predict student behavior to buy a laptop lenovo.&#x0D; Total sample 96 respondents, data collection method through questioner and documentation, Descriptive analysis technique. The results showed based on the observed variables that: Attitudes, subjective norms and control behaviors felt by students FE Unika St. Thomas SU on average gives a positive influence on the behavior to buy branded Lenovo laptops. This is in line with the behavioral interest equation = BI = 0.44Ab + 0.16SN + 0.40PC. That is, the behavior of FE Unika St. Thomas SU to buy larger brand Lenovo laptops is influenced by attitudes of 0.44 (44%) than perceived behavioral controls of 0.40 (40% and subjective norms 0.16 (16%)). attributes that students place to win competition and preferably, laptop manufacturers increase the influence of subjective norms and perceived behavioral control by offering various benefits to consumers

Examining factors that influence information disclosure on social network sites from the perspective of network externalities

PurposeThe purpose of this paper is to develop a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure. The framework postulates that the following network externalities are important factors affecting social network sites (SNS) perceived usefulness (PU): perceived external prestige, referent network size and perceived complementarity. In addition, the paper proposes that PU, habit and subjective norms significantly affect information disclosure of SNS among Chinese users.Design/methodology/approachData are collected from 251 Chinese university students who use SNS. Structural equation modeling was applied to test the hypotheses presented in the model.FindingsThe findings provide support for all the hypotheses, with the exception of the influence of referent network size on PU and the influence of subjective norms on information disclosure. Both perceived external prestige and perceived complementarity have reported positive effect on PU of SNS. In turn, the authors have found that PU and habit have positive effects on information disclosure.Originality/valueSNS encourage users to reveal personal information by allowing them to post photos and videos and share their interests and feelings on the site. Yet, limited empirical research has investigated the concept of self-disclosure of personal information particularly among Chinese users of SNS. To fill this research gap, the authors have developed a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure.

ANALISIS NORMA SUBYEKTIF, SIKAP TERHADAP PERILAKU DAN PERSEPSI KENDALI PERILAKU TERHADAP NIAT KARYAWAN MELAKUKAN TINDAKAN WHISTLEBLOWING

The purpose of this study was to examine the factors that influence employee intention to conduct whistleblowing actions based on the Theory of Planned Behavior (TPB) proposed by Ajzen and Fishben (1988). The variables used in this study are subjective norms, attitudes toward behavior and perceptions of behavior control as independent variables and the intention to conduct whistleblowing as the dependent variable. This research was conducted at the Tabanan District Attorney. The number of samples taken was 65 employees, with saturated sampling method (census). Data collection was carried out through interviews and questionnaires. The analysis technique used is multiple linear regression. This analysis is used to calculate the magnitude of the influence of subjective norms, attitudes toward behavior and perceptions of behavioral control on the intention to conduct whistleblowing actions. The results of this study state that subjective norms have a significant effect on employee intention to conduct whistleblowing actions. In addition, attitudes towards behavior also have a significant effect on employees' intention to conduct whistleblowing actions. Perceptions of behavioral control also have a significant effect on employee intentions to carry out whistleblowing actions.

Understanding the behavioral gap: Why would managers (not) engage in CSR-related activities?

Within their day-to-day decision-making, managers face various decision-making scenarios that include CSR-related aspects. However, there is no certainty, that managers will consider these aspects while weighing up their options. This paper examines top-level managers’ intentions to engage in CSR-related activities as they determine the extent of potential management control problems that might result from managerial behavior that deviates from corporate expectations in these decision-making scenarios. According to the theory of planned behavior, intention is determined by three psychological constructs, namely attitude, subjective norm, and perceived behavioral control. We conduct two vignette surveys to examine the effect of the theory’s constructs on corporate CSR-related activities among German firms. Top-level managers participated in our study by completing an online questionnaire. Our results show that attitude towards CSR-related activities has a strong impact on the intentions to engage in certain activities. Furthermore, perceived behavioral control also influences top-level managers’ intentions to engage in CSR-related activities. However, the influence of subjective norm is not supported. Our findings provide important suggestions for the design of effective management control systems that set an important basis for long-term behavior, which is in line with corporate CSR-related goals and strategic objectives. Furthermore, our findings are relevant to governmental agencies, which seek to support the integration of CSR into corporate (core business) activities.

Pengaruh Faktor-Faktor Individual Terhadap Niat Melakukan Whistle-Blowing Internal Dan Eksternal Pada Akuntan Di Batam

This study aims to examine the perceptions of employees of the Accounting Section in Batam related with the influence of individual factors on the intention of conducting internal and external whistle-blowing. Intention is someone's desire to behave. The results of this study are expected to add understanding related to the perception of accounting employees to intentions of internal whistle-blowing and external whistle-blowing. The research team also hopes that the results of this research can be an input for companies in Batam, to design whistle blowing systems and report unethical acts at work, so as to detect fraud and ultimately good corporate governance can be created. The method used to obtain research data is through questionnaires distributed to employees of the Student Accounting Study Program of State Polytechnic of Batam who work as an accountant. The collected questionnaires were analyzed using PLS-SEM. The results of this study indicate that there is influence of whistle-blowing attitude toward intention to perform internal whistle-blowing, there is influence of subjective norm to intention to conduct external whistle-blowing, there is influence of perception behavior behavior to intention to do internal whistle-blowing. On the other hand, there is no effect of attitudes on whistle-blowing on intentions to external whistle-blowing, no subjective subjective effect on intent to conduct internal whistle-blowing, no influence of perceptual behavior control on intent to external whistle-blowing.

Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China

With the increases in residents’ household energy consumption and carbon emissions, to conserve regional energy and reduce emissions, studying the factors affecting residents’ willingness to purchase energy-efficient appliances and their mechanisms of action is necessary. In this research, based on the theory of extended planned behavior and combined with environmental concern variables and environmental knowledge variables, a model of the factors influencing residents’ willingness to purchase energy-efficient appliances was constructed and an empirical study of urban residents in Shanxi Province, China was conducted. The research indicates that environmental concern, environmental knowledge, attitude, and perceived behavioral control are significantly positively correlated with residents’ willingness to purchase energy-efficient appliances. The influence of subjective norms on the willingness of residents to purchase energy-efficient appliances is not significant; environmental concern and environmental knowledge have a positive impact on attitudes and indirectly affect residents’ willingness to purchase energy-efficient appliances. This study focuses on improvement and research from the perspectives of theoretical expansion, indirect impact test, and analysis of typical underdeveloped energy-rich regions. This study provides corresponding policy suggestions from the perspectives of education and guidance, sales and marketing, and independent improvement for the government, sellers, and residents, to improve the residents’ willingness to purchase energy-efficient appliances.

Influence of Subjective Norms on the Use of Information and Communication Technologies for Agricultural Risk Management: Empirical Evidence from Malaysia

Influence of Subjective Norms on the Use of Information and Communication Technologies for Agricultural Risk Management: Empirical Evidence from Malaysia

The Effect of Subjective Norm, Self Efficacy, and Environmental Risk Taking to the Intention of Entrepreneurship

Research aimed to test: 1. The influence of Subjective Norms towards Intention of Entrepreneurship, 2. The influence of Self-Efficacy on the Intention Of Entrepreneurship, 3. The influence of Risk Taking to the Intention Of Entrepreneurship, 4. The influence of Environment on Intention of Entrepreneurship, 5.The influence of Subjective Norm, Self-Efficacy, Risk Taking and Environment against the Intentions Of Entrepreneurship. The purpose of this study is to get proper knowledge and trustworthy on the Influence of Subjective Norms, Self Efficacy, Environmental, Risk Taking and Entrepreneurship Intention. This research was conducted in Indonesia, with a total sample of 644 respondents, namely research. Data was analyzed using SEM techniques, for the purpose of this study was to test the theory, the engineering analysis conducted is based on SEM (Covariance-based SEM), the SEM approach that uses tools PLS. Tools used in the analysis is the PLS approach is SmartPLS 3.0. The results showed that the variables that have a major influence on Entrepreneurship Intention are Self Efficacy. Meanwhile, variables that have a low impact on Entrepreneurship Intention was Risk Taking. Risk Taking Path Coefficient value is negative which indicates that risk-taking had a negative direction of the relationship. It can be said if a person has high-intensity entrepreneurship is not necessarily the individual courage to take risk is also high. Meanwhile, people who dare to take the risk of entrepreneurship does not necessarily have a high intensity.

Entrepreneurial Intention and UAE Youth: Unique Influencers of Entrepreneurial Intentions in an Emerging Country Context

The United Arab Emirates (UAE) is a young, oil-rich country, where national youth display a clear preference for public sector employment. Growing youth unemployment reinforces the importance of non-government employment, including entrepreneurship. This study investigates UAE national youth intentions toward entrepreneurship through the Theory of Planned Behavior and the Entrepreneurial Intention Questionnaire (EIQ). Analysis (N = 544) identifies the direct influence of attitude and perceived behavioral control and indirect influence of subjective norms on entrepreneurship intention. Results also examine several demographic variables and highlight the potential importance of family and social groups in promoting entrepreneurial intentions in this emerging country context.

Social influence or personal attitudes?

PurposeThis study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention.Design/methodology/approachTo validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling.FindingsUsing a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well.Originality/valueThis study provided insights into how social influence affects users’ continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users’ continuance intention. Specifically, the authors explored gender differences in users’ continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.

Kajian Model Empiris Minat Berwirausaha Siswa SMK di Kabupaten Garut

The research was conducted to get the explanation and prove the influence of subjective norm, perceived behavioral control, and attitude toward theentreprenurial intention. the subject of research is the students of SMKN 12 Garut with the number of respondents 128 people, the analysis technique used is with the structural equations modelling. The results showed that subjective norms did not have a positive effect on perceived behavioral control, as well as on entrepreneurial attitudes. Meanwhile, subjective norm, perceived behavioral control, and entrepreneurial attitude simultaneously have no positive effect on entrepreneurial intention. but partially found a positive influence perceived behavioral control, and entrepreneurial attitudes towards entrepreneurial intention.