According to the author's position, the modern direction of sociology of management considers the field of problems around the discourse activity of an individual and social groups formed under the influence of social institutions and organizations in the process of managing digital means of communication between them. The methodology of management processes research requires new approaches to empirical sociological research, assuming the predisposition of the subject to a typical perception of activity conditions and a certain reaction, which is conditioned by the formed worldview and practical activity, which corresponds to foreign studies of postinstitutionalism. According to the author of the article, in order to apply the cluster analysis of empirical data, it is necessary to introduce conditional distances between institutional logics and practices of discourse subjects, hereinafter referred to as discursants, in the format of the research hypothesis. The present empirical study is based on the analysis of video recordings of the scientific seminar "Philo sophy of Complexity" of the Institute of Philosophy of the Russian Academy of Sciences (RAS), posted on the Internet, N = 121 (2019–2024); the analysis of discourse participants on the video recording of the report at the scientific seminar "Philosophy and IT" of the Insti tute of Philosophy of the RAS, posted on the Internet, N = 13 (2023).