Influence Of Product Design Research Articles

The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.

INFORMATION TECHNOLOGY AND PRODUCT DESIGN ON CONSUMER INTEREST IN PECI RENCONG ACEH PRODUCTS IN JUANG BIREUEN CITY

Information technology and product design significantly impact consumer buying interest in Peci Rencong Aceh products in Juang Bireuen City. Information technology refers to the use of hardware and software to perform various data processing tasks, including capturing, transmitting, storing, retrieving, manipulating, and displaying information. Product design, on the other hand, is a key element that attracts consumers to products. This study aims to determine the influence of online promotion and customer satisfaction on purchase decisions. The sample size for this study was 100 participants, with data collected through questionnaires and analysed using multiple linear regression. The study found that a 1 percent increase in the information technology variable (X1) led to a 0.876 percent increase in consumer interest, assuming the product design (X2) remained constant. Conversely, a 1 percent increase in product design (X2) resulted in a 0.542 percent increase in consumer interest, assuming the information technology variable (X1) was constant. The correlation coefficient (R) of 81.8% indicates a strong relationship between information technology (X1), product design (X2), and consumer interest (Y). The influence of product design on consumer interest was found to be significant at 65.7% (p = 0.000). The T-test results showed that the T-count value exceeded the T-table value. Additionally, the F-test revealed an F-count of 86.612, compared to an F-table value of 2.31 at a 5% confidence level, leading to the acceptance of the Ha hypothesis and the rejection of the Ho hypothesis. The research concluded that both information technology and product design significantly influence consumer interest. Keywords: Information Technology, Product Design, Consumer Interest.

Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang

This research aims to determine the influence of brand awareness and product design on purchasing decisions through the purchase intention variable. The subjects in this research were 250 community respondents in Serang City. Data analysis tools use SPSS and SmartPLS using a Likert scale. The results of the research show that there is a significant influence between the product design variable on the purchase intention variable, but no direct influence was found between brand awareness on the purchase intention variable for AQUA Japan products in Serang City. Then there is a significant influence of the brand awareness, product design, purchase intention variables on the buying decision variable for AQUA Japan products in Serang City. This research also found that the purchase intention variable does not have a mediating effect on the influence of brand awareness on buying decisions, but the purchase intention variable can be used as a mediation on the influence of product design on buying decisions for AQUA Japan products in Serang City.

The Influence of Product Design and Quality of the Decision to Purchase Glasses in Purwakarta District

The Influence of Product Design and Quality of the Decision to Purchase Glasses in Purwakarta District

The Influence of Product Design, Features, and Quality Specifications on Interest in Buying an iPhone Mini

The purpose of this research is to determine the effect of product design, features, and quality specifications on the intention to buy the iPhone Mini and to see the effect of product design, features, and quality specifications simultaneously on the intention to buy the iPhone Mini. The method used is the quantitative method. The test implements data instrument testing, classic assumption testing, and hypothesis testing. Sampling implements non probability sampling technique with purposive sampling. The results of the sample acquisition consisted of 170 iPhone user respondents in all regions of Indonesia via Google from which had been distributed. The results of the study show that product design, feature, and specification quality variables partially and simultaneously have a significant effect on the intention to buy the iPhone Mini.

PENGARUH DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS ANYAMAN PURUN DI KECAMATAN HAUR GADING KABUPATEN HULU SUNGAI UTARA

The purpose of this research was to determine the effect of product design on purchasing decisions for purun woven bag products in Haur Gading District, Hulu Sungai Utara Regency. The type of research used was explanatory. The population and sample in this research were all consumers who knew about purun bags in Hulu Sungai Utara Regency with a total sample of 45 consumers and the sampling technique used accidental sampling technique. The data analysis technique in this study used SPSS statistics 21.0 for windows software.
 The results of the study proved that product design is significantly positive on purchasing decisions for purun woven bag products. This can be seen from the results of the t test, which is = 0.000 and the value is <0.05, then Ho is rejected and Ha is accepted. With a large influence of 80.9%, indicated that the influence of product design on purchasing decisions for the purun woven bag product is quite large, while 19.1% is the influence of other variables not examined through this study.

The Influence of Product Design, Brand Image and Product Quality on Purchase Decisions on Oppo Brand Mobile Products

This study aims to determine that product design, brand image and product quality influence purchasing decisions on Oppo brand mobile phones. This study uses quantitative research with hypothesis testing. The sampling technique used in this study used a non-probability sampling technique with an accidental sampling method of 96 respondents. And the data analysis technique uses data quality test, classical assumption test, and multiple linear regression analysis. The results of this study indicate that product design and product quality have a significant effect on purchasing decisions, while brand image has no effect on purchasing decisions.

Environmental impacts of healthcare and pharmaceutical products: Influence of product design and consumer behaviour

Healthcare and pharmaceutical products are used widely but their environmental impacts are still largely unknown. This paper provides an insight into the influence of product design and consumer behaviour on the environmental impacts of the use and end-of-life of some healthcare and pharmaceutical products, with the aim of identifying improvement opportunities. The influence of product design is assessed through two types of asthma inhaler: hydrofluoroalkane (HFA) and dry-powder devices. Consumer behaviour is examined by considering the use of toothpaste and consumption of nutritional drinks. The results indicate that the use and end-of-life stages contribute significantly (∼90%) to the carbon footprint of HFA inhalers, estimated at 26.9 kg CO2/100 doses. The carbon footprint of dry-powder inhalers is 10 times smaller (2.7 kg CO2/100 doses). Product design innovations to eliminate HFA propellants could save over 13 Mt CO2 eq./y globally. The use stage is also the main hotspot for most other environmental impacts across the products considered in the study. The contribution of end-of-life stage is significant for eutrophication and some toxicity-related impacts for inhalers and toothpaste. The impacts of toothpaste and nutritional drinks are highly influenced by consumer behaviour during the use stage. For example, using cold instead of warm water for teeth brushing and a tumbler instead of leaving the tap running would reduce the carbon footprint from the use of toothpaste by 57 times and water consumption by 20 times. These findings highlight that both design innovations and changes in consumer behaviour play a significant role in addressing global environmental challenges. Therefore, in addition to environmental improvements through product development and supply change management, healthcare companies should also focus on providing consumer guidance to help lower the environmental impacts of their products.